What are responsive search ads? Responsive Search Ads (RSA) is an advanced advertising feature of Google Ads that allows advertisers to create more flexible and effective advertising campaigns. RSA are designed for automatic...
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What is meta description in SEO?
Meta description is a short description of the content of a web page, usually about 150-160 characters. It appears under the page title in the results.
What is CPM in advertising?
CPM, which stands for Cost Per Thousand, is a common advertising measure that refers to the cost per 1,000 impressions of an advertisement on a single web page. If a site charges $2 per CPM, that means the advertiser must pay $2 for every 1000...
What is the key value proposition of google search campaigns?
In a dynamic digital marketing landscape where trends come and go, Google search campaigns remain a resilient and proven strategy for increasing your brand awareness. Despite the variety of marketing tools and tactics, these campaigns consistently...
How does Google Ads work? A Guide for Beginners in Online Advertising
To successfully promote your business on the Internet, it is very important to have effective tools. Google Ads is one of them. This service allows advertisers not only to place ads, but also to reach the desired target audience, search for new clients and...
Partnership with DesignRush - an innovative platform for finding the best digital agencies
Dits.agancy is pleased to announce the launch of a collaboration with DesignRush, a leading platform specializing in the selection of high-quality digital agencies. Founded in 2017, the DesignRush platform is designed to make it easy to choose the perfect agency for...
WooCommerce Guide
WooCommerce is a popular plugin that adds online store functionality to WordPress. Since 2017, it was bought by the company that developed the WordPress engine, and is now personally involved in the support and development of the plugin. In this article we will look at the main nuances...
What are the three required parts of a text ad?
A text ad is made up of three main components: a headline, a description and a display URL. In the world of digital advertising (Google Ads), a well-designed text ad has three main components that work together to grab attention...
Website builders: pros, cons and myths about them
Internet technologies are developing more and more every year. Today, you don't need to be a professional web designer or developer to create your website. One of the tools for creating your own web project is website builders. With their help, even...
How to Set Up Event Tracking in Google Analytics 4
Google Analytics 4 (Google Analytics 4, GA4) is a new resource created by Google to replace Universal Analytics. Already, when installing Google Analytics, GA4 is used by default. Therefore, it is important for everyone who works with analytics to know what data model it has now....
Advanced Google Ads Conversion Tracking. Principle of operation and setting
Visitors are increasingly refusing to accept the cookie policy when they click on an advertising link to a site, and this makes data collection more difficult. This means that you have less information to analyze the effectiveness of advertising and optimize it. As Google's solution...
22 Smart Google SEO Tips for 2022
We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find out what to prioritize and what to look out for in the year...