{"id":23726,"date":"2022-01-18T10:56:06","date_gmt":"2022-01-18T10:56:06","guid":{"rendered":"https:\/\/dits.md\/filtre-de-cautare-google\/"},"modified":"2026-09-04T08:19:14","modified_gmt":"2026-09-04T08:19:14","slug":"filtry-poiskovoj-sistemy-google","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/filtry-poiskovoj-sistemy-google\/","title":{"rendered":"Filtre de c\u0103utare Google"},"content":{"rendered":"\n

Motorul de c\u0103utare Google are o serie de filtre care, \u00eentr-un fel sau altul, afecteaz\u0103 promovarea site-ului web. Google are multe filtre, sute, poate chiar mii. <\/p>\n\n

Acest articol prezint\u0103 principalele filtre ale motorului de c\u0103utare Google la care merit\u0103 s\u0103 fii atent atunci c\u00e2nd promovezi SEO.<\/p>\n\t\t\t\t

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\n\t\t\t\t\t\t\tCon\u0163inut:\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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  1. Filtre de c\u0103utare Google<\/a>
  2. 1. Con\u021binut duplicat<\/a>
  3. 2. Cutie cu nisip<\/a>
  4. 3. Cre\u0219terea rapid\u0103 a leg\u0103turilor<\/a>
  5. 4. Bombardamentul Google<\/a>
  6. 5. \u2013 30<\/a>
  7. 6. Co-citare<\/a>
  8. 7. Reoptimizare<\/a>
  9. 8. Viteza de \u00eenc\u0103rcare a site-ului web<\/a>
  10. 9. Rezultate suplimentare<\/a>
  11. 10. Schimb de linkuri<\/a>
  12. 11. Nivelul de \u00eencredere sau clasamentul de \u00eencredere \u00eentr-un site web<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n

    Filtre de c\u0103utare Google<\/strong><\/h2>\n\n
    \"\"<\/figure><\/div>\n\n

    1. Con\u021binut duplicat<\/strong><\/h2>\n\n

    Site-urile web cresc \u00een num\u0103r pe zi ce trece, iar num\u0103rul de pagini ale acestora cre\u0219te rapid. Numeroase resurse duplic\u0103 acela\u0219i con\u021binut pe propriile site-uri. Prelucrarea datelor necesit\u0103 resurse, iar num\u0103rul de pagini cre\u0219te exponen\u021bial. <\/p>\n\n

    Drept urmare, a fost lansat un filtru care se aplic\u0103 con\u021binutului duplicat.<\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Dac\u0103 publica\u021bi pe site-ul dvs. informa\u021bii neunice, preluate din alte surse, Google va retrograda articolul sau pagina respectiv\u0103 \u00een rezultatele c\u0103ut\u0103rii.<\/p>\n\n

    Exist\u0103 2 op\u021biuni de ac\u021biune:<\/strong><\/p>\n\n

    \u2014 site-ul dvs. este inclus \u00een rezultatele suplimentare, adic\u0103 \u00een rezultatele care nu sunt incluse \u00een indexul principal<\/p>\n\n

    \u2014 pagina iese din indexul motorului de c\u0103utare<\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Atunci c\u00e2nd promova\u021bi orice site web, este necesar s\u0103 utiliza\u021bi texte unice, iar dac\u0103 prelua\u021bi texte din alte resurse, atunci s\u0103 le rescrie\u021bi.<\/p>\n\n

    Dac\u0103 exist\u0103 pagini duplicate pe site, de exemplu, acelea\u0219i pagini cu descrierea serviciilor sau a produselor, atunci trebuie s\u0103 elimina\u021bi duplicatele sau s\u0103 le \u00eenchide\u021bi din indexare pe site.<\/p>\n\n

    Prin orice mijloace normale, trebuie s\u0103 face\u021bi con\u021binutul de pe site-ul dvs. web unic pentru a evita consecin\u021bele unui filtru pentru con\u021binut duplicat.<\/p>\n\n

    2. Cutie cu nisip<\/strong><\/h2>\n\n

    Scopul acestui filtru este de a men\u021bine clasamente de top pentru interog\u0103rile de mare frecven\u021b\u0103, at\u00e2t comerciale, c\u00e2t \u0219i informative.<\/p>\n\n

    A fost lansat \u0219i pentru a combate spamul \u0219i site-urile web dubioase. Prin urmare, poate dura peste cinci luni pentru ca un site web s\u0103 se claseze \u00een topul c\u0103ut\u0103rilor. <\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Dac\u0103 un site web nou creat \u00eencepe s\u0103 fie promovat prin interog\u0103ri competitive \u0219i de mare frecven\u021b\u0103, atunci cel mai probabil nu va putea ajunge \u00een top de la \u00eenceput.<\/p>\n\n

