Advertising on Youtube:
- Attracting a wide audience
- Precise targeting based on interests and objectives
- Effective customer information
- Increasing brand awareness
- Attracting new customers
- Strengthening brand loyalty
- Flexible targeting and personalization
- Tracking results and optimizing campaigns
These are the key aspects that Youtube advertising achieves!
Advertising on YouTube opens up unique opportunities to grow your business, boost your brand's visibility, and engage your target audience. Kick off your YouTube ads for the best outcomes!
YouTube advertising is a powerful tool from Google designed to embed promotional videos directly into the content uploaded by users on the YouTube platform. This service provides a unique opportunity for brands and companies to showcase their commercials within the diverse range of video content available on the platform, ensuring broad reach and targeted audience engagement.
Attention! 10% Discount on YouTube Advertising
Special offer - discount up to 10% on the service when ordering advertising with the creation of video material. Details in chat.
YouTube Video Advertising
Package 1
Price: 150€
Includes:
- Setup of 1 advertising campaign
- Target audience definition
- Goal settings
- Recommendations for the landing page and video
Views
depend on the selected budget
YouTube Video Advertising
Package 2
Price: 300€
Includes:
- Setup of 1 advertising campaign
- Target audience definition
- Goal settings
- Recommendations for the landing page and video
- Advertising budget of 120-150 Euro
~100,000 views
YouTube Video Advertising
Package 1
Price: 600€
Includes:
- Setup of 1 advertising campaign
- Target audience definition
- Goal settings
- Recommendations for the landing page and video
- Advertising budget of 150-200 Euro
- Creation of 1 video from existing materials
~250,000 views
Custom Package
If you like one of the packages but feel something is missing, we can create a package specifically for you.
Our YouTube Video Advertising Services:
We offer comprehensive solutions for the successful launch and management of your YouTube video advertising campaigns, including:
Creation of professional advertising videos based on existing materials.
Conducting in-depth target audience analysis with certified Google marketers.
Customizing campaigns to reflect current trends in video advertising.
Optimizing campaigns to achieve optimal budget efficiency and maximize conversion value.
YouTube Advertising Formats
YouTube offers a wide range of advertising formats suitable for various marketing objectives and audiences.
Here are the main ones:
Skippable In-Stream Ads :
Placement: YouTube, Google's partner video resources, and apps.
Advantages: The ability to skip after 5 seconds encourages content quality.
Maximum Duration: Not limited, recommended up to 3 minutes.
Remarketing: Available. Used for re-engaging interested audiences.
Campaign Types: VAC (Video Action Campaigns), VVC (Video Views Campaigns), VRC (Video Reach Campaigns).
Payment: You pay for a view if the ad is watched for more than 30 seconds or if there's interaction with it, or based on the number of impressions, depending on the chosen bidding strategy.
Launch Goal: Increasing brand reach and generating interest in the advertising message.
Non-Skippable In-Stream Ads:
Placement: YouTube, video partners and Google apps.
Advantages: Guaranteed full view of the advertisement.
Maximum Duration: From 15 to 30 seconds.
Remarketing: Available for additional engagement with interested users.
Campaign Types: VAC (Video Action Campaigns), VRC (Video Reach Campaigns).
Payment: Charged per impression based on the "Target cost per thousand impressions" model.
Launch Goal: To maintain interest among the targeted audience, maximizing engagement and recognition.
In-feed video ads:
Placement: YouTube feed, including the "Recommended Videos" section.
Advantages: Users independently choose what to watch.
Maximum Duration: Not limited.
Remarketing: Allows for retargeting users who have already shown interest in similar content or visited your website.
Campaign Types: VAC (Video Action Campaigns), VVC (Video Views Campaigns), VRC (Video Reach Campaigns).
Payment: Incurred only when a user clicks on the ad or if the video automatically plays for more than 10 seconds.
Launch Goal: To attract and retain the attention of an actively exploring audience on YouTube, increasing conversions through content viewing.
Bumper ads:
Placement: At the beginning, middle, or end of videos on YouTube and partner sites.
Advantages: Cannot be skipped, ideal for brand recognition.
Maximum Duration: 6 seconds.
Remarketing: Available. Used to enhance engagement with the target audience.
Campaign Types: VAC (Video Action Campaigns), VRC (Video Reach Campaigns).
