{"id":9617,"date":"2020-01-28T11:00:23","date_gmt":"2020-01-28T09:00:23","guid":{"rendered":"https:\/\/dits.md\/?post_type=project&#038;p=9617"},"modified":"2020-07-16T13:25:58","modified_gmt":"2020-07-16T11:25:58","slug":"targeting-reklama-farma-preparata-v-usa-nda","status":"publish","type":"project","link":"https:\/\/dits.md\/sr\/project\/targeting-reklama-farma-preparata-v-usa-nda\/","title":{"rendered":"\u0420\u041e\u0410\u0421 4.46 \u2013 \u0426\u0438\u0459\u043d\u043e \u043e\u0433\u043b\u0430\u0448\u0430\u0432\u0430\u045a\u0435 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043a\u043e\u0433 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 \u0443 \u0421\u0410\u0414 \u2013 \u041d\u0414\u0410"},"content":{"rendered":"<p>[\u0435\u0442_\u043f\u0431_\u0441\u0435\u0446\u0442\u0438\u043e\u043d \u0444\u0431_\u0431\u0443\u0438\u043b\u0442=\u00bb1\u2033 _\u0431\u0443\u0438\u043b\u0434\u0435\u0440_\u0432\u0435\u0440\u0441\u0438\u043e\u043d=\u00bb4.0.2\u2033 \u0431\u0430\u0446\u043a\u0433\u0440\u043e\u0443\u043d\u0434_\u0438\u043c\u0430\u0433\u0435=\u00bb\u0445\u0442\u0442\u043f\u0441:\/\/\u0434\u0438\u0442\u0441.\u043c\u0434\/\u0432\u043f-\u0446\u043e\u043d\u0442\u0435\u043d\u0442\/\u0443\u043f\u043b\u043e\u0430\u0434\u0441\/\u043f\u0430\u0440\u0430\u043b\u0430\u043a-\u0431\u0430\u0446\u043a\u0433\u0440\u043e\u0443\u043d\u0434.\u0458\u043f\u0433\u00bb \u043c\u0438\u043d_\u0445\u0435\u0438\u0433\u0445\u0442=\u00bb126\u043f\u043a\u00bb \u0446\u0443\u0441\u0442\u043e\u043c_\u043f\u0430\u0434\u0434\u0438\u043d\u0433=\u00bb0\u043f\u043a|0\u043f\u043a|0\u043f\u043a |0\u043f\u043a&quot; \u0433\u043b\u043e\u0431\u0430\u043b_\u043c\u043e\u0434\u0443\u043b\u0435=&quot;2594\u2033 \u043b\u043e\u0446\u043a\u0435\u0434=&quot;\u043e\u0444\u0444&quot; \u0446\u043e\u043b\u043b\u0430\u043f\u0441\u0435\u0434=&quot;\u043e\u043d&quot;][\u0435\u0442_\u043f\u0431_\u0440\u043e\u0432 \u0434\u0438\u0441\u0430\u0431\u043b\u0435\u0434_\u043e\u043d=&quot;\u043e\u0444\u0444|\u043e\u0444\u0444|\u043e\u0444\u0444&quot; _\u0431\u0443\u0438\u043b\u0434\u0435\u0440_\u0432\u0435\u0440\u0441\u0438\u043e\u043d=&quot;4.0.2\u2033 \u0446\u0443\u0441\u0442\u043e\u043c_\u043f\u0430\u0434\u0434\u0438\u043d\u0433=&quot;0\u043f\u043a|0\u043f\u043a|0|0\u043f\u043a|\u0444\u0430\u043b\u0441\u0435| \u0444\u0430\u043b\u0441\u0435&quot;][\u0435\u0442_\u043f\u0431_\u0446\u043e\u043b\u0443\u043c\u043d \u0442\u0438\u043f\u0435=&quot;4_4\u2033 _\u0431\u0443\u0438\u043b\u0434\u0435\u0440_\u0432\u0435\u0440\u0441\u0438\u043e\u043d=&quot;3.25\u2033 \u0446\u0443\u0441\u0442\u043e\u043c_\u043f\u0430\u0434\u0434\u0438\u043d\u0433=&quot;|||&quot; \u0446\u0443\u0441\u0442\u043e\u043c_\u043f\u0430\u0434\u0434\u0438\u043d\u0433__\u0445\u043e\u0432\u0435\u0440=\u201d|||\u201d][\u0435\u0442_\u043f\u0431_\u0446\u043e\u0434\u0435 \u0430\u0434\u043c\u0438\u043d_\u043b\u0430\u0431\u0435\u043b=\u201d\u0431\u0440\u0435\u0430\u0434\u0446\u0440\u0443\u043c\u0431\u0441\u201d _\u0431\u0443\u0438\u043b\u0434\u0435\u0440_\u0432\u0435\u0440\u0441\u0438\u043e\u043d=\u201d4.0.2\u2033]<\/p>\n<div class=\"site-breadcrumbs\">\n<div class=\"site-breadcrumbs__inner\"><nav class=\"t_breadcrumbs\"><div class=\"col-full\"><div class=\"t_breadcrumbs__inner\"><a class=\"t_breadcrumbs__home\" href=\"https:\/\/dits.md\/sr\/\">DITS.md<\/a><b class=\"s\">\/<\/b><\/div><\/div><\/nav><\/div>\n<\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.0.2&#8243; custom_padding=&#187;0px||0px||false|false&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_post_title meta=&#187;off&#187; featured_image=&#187;off&#187; _builder_version=&#187;4.0.2&#8243; title_font=&#187;|600|||||||&#187; title_text_align=&#187;center&#187; title_text_color=&#187;#ffffff&#187; title_font_size=&#187;39px&#187; title_font_size_tablet=&#187;&#187; title_font_size_phone=&#187;30px&#187; title_font_size_last_edited=&#187;on|phone&#187; custom_css_post_title=&#187;padding: 1em 0;&#187;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_row column_structure=&#187;1_4,3_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;1_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/target-med.jpg&#187; url_new_window=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.0.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#187;3_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_text _builder_version=&#187;4.0.2&#8243; text_text_color=&#187;#000000&#8243; custom_padding=&#187;||0px|||&#187;]<\/p>\n<p>&#171;\u041d\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u043e\u0441\u044c? \u041f\u0440\u043e\u0431\u0443\u0439 \u0435\u0449\u0451 \u0440\u0430\u0437! \u041f\u043e\u043b\u0443\u0447\u0438\u043b\u043e\u0441\u044c!