{"id":22930,"date":"2023-12-07T16:25:25","date_gmt":"2023-12-07T16:25:25","guid":{"rendered":"https:\/\/dits.md\/cum-functioneaza-google-ads-ghid-pentru-incepatori-despre-publicitatea-online\/"},"modified":"2026-09-03T19:17:32","modified_gmt":"2026-09-03T19:17:32","slug":"kak-rabotaet-google-ads-posobie-dlja-novichkov-v-onlajn-reklame","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/kak-rabotaet-google-ads-posobie-dlja-novichkov-v-onlajn-reklame\/","title":{"rendered":"Cum func\u021bioneaz\u0103 Google Ads: Ghid pentru \u00eencep\u0103tori despre publicitatea online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pentru o promovare online de succes, este esen\u021bial s\u0103 existe instrumente eficiente. <a href=\"https:\/\/dits.md\/ro\/pay-per-click-ppc\/\">Google Ads<\/a> este unul dintre ele. Acest serviciu permite agen\u021bilor de publicitate nu doar s\u0103 plaseze reclame, ci \u0219i s\u0103 ajung\u0103 la publicul \u021bint\u0103, s\u0103 g\u0103seasc\u0103 clien\u021bi noi \u0219i s\u0103 \u00ee\u0219i dezvolte afacerea. <\/p>\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-c824fa20      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tCon\u0163inut\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#ce-este-google-ads\" class=\"uagb-toc-link__trigger\">Ce este Google Ads?<\/a><li class=\"uagb-toc__list\"><a href=\"#tipuri-de-campanii-publicitare-\u00een-google-ads\" class=\"uagb-toc-link__trigger\">Tipuri de campanii publicitare \u00een Google Ads<\/a><li class=\"uagb-toc__list\"><a href=\"#cum-func\u021bioneaz\u0103-google-ads\" class=\"uagb-toc-link__trigger\">Cum func\u021bioneaz\u0103 Google Ads?<\/a><li class=\"uagb-toc__list\"><a href=\"#cum-se-evalueaz\u0103-eficien\u021ba-publicit\u0103\u021bii-\u00een-google-ads\" class=\"uagb-toc-link__trigger\">Cum se evalueaz\u0103 eficien\u021ba publicit\u0103\u021bii \u00een Google Ads?<\/a><li class=\"uagb-toc__list\"><a href=\"#concluzii\" class=\"uagb-toc-link__trigger\">Concluzii<\/a><li class=\"uagb-toc__list\"><a href=\"#faq\" class=\"uagb-toc-link__trigger\">FAQ<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n<p class=\"wp-block-paragraph\">Dar cum face Google Ads asta?<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Ce este Google Ads?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Google Ads este un serviciu de publicitate care v\u0103 permite s\u0103 publica\u021bi reclame pentru diverse produse \u0219i servicii \u00een rezultatele c\u0103ut\u0103rii Google, pe site-urile partenerilor s\u0103i, \u00een aplica\u021bii mobile etc. Potrivit Gitnux, Google Ads este unul dintre cele mai populare \u0219i puternice instrumente din lumea marketingului: reclamele sale sunt v\u0103zute de miliarde de utilizatori \u00een fiecare lun\u0103, iar aproximativ 246 de milioane de companii \u00eel utilizeaz\u0103.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Tipuri de campanii publicitare \u00een Google Ads<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u00cen total, exist\u0103 peste 20 de tipuri de campanii publicitare \u00een Google Ads. Voi analiza cinci dintre cele mai u\u0219or de recunoscut \u0219i eficiente. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>1. Campanii de c\u0103utare<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Campaniile din Re\u021beaua de c\u0103utare sunt unul dintre cele mai utilizate tipuri de campanii publicitare \u00een Google Ads. Acest tip de anun\u021b apare \u00een rezultatele c\u0103ut\u0103rii Google atunci c\u00e2nd utilizatorii caut\u0103 \u00een mod activ produse sau servicii folosind anumite cuvinte cheie sau expresii. Advertiserul selecteaz\u0103 cuvintele cheie \u00een etapa de creare a campaniei.  <\/p>\n\n<p class=\"wp-block-paragraph\">Acest tip de campanie te ajut\u0103 s\u0103 ajungi rapid \u0219i eficient la publicul \u021bint\u0103 pe baza c\u0103ut\u0103rilor.