What is SEO? What is search engine promotion? The most concise explanation! dits.md
Promotion of online stores in search engines is:
- Bringing sites to the TOP of Google, Yandex, Bing
- Increase search (natural) traffic from search
- Increase in conversions and targeted actions
- Improving the content of the site
- Increasing link mass
- Elimination of technical errors of the site
- Site indexing improvements
- Improving Site Usability - Usability
- Recommendations to everyone involved in the life of the site
this and much more constitutes a complex of works on the promotion and withdrawal of an online store to the TOP of search results!
SEO and SEM are two key concepts, and website promotion, bringing it to the top, website promotion are all synonyms of these 2 terms! So what's the difference?
Let me give you an example - you are engaged in furniture, i.e. produce kitchens, doors, cabinets, etc. If you want a person looking for doors in a search engine - Google, Yandex, find you quickly, ie on the first page, in the first places, after he entered "buy doors", then you need to promote the site in about search engines. Your site is a resource of information in the first place and the easier it will be for a search engine to find it, the more relevant and better information on the site will be - the higher your site will be. To understand how much the site is ready for promotion, you need to analyze:
- Site - speed, texts, images, etc .;
- External indicators - links, social networks, publications, etc.;
- Market - how your products and services are sold and advertised;
- Competitors - what, how and why competitors are doing;
- Target audience - create a profile of the target buyer;
We will answer your questions!
At the very beginning, SEO and SEM are recommended to be used together if you want your site to be in the top for keywords, i.e. this will give the maximum result - improving the work of the site, its content, along with increasing the authority of the site, we give an increase in visits and, as a result, an increase in conversions from the site, i.e. increases the profitability of the site.
SEARCH POSITIONS
Growth of site positions in search results for keywords!
TRAFFIC GROWTH
Increase targeted site visits by potential customers!
CLIENTS AND ORDERS
Increase in the number of customers and orders!
SEO stands for Searche Engine Optimization,
those. website optimization for search engines. A search engine is any of the search engines - Google, Yandex, Bing, etc. SEO is setting up and filling the site according to the requirements and rules that are set in front of the site by Google, Yandex, Bing and other search engines. These rules can change over time, i.e. It is important not to stop SEO optimization!
SEM stands for Search Engine Marketing, i.e. search engine marketing site
in order to improve the status of the site by increasing its authority, the number of users and their behavior. This includes building the link mass, seeding content, working with behavioral factors, increasing social signals, attracting site visitors from various sources and much more!
How to optimize your site? What are the stages of SEO and SEM?
Internal website optimization or OnPage SEO
this is a huge complex of works, it makes up a large part of SEO work, because implies work on the site itself, consists of audits, analytics, work with the site code and its system, as well as site content!
Collecting keywords and expanding the SN
it is extremely important to collect the most complete semantic core (SY) corresponding to your business! You cannot miss key queries (words)! And you also need to correctly distribute all requests to the correct pages.
Competitor analysis - an opportunity to find out
methods used by competitors, what keywords do competitors use to promote, how and what links help them to be in the top, whether they are engaged in social networks and contextual advertising, and much more!
Working with links - internal, external
Analysis of the link mass is necessary in order to understand which links and where are needed by the site, and which links are better to hide or remove, which resources should be linked to the site, and from which ones you need to get a link.
Analysis and verification of site positions
it is an analysis of the site's positions, i.e. where is the site in the search for some of the keys. This gives an understanding of what actions on and off the site led to an increase in positions and sets the vector for the next job!
Working with site analytics - Google Analytics
Yandex Metrica, heat maps are needed to set the goals of website promotion, to understand how users behave on the site, where they came from, whether they have reached the target action.
How long will it take to promote a website?
How long does it take to get a site?
from 3 months - the minimum term for SEO website promotion. During this time, it turns out to collect as much information as possible on the company and competitors, conduct an SEO audit, straighten the site and build a plan for further promotion.
How long does it take to SEO a website?
as long as your site and company will exist! You cannot fix yourself once and for all in top positions in Google and Yandex, your competitors are not asleep and also want to be in the TOP!
SEM SEO website promotion results: "
How much does SEO website promotion cost?
Below are our prices for promotion in the search. We offer both full promotion - from audits, texts and the growth of SEO mass, and only SEO option - in which the participation of your specialists or additional expenses will be required.
