Contextual advertising is paid advertising on the Internet.

Google Ads / AdWords
Google Remarketing
Advertising on YouTube
Retargeting
Pay per click

The fastest way to get clients from the Internet!

What is Contextual Advertising?

In short, search engine advertising (Google, Bing, etc.) is shown to users when they search and visit partner websites. Payment for this type of advertising is made when potential customers click on your website.

These are advertisements shown by search engines like Google in the context of what the user has searched for.

For example, a user searched online for “rent a car.” Google returned organic results, which are achieved solely through SEO. At the top and bottom of the page, the results are contextual advertising results, as seen on the left. Results labeled “Ad” in green are paid ad impressions from Google.

When a user clicks on a given result, the advertiser’s account is charged the cost of one click. This can start as low as $0.01 and depends on the search query’s competitiveness and the advertiser’s website’s relevance. This is where the abbreviation PPC (Pay Per Click) comes from.

Remarketing is repeated display of ads on sites that are part of the Google remarketing network, as well as sites such as YouTube , which is also included in contextual advertising.

Why remarketing is useful and necessary: by clicking on a link to an advertiser’s website, a customer will subsequently see ads from the advertiser, both text and banners, on websites within the remarketing network and Google partners (see example on the left). The customer isn’t immediately ready to buy; they want to shop around, consider the price, and explore.

We will answer any questions that may arise!

Submit an application

Price from 0.01€

per click, which can easily lead to a purchase on your website!

Customer targeting

the ability to choose where and to whom to show ads!

Advertising on all devices

will be available to your potential clients!

Quick start advertising

from 2 days for collecting keywords and setting up advertising

What is included in setting up contextual advertising?

Target audience analysis

Geotargeting — in which regions and countries to show ads; Languages — in which languages to show ads; Target audience profile creation — age, interests, places, life script.

Collection of semantics – keywords

Collecting a semantic core (SC) that is as large as possible, covering all required products and services. Working with negative keywords – analyzing and eliminating irrelevant (unnecessary) queries.

Selecting contextual advertising tools

It’s important to understand how and where to advertise—search, banners, remarketing. For example: search only—”The client needs taxi services here and now!”; search and remarketing—”Buying a refrigerator can take a month!”

Writing ads

Writing ad headlines and texts for approved search queries. Preparing ad extensions (quicklinks, callouts, structured descriptions, etc.)

Setting up banner advertising and remarketing

Search for images for banner ads (if not provided by the designer). Filter ad display sites based on desired criteria and negative donor lists.

Advertising campaign (AC) budgeting

Determining the daily and overall campaign budget. Analyzing the required costs for each advertising campaign and coordinating with the contextual advertising client.

Goal setting and analytics

Contextual advertising is the only fully measurable advertising option. Link advertising accounts and analytics systems. Set up goals for conversion tracking.

Launching contextual advertising

It’s important to launch your ads at the right time, both for the contextual advertising client and for your leads (clients). Nobody wants Christmas trees in August! Although… 🙂

What is included in contextual advertising support?

It’s not always enough to simply launch an advertising campaign; specialist contextual advertising support is often required:

Negative keyword monitoring;
Correction of texts, search queries, banners;
Adjust rates and budget;
Implementation of features, launch of other types of advertising within the context;
Launch of new advertising campaigns at the client’s request;
Analysis of statistics, goal setting, etc.

How much does contextual advertising cost in Moldova?

Price per click from $0.01

Our goal is to reduce click costs and get the most out of your budget!

Cost of setting up contextual advertising

from $150 for 1-2 advertising campaigns or 25% of the monthly click budget.

Minimum recommended click budget

$1/day is the minimum recommended click budget, the desired minimum budget is $3/day!

Cost of contextual advertising support

From 150 for 1-2 advertising campaigns or 25% of the budget, because high-quality support takes just as much time!

Prices for setting up contextual advertising:

PPC Start

Google Ads for small businesses

100€*/month

General:
1 Advertising campaign to choose from:
1 search advertising
1 banner ad
1 remarketing
1 YouTube
Advertising of the final service
or
Advertising of the final product category
1 language
Setting up analytics
Setting up goals
Minus words
Adding new words
Writing ads
Editing ads
Budget forecast
Support – 2 weeks
Creating an advertising account
Advertising launch – 3 days
Minimum period of operation of the RK is 1 month
Analytics:
Installed by your developers according to our instructions. If the site is running WordPress, we’ll install it for free.
Google Tag Manager
Google Analytics
Monthly support of advertising campaigns from the setup cost is 75%
*up to €200 advertising budget

PPC for Service Companies

for services or a small catalog of goods

200€*/month

General:
3 Advertising campaign: we recommend 2 searches and 1 remarketing
2 languages
Setting up analytics
Setting up goals
Minus words
Adding new words
Writing ads
Editing ads
Recommendations for website edits to improve conversion
Budget forecast
Support – 1 month
Gathering 1 audience
Creating an advertising account
Advertising launch – 5 days
Minimum operating time of the advertising campaign is 1 month.
Analytics:
Installed by your developers according to our instructions. If the site is running WordPress, we’ll install it for free.
Google Tag Manager
Google Analytics
Monthly support of advertising campaigns from the setup cost is 75%
*up to €500 advertising budget