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Exemple de campanii \u00een re\u021beaua de c\u0103utare<\/em><\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-66fc3548 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-v-seti-poiskapng.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-v-seti-poiskapng.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-v-seti-poiskapng.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-v-seti-poiskapng.webp\" alt=\"\" class=\"uag-image-16787\" width=\"1000\" height=\"379\" title=\"primery-kampanij-v-seti-poiskapng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>2. Campanii de afi\u0219are<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dits.md\/ro\/bannernaya-reklama\/\">Campaniile de afi\u0219are<\/a> sunt un tip de campanie publicitar\u0103 care v\u0103 permite s\u0103 publica\u021bi anun\u021buri \u00een afara rezultatelor c\u0103ut\u0103rii Google, cum ar fi pe site-urile web ale partenerilor, \u00een aplica\u021biile mobile \u0219i multe altele. Folosind bannere, anun\u021buri text \u0219i alte formate publicitare, campaniile de afi\u0219are atrag aten\u021bia poten\u021bialilor clien\u021bi \u00een timp ce ace\u0219tia navigheaz\u0103 pe con\u021binut pe alte site-uri web sau aplica\u021bii.<\/p>\n\n<p class=\"wp-block-paragraph\">Astfel de materiale publicitare ajut\u0103 la \u00eembun\u0103t\u0103\u021birea vizibilit\u0103\u021bii m\u0103rcii \u0219i pot fi plasate pe site-uri web vizitate de publicul \u021bint\u0103 sau care corespund intereselor acestuia.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-3505ff62 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-v-medijnoj-setipng.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-v-medijnoj-setipng.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-v-medijnoj-setipng.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-v-medijnoj-setipng.webp\" alt=\"\" class=\"uag-image-16788\" width=\"1000\" height=\"531\" title=\"primery-kampanij-v-medijnoj-setipng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Exemple de campanii pentru Re\u021beaua de Display<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3. Campanii video<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dits.md\/ro\/reklama-na-youtube\/\">Campaniile video<\/a> plaseaz\u0103 reclame video pe mai multe platforme, inclusiv YouTube, site-uri web partenere \u0219i aplica\u021bii mobile. Odat\u0103 cu cre\u0219terea popularit\u0103\u021bii TikTok, videoclipurile devin un format de publicitate din ce \u00een ce mai comun, deoarece capteaz\u0103 instantaneu \u0219i eficient aten\u021bia utilizatorilor de internet \u0219i permit o interac\u021biune mai interactiv\u0103 cu un brand. <\/p>\n\n<p class=\"wp-block-paragraph\">Google Ads le permite agen\u021bilor de publicitate s\u0103 aleag\u0103 c\u00e2nd \u0219i unde apar anun\u021burile lor. De asemenea, ace\u0219tia pot alege strategia utilizat\u0103 pentru afi\u0219area anun\u021burilor lor: cuvinte cheie, interese, date demografice \u0219i a\u0219a mai departe. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-52653abf wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-videokampanij.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-videokampanij.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-videokampanij.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-videokampanij.webp\" alt=\"\" class=\"uag-image-16789\" width=\"1000\" height=\"455\" title=\"primery-videokampanij\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Exemple de campanii video<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>4. Campanii de cump\u0103r\u0103turi<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Campaniile de produse sau de cump\u0103r\u0103turi sunt concepute pentru a promova anumite produse sau cataloage de produse \u00een rezultatele c\u0103ut\u0103rii Google, Google Shopping \u0219i alte site-uri web partenere. Acestea sunt utilizate de companii cu cataloage de produse detaliate, cum ar fi magazinele online, comercian\u021bii cu am\u0103nuntul \u0219i agregatoarele de produse. <\/p>\n\n<p class=\"wp-block-paragraph\">Reclama este v\u0103zut\u0103 de utilizatorii care caut\u0103 anumite produse sau compar\u0103 pre\u021buri. Reclama afi\u0219eaz\u0103 o fotografie a produsului, numele acestuia \u0219i pre\u021bul s\u0103u. