Competitor audit is
- A way to find out who your competitors are
- Understand what and how competitors do
- Understand why competitors’ websites rank higher in search results
- Understand your website’s weaknesses
- Understand your website’s strengths
- Understand what needs to be done to catch up with competitors
- and understand what needs to be done to overtake!
Analyzing your competitors will help you understand what to do with your website, where to spend your time and money, and where not to!
It often happens that you’ve put a lot of effort into your online project/website, but you’re still struggling to catch up and surpass your competitors. What should you do in this situation?
You need to analyze your competitors’ websites—that is, identify how their sites are better than yours, why people buy from them but not from you, and where there are shortcomings in your work?
What does a competitor audit include?
- Analysis of the technical part of competitors’ websites;
- Analysis of the content of competitors’ websites;
- Collecting competitors’ keywords;
- Analysis of competitors’ link mass;
- Analysis of paid advertising and its costs;
- Analysis of competitors’ promotion methods;
- Analysis of traffic and lead generation methods;
- Search for the tricks used;
We will answer any questions that may arise!
Why do a competitor audit and what will it give you?
- Understanding the Differences in Websites
- Understanding the Differences in Advertising Campaigns
- Understanding the hacks used
- Competitors’ Advertising Cost Report
- Understanding what linking methods competitors use
- Finding Lead-Generating Methods
- Recommendations for website edits
- Recommendations for contextual advertising
and most importantly, information about what and how, in what volume and proportions competitors do.
What should you do after receiving information from competitor analysis?
Work on your website and your online advertising, namely:
- Link mass – analysis of the website’s link profile, i.e. who, in what quality and quantity, links to the website;
- Semantic core is a list of queries and their correct distribution on the site;
- Competitor analysis is needed to understand why they are higher in search results and what needs to be done to get ahead of them;
- and checking website positions —understanding where the website ranks in search results relative to competitors!
Search engine optimization is a complex of works – both on and off the website!
