What are the three required parts of a text ad?

Text ad has three main components – Headline, Description, and Display URL

In the world of (Google Ads) , a well-crafted text ad consists of three essential components that work together to capture the attention of potential customers and drive engagement. These three required parts are:


The headline is the first thing users see when they come across your text ad. It's a brief, attention-grabbing line that should convey the most important message or offer of your ad. A compelling headline should be concise, relevant to the user's search query, and encourage them to continue reading.

What are the three required parts of a text ad


The description is where you provide more details about your product, service, or offer. It's an opportunity to expand upon the message in your headline and convince users that your ad is worth clicking. Effective descriptions are typically concise, clear, and emphasize the benefits or unique selling points of what you're promoting.

Display URL

The web address that appears in the ad is the display URL. While it doesn't have to match the actual destination URL exactly, it should be a relevant and trustworthy domain.

Users often use the display URL to gauge the credibility of the ad, so it's important to keep it consistent with the ad's content.

These three elements work in tandem to create a compelling text ad that attracts the right audience, communicates your message effectively, and ultimately drives clicks and conversions. Crafting these components thoughtfully and strategically is key to the success of your online advertising campaigns.

You can also read the articles:

Advanced Google Ads Conversion Tracking. Principle of operation and setting
What is contextual advertising? How much is? How does it work?