Only SEO
Any company with a full-time website specialist 100 € or 110$/per month*
- fGeneral:
- ✓ 1 language
- ✓ 1 search engine
- Internal website optimization - OnPage SEO:
- ✓ Site audit
- ✓ Collecting the semantic core (SY)
- ✓ Expansion SJ
- ✓ Site speed + task for the programmer
- ✓ Usability analysis + assignment to the programmer
- ✓ System edits + task for the programmer
- ✓ Analysis of internal links + assignment to the programmer
- ✓ Content text analysis + assignment to copywriter
- ✓ Analysis of media content + assignment to the content manager
- ✓ Analysis of the behavior of site users + assignment to the programmer
- External website optimization - OfPage SEO:
- ✓ Working with webmasters
- ✓ Link profile analysis
- ✓ Audit of competitors
- ✓ Check site positions
- - - Build free link mass
- ✓ Work with paid links (no purchase)
- - - Crowd link building
- - - Seeding articles
- Working with webmasters (2pcs):
- ✓ Google Search Console
- ✓ Yandex Webmaster
- ✓ Bing Webmaster Tools
- Analytics (2pcs):
- ✓ Google Analytics
- ✓ Yandex Metrica
- ✓ Bing SEO Analyzer
- Content creation ::
- - - Articles
- - - Images
- - - Video
Only SEO e-shop
Any business, company with a full-time website specialist 125 € or 140$/per month*
- fGeneral:
- ✓ 1 language
- ✓ 1 search engine
- Internal website optimization - OnPage SEO:
- ✓ Site audit
- ✓ Collecting the semantic core (SY)
- ✓ Expansion SJ
- ✓ Site speed + task for the programmer
- ✓ Usability analysis + assignment to the programmer
- ✓ System edits + task for the programmer
- ✓ Analysis of internal links + assignment to the programmer
- ✓ Content text analysis + assignment to copywriter
- ✓ Analysis of media content + assignment to the content manager
- ✓ Analysis of the behavior of site users + assignment to the programmer
- External website optimization - OfPage SEO:
- ✓ Working with webmasters
- ✓ Link profile analysis
- ✓ Audit of competitors
- ✓ Check site positions
- - - Build free link mass
- ✓ Work with paid links (no purchase)
- - - Crowd link building
- - - Seeding articles
- Working with webmasters (2pcs):
- ✓ Google Search Console
- ✓ Yandex Webmaster
- ✓ Bing Webmaster Tools
- Analytics (2pcs):
- ✓ Google Analytics
- ✓ Yandex Metrica
- ✓ Bing SEO Analyzer
- Content creation ::
- - - Articles
- - - Images
- - - Video
Maximum SEO
Any business. We do SEO on 100% - articles, links, audits 150 € or 165$/per month*
- fGeneral:
- ✓ 1 language
- ✓ 2 search engines
- Internal website optimization - OnPage SEO:
- ✓ Site audit
- ✓ Collecting the semantic core (SY)
- ✓ Expansion SJ
- ✓ Site Speed *
- ✓ Usability analysis *
- ✓ System edits *
- ✓ Analysis of internal links *
- ✓ Content text analysis *
- ✓ Analysis of media content *
- ✓ Analysis of website user behavior *
- * - if the site system is known, the required edits on the site do not take more than 5 work. hours per month, no purchase of additional modules is required. Articles on the topic of the site are suitable.
- External website optimization - OfPage SEO:
- ✓ Working with webmasters
- ✓ Link profile analysis
- ✓ Audit of competitors
- ✓ Check site positions
- ✓ Building free link mass
- ✓ Work with paid links (no purchase)
- ✓ Crowd link building
- ✓ Seeding Articles
- Working with webmasters (2pcs):
- ✓ Google Search Console
- ✓ Yandex Webmaster
- ✓ Bing Webmaster Tools
- Analytics (2pcs):
- ✓ Google Analytics
- ✓ Yandex Metrica
- ✓ Bing SEO Analyzer
- Content creation ::
- ✓ 5 articles
- ✓ 15 Images
- ✓ 1 video, up to 30s
Maximum e-shop SEO
Any business with an online store. Doing SEO on 100%! 200 € or 225$/per month*
- fGeneral:
- ✓ 1 language
- ✓ 2 search engines
- Internal website optimization - OnPage SEO:
- ✓ Site audit
- ✓ Collecting the semantic core (SY)
- ✓ Expansion SJ
- ✓ Site Speed *
- ✓ Usability analysis *
- ✓ System edits *
- ✓ Analysis of internal links *
- ✓ Content text analysis *
- ✓ Analysis of media content *
- ✓ Analysis of website user behavior *
- * - if the site system is known, the required edits on the site do not take more than 5 work. hours per month, no purchase of additional modules is required. Articles on the topic of the site are suitable.
- External website optimization - OfPage SEO:
- ✓ Working with webmasters
- ✓ Link profile analysis
- ✓ Audit of competitors
- ✓ Check site positions
- ✓ Building free link mass
- ✓ Work with paid links (no purchase)
- ✓ Crowd link building
- ✓ Seeding Articles
- Working with webmasters (2pcs):
- ✓ Google Search Console
- ✓ Yandex Webmaster
- ✓ Bing Webmaster Tools
- Analytics (2pcs):
- ✓ Google Analytics
- ✓ Yandex Metrica
- ✓ Bing SEO Analyzer
- Content creation ::
- ✓ 12 articles
- ✓ 40 Images
- ✓ 1 video, up to 30s
* Prices are for the CIS market. May differ for Europe and USA!
Programmatic site edits
will be needed based on the results of SEO audits, UX analysis of the site.
Content creation
are handled by our in-house copywriters and designers.
Working with links
increase in natural links - paid and free.
Create your own SEO package!
What is missing in our package options? Contact us and we will put together an option especially for you!
Is SEO enough website promotion to get leads right away?
Yes, but using additional internet marketing tools, you can get sales faster and more:
- contextual advertising - a quick way to get sales from sites right after its launch;
- Promotion in social networks -It is important not to miss the opportunity to find your target audience in social networks;
- Competitor analysis - needed to understand why they are higher in the search and what needs to be done to get around them;
- and checking site positions - understanding where the site is in the search, relative to competitors!
Search engine optimization is a complex of works - on the site and outside the site!