Targeted advertising on Instagram and Facebook – eden-phuket.com
Gardens of Eden is a luxury residential complex in Phuket offering luxurious residences with ocean views and immersed in tropical greenery.
The complex occupies an area of 13 hectares, with 70% of the area allocated to picturesque parks, gardens, lakes and swimming pools.
Project objectives
Creation and management of a targeted advertising campaign to generate leads and increase brand awareness in international markets. The campaign focused on promoting premium services.
Project dynamics
United Kingdom
- The dynamics of leads are shown on the graph, with a slight increase at certain time intervals.
- There is a change in the number of leads compared to previous days
Germany
- Gradual increase in leads in April and May
- The graph shows that costs are at a stable level.
Poland
- Stable peaks of activity
- Clear target audience
France
- Stable peaks of activity
- Optimizing ad settings for your audience
Results
- Lead Growth: The number of applications increased by 65%
- Retargeting Effectiveness: By setting up retargeting chains, we were able to return 25% of users who had previously visited the site and convert them into leads.
- CPL Reduction: Average cost per lead decreased by 15% due to audience and creative optimization
- Increased reach: The total reach of advertising campaigns reached over 200,000 unique users in Europe and Asia
- CTR: The click-through rate (CTR) exceeded 3.8%, indicating high ad relevance.
Customer review
Working with your team was a great experience!
The customized advertising campaigns helped attract clients from new, previously unserved regions. We were impressed with your meticulous approach to analytics and reporting, which allowed us to quickly track and improve results. We will definitely continue our collaboration!
