Social media promotion
- Promotion in social networks - groups, channels, profiles
- Social media advertising
- Market analysis and target audience identification (CA)
- Attracting new subscribers
- Development of an individual style
- Swot analysis
- Service and store creation
- Content plan
- Analytics of results
this and much more will help you find your target audience and start interacting with it!
Why Promote on Social Media?
About 3 billion people have an account in one or another social network! If we talk about Moldova, about 1 million residents of the country are registered in one or more social networks. A large and wide market of potential customers turns out - right?
Social networks are the place where your client is definitely located, all that remains is to identify him, select the right content and attract his attention, then measure the result obtained, make adjustments in SMM promotion and continue making money in social networks!
We will answer your questions!
SMM is brand promotion on social networks
SMM stands for Social Media Marketing, i.e. attraction of interest in your product, service. This is achieved by spreading information, attracting people with interesting and useful information, creating promotions and launching advertising campaigns. The result of such work is an increase in the number of potential customers who follow the product.
SMO is website optimization for social networks
SMM stands for Social Media Optimization, i.e. optimization of the site to social networks. The site adds the ability to repost the page, comment through the social network, likes information, automatically add everything new to the company's social network, etc. This allows you to increase the information presence in the social network, increase the number of links, and accelerate the dissemination of information.
What social networks are popular in Moldova?
The most popular social network in the country is Instagram, followed by Facebook, then Odnoklassniki, VKontakte, and the business network Linkedin and the microblogging social network - Twitter, close the list. Users in these social networks differ in age, interests and preferences, i.e. it is extremely important to choose a social network for your target client and conduct a dialogue with him in the right way for this social network!
What does SMM consist of?
Market analysis and target audience identification
it is important to decide what and how to promote in the selected region, i.e. decide on social networks - promotion on facebook, promotion on youtube, promotion on VKontakte, promotion of instagram. Create a profile of a potential client - gender, age, interests, connections, etc.
Marketing strategy drafting
choose a way to work in the selected social networks - i.e. this is the promotion of a channel on Youtube, promotion of a group on facebook, promotion of a business on Instagram, creation of groups on VK, because different social networks have different promotion tools, audience engagement and advertising.
Drawing up a content plan
Analysis of the market, target audience and competitors will allow you to understand what content (photo, video, audio, text) potential customers are interested in, highlight the pros and cons of such content, determine the style and schedule the publication of the selected content.
Attracting new subscribers
is the most important task in SMM promotion. For this, such methods are used as - promotions, contests, polls, viral content, publications in other groups and among key bloggers in the niche.
Social media advertising
It is divided into several options - the 2 main ones are advertising for an important (viral) publication from the feed and targeting advertising that targets the desired target audience.
Website optimization in social networks
if you have a website, or are going to make a website, then SMO optimization must be performed together with the start of SMM promotion, because this will simplify and improve the results of promotion in social networks!
Analytics - SWOT analysis
this definition is the Strong sides, Weak sides of goods and services, as well as Opportunities and Threats in the promotion of social networks. Installing special tags and analytics on the site can reveal the results of the promotion and make adjustments!
How much does social media promotion cost?
Simple SMM
1 main social network and 3 cross-posting 300€/month
- ✓ Selection of priority social networks in accordance with the goals and objectives of the company/project
- ✓ Market (competitor) analysis
- ✓ Analysis of the target audience (TA)
- ✓ Drawing up an SMM strategy
- ✓ Selection of Tone of Voice and visuals, design of profiles
- ✓ Drawing up a content plan and publishing content (on average 4-5 posts, 3-4 reels per month, 1-2 stories per day,More precisely, the quantity is determined after preliminary analysis)
- ✓ Creating visual content from your photos and video materials
- ✓ Writing texts for posts
- ✓ Design of static banners
- ✓ Organic promotion (sweepstakes and competitions)
- ✓ Analytical report for the month (ERR of posts and overall profile, subscriber growth)
- ✓ Personal manager
- ∇ Targeted advertising - considered separately
- ∇ Creation of services (shop) - considered separately
- ∇ Work with bloggers, forums, communities - considered separately
SMM Plus
1 main social network and 3 cross-posting 500€/month
- ✓ Selection of priority social networks in accordance with the goals and objectives of the company/project
- ✓ Market (competitor) analysis
- ✓ Analysis of the target audience (TA)
- ✓ Drawing up an SMM strategy
- ✓ Selection of Tone of Voice and visuals, design of profiles
- ✓ Creating a visual moodboard
- ✓ Drawing up a content plan and publishing content (on average 6-8 posts, 4-6 reels per month, 2-5 stories per day, more precisely the number is determined after preliminary analysis)
- ✓ Creating visual content from your photos and video materials
- ✓ Writing texts for posts
- ✓ Design of static banners
- ✓ Photo, video processing
- ✓ Storytelling
- ✓ Organic promotion (sweepstakes and competitions)
- ✓ Analytical report for the month (ERR of posts and overall profile, subscriber growth)
- ✓ Personal manager
- ∇ Targeted advertising - considered separately
- ∇ Creation of services (shop) - considered separately
- ∇ Work with bloggers, forums, communities - considered separately
Creation of promotional materials
30€/h
- ✓ Static banners
- ✓ Promotional Videos
- On average, it takes from 2 to 5 hours to create advertising materials of all required sizes
Audit of SMM manager / agency work
70€/for 1 account
- ✓ Audit of account settings
- ✓ Audit of goals
- ✓ Audit of target audience
- ✓ Audit of advertising materials
- ✓ Audit of results
- ✓ Budget audit
* Prices are for the CIS market. May differ for Europe and USA!
What is targeting ads or social media ads?
Targeting advertising is accurate advertising that allows you to reach exactly the right audience, in the right format, for the right money. Setting up and maintaining advertising in social networks has become a separate service with the development of SMM advertising tools.
