Website audit is
- Identifying technical website issues
- Identifying website content-related issues
- Identifying website deficiencies according to search engine requirements
- Search for technical errors on the website
- Finding content issues
- Finding link issues
- Checking website speed
- Checking website indexing
- Recommendations for the content creator
- Recommendations for a programmer
This and much more will help eliminate the errors that are preventing your site from reaching the top and generating profit!
Do you have a website, but it’s not ranking well in search results or can’t seem to catch up with your competitors? When was the last time you had it audited?
By conducting a website audit, you will be able to understand what is wrong with the site from the point of view of both the search engine (Google, Bing) and from the point of view of the user, i.e. the potential client!
What is included in a website audit?
- Checking website speed
- Website indexing statistics
- Finding duplicate pages
- Pages with 301 or 302 redirects
- Checking 404 pages
- Checking Meta Titles
- Checking meta descriptions Descritpion
- Search for pages with 4xx and 5xx codes
- Checking the robots.txt file
- Checking the XML sitemap
- Search for pages closed from indexing
- Checking website versions without and with www
- Checking the correct operation of a website with an SSL certificate
- Checking for the presence of the rel=”canonical” tag
- Checking for the presence of the hreflang tag
- Checking pages for errors and W3C warnings
- Search for broken links
- Searching for pages with a large number of external links
- Page URL Analysis
- Find duplicate titles
- Finding duplicate meta tags
- Finding empty alt descriptions
- Checking website adaptability
- and a couple more points – if needed or found!
What do you get at the end of the audit?
- Site Status Report
- Detailed report for each page
- Image Report
- Website Speed Report
- Recommendations for a programmer
- Recommendations for a copywriter/content designer
- Recommendations regarding the site
After correcting all audit errors, it is advisable to conduct a re-audit to ensure that old errors have not been made and to check whether new errors have appeared.
Is a website audit enough to reach the TOP?
Yes, but sometimes, you shouldn’t forget about:
- Link mass – analysis of the website’s link profile, i.e. who, in what quality and quantity, links to the website;
- Semantic core is a list of queries and their correct distribution on the site;
- Competitor analysis is needed to understand why they are higher in search results and what needs to be done to get ahead of them;
- and checking website positions —understanding where the website ranks in search results relative to competitors!
Search engine optimization is a complex of works – both on and off the website!