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-d5c7689a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-tovarnyh-kampanijpng.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-tovarnyh-kampanijpng.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-tovarnyh-kampanijpng.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-tovarnyh-kampanijpng.webp\" alt=\"\" class=\"uag-image-16790\" width=\"1000\" height=\"501\" title=\"primery-tovarnyh-kampanijpng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Exemple de campanii de produse<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>5. Campanii pentru aplica\u021bii<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Campaniile pentru aplica\u021bii sunt concepute pentru a promova aplica\u021bii mobile folosind propriet\u0103\u021bi Google (de exemplu, C\u0103utarea Google, Discover \u00een C\u0103utarea Google, Google Play, Re\u021beaua de display \u0219i YouTube). Acest tip de campanie v\u0103 permite s\u0103 ajunge\u021bi la un public larg de utilizatori de dispozitive mobile \u0219i s\u0103 \u00eei \u00eencuraja\u021bi s\u0103 descarce aplica\u021bii. Se utilizeaz\u0103 diverse formate de anun\u021buri, inclusiv anun\u021buri text, bannere, videoclipuri \u0219i altele.  <\/p>\n\n<p class=\"wp-block-paragraph\">Aceste campanii se bazeaz\u0103 pe interese, date comportamentale, caracteristici demografice etc. pentru a difuza reclame \u00een aplica\u021bie c\u0103tre publicul \u021bint\u0103.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-7e46590a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-dla-prilozenij.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-dla-prilozenij.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-dla-prilozenij.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/primery-kampanij-dla-prilozenij.jpg.webp\" alt=\"\" class=\"uag-image-16791\" width=\"300\" height=\"649\" title=\"primery-kampanij-dla-prilozenij.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Exemple de campanii pentru aplica\u021bii<\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Cum func\u021bioneaz\u0103 Google Ads?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Acum, c\u0103 am abordat tipurile de campanii, acestea sunt gestionate dintr-un cont de publicitate, care poate fi creat folosind un cont Google obi\u0219nuit. \u00cen contul de publicitate, agen\u021bii de publicitate creeaz\u0103 reclame \u0219i:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>stabile\u0219te bugete \u0219i tarife;<\/li>\n\n\n\n<li>vizualiza\u021bi analize \u0219i rapoarte detaliate despre anun\u021burile publicate;<\/li>\n\n\n\n<li>optimiza\u021bi campaniile pentru a cre\u0219te eficien\u021ba.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00cens\u0103 \u00eenainte de a \u00eencepe cu set\u0103rile, trebuie s\u0103 \u00een\u021belege\u021bi principiile de baz\u0103 ale Google Ads, inclusiv licita\u021bia, sumele licitate, direc\u021bionarea c\u0103tre public, cuvintele cheie \u0219i evaluarea calit\u0103\u021bii anun\u021burilor.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Licita\u0163ie<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Google identific\u0103 \u0219i distribuie spa\u021biul publicitar \u00eentre agen\u021bii de publicitate care doresc s\u0103 afi\u0219eze anun\u021buri aceluia\u0219i public sau pentru acelea\u0219i cuvinte cheie. \u00centregul proces are loc \u00een urm\u0103toarea secven\u021b\u0103: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>Utilizatorul efectueaz\u0103 o c\u0103utare sau deschide o pagin\u0103 web cu o reclam\u0103.