If you need to buy or sell an online resource, you’ll definitely need to appraise the site’s value. Every online service has its own value, but it’s often mispriced when bought or sold. This leads to unnecessary financial outlays for the buyer and an inability for the seller to sell the site.
If a seller overprices their website, the buyer can check whether the requested price reflects the website’s actual value. Software will objectively evaluate the platform’s performance, providing a fair assessment.
How to estimate the market value of a website?
To adequately assess the value of an online resource, it’s necessary to consider numerous parameters and features of the website being offered for sale. Failure to do so can result in the buyer overpaying and the seller selling too cheaply.
Finding the right price should take into account the following factors:
1. What category does the website belong to? To do this, the resource is assigned a category during the evaluation. For example, websites dedicated to leisure, culture, education, entertainment, work, business, construction and repair, media, sports, and so on. This allows you to narrow the search scope by evaluating the website against its competitors. Each field has its own evaluation criteria. Without knowing the category of the website being evaluated, an objective assessment of other parameters is impossible.
2. Link mass. This is measured as the number of external links from other sites. The more, the better.
3. Traffic. You need to determine which keywords are used for the website content. The data you need includes their frequency and their positions in the overall rankings of all websites.
4. Domain age and value. The older the resource, the more expensive it tends to be. However, exceptions are always possible, so the check takes into account a variety of parameters.
5. Website listing. Not all websites are accepted into search engine directories, so if the resource you’re selling is listed in one or more of them, that’s a good sign. However, the price of the website in this case may also be high.
Other parameters may also be taken into account when assessing the cost, especially if the resulting amount does not correspond to the initial idea of the website price.
What does the cost of a website consist of?
A website’s value can only be assessed online in a comprehensive manner, taking into account numerous parameters. One of the key evaluation criteria is the website’s trustworthiness, which consists of the following elements:
- Age of the resource. A website that’s more than 3-5 years old usually pays for itself well, even if its traffic is low. However, a new website, less than a year old, even with decent traffic, can be worth next to nothing.
- SEO optimization. Ensures a website’s visibility in search engines. This metric affects the chances of potential visitors finding a resource among thousands of competitors. The higher these chances, the more likely the website is to succeed.
- Daily traffic. The more people visit a site in a day, the more popular the resource is, and therefore, the more valuable.
- Number of incoming links. The more links to a site from other resources, the higher the chances of increasing the audience of visitors.
- Quality of content and functionality. The website interface should be intuitive, and the published content should be useful, providing answers to the audience’s questions. This factor can be influenced by the content management system (CMS). There are free and paid options. Using paid, advanced systems increases the cost of the resource, as they allow for expanded functionality that may be needed in the future. However, even free systems can support a website with tens of thousands of pages.
- Domain price. If a domain is prestigious, it can account for half the price of the website being sold. Older domains are usually considered prestigious.
- Website income. This is the difference between the average annual income from the resource and the platform maintenance costs that must be covered over the same period.
It’s desirable, but not essential, for the website’s concept to be original and trendy. It should be engaging to the audience and top-ranking.
How to increase the value of a website?
It’s possible to raise the price of a resource that, for some reason, turned out to be lower than its owner had hoped. The first step is to increase the resource’s visibility in search engines. Some website owners think people will come to them simply because they’re online and publish interesting content.
Unfortunately, due to excessive competition, search engines don’t include resources in the top results, and people don’t see links to the site. Few users browse through multiple pages of results, which is what Google returns.
To optimize a resource and raise it to high positions in search engine results, it is necessary:
- Perform technical optimization. Its main goal is to make the website more user-friendly for potential visitors. It involves sensibly organizing sections, making them more accessible, expanding the site’s functionality, and performing other necessary actions.
- Increase the number of keywords on pages. First, you need to select keywords that match the resource’s topic. This can be done using specialized services. For placement on the website, it’s important to choose frequently searched queries.
