What is SEO? What is search engine promotion? The most concise explanation! dits.md

SEO - website promotion

  • Bringing sites to the TOP of Google, Yandex, Bing
  • Increase in organic search traffic
  • Increase in conversions and targeted actions
  • Improving the content of the site
  • ✓ Building free link mass
  • Elimination of technical errors of the site
  • Site indexing improvements
  • Improving Site Usability - Usability
  • Recommendations for all participants involved in website development

All this and much more forms a comprehensive set of activities for promoting the website and bringing it to the top of search engines!

SEO and SEM — the foundation of website promotion

Website promotion, boosting, and bringing to the top — these are all synonyms of these two terms. So what is the difference?

Promotion and output of sites to the TOP - SEO and SEM 1
Promotion and output of sites to the TOP - SEO and SEM 2
Promotion and output of sites to the TOP - SEO and SEM 3

Let’s take an example. You are in the furniture business: you manufacture kitchens, wardrobes, doors, and other products. Let’s take an example. You are in the furniture business: you manufacture kitchens, wardrobes, doors, and other products. If you want a person searching for doors on Google or Yandex to quickly find you — that is, to see your website on the first page and among the top results after the query “buy doors” — you need website promotion in search engines..

A website is, above all, a source of information. The easier it is for search engines to find and understand this information, and the more relevant and high-quality it is, the higher your site will rank in search results.

To understand how ready a website is for promotion, a comprehensive analysis must be conducted:

  • Website - loading speed, texts, images, and other technical parameters;;
  • External metrics - links, social networks, publications, and mentions;;
  • Market - how your products and services are sold and advertised;;
  • Competitors - what, how, and why your competitors do;;
  • Target audience - create a profile of your potential customer. портрет вашего потенциального покупателя.

Only after such an analysis can an effective promotion strategy be developed and a stable flow of clients from search be ensured.

We will answer your questions!

At the very beginning, it is recommended to use SEO and SEM together if you want to bring the website to the top for key terms. This approach provides maximum effect: improving the website and its content, increasing the resource's authority, boosting traffic, and, as a result, increasing conversions. All of this directly affects the website’s profitability and revenue.

SEARCH POSITIONS

Growth of site positions in search results for keywords!
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TRAFFIC GROWTH

Increase targeted site visits by potential customers!

CLIENTS AND ORDERS

Increase in the number of customers and orders!
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SEO stands for Searche Engine Optimization,

those. website optimization for search engines. A search engine is any of the search engines - Google, Yandex, Bing, etc. SEO is setting up and filling the site according to the requirements and rules that are set in front of the site by Google, Yandex, Bing and other search engines. These rules can change over time, i.e. It is important not to stop SEO optimization!

SEM stands for Search Engine Marketing, i.e. search engine marketing site

in order to improve the status of the site by increasing its authority, the number of users and their behavior. This includes building the link mass, seeding content, working with behavioral factors, increasing social signals, attracting site visitors from various sources and much more!

How to optimize your site? What are the stages of SEO and SEM?

Promotion and output of sites to the TOP - SEO and SEM 4

Internal website optimization or OnPage SEO

this is a huge complex of works, it makes up a large part of SEO work, because implies work on the site itself, consists of audits, analytics, work with the site code and its system, as well as site content!

More details here!

Promotion and output of sites to the TOP - SEO and SEM 5

Collecting keywords and expanding the SN

it is extremely important to collect the most complete semantic core (SY) corresponding to your business! You cannot miss key queries (words)! And you also need to correctly distribute all requests to the correct pages.

Order collection of sya

Promotion and output of sites to the TOP - SEO and SEM 6

Competitor analysis - an opportunity to find out

methods used by competitors, what keywords do competitors use to promote, how and what links help them to be in the top, whether they are engaged in social networks and contextual advertising, and much more!

Order a competitor analysis!

Promotion and output of sites to the TOP - SEO and SEM 7

Working with links - internal, external

Analysis of the link mass is necessary in order to understand which links and where are needed by the site, and which links are better to hide or remove, which resources should be linked to the site, and from which ones you need to get a link.

Order a link profile analysis!

Promotion and output of sites to the TOP - SEO and SEM 8

Analysis and verification of site positions

it is an analysis of the site's positions, i.e. where is the site in the search for some of the keys. This gives an understanding of what actions on and off the site led to an increase in positions and sets the vector for the next job!

Order analysis and verification of site positions!

Promotion and output of sites to the TOP - SEO and SEM 9

Working with site analytics - Google Analytics

Yandex Metrica, heat maps are needed to set the goals of website promotion, to understand how users behave on the site, where they came from, whether they have reached the target action.

 

Install analytics on the site

How long does SEO take?

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How long does it take to get a site?

from 3 months - the minimum term for SEO website promotion. During this time, it turns out to collect as much information as possible on the company and competitors, conduct an SEO audit, straighten the site and build a plan for further promotion.

How long does it take to SEO a website?

as long as your site and company will exist! You cannot fix yourself once and for all in top positions in Google and Yandex, your competitors are not asleep and also want to be in the TOP!

How much does search engine optimisation cost?

Below are our prices for promotion in the search. We offer both full promotion - from audits, texts and the growth of SEO mass, and only SEO option - in which the participation of your specialists or additional expenses will be required.

Partial SEO:

Complete SEO:

If our SEO packages are not suitable for you, please contact us for an individual option!

Complite SEO Pro

Any business with an online store. Doing SEO on 100%!
750€/per month
  • fGeneral:
  • ✓ 1 language
  • ∇ Additional language 200 €
  • ✓ Installing Google Tag Manager
  • ✓ Position check - up to 500
  • Working with webmasters:
  • ✓ Google Search Console
  • ✓ Setting up tracking goals (conversions) 
  • ✓ Yandex Webmaster
  • ✓ Bing Webmaster Tools
  • Analytics:
  • ✓ Google Analytics
  • ✓ Yandex Metrica
  • ✓ Bing SEO Analyzer
  • Internal website optimization - OnPage SEO:
  • ✓ Optimization of site pages - up to 100 per month
  • ✓ Optimization of site media files - up to 300 per month
  • ✓ Site audit
  • ✓ Collecting semantics
  • ✓ Expansion SJ
  • ✓ Assignment to copywriter - 10 articles
  • ✓ Article Writing - 10 Articles
  • ✓ Analysis of the copywriter's work
  • ✓ Website speed analytics
  • ✓ Task for the programmer - 1
  • ✓ Work of the programmer * - 5 hours **
  • * If the site system is WordPress
  • ** Hours are summed up in 2 months, additional hours can be purchased
  • ✓ Usability analysis
  • ✓ Analysis of internal links
  • ✓ Content text analysis
  • ✓ Analysis of media content
  • ✓ Analysis of website user behavior
  • ✓ SEO plugin if site system is WordPress
  • External website optimization - OfPage SEO:
  • ✓ Creation of Google My Bussines
  • ✓ Link profile analysis
  • ✓ Competitor audit - 5 per month
  • ✓ Building up the reference mass - up to 20 pieces
  • ✓ Work with paid links (no purchase)
  • ✓ Crowd link building
  • ✓ Seeding Articles

Programmatic site edits

will be needed based on the results of SEO audits, UX analysis of the site.

Content creation

are handled by our in-house copywriters and designers.
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Working with links

increase in natural links - paid and free.

Create your own SEO package!

What is missing in our package options? Contact us and we will put together an option especially for you!

Is SEO enough website promotion to get leads right away?

Yes, but using additional internet marketing tools, you can get sales faster and more:

Search engine optimization is a complex of works - on the site and outside the site!

We will answer your questions!