Site audit is
- Identification of technical problems of the site
- Identifying content-related website problems
- Identifying site flaws in terms of search requirements
- Search for technical errors of the site
- Search for content problems
- Finding reference problems
- Website speed check
- Checking site indexing
- Recommendations for the content producer
- Recommendations for the programmer
this and much more will help to remove those errors that prevent your site from reaching the TOP and making a profit!
Do you have a website, but it does not grow in search, cannot overtake / catch up with competitors? When was the last time you did a site audit?
Having made an audit of the site, you can understand what is wrong with the site from the point of view of the search engine (Google, Yandex, Bing) and from the point of view of the user, i.e. potential client!
What is included in a site audit?
- Website speed check
- Site indexing statistics
- Search for duplicate pages
- Pages with 301 or 302 redirects
- 404 page check
- Title meta checker
- Descritpion meta description check
- Search for pages with codes 4xx and 5xx
- Checking your robots.txt file
- Checking xml sitemap
- Search for pages closed from indexing
- Checking site versions without www and with www
- Checking the correctness of the site with an SSL certificate
- Checking for the tag rel = "canonical"
- Checking for hreflang tag
- Checking Pages for Errors and W3C Warnings
- Find broken links
- Search for pages with a large number of external links
- Analysis of the page address
- Finding duplicate titles
- Find duplicate meta tags
- Search for empty alt descriptions
- Website responsiveness check
- and a couple more points - if needed or found!
How long does a site audit take?
How to do a free site audit?
How much does a full site audit cost?
What do you get for the final audit?
- Site Status Report
- Detailed report for each page
- Image report
- Website speed report
- Recommendations for the programmer
- Recommendations for copywriter / content manager
- Recommendations regarding the site
After correcting all audit errors, it is advisable to re-audit to make sure that there are no old errors, as well as check if new errors have appeared.
Is the site audit enough to reach the TOP?
Yes, but sometimes, because you shouldn't forget about:
- Link mass - analysis of the link profile of the site, i.e. who, in what quality and quantity refers to the site;
- Semantic core - a list of requests and their correct distribution on the site;
- Competitor analysis - needed to understand why they are higher in the search and what needs to be done to get around them;
- and checking site positions - understanding where the site is in the search, relative to competitors!
Search engine optimization is a complex of works - on the site and outside the site!