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SEO and SEM are the foundation of website promotion

Website promotion, optimization, and ranking are all synonyms for these two terms. So what’s the difference?

Let’s give an example. You’re in the furniture business: you produce kitchens, cabinets, doors, and other products. If you want someone searching for doors on Google or Yandex to quickly find you—that is, see your website on the first page and in the top results after searching for “buy doors”—you need search engine optimization (SEO) .

A website is, first and foremost, a source of information. The easier it is for search engines to find and understand this information, and the more relevant and high-quality it is, the higher your site will appear in search results.

To understand how ready a website is for promotion, it is necessary to conduct a comprehensive analysis:

  • Website – loading speed, texts, images and other technical parameters;
  • External indicators – links, social networks, publications and mentions;
  • Market – how your products and services are sold and advertised;
  • Competitors – what, how and why your competitors do;
  • Target audience – create a profile of your potential buyer.

Only after such an analysis can you develop an effective promotion strategy and obtain a stable flow of clients from search.

We will answer any questions that may arise!

From the very beginning, it’s recommended to use SEO and SEM together if you want to rank your website high for keywords. This approach yields maximum results: improved website performance and content, increased authority, increased traffic, and, consequently, higher conversions. All of this directly impacts the website’s profitability and efficiency.

Increase your website’s ranking in search results for keywords!

Increase targeted website visits from potential clients!

CLIENTS AND ORDERS

Increase in the number of clients and orders!

That is, website optimization for search engines. A search engine is any search engine—Google, Bing, etc. SEO is the configuration and content of a website according to the requirements and rules set by Google, Bing, and other search engines. These rules can change over time, meaning it’s important to continue SEO optimization!

To enhance a website’s status by increasing its authority, user base, and user behavior. This includes link building, content seeding, behavioral factors, increasing social signals, attracting visitors from various sources, and much more!

How do you optimize a website? What stages does SEO and SEM involve?

On-Page SEO

This is a huge complex of work, it makes up a large part of SEO work, as it involves working on the site itself, consisting of audits, analytics, work with the site code and its system, as well as the site content!

Collection of keywords and expansion of the semantic core

Building a comprehensive semantic core (SC) that matches your business is crucial! You can’t afford to miss keywords! And you also need to correctly distribute all queries to the right pages.

Competitor analysis is an opportunity to find out

The methods used by competitors, what keywords they use for promotion, how and what links help them rank at the top, whether they use social media and contextual advertising, and much more!

Working with links – internal, external

Link mass analysis is necessary to understand which links a site needs and where, which links are best hidden or deleted, which resources the site should link to, and which ones it needs to get a link from.

Analysis and verification of website positions

This is a website ranking analysis, i.e., where a website ranks in search results for a given keyword. This provides insight into what actions on and off the website led to ranking gains and sets the direction for future work!

Working with website analytics – Google Analytics

It is necessary for setting and tracking goals, analyzing user behavior on the site, identifying traffic sources, and evaluating the effectiveness of promotion.

How long does it take for a site to be listed?

Three months is the minimum timeframe for website SEO promotion. This allows us to gather as much information as possible about the company and its competitors, conduct an SEO audit, improve the website, and develop a plan for further promotion.

How much time does it take to do SEO on a website?

As long as your website and company exist! You can’t lock yourself into top positions in Google and Bing forever; your competitors are always on the lookout and want to be there too!


Results of SEM SEO website promotion:

How much does SEO website promotion cost?

Below are our prices for search engine optimization. We offer both full optimization—from audits, content, and SEO mass growth—and SEO-only options, which require the involvement of your specialists or additional costs.

Partial SEO:

Only SEO

Any company with a full-time website specialist

  • General:
  • 1 language
  • Additional language 50€
  • Installing Google Tag Manager
  • Position check – up to 50
  • Working with webmasters:
  • Google Search Console
  • Setting up goal (conversion) tracking
  • Yandex Webmaster
  • Bing Webmaster Tools

  • OnPage SEO:
  • Website page optimization – up to 5 per month
  • Website media file optimization – up to 20 per month
  • Website audit
  • Collection of semantics
  • Expansion of the semantic core
  • Copywriter’s assignment – 3 articles
  • Analysis of a copywriter’s work
  • Website speed analytics
  • Task for the programmer – 1
  • Usability analysis
  • Internal link analysis
  • Text content analysis
  • Media content analysis
  • Analysis of website user behavior
  • SEO plugin if the site system is WordPress
  • Off-Page SEO:
  • Creating Google My Business
  • Link profile analysis
  • Competitor audit – 3 per month
  • Link building – up to 5 links
  • Working with paid links (without purchasing)
  • Crowd link building
  • Article seeding

Only SEO Pro

Any business or company with a full-time website specialist

  • General:
  • 1 language
  • Additional language 70€
  • Installing Google Tag Manager
  • Position check – up to 150
  • Working with webmasters:
  • Google Search Console
  • Setting up goal (conversion) tracking
  • Yandex Webmaster
  • Bing Webmaster Tools

  • Analytics:
  • Google Analytics
  • Yandex Metrica
  • Bing SEO Analyzer
  • OnPage SEO:
  • Website page optimization – up to 50 per month
  • Website media file optimization – up to 300 per month
  • Website audit – 2
  • Collection of semantics
  • Expansion of the semantic core
  • Copywriter’s Task – 5 Articles
  • Analysis of a copywriter’s work
  • Website speed analytics
  • Task for the programmer – 2
  • Usability analysis
  • Internal link analysis
  • Text content analysis
  • Media content analysis
  • Analysis of website user behavior
  • SEO plugin if the site system is WordPress
  • Off-Page SEO:
  • Creating Google My Business
  • Link profile analysis
  • Competitor audit – 3 per month
  • Link building – up to 10 links/month
  • Working with paid links (without purchasing)
  • Crowd link building
  • Article seeding

will be required based on the results of SEO audits and UX analysis of the site.

Content creation

Our in-house copywriters and designers are responsible for this.

Working with links

increasing natural links – paid and free.

Create your own SEO package!

Is anything missing from our package options? Contact us and we’ll put together a custom package just for you!

Is SEO website promotion enough to generate leads immediately?

Yes, but by using additional internet marketing tools, you can get faster and bigger sales:

Search engine optimization is a complex of works – both on and off the website!

Any questions left? Let’s discuss!

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