Targeting – advertising on social networks:
- Targeting advertising on Facebook
- Targeted advertising on Instagram
- Lookalike advertising
- Advertising audience selection
- Selecting an advertising strategy
- Creating and setting up a sales funnel
- Conversion tracking
- Results analysis
Social media advertising is a great way to get noticed, increase sales, attract followers, and convert them into sales!
What is targeted advertising?
Target is an English translation of “goal,” meaning advertising on social media platforms like Facebook and Instagram aimed at people who meet a specific set of requirements (or goals) specified by the advertiser. Such ads are shown to the target audience regardless of whether they are currently searching for the product or not. Potential customers may not even know about the product, but this group of people is potentially interested in it. Therefore, these people are of interest to you.
Why use Facebook and Instagram advertising?
What are the targeting options for Facebook and Instagram ads?
— customizing advertising by audience location (country, region, city, address):
- It is possible to select an audience within a 1 kilometer radius of the city
- When running multiple advertising campaigns, you can exclude duplicate geolocations so that users don’t see different versions of the same ad.
- It is possible to target ads to people – local residents, recent visitors, those planning to visit the area and those currently in the area
— audience selection based on their data—age, gender, language, education, marital status:
- Age: from 18 to 65+ years.
- Gender – female, male or all
- Generation – Generation X and Generation Y
- Language – local or your required language
- Level of education – student, schoolchild, higher education, etc.
- Parental status – presence of children and age of children
- Work – by company, by type of company, by profession, etc.
- Marital status – single, married, divorced, etc.
- Relationship preferences: Generation X and Generation Y
- Language – local or your required language
— liked pages, likes, comments, online and offline activity:
- Online activities – page admins, business owners, browser, photo uploads, Facebook payments, OS used, email domain, etc.
- Travel preferences: those returning from a trip, those commuting from the suburbs, regular travelers, etc.
- Mobile devices – device type, OS type, brand, new smartphone and tablet users, with and without 360° format
— events, activities, topics of interest, hobbies, sports, family, shopping:
- Business and industry – science, management, real estate, banking, etc.
- Entertainment – games, music, TV, movies, reading, life events
- Family and relationships – marriage, family, children, friendship, weddings, dating
- Shopping and fashion – toys, clothing, beauty, accessories
- Fidnet and health – running, yoga, fitness, diets, exercises, etc.
- Food and Drinks – Alcohol, Food, Cooking, Kitchen, Drinks, Restaurants
- Sports – outdoor recreation, etc.
- Hobbies and interests include home and garden, pets, art, music, politics and social issues, travel, current events, vehicles, etc.
- Technology – consumer electronics, computers
- In a new relationship
- In a long-distance relationship
- Far from home
- Away from family
- Anniversary
- We recently moved
- Recently engaged
- New job
- Newlyweds
- Birthday
- Friends
We will answer any questions that may arise!
Setting up a custom audience:
You can create a custom target audience. This audience can consist of people who have previously visited your site, share similar interests, and are similar to your target audience:
- People who visited the site and performed certain actions there
- On Facebook – people who like your page, friends of people who like your page, exclude people who already like your page
- Application (if any) – people using your application, friends of people with your application, exclusion of application users
- Events – people who signed up for an event or excluded from advertising
What is Lookalike advertising?
Lookalike targeting (from English “look alike” – i.e., similar) strategies are ads shown to people who are similar to your customers. They are based on existing customers, a list of their phone numbers, or email addresses.
To launch Lookalike targeting, you need a minimum of 100 customer contacts and can create up to 500 different audiences.
What is a sales funnel for targeting ads on Facebook and Instagram?
A sales funnel is the path that the average buyer of a product or service goes through, from the moment their attention is drawn to the offer until the moment of purchase or ordering the service.
A sales funnel can be formed from a different number of points, and the main thing in each of them is not to lose the client and lead them to the next stage or transfer them to another funnel.
You can see an example of a sales funnel on the left; let’s explain it:
- There was a need for a product/service
- The user started searching for information on this need
- The page/site is visited
- Bringing leads to the point of purchasing an order.
A sales funnel can start at any point, depending on the niche in which it is built and the audience interested in this offer.
How does a sales funnel work with targeted advertising?
To implement a sales funnel and customize advertising accordingly, special codes are embedded on the site to track users at each stage of the funnel. Users at different stages are then shown specific ads.
Let’s give an example of how a sales funnel works:
- Someone viewed a product but didn’t add it to their cart—we show them an ad motivating them to buy it. This is one level of questioning.
- Another level is when a user added something to their cart but didn’t buy anything. This means we show an ad encouraging them to complete the purchase, perhaps offering a bonus or a discount.
This way, we bring the maximum number of people who have shown interest in a product or service to the point of purchase!
How much does targeted advertising cost?
The cost of advertising on social networks is formed from two points:
- Advertising budget – paid through Facebook Ads, depends on recommendations, niche, region, and your capabilities
- Prices start at €50. Our prices are listed below.
600€*/month
- General:
- Setting up Product Feed advertising
- The product feed is generated by your developers according to our instructions. If the site is built on WordPress, our developers can do this for an additional fee.
- 10 Advertising Campaigns
- 2 languages
- Setting up analytics
- Setting up goals
- Writing ads
- Editing ads
- Recommendations for website edits to improve conversion
- Budget forecast
- Escort
- Gathering 1 audience
- Creating an advertising account
- Market analysis and target audience identification
- Development of an advertising campaign
- Social media advertising support
- Advertising launch – 5 days
- 1 month is the minimum term
- Analytics:
- Installed by your developers according to our instructions. If the site is running WordPress, we’ll install it for free.
- Google Tag Manager
- Facebook Pixel
- Google Analytics
- Monthly support of advertising campaigns from the setup cost is 75%
- *up to €2,000 of advertising budget, more than that the cost of work is 25% of the advertising budget
200€*/month
- General:
- 4 advertising campaigns, including dynamic ad campaigns based on feed
- The product feed is generated by your developers according to our instructions. If the site is built on WordPress, our developers can do this for an additional fee.
- 2 languages
- Setting up analytics
- Setting up goals
- Writing ads
- Editing ads
- Recommendations for website edits to improve conversion
- Budget forecast
- Escort
- Create 1 advertising account
- Advertising launch – 5 days
- 2 weeks — minimum term
- Analytics:
- Installed by your developers according to our instructions. If the site is running WordPress, we’ll install it for free.
- Google Tag Manager
- Facebook Pixel
- Google Analytics
