Contextual advertising - paid advertising on the Internet:

What is Contextual Advertising?

In short - advertising in search engines (Google, Yandex, Bing, etc.). Shown to users when searching and visiting partner sites. Payment for such advertising is made for the referrals of potential customers to your site.

These are ads shown by search engines such as Google and Yandex in the context of what the user was looking for.

Example - a user searched the Internet for the service "rent a car", Google gave answers from natural results, which is achieved only through SEO promotion, and at the beginning and at the end of the page the results are the results of contextual advertising, as seen on the left. Results with a green signature Ad or Advertising - impressions of paid ads from Google.

When a user clicks on these results, the cost of 1 click is deducted from the advertiser's account, it can start from 0.01$ and depends on the competitiveness of the request from the relevance (match) of the advertiser's site. Hence the abbreviated name PPC - Pay Per Click, i.e. pay per click.

Remarketing — repeated displays of advertising on sites that are included in the Google remarketing network, as well as sites such as, for example, Youtube, is also included in contextual advertising.

Why is remarketing useful and why is it necessary - by clicking on the link to the advertiser's website, the client will subsequently see advertisements from the advertiser in the form of text and banners on the sites included in the remarketing network and Google and Yandex partners, in the example on the left. The client is not immediately ready to buy something, he wants to ask the price, think, study.