&#187;<\/p>\n<p>\u0412 \u043d\u0430\u0447\u0430\u043b\u0435 \u0433\u043e\u0434\u0430 \u043a \u043d\u0430\u043c \u043e\u0431\u0440\u0430\u0442\u0438\u043b\u0441\u044f \u043a\u043b\u0438\u0435\u043d\u0442 \u0438\u0437 \u0421\u0428\u0410, \u0441 \u043f\u043e\u0436\u0435\u043b\u0430\u043d\u0438\u0435\u043c \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0434\u043b\u044f \u043f\u0440\u0435\u043f\u0430\u0440\u0430\u0442\u0430 \u0443\u0441\u043a\u043e\u0440\u044f\u044e\u0449\u0435\u0433\u043e \u0440\u043e\u0441\u0442 \u0440\u0435\u0441\u043d\u0438\u0446 \u0438 \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0438\u043c \u0435\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u043d\u0430 \u0440\u044b\u043d\u043a\u0430\u0445 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0438.<\/p>\n<p>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0437\u0430\u043d\u044f\u043b\u043e \u043e\u043a\u043e\u043b\u043e 2 \u043d\u0435\u0434\u0435\u043b\u044c, \u043a\u043b\u0438\u0435\u043d\u0442 \u0431\u044b\u043b \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d \u0432 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0431\u044b\u0441\u0442\u0440\u043e\u043c \u0441\u0442\u0430\u0440\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_text _builder_version=&#187;4.0.2&#8243; text_text_color=&#187;#000000&#8243;]<\/p>\n<p>\u0418\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u044b\u043c \u043c\u0435\u0442\u043e\u0434\u043e\u043c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u044b\u043b\u0430 \u0432\u044b\u0431\u0440\u0430\u043d\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043d\u043e \u0431\u0443\u043a\u0432\u0430\u043b\u044c\u043d\u043e \u0447\u0435\u0440\u0435\u0437 1,5 \u043c\u0435\u0441\u044f\u0446\u0430 \u043c\u044b \u043f\u0435\u0440\u0435\u0443\u0431\u0435\u0434\u0438\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0443\u0439\u0442\u0438 \u0432 \u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0432 Google \u0438 Facebook &#8212; \u0438 \u044d\u0442\u043e \u0431\u044b\u043b\u043e \u0432\u0435\u0440\u043d\u043e!<\/p>\n<p style=\"text-align: center;\">\u0412\u0441\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u044e\u0442\u0441\u044f \u043f\u043e NDA.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.0.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg&#187;][et_pb_row _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_text _builder_version=&#187;4.0.2&#8243; text_font=&#187;|600|||||||&#187; text_text_color=&#187;#ffffff&#187; text_font_size=&#187;39px&#187; text_orientation=&#187;center&#187; text_font_size_phone=&#187;30px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_phone=&#187;1em&#187; text_line_height_last_edited=&#187;on|phone&#187;]<\/p>\n<p>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 ROAS?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_row column_structure=&#187;1_4,3_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;1_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/roas.jpg&#187; url_new_window=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.0.2&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#187;3_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_text _builder_version=&#187;4.0.2&#8243; text_text_color=&#187;#000000&#8243; custom_padding=&#187;||0px|||&#187;]<\/p>\n<p>\u0421\u0440\u0430\u0437\u0443 \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u044f\u0441\u043d\u0438\u0442\u044c, \u0447\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442 ROAS\u00a0<span>(Return On Ad Spend, \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043e\u0442 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b) &#8212; \u0438\u0437\u043c\u0435\u0440\u044f\u0435\u0442 \u0432\u0430\u043b\u043e\u0432\u043e\u0439 \u0434\u043e\u0445\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c \u043d\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0439 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u043b\u0430\u0440. <\/span><\/p>\n<p><span>\u042d\u0442\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435.<\/span><\/p>\n<p>ROAS = \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u043e\u0442 \u0420\u041a \/ \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0420\u041a<\/p>\n<p>\u041f\u0440\u0438\u043c\u0435\u0440: $4438\/ $1207 = $3,67 , \u0442.\u0435. \u043d\u0430 1$ \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u043c 3,67$.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.0.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg&#187;][et_pb_row _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_text _builder_version=&#187;4.0.2&#8243; text_font=&#187;|600|||||||&#187; text_text_color=&#187;#ffffff&#187; text_font_size=&#187;39px&#187; text_orientation=&#187;center&#187; text_font_size_phone=&#187;30px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_phone=&#187;1em&#187; text_line_height_last_edited=&#187;on|phone&#187;]\u0417\u0430\u0434\u0430\u0447\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_row column_structure=&#187;1_4,1_4,1_4,1_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;1_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_blurb title=&#187;\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043a\u043e\u0441\u043c\u0435\u0442\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0440\u0435\u043f\u0430\u0440\u0430\u0442\u0430 \u0432 \u0421\u0428\u0410&#187; 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