    Filtrul Sandbox nu func\u021bioneaz\u0103 pentru cuvinte cheie cu frecven\u021b\u0103 medie \u0219i joas\u0103. Prin urmare, este recomandat s\u0103 v\u0103 concentra\u021bi ini\u021bial pe promovarea cuvintelor cheie cu frecven\u021b\u0103 joas\u0103, lucr\u00e2nd simultan la cele cu frecven\u021b\u0103 mare. <\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Acest lucru este dificil pentru site-urile noi, dar pute\u021bi g\u0103si un domeniu vechi care se potrive\u0219te cu subiectul dvs. \u0219i exist\u0103 dou\u0103 op\u021biuni:<\/p>\n\n

    \u2014 crea\u021bi un site web pe domeniul vechi<\/p>\n\n

    – \u00eembinarea domeniului vechi cu cel nou<\/p>\n\n

    Ambele op\u021biuni sunt \u00een regul\u0103 \u0219i func\u021bioneaz\u0103, dar totul depinde de link-urile corecte. De asemenea, este important s\u0103 verifica\u021bi vechiul domeniu pentru backlink-uri \u0219i s\u0103 \u00eei revizui\u021bi istoricul. <\/p>\n\n

    Cite\u0219te articolele:<\/strong><\/p>\n\n

    \u2014 analiza site-urilor web ale concuren\u021bilor<\/strong><\/a><\/p>\n\n

    \u2014 Cum s\u0103 verifici istoricul unui site web<\/strong><\/a><\/p>\n\n

    Nu este aplicabil pentru multe subiecte, mai ales \u00een Ucraina, \u0219i po\u021bi promova cu u\u0219urin\u021b\u0103 site-uri web \u0219i po\u021bi ob\u021bine rezultate destul de rapide.<\/p>\n\n

    3. Cre\u0219terea rapid\u0103 a leg\u0103turilor<\/strong><\/h2>\n\n

    Dac\u0103 linkurile unui site cresc prea repede, Google ar putea suspecta c\u0103 acesta este manipulat.<\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Dac\u0103 Google detecteaz\u0103 o cre\u0219tere foarte rapid\u0103 a num\u0103rului de linkuri c\u0103tre un site, este posibil s\u0103 \u00eel retrogradeze automat \u00een rezultatele c\u0103ut\u0103rii. Acest lucru duce la o sc\u0103dere a clasamentului \u0219i a traficului \u0219i la o a\u0219teptare lung\u0103 pentru ca site-ul s\u0103 readuc\u0103 pozi\u021bia \u00een top. <\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Trebuie s\u0103 construie\u0219ti treptat num\u0103rul de linkuri de pe site-ul t\u0103u web, astfel \u00eenc\u00e2t acesta s\u0103 arate c\u00e2t mai natural posibil \u00een ochii Google.<\/p>\n\n

    4. Bombardamentul Google<\/strong><\/h2>\n\n

    C\u00e2nd exist\u0103 prea multe potriviri directe de text ancor\u0103, Google vede c\u0103 proprietarul site-ului dore\u0219te s\u0103 fie \u00een topul rezultatelor c\u0103ut\u0103rii pentru cuvintele cheie.<\/p>\n\n

    Un exemplu de astfel de foaie de ancorare:<\/strong><\/p>\n\n

    \"\"<\/figure><\/div>\n\n

    Dup\u0103 cum putem vedea \u00een fotografie, \u00een lista de ancore, sunt promovate doar acele cuvinte cheie pe care proprietarul site-ului dore\u0219te s\u0103 fie \u00een top.<\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Dac\u0103 folose\u0219ti doar text ancor\u0103 direct, Google ar putea deveni mai devreme sau mai t\u00e2rziu suspicios, ceea ce ar putea duce la o sc\u0103dere a clasamentului. De obicei, aceasta \u00eencepe cu o sc\u0103dere de -10 p\u00e2n\u0103 la -15 pozi\u021bii. Apoi, site-ul scade la -100. Dac\u0103 neglijezi prea mult acest aspect, po\u021bi fi \u0219i interzis de Google, ceea ce \u00eenseamn\u0103 c\u0103 toate paginile tale sunt eliminate din indexul motorului de c\u0103utare. <\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Pentru a evita acest filtru, cel mai bine este s\u0103 folose\u0219ti un text ancor\u0103 foarte diluat \u0219i o mul\u021bime de cuvinte cheie specifice m\u0103rcii. Dac\u0103 diluezi linkurile cu \u00een\u021belepciune, po\u021bi evita acest filtru \u0219i te po\u021bi clasa cu succes \u00een rezultatele c\u0103ut\u0103rii. <\/p>\n\n