Payment: To boost brand recognition and memorability of the advertising message in a short period.
Launch Goal: To boost brand recognition and memorability of the advertising message in a short period.
Outstream ads and Accompanying Content:
Placement: Google partner video resources outside of YouTube.
Advantages: Expands reach beyond YouTube.
Maximum Duration: Not limited.
Remarketing: Available. Can be used to enhance interest.
Campaign Types: VAC (Video Action Campaigns).
Payment: Charged per thousand impressions, where the video is visible and plays on the user's screen for at least two seconds.
Launch Goal: To extend brand reach beyond YouTube, increase traffic, and improve recognition metrics.
What is needed to launch advertising on YouTube?
Create or provide access to the advertising account
If you already have advertising account in Google Ads, you need to provide partner access to your account; if you don’t have it, we will help you create it.
Create or provide access to the YouTube account
If you already have YouTube account, you need to provide user access to your account; if you don’t have it, we will help you create it.
Create or provide access to Google Analytics
If you already have account in Google Analytics, you need to provide user access to your account; if you don’t have it, we will help you create it.
Choose the budget and form of payment
We recommend budgets starting from 150$ per month. Form of payment - your card or our agency.
Create an advertising video
If you have video materials and requests, we can incorporate them into the creation of the video advertisement, or you can use our extensive library of templates.
Select the desired advertising goal
Site visit - with the goal of calling or purchasing, subscribing, video viewing, or your goal.
Describe who your audience is
Who is your buyer, subscriber, client and what is he interested in?
Vertical Video
Google recommends incorporating vertical video into mobile advertising campaigns to maximally capture the audience's attention. This format offers full immersion, enhancing viewer engagement with your message.
The variety of platforms for placing vertical video content on YouTube includes In-Stream ads, feed advertisements, YouTube Shorts content, and search results. Integrating vertical videos into Video Action Campaigns has already shown significant conversion growth.
Your advertising won't be limited to YouTube alone, as vertical videos are also displayed on Google partner platforms, increasing its reach, especially among mobile game and app users. Interestingly, vertical videos are also effectively displayed on computers, where Google's system selects the most suitable creatives for users based on their activity and preferences.
Video Ad Requirements for YouTube Ads
For advertising placement on YouTube, you must meet certain technical requirements for video materials.
Video Resolution:
Full HD: horizontal 1920 x 1080, vertical 1080 x 1920, square 1080 x 1080.
Standard HD: horizontal 1280 x 720, vertical 720 x 1280, square 480 x 480.
SD: horizontal 640 x 480, vertical 480 x 640, square 480 x 480.
Aspect Ratio:
Horizontal: 16:9 and 4:3.
Vertical: 9:16 and 2:3.
Square: 1:1.
Acceptable file formats:
MPG (MPEG-2 or MPEG-4), WMV, MOV, AVI, FLV, MPEG-1, MP4, MPEGPS, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265).
Recommended video length:
Depends on the selected ad format.
Maximum file size:
256 GB.
Characteristics of sketches and accompanying banners:
Sketches:
Resolution: 1280 x 720 pixels.
Aspect ratio: 16:9.
Formats: JPG, GIF, PNG.
Maximum file size: up to 2 MB.
Accompanying banners (desktop only):
Dimensions: 300 x 60 pixels.
Formats: JPEG, GIF, PNG.
Maximum file size: up to 150 KB.
The accompanying banner appears on computers next to the video ad and can be automatically generated or manually uploaded.
FAQ
What Results Can You Expect from Advertising on YouTube?
When it comes to advertising on YouTube, expectations can vary greatly depending on the goals of your marketing strategy. However, here are the key achievements you can aim for:
- Expanding Reach: Using YouTube opens the door for your brand to millions of potential customers. This platform offers a unique opportunity to increase the visibility of your product or service among a wide audience.
- Attracting Interest: Motivational calls to action and direct links to products or services in advertisements can significantly increase conversions and, consequently, sales.
- Strengthening the Brand: Your brand's consistent presence on YouTube helps to solidify its position in consumers' minds, improving recognition and reputation.
- Increasing Sales: Promoting calls to action and direct links to products or services in advertisements can significantly increase conversion and, accordingly, sales.
- Insights and Improvement: Thanks to YouTube's in-depth analytics, advertisers gain access to valuable data about the behavior and preferences of their audience, allowing them to refine advertising strategies and increase campaign effectiveness.