- Increase the link mass to the site. External links will help your target audience find your resource faster. You can post links on forums, other relevant websites, and social media.
- Another way is to increase the price of the domain. To do this, you just need to wait. The domain’s value increases with its age, and no further action is required.
Online services for checking website cost
You can check the value of a website using services that specialize in evaluating websites and determining their real value, based on the criteria described above.
The most popular platforms for checking website value:
- Be1.
- CY-PR.COM.
- PR-CY.RU.
- MySiteCost.
- Tenderi.
Each of the services deserves a more detailed review.
How to use Be1?
The Be1 platform is multi-functional, with one of its core functions being website valuation. This service offers numerous advantages:
- quick check, takes 2-3 seconds;
- very simple interface, launched with one key;
- visual presentation of information, making it possible to see all the components that make up the sum.
Working with the service is very simple:
- Enter the URL of the website whose value you would like to check;
- press the “Start check” button;
- get a report.
The cost of the website takes into account:
- SEO traffic;
- the price of the domain (depending on its age);
- link mass.
This tool can show the resource owner what he needs to work on to make the site more valuable.
CY-PR.COM
“Kipra” is considered one of the most informative website valuation services. While its design is rather basic, the information it provides more than makes up for this minor drawback.
To analyze a website, you need:
- specify the URL in a special window;
- click on “Analysis”;
- Scroll down the page until you see the “Estimated Cost” field.
The service isn’t just about price. It’s a comprehensive resource that can provide an objective assessment of the entire platform.
PR-CY.RU
The service is similar to CY-PR.COM, but is designed for the Russian-speaking market segment. PR-CY.RU operates according to the same principles as the previous resource:
- Enter the URL of the website you want to check;
- press the “Rate” button.
The website’s estimate appears almost instantly. Apart from the price, no additional information is provided. This is good for users who don’t want to be overwhelmed by additional data, but not so good for those who want to understand how pricing is determined.
MySiteCost
MySiteCost.ru has a rather unpleasant feature: to use it, you need to enter a captcha. Instructions for use:
- indicate the address of your website;
- enter captcha;
- Click “Rate”.
The service may take a long time to check the site, so you shouldn’t expect instant results.
Telderi
Telderi isn’t just a service for assessing a website’s value online; it’s an auction where resources can be bought and sold. A nice bonus is the ability to check the estimated price. To get an estimate, you need to:
- register on the website;
- go to the “Website Cost Calculator” tab;
- indicate the address;
- choose a topic;
- Enter the total monthly income and net profit from the site;
- provide data on daily visitor influx and number of views;
- Click “Rate site”.
The service displays price differences. This means you can see the minimum price for a resource and the maximum rates. Telderi’s unique feature is that it evaluates websites based on real market prices, not theoretical indicators. Therefore, the results are more accurate than those of the other platforms listed.
Alternative methods for evaluating websites
In addition to online assessments, you can obtain information on the cost of websites using other methods:
- On forums. Almost all SEO forums have “Website Rating” sections. Anyone can post a link to their website, and other users can leave comments on its price. This method isn’t completely accurate, but many of the ratings appear objective.
- On one’s own. To independently evaluate a website, use the formula: Cost = Average Monthly Revenue x Number of Months. The resource’s price can also be compared to its payback period of 1-3 years.
- At auction. You can find out the price of a website by putting it up for auction. One of the best auctions is the TELDERI exchange. However, this method should not be overused.
To find out how much an online store website or any other resource costs, you should use all the methods presented. By comparing the results, you can get an objective price for the resource.
Remember
- You can estimate the market value of a website by taking into account its subject matter, traffic, link mass, and more.
- The price of websites depends on the age of the domains, daily traffic, number of external links, and so on.
- You can increase the price of a website by increasing the link mass, increasing the number of keywords on the page, and conducting technical optimization.
- You can check the price of a website using special services: Be1, CY-PR.COM, PR-CY.RU, MySiteCost and Telderi.
Source: Netpeak.net
