Link profile analysis is
Compiling a detailed list of a site’s external links and distributing them by type, quality, and other indicators involves the following work:
- Search for external links
- Checking the relevance of links
- Link quality analysis
- Link Type Analysis
- Link placement time analysis
- Link budgeting
- Finding link issues
An important criterion in website promotion is the website’s link mass, i.e. which websites, in what quantity, and how they link to you.
It is necessary to know how your competitors are doing in terms of links – do they have more links, what kind, and is it worth increasing your own?
Understanding these numbers, their meaning, and tracking them will yield results in the form of increased search rankings, increased relevant traffic, and, as a result, increased sales!
What is included in a website link mass analysis?
- Collection of all external links from all sources – other sites, directories and social networks;
- Counting the number – which sources, and in what quantity, link to the site;
- Distribution by link types: anchor, non-anchor, social networks;
- Determining link relevance—that is, whether the link source matches the site’s topic and message. For example, a site about construction (the donor) links to a site about dental implants (the acceptor). The donor’s topic doesn’t match the acceptor’s, which harms the latter. It’s advisable to block such a link;
- Competitor link analysis;
- Building a link plan and budget;
We will answer any questions that may arise!
Why analyze link mass?
- Do you understand how many and what kind of links you have?
- Do you understand how many of them your competitors have?
- Do you understand which ones and in what quantities are still needed, and which ones need to be banned immediately?
- It becomes possible to forecast the link budget and create a plan for link promotion of the site
Link mass analysis and link profile building account for approximately 50% of website promotion success!
This service is offered both as a one-time service and as part of a website promotion package.
What else might you need?
- Link mass – analysis of the website’s link profile, i.e. who, in what quality and quantity, links to the website;
- Semantic core is a list of queries and their correct distribution on the site;
- Competitor analysis is needed to understand why they are higher in search results and what needs to be done to get ahead of them;
- and checking website positions —understanding where the website ranks in search results relative to competitors!
Search engine optimization is a complex of works – both on and off the website!