<\/li>\n\n\n\n<li>Google Ads afi\u0219eaz\u0103 instantaneu anun\u021buri care corespund cuvintelor cheie cu interogarea de c\u0103utare a unui utilizator.<\/li>\n\n\n\n<li>Sistemul elimin\u0103 anun\u021burile nepotrivite din lista rezultat\u0103, cum ar fi cele direc\u021bionate c\u0103tre o alt\u0103 \u021bar\u0103, cele respinse pentru \u00eenc\u0103lcarea regulilor etc.<\/li>\n\n\n\n<li>Restul reclamelor sunt clasificate \u00een func\u021bie de calitate.<\/li>\n\n\n\n<li>Reclama cu cea mai mare performan\u021b\u0103 fa\u021b\u0103 de ceilal\u021bi concuren\u021bi este afi\u0219at\u0103 \u00een cel mai proeminent loc sau pe prima pozi\u021bie.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Acest proces se \u00eent\u00e2mpl\u0103 \u00eentr-o frac\u021biune de secund\u0103 de fiecare dat\u0103 c\u00e2nd un utilizator efectueaz\u0103 o c\u0103utare sau deschide o pagin\u0103 web.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Scor de calitate<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Evaluarea calit\u0103\u021bii anun\u021burilor este o metric\u0103 utilizat\u0103 de Google Ads pentru a determina c\u00e2t de eficiente sunt anun\u021bul \u0219i pagina de destina\u021bie pentru utilizatori, pe o scar\u0103 de la 1 la 10. De asemenea, ajut\u0103 la determinarea probabilit\u0103\u021bii ca un anun\u021b s\u0103 fie afi\u0219at \u0219i a plas\u0103rii acestuia pe pagin\u0103 \u00een compara\u021bie cu alte anun\u021buri. Evaluarea include:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>ofert\u0103;<\/li>\n\n\n\n<li>calitatea paginii de destina\u021bie \u0219i a reclamelor;<\/li>\n\n\n\n<li>concuren\u021ba cu al\u021bi agen\u021bi de publicitate la licita\u021bie;<\/li>\n\n\n\n<li>Clasament minim al anun\u021bului (conformitate cu Google);<\/li>\n\n\n\n<li>contextul de c\u0103utare al utilizatorului, \u0219i anume interogarea, loca\u021bia, tipul de dispozitiv;<\/li>\n\n\n\n<li>parametri suplimentari, cum ar fi prezen\u021ba unui num\u0103r de telefon \u00een anun\u021b sau linkuri suplimentare c\u0103tre alte pagini ale site-ului web al agentului de publicitate.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">O evaluare de \u00eenalt\u0103 calitate are un impact pozitiv asupra procesului de licita\u021bie \u0219i v\u0103 ajut\u0103 s\u0103 ob\u021bine\u021bi o pozi\u021bie publicitar\u0103 de top printre concuren\u021bi.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Licitarea Google Ads<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Exist\u0103 mai multe tipuri de sume licitate \u0219i scopurile acestora \u00een Google Ads.<\/p>\n\n<p class=\"wp-block-paragraph\">O ofert\u0103 este pre\u021bul pe care un agent de publicitate este dispus s\u0103 \u00eel pl\u0103teasc\u0103 pentru fiecare clic, ac\u021biune etc., pentru un anun\u021b afi\u0219at pe platformele Google. \u00cen majoritatea cazurilor, agen\u021bii de publicitate utilizeaz\u0103 modelul Pay-Per-Click (PPC), \u00een care clientul pl\u0103te\u0219te pentru clicurile reale pe anun\u021b, deoarece acest lucru ajut\u0103 la m\u0103surarea mai precis\u0103 a eficacit\u0103\u021bii anun\u021bului. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tipuri de pariuri<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen general, exist\u0103 5 tipuri de pariuri care sunt folosite pentru a atinge diferite obiective.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tipul de pariu<\/strong><\/td><td>\n<p><strong>Descriere<\/strong><\/p>\n<\/td><td>\n<p><strong>\u0162int\u0103<\/strong><\/p>\n<\/td><\/tr><tr><td>Cost pe clic\/CPC<\/td><td>Plata se face pentru fiecare clic pe o reclam\u0103.<\/td><td>Cre\u0219terea traficului pe site.<\/td><\/tr><tr><td>Cost pe mia de afi\u0219\u0103ri (CPM)<\/td><td>Plata se face pentru fiecare mie de afi\u0219\u0103ri ale unei reclame.