    5. \u2013 30<\/strong><\/h2>\n\n

    Filtrul 30 este conceput pentru a combate spamul real \u00een rezultatele c\u0103ut\u0103rii. Acesta ar putea include site-uri cu redirec\u021bion\u0103ri ascunse, precum \u0219i pagini de intrare. <\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Retrogradeaz\u0103 astfel de site-uri cu -30. Adic\u0103, site-ul nu apare peste pozi\u021bia 30 \u00een rezultatele c\u0103ut\u0103rii Google. <\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Cea mai u\u0219oar\u0103 cale este s\u0103 nu folose\u0219ti metode de promovare pe site-uri web de tip black hat, \u0219i totul va fi bine.<\/p>\n\n

    6. Co-citare<\/strong><\/h2>\n\n

    Dac\u0103 promova\u021bi un site web, este esen\u021bial s\u0103 v\u0103 asigura\u021bi c\u0103 resursele relevante con\u021bin linkuri c\u0103tre dvs. Cu toate acestea, dac\u0103 un site web urc\u0103 cu succes \u00een primele pozi\u021bii \u0219i prime\u0219te linkuri de la site-uri care nu au leg\u0103tur\u0103 cu subiectul s\u0103u, acest filtru poate intra \u00een vigoare. <\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Motoarele de c\u0103utare analizeaz\u0103 backlink-urile c\u0103tre site-ul dvs., care pot fi vizualizate prin intermediul Instrumentelor Google pentru webmasteri. Dac\u0103 procentul de link-uri irelevante este mare, acest filtru poate fi aplicat site-ului dvs. <\/p>\n\n

    Func\u021bioneaz\u0103 cel mai bine dac\u0103 site-ul dvs. are o mul\u021bime de linkuri din subiecte nedorite, cum ar fi pornografia, jocurile de noroc etc.<\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Evita\u021bi s\u0103 folosi\u021bi astfel de linkuri atunci c\u00e2nd face\u021bi promo\u021bii; concentra\u021bi-v\u0103 \u00een schimb pe utilizarea linkurilor relevante din punct de vedere tematic c\u0103tre site-ul promovat. Dac\u0103 aceste linkuri provin de la concuren\u021bi, acestea pot fi retrogradate \u00een Instrumentele Google pentru webmasteri. <\/p>\n\n

    7. Reoptimizare<\/strong><\/h2>\n\n

    Filtrul a fost creat pentru a retrograda site-urile care sunt supra-optimizate intern.<\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Ia \u00een considerare num\u0103rul de cuvinte cheie de pe o pagin\u0103. Dac\u0103 un site este puternic optimizat pentru acestea, aceste pagini pot sc\u0103dea sau pot fi mult mai jos \u00een rezultatele c\u0103ut\u0103rii. Optimizarea textului site-ului web trebuie s\u0103 fie adecvat\u0103, altfel exist\u0103 riscul de a fi filtrat. <\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Pentru a evita s\u0103 fii penalizat pentru optimizare excesiv\u0103, trebuie s\u0103 optimizezi cu aten\u021bie textul \u0219i con\u021binutul site-ului t\u0103u web, s\u0103 evi\u021bi suprasaturarea tuturor elementelor cu cuvinte cheie \u0219i s\u0103 prioritizezi optimizarea pentru oameni, nu doar pentru motoarele de c\u0103utare.<\/p>\n\n

    8. Viteza de \u00eenc\u0103rcare a site-ului web<\/strong><\/h2>\n\n

    Nu este un secret faptul c\u0103 viteza de \u00eenc\u0103rcare a site-urilor web afecteaz\u0103 promovarea \u0219i clasamentul.<\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Dac\u0103 un site web se \u00eencarc\u0103 lent atunci c\u00e2nd este accesat dintr-un motor de c\u0103utare, iar acest lucru se \u00eent\u00e2mpl\u0103 frecvent, Google poate reduce clasamentul site-ului web \u00een rezultatele c\u0103ut\u0103rii.<\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Pentru a evita penalizarea pentru viteza de \u00eenc\u0103rcare, trebuie s\u0103 g\u0103zdui\u021bi site-ul web pe servere de \u00eenalt\u0103 calitate, cu furnizori de \u00eencredere. Dac\u0103 problema de \u00eenc\u0103rcare este legat\u0103 de sistemul de gestionare a con\u021binutului (CMS) al site-ului web, trebuie s\u0103 optimiza\u021bi cu aten\u021bie CMS-ul pentru a v\u0103 asigura c\u0103 toate scripturile ruleaz\u0103 \u0219i se \u00eencarc\u0103 rapid. De asemenea, ar trebui s\u0103 monitoriza\u021bi constant viteza \u0219i disponibilitatea site-ului web. <\/p>\n\n