The success of your YouTube advertising campaign depends on a variety of factors, including the quality of the ad message, target audience selection, as well as budget and strategic planning. A professional approach and the use of analytical tools will allow you to not only achieve your goals but also continuously improve your results.
How are Audiences for Advertising Campaigns on YouTube Configured?
Personalizing your ads on YouTube involves three key aspects - determining Who, Where, and When. It's about choosing your target audience, defining the location for your ad display, and selecting the time for maximum effectiveness.
- Defining the Target Audience (Who). Choosing the location for your ad display can dramatically increase its effectiveness. Imagine you are opening a new coffee shop. By setting your ad to show only to users in your city, you increase the chances of attracting visitors directly to your establishment.
- Geographic Targeting (Where). Choosing a location to display your advertising can dramatically increase its effectiveness.
Let's imagine that you are opening a new coffee shop. By setting up advertising to display exclusively to users in your city, you will increase the chances of attracting visitors to your establishment. - Timing of Ad Display (When). It's important not just who and where you target, but also when your ad appears to the audience. If your business offers weekend tours, it's optimal to display ads towards the end of the week when potential clients are planning their leisure time, maximizing interest and readiness to purchase.
Sensible use of these settings will allow you to significantly increase the ROI of your advertising campaigns on YouTube, delivering your message precisely to those who are most likely to be interested in your offer.
How to Assess the Effectiveness of Your Advertising Campaign?
When conducting advertising campaigns on YouTube, it's essential to monitor the following key performance metrics:
- Reach: Indicates how many people have encountered your ad.
- Engagement: Reflects the number of users who interacted with your ad, whether through a click or watching it entirely.
- Conversions: Records the number of users who, after engaging with the ad, took the desired action, such as placing an order or subscribing to a newsletter.
- Return on Investment (ROI): Shows the profit you earned from the funds invested in advertising.
Various tools are available for analyzing these metrics, including Google Analytics and specialized analytics from YouTube. Continuous monitoring and analysis of the effectiveness of your advertising campaign will allow you to identify the most effective elements of your strategy and adjust it to achieve even greater success.
How much does YouTube advertising cost?
YouTube ad pricing can indeed vary widely and depends on a variety of factors, including the ad format chosen, ad duration, placement within video content, and target audience.
Factors influencing the cost of advertising on YouTube
The pricing mechanics for YouTube ad slots are based on an auction, where the key factor is the price to place your ad. Let's figure out what elements influence this process:
Auction model: Depending on the model you choose - pay-per-view (CPV) or cost-per-thousand impressions (CPM) - your investment changes. With CPV, you pay for every view, while CPM requires you to pay for every thousand impressions.
- Competitive environment: High demand for the audience increases the cost due to the large number of people willing to place their advertisements.
- Relevance: Defining keywords and target audiences helps improve ad relevance. High targeting accuracy can reduce your costs while increasing efficiency.
- Budget framework: Limiting your advertising budget allows you to control overall costs while adapting to the current market balance of supply and demand.
- Advertising quality assessment: The platform evaluates how attractive your ad will be to the audience, which also affects its cost and visibility.
- Variability of format and duration: Advertising formats and duration play a role in determining cost, with different prices for different types and durations of advertising messages.
These aspects are integrated into YouTube's sophisticated auction system, creating a transparent and efficient environment for advertisers. With Google Ads, advertisers can fine-tune and optimize their campaigns to meet their goals within their budget, thereby maximizing their return on investment.
Advertising on YouTube – Price 2024
YouTube Video Advertising
Package 1
Price: 150€
Includes:
- Setup of 1 advertising campaign
- Target audience definition
- Goal settings
- Recommendations for the landing page and video
Views
depend on the selected budget
YouTube Video Advertising
Package 2
Price: 300€
Includes:
- Setup of 1 advertising campaign
- Target audience definition
- Goal settings
- Recommendations for the landing page and video
- Advertising budget of 120-150 Euro
~100,000 views
YouTube Video Advertising
Package 1
Price: 600€
Includes:
- Setup of 1 advertising campaign
- Target audience definition
- Goal settings
- Recommendations for the landing page and video
- Advertising budget of 150-200 Euro
- Creation of 1 video from existing materials
~250,000 views
Custom Package
If you like one of the packages but feel something is missing, we can create a package specifically for you.