Redesign of the website of the travel company CityTour
Author - Constantin Nacul
CityTour is a successfully developing travel company. The company provides travel services such as organizing tours, booking hotels and tickets, booking transfers.
We developed the first City Tour website back in 2013, since then it has brought a huge number of leads to the client and has become an irreplaceable sales tool.
At the end of 2018, we were again contacted with the task of updating and improving the company's website.
Old site appearance
Project objectives
The previous site of the company did not work badly, but required a complete update, not only of the design, but of the entire core of the site. We were faced with the following tasks:
CMS WordPress engine update
Creation of modern design
Increase in the number of leads from site pages
Full site responsiveness
Maintaining important functionality
Transferring old content - tours, gallery, articles
Maintaining SEO weight and introducing new semantics
Speed up website loading times
New site pages
Home page
Category
Tour
Gallery
Contacts
Site responsiveness
Introducing new semantics
The result of the website rework
Website rework, content transfer took 25 days
The UX of the site has grown dramatically, according to customer reviews
Lead generators implemented on all pages
Collected and implemented new semantics
Redesigned all site pages to improve UX
100% site-wide responsiveness
All content and links of the old site are saved
301 redirects of all old links made
The site is powered by a fresh WordPress engine with updated plugins
Site loading speed increased from 6s to 2-3s on all pages
An important functionality of the site has been moved and updated - calendar, gallery, etc.
Customer testimonial
