When a project owner in an overheated niche or a webmaster with the task of bringing a site to the top in a competitive topic hits the ceiling of standard promotion methods, they usually start looking at gray methods, including PBN. We briefly...
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Sitemap.xml or sitemap - a guide for beginners
When getting acquainted with the project, the SEO specialist must enter the phrase “sitemap.xml” into the address bar. Sitemap analysis allows you to find out why this or that content is not indexed. Brief content: What is an XML-map. What are the types...
How to improve the design of a product card in an online store
How to design the main fields of the product card When the user opens the page, he should immediately pay attention to the photo, price, terms of payment and delivery, and the "Buy" button. That's why designers make these reference objects bright and...
Why SEO Doesn't Work: How to Check Page Rendering on a Website?
Virtually all modern websites are designed with the user in mind and the rendering capabilities of browsers. As a rule, browsers cope even with complex tasks without any problems. But if we're talking about organic search, then...
Update or not? Testing Google Analytics 4
Contents: Google Analytics 4: What's New Differences between Google Analytics 4 and Universal Analytics Who will benefit from moving to Google Analytics 4? The new version of the analytics officially left beta in the fall of 2020 and, according to the developers, is intended to...
What are relevant pages?
Today we are talking about one of the key concepts of search engine promotion. Content: Relevance looks different How search engines evaluate relevance Methods for assessing relevance How to increase the relevancy of a page / site Conclusions ...
What are internal page duplicates and how to deal with them
The urls are different, but the page content is the same. Do you think it's okay? Just a couple of identical pages on the site. But the same content can be filtered by search engines. To prevent this from happening, you need to know how to get rid of ...
Moving a site without losing traffic and positions - a detailed checklist and useful tips
In continuation of the ABCs of SEO series of posts, we talk about moving a site to a new domain or merging domains - what it is, why it is needed and how to perform merging with high quality with maximum benefit for your site.Contents: What is gluing...
A Complete Guide to Internal Linking a Website
Contents: What is linking Why is linking needed? Types and types of linking How to choose pages for linking Selecting anchors for linking Ways to put down internal links
Site ranking
How to make your product visible on the Internet? Creating a website and filling it with content is not enough. It is necessary to carry out a set of measures that affect the ranking of the site, bring it to the top of the search results for key queries, and most importantly - ...
What is the logical structure of the site and why is it needed
The foundation of the site is a properly created structure. However, there is no answer to the question of what it should be. It is only clear that for each project it must be selected strictly individually. There are also certain requirements of search engines, ...
Long-tail SEO - how to promote for low-frequency queries and why you need it
The semantic core of keywords is the basis for website promotion in search engines. The keys themselves are divided into several types according to frequency - the number of requests for a key phrase. Among Internet marketers, they still believe that requests with low ...