    9. Rezultate suplimentare<\/strong><\/h2>\n\n

    Filtrul este aplicat paginilor de site web pe care le consider\u0103 neimportante. De exemplu, acestea ar putea fi pagini cu con\u021binut duplicat sau pagini f\u0103r\u0103 linkuri de intrare. <\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrele:<\/strong><\/p>\n\n

    Astfel de pagini sunt slab clasate de Google, iar aceste rezultate pot fi vizualizate \u0219i f\u0103c\u00e2nd clic pe \u201eVezi rezultate suplimentare\u201d.<\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Pentru a evita filtrarea, trebuie s\u0103 ad\u0103uga\u021bi aceste pagini la rezultatele c\u0103ut\u0103rii suplimentare. Solu\u021biile sunt simple:<\/p>\n\n

    \u2014 elimina\u021bi paginile duplicate (sau face\u021bi paginile unice)<\/p>\n\n

    \u2014 plasa\u021bi linkuri externe pe pagin\u0103<\/p>\n\n

    Rezultatele c\u0103ut\u0103rii suplimentare nu sunt at\u00e2t de \u00eenfrico\u0219\u0103toare, dar trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 paginile \u0219i sec\u021biunile prioritare se afl\u0103 \u00een rezultatele principale ale c\u0103ut\u0103rii. <\/p>\n\n

    10. Schimb de linkuri<\/strong><\/h2>\n\n

    Pe vremuri, schimbul de linkuri era o metod\u0103 de promovare foarte popular\u0103. Se creau pagini separate care f\u0103ceau trimitere la resurse ter\u021be. Acela\u0219i lucru era valabil \u0219i pentru resursele ter\u021be. Drept urmare, clasamentele site-urilor web s-au \u00eembun\u0103t\u0103\u021bit. <\/p>\n\n

    Cum func\u021bioneaz\u0103 filtrul:<\/strong><\/p>\n\n

    Dac\u0103 un motor de c\u0103utare detecteaz\u0103 schimburi masive de linkuri, va sc\u0103dea clasamentul site-ului \u00een rezultatele c\u0103ut\u0103rii.<\/p>\n\n

    Cum s\u0103 evi\u021bi filtrarea:<\/strong><\/p>\n\n

    Principalul lucru: nu folosi\u021bi pagini cu linkuri c\u0103tre alte resurse. Acest lucru este cunoscut \u00een anumite cercuri sub numele de \u201eferme de linkuri\u201d. Dac\u0103 a\u021bi fost deja afectat de un astfel de filtru, ar trebui s\u0103 elimina\u021bi respectivele pagini sau s\u0103 le bloca\u021bi din indexare. A\u0219tepta\u021bi pu\u021bin, iar clasamentul dvs. va reveni. <\/p>\n\n

    11. Nivelul de \u00eencredere sau clasamentul de \u00eencredere \u00eentr-un site web<\/strong><\/h2>\n\n

    Acest parametru sau filtru ia \u00een considerare mul\u021bi parametri. Esen\u021ba este urm\u0103toarea: cu c\u00e2t o resurs\u0103 este mai autoritar\u0103, cu at\u00e2t este mai bun\u0103 pentru clasamentul s\u0103u pe Google. <\/p>\n\n

    Rangul de \u00eencredere condi\u021bionat depinde de diver\u0219i indicatori, cum ar fi:<\/strong><\/p>\n\n

    \u2014 mas\u0103 de link-uri c\u0103tre site<\/p>\n\n

    – calitatea, actualitatea \u0219i autoritatea linkurilor c\u0103tre site<\/p>\n\n

    \u2014 vechimea numelui de domeniu<\/p>\n\n

    – calitatea con\u021binutului de pe site<\/p>\n\n

    – link-uri interne<\/p>\n\n

    \u0218i mult mai mult.<\/p>\n\n

    Acestea sunt principalele filtre ale motorului de c\u0103utare Google. Dup\u0103 cum am men\u021bionat mai sus, exist\u0103 multe filtre Google, dar atunci c\u00e2nd promovezi, este important s\u0103 iei \u00een considerare cele de baz\u0103 pentru a evita filtrarea sau interzicerea site-ului t\u0103u. <\/p>\n\n

    Surs\u0103: SeoProfy<\/a><\/p>\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Motorul de c\u0103utare Google are o serie de filtre care, \u00eentr-un fel sau altul, afecteaz\u0103 promovarea site-ului web. Google are 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