Contextual advertising audit
- Have you thought about where the money goes in contextual advertising?
- Have you set up AdWords or Direct yourself but are not sure if it is correct?
- Doubt about an agency or a PPC specialist?
- Are all the tools used in advertising?
- Do you think that you can get more from contextual advertising?
- or just want to check if everything is in order?
If you have these or similar questions, then you need to remove doubts and order an audit of contextual advertising!
What is included in a contextual advertising audit?
account settings
- Splitting campaigns by type
- Separation by targeting
- Google Analytics, GTM, Yandex Metrika
- Cost limits
Search advertising
- Keywords
- Minus words
- Ad groups
- ads
- Settings
Remarketing and retargeting:
- Keywords
- Minus words
- Ad groups
- ads
- Settings
Analytics
- Goals in Google Analytics
- Targets in Yandex Metrika
- Google Tag Manager
- Are there UTM tags
- Forms and communication buttons
How much does a contextual advertising audit cost?
from 35€, the cost of the audit is calculated individually. Depends on the depth of analysis, the number of campaigns on the account.
How long does a contextual advertising audit take?
from 3 working days is required for a specialist for audit of contextual advertising. The term may increase or decrease depending on the amount of work.