A filter in Google Analytics 4 is a tool that allows incoming data to be automatically filtered based on a specific parameter. It’s crucial to configure it properly, as it excludes the actions of the team working on the project from analytics and allows...
Website migration is always a complex process that requires careful preparation; otherwise, it can lead to disastrous consequences. We'd like to share a real-life case that clearly demonstrates the kinds of issues that can arise...
Traffic analysis is a key tool for improving website performance. Google Analytics 4 helps identify traffic sources: social media, search engines, advertising, organic, etc. But to track clicks more accurately — to a specific page, link, or keyword...
Author - Constantin Nacul Rank Math SEO is recognized as the most popular and powerful plugin for WordPress and SEO tools worldwide. And there are good reasons for that. This plugin is used as a primary tool by bloggers and SEO specialists around the globe. Why is it so good and...
Building a personal brand allows you to position yourself as an expert, build a strong reputation, and leave a lasting impression. It's about how people perceive you — your values, skills, and your product or service. We've gathered some interesting case studies...
When creating a new website, a webmaster hopes the site will consistently rank at the top for selected keywords, attract thousands of visitors daily, and ultimately generate stable income. However, to achieve this...
Dynamic remarketing in Google Ads allows you to remind a customer about your product, bring them back to the site, and encourage them to complete a purchase. It's effective thanks to one of its key advantages — personalization. In this article, I’ll explain what dynamic remarketing is...
Responsive Search Ads (RSA) are an advanced feature in Google Ads that allows advertisers to create more flexible and effective ad campaigns. RSA is designed to...
Author - Constantin NaculMeta description is a short description of the contents of a web page, usually around 150-160 characters. It appears below the page title in search engine results and serves as a summary to entice users to click on the link....
CPM, or “Cost Per Mille,” is a standard advertising metric that represents the cost of 1,000 ad impressions on a single web page. If a website charges $2 CPM, it means the advertiser must pay $2 for...
In the fast-paced world of digital marketing, where trends come and go, Google search campaigns remain a reliable and proven strategy for increasing brand awareness. Despite the many tools and tactics available, these...
To successfully promote your business on the Internet, it is very important to have effective tools. Google Ads is one of them. This service allows advertisers not only to place ads, but also to reach the desired target audience, search for new clients and...
