For a site to appear in search results, all of its pages that are open for indexing must become part of the search engine's index. If the system fails to add site pages to the database, they remain virtually invisible to potential customers....
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How to Set Up Event Tracking in Google Analytics 4
Google Analytics 4 (Google Analytics 4, GA4) is a new resource created by Google to replace Universal Analytics. Already, when installing Google Analytics, GA4 is used by default. Therefore, it is important for everyone who works with analytics to know what data model it has now....
Advanced Google Ads Conversion Tracking. Principle of operation and setting
Visitors are increasingly refusing to accept the cookie policy when they click on an advertising link to a site, and this makes data collection more difficult. This means that you have less information to analyze the effectiveness of advertising and optimize it. As Google's solution...
22 Smart Google SEO Tips for 2022
We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year...
How to test Google Tag Manager
Google Tag Manager is the best tool for tracking conversions and site activity. In addition to the correct integration of the GTM container into the code of the pages, its fine and careful tuning is important. Does it work correctly, is it on the site at all? The second question is relevant...
LSI Keywords
What are LSI Keywords? LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. The technology was originally patented in 1989. And is described as “A methodology for retrieving...
How to find out how much your site is worth
If you need to buy or sell an Internet resource, you will definitely need to evaluate the cost of the site. Each virtual service has its own value, but often when selling or buying it is not evaluated quite adequately. This leads to unjustified...
Promotion with a grid of sites - how to build PBN
When a project owner in an overheated niche or a webmaster with the task of bringing a site to the top in a competitive topic hits the ceiling of standard promotion methods, they usually start looking at gray methods, including PBN. We briefly...
Sitemap.xml or sitemap - a guide for beginners
When getting acquainted with the project, the SEO specialist must enter the phrase “sitemap.xml” into the address bar. Sitemap analysis allows you to find out why this or that content is not indexed. Brief content: What is an XML-map. What are the types...
How to improve the design of a product card in an online store
How to design the main fields of the product card When the user opens the page, he should immediately pay attention to the photo, price, terms of payment and delivery, and the "Buy" button. That's why designers make these reference objects bright and...
Why SEO Doesn't Work: How to Check Page Rendering on a Website?
Virtually all modern websites are designed with the user in mind and the rendering capabilities of browsers. As a rule, browsers cope even with complex tasks without any problems. But if we're talking about organic search, then...
Update or not? Testing Google Analytics 4
Contents: Google Analytics 4: What's New Differences between Google Analytics 4 and Universal Analytics Who will benefit from moving to Google Analytics 4? The new version of the analytics officially left beta in the fall of 2020 and, according to the developers, is intended to...