<\/td><td>Vizibilitate sporit\u0103 a reclamelor \u0219i notorietate sporit\u0103 a m\u0103rcii.<\/td><\/tr><tr><td>Cost pe ac\u021biune\/CPA<\/td><td>Plata se face pentru fiecare ac\u021biune \u021bint\u0103 finalizat\u0103.<\/td><td>Cre\u0219te conversiile.<\/td><\/tr><tr><td>Cost pe vizualizare\/CPV<\/td><td>Plata se face pentru fiecare vizionare a reclamei video a agentului de publicitate.<\/td><td>Cre\u0219terea num\u0103rului de vizualiz\u0103ri ale reclamelor video.<\/td><\/tr><tr><td>Randamentul cheltuielilor publicitare\/ROAS<\/td><td>Capacitatea de a determina nivelul dorit de venit pe care un agent de publicitate dore\u0219te s\u0103 \u00eel primeasc\u0103 \u00een func\u021bie de suma cheltuit\u0103 pentru publicitate.<\/td><td>Cre\u0219terea profitabilit\u0103\u021bii cheltuielilor cu publicitatea.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Strategii de licitare<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Exist\u0103 dou\u0103 strategii pe care le pute\u021bi utiliza pentru a seta sumele licitate \u00een Google Ads:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>licitarea manual\u0103, \u00een care agentul de publicitate stabile\u0219te independent pre\u021bul pentru fiecare cuv\u00e2nt cheie, anun\u021b sau grup de anun\u021buri pe care este dispus s\u0103 \u00eel pl\u0103teasc\u0103 pentru o anumit\u0103 ac\u021biune (de exemplu, un clic, o vizualizare etc.);<\/li>\n\n\n\n<li>Oferte automate, pe care Google le stabile\u0219te independent pe baza diver\u0219ilor factori (cum ar fi ratingul calit\u0103\u021bii, concuren\u021ba \u0219i al\u021bii) \u0219i a propriilor algoritmi de licitare automat\u0103.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Alegerea strategiei de licitare depinde de nevoile, resursele, obiectivele \u0219i experien\u021ba dumneavoastr\u0103. Pentru \u00eenceput, agen\u021bii de publicitate pot alege licitarea automat\u0103, pot monitoriza rezultatele \u0219i le pot ajusta dup\u0103 cum este necesar. Licitarea manual\u0103 este cea mai bun\u0103 op\u021biune dac\u0103 ave\u021bi experien\u021b\u0103, o strategie clar\u0103 \u0219i obiective specifice ale campaniei.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Direc\u021bionarea publicului<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Google Ads v\u0103 permite s\u0103 defini\u021bi \u0219i s\u0103 ajusta\u021bi cu precizie cine \u0219i c\u00e2nd s\u0103 afi\u0219a\u021bi anun\u021burile. Prin vizarea precis\u0103 a publicului dvs., ve\u021bi asigura o eficien\u021b\u0103 mai mare a campaniei. Direc\u021bionarea poate lua diferite forme:  <\/p>\n\n<p class=\"wp-block-paragraph\">Direc\u021bionarea c\u0103tre public. Aceasta v\u0103 permite s\u0103 ajunge\u021bi la utilizatori pe baza intereselor sau tiparelor lor de comportament specifice \u0219i este \u00eemp\u0103r\u021bit\u0103 \u00een dou\u0103 tipuri: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Publicuri de interes &#8211; acoperirea poten\u021bialilor clien\u021bi;<\/li>\n\n\n\n<li>Cump\u0103r\u0103tori interesa\u021bi &#8211; acoperirea utilizatorilor care caut\u0103 produsele oferite de agentul de publicitate.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Liste de e-mailuri. Acest tip de direc\u021bionare se concentreaz\u0103 pe trimiterea de mesaje publicitare bazate pe liste de adrese de e-mail ale clien\u021bilor pe care agentul de publicitate le poate colecta printr-un buletin informativ sau un formular de \u00eenregistrare pe site-ul s\u0103u web. <\/p>\n\n<p class=\"wp-block-paragraph\">Direc\u021bionare demografic\u0103. Selectarea caracteristicilor publicului \u021bint\u0103, cum ar fi sexul, v\u00e2rsta etc.<br\/> Remarketing. Destinat utilizatorilor care au interac\u021bionat deja cu marca agentului de publicitate, este utilizat pentru a men\u021bine interesul sau a \u00eencuraja ac\u021biuni ulterioare.  <\/p>\n\n<p class=\"wp-block-paragraph\">Publicitate direc\u021bionat\u0103: principii \u0219i reguli de configurare. Cuno\u0219tin\u021be esen\u021biale despre direc\u021bionare<br\/> Cite\u0219te despre direc\u021bionarea pe re\u021belele sociale \u00een articolul: \u201ePublicitate direc\u021bionat\u0103: ce este, set\u0103ri \u0219i cum func\u021bioneaz\u0103\u201d. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Cuvinte cheie<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Un pas crucial \u00een orice campanie publicitar\u0103 este selectarea atent\u0103 a cuvintelor cheie \u0219i a expresiilor cheie. Cuvintele cheie determin\u0103 cuvintele sau expresiile care vor declan\u0219a afi\u0219area anun\u021burilor dvs. pe Google. Acestea ar trebui s\u0103 fie relevante pentru produsele pe care le promova\u021bi. De exemplu, dac\u0103 vinde\u021bi \u00eembr\u0103c\u0103minte pentru femei, cuvintele cheie pot include \u201e\u00eembr\u0103c\u0103minte pentru femei\u201d, \u201e\u00eembr\u0103c\u0103minte pentru femei\u201d \u0219i a\u0219a mai departe.   <\/p>\n\n<p class=\"wp-block-paragraph\">Google Ads ofer\u0103, de asemenea, diferite tipuri de potrivire a cuvintelor cheie. Alegerea unui anumit tip afecteaz\u0103 precizia cu care vor ap\u0103rea anun\u021burile dvs. pentru o anumit\u0103 interogare de c\u0103utare. <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Tipul de potrivire<\/strong><\/td><td><strong>Descriere<\/strong><\/td><td><strong>Exemple<\/strong><\/td><\/tr><tr><td>Lat<\/td><td>Cuv\u00e2ntul cheie se potrive\u0219te cu orice cuvinte din interogare, \u00een orice ordine.<\/td><td>Cuvinte cheie: flori \u2013 cump\u0103r\u0103 flori, flori pentru mama etc.<\/td><\/tr><tr><td>Idiomatic<\/td><td>Cuv\u00e2ntul cheie se potrive\u0219te cu sintagma, dac\u0103 aceasta se afl\u0103 \u00een interogare, \u00een ordinea specificat\u0103.<\/td><td>Cuvinte cheie: \u201eflori pentru mam\u0103\u201d \u2014 livrare flori pentru mam\u0103, flori ieftine pentru mam\u0103 etc.<\/td><\/tr><tr><td>Precizie<\/td><td>Cuv\u00e2ntul cheie se potrive\u0219te exact cu sintagma din interogare, f\u0103r\u0103 nicio modificare.<\/td><td>Cuvinte cheie: [flori pentru mama] &#8211; flori pentru mama.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">De asemenea, nu uita\u021bi de cuvintele cheie negative, pe care le pute\u021bi utiliza pentru a \u00eempiedica afi\u0219area anun\u021burilor dvs. pentru anumite interog\u0103ri de c\u0103utare. De exemplu, dac\u0103 vinde\u021bi haine de lux pentru femei, este recomandat s\u0103 exclude\u021bi expresiile care con\u021bin cuvintele \u201eieftin\u201d \u0219i \u201efolosit\u201d. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Beneficiile Google Ads<\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Acoperire larg\u0103 a publicului. Google este, f\u0103r\u0103 \u00eendoial\u0103, cel mai utilizat motor de c\u0103utare din lume. Acest lucru poate \u00eensemna un singur lucru: este probabil ca anun\u021burile dvs. s\u0103 fie afi\u0219ate la milioane de utilizatori din \u00eentreaga lume, ajut\u00e2ndu-v\u0103 s\u0103 ajunge\u021bi la o mai mare parte a publicului dvs. \u021bint\u0103.  <\/li>\n\n\n\n<li>Geotargeting. Campaniile Google Ads pot identifica loca\u021bia geografic\u0103 precis\u0103 a poten\u021bialilor clien\u021bi. Selectarea unui anumit ora\u0219, regiune sau \u021bar\u0103 poate ajuta afacerea dvs. s\u0103 se extind\u0103 rapid pe o pia\u021b\u0103 local\u0103 sau s\u0103 g\u0103seasc\u0103 poten\u021biali clien\u021bi \u00eentr-o anumit\u0103 loca\u021bie.  <\/li>\n\n\n\n<li>Diverse tipuri de publicitate. Google Ads ofer\u0103 o selec\u021bie vast\u0103 de campanii, permi\u021b\u00e2nd fiec\u0103rui agent de publicitate s\u0103 g\u0103seasc\u0103 cea mai potrivit\u0103 pentru obiectivele sale \u0219i produsele\/serviciile pe care le ofer\u0103. <\/li>\n\n\n\n<li>Pre\u021buri Pay-per-Click (PPC). Google opereaz\u0103 pe baza unui model Pay-per-Click (PPC), care ajut\u0103 la gestionarea costurilor \u0219i la m\u0103surarea eficacit\u0103\u021bii anumitor campanii. Cu diverse tipuri de licitare, set\u0103ri \u0219i strategii, agen\u021bii de publicitate pot alege un obiectiv specific pentru anun\u021burile lor \u0219i pot fi siguri c\u0103 vor ob\u021bine rezultatele dorite.  <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><strong>Cum se evalueaz\u0103 eficien\u021ba publicit\u0103\u021bii \u00een Google Ads?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Indicatorii de performan\u021b\u0103 pot fi \u00eemp\u0103r\u021bi\u021bi \u00een trei tipuri:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>final;<\/li>\n\n\n\n<li>indirect sau intermediar;<\/li>\n\n\n\n<li>calitate superioar\u0103.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Re\u021bine\u021bi c\u0103 anumite valori trebuie calculate personal. Google Ads are \u0219i o func\u021bie excelent\u0103 de \u201eColoan\u0103 personalizat\u0103\u201d, care v\u0103 permite s\u0103 crea\u021bi propriile valori personalizate dac\u0103 acestea nu sunt disponibile pe platform\u0103. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-873d1cf8 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcikpng.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcikpng.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcikpng.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcikpng.webp\" alt=\"\" class=\"uag-image-16793\" width=\"1000\" height=\"200\" title=\"takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcikpng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Cum se g\u0103se\u0219te func\u021bia \u201eColoan\u0103 personalizat\u0103\u201d. Pasul 1 <\/em><\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-4eb3e7dd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcik2png.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcik2png.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcik2png.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcik2png.webp\" alt=\"\" class=\"uag-image-16795\" width=\"1000\" height=\"178\" title=\"takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcik2png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Cum se g\u0103se\u0219te func\u021bia \u201eColoan\u0103 personalizat\u0103\u201d. Pasul 2 <\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Indicatorii finali includ:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>CPA (cost per conversie) \u0219i ROAS (rentabilitatea cheltuielilor publicitare) \u2014 cost per ac\u021biune \u0219i rentabilitatea cheltuielilor publicitare;<\/li>\n\n\n\n<li>IPC (costul per instalare) este costul per instalare a unei aplica\u021bii mobile.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Indicatorii indirecti\/intermediari includ:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>CPC (cost pe clic\/clicuri) \u0219i CPM (cost pe impresie) \u2014 cost pe clic \u0219i cost pe 1000 de impresii;<\/li>\n\n\n\n<li>CTR (clicuri\/afi\u0219\u0103ri) este raportul procentual dintre num\u0103rul de clicuri pe o reclam\u0103 \u0219i num\u0103rul de afi\u0219\u0103ri;<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-31e028e3 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/ctr-clicks-impressionspng.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/ctr-clicks-impressionspng.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/ctr-clicks-impressionspng.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/ctr-clicks-impressionspng.webp\" alt=\"\" class=\"uag-image-16796\" width=\"1000\" height=\"273\" title=\"ctr-clicks-impressionspng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Cum s\u0103 g\u0103se\u0219ti o metric\u0103 CTR indirect\u0103\/intermediar\u0103<\/em> <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Procentajul de afi\u0219\u0103ri pierdute din cauza bugetului, BLIS ((num\u0103rul total de afi\u0219\u0103ri pierdute din cauza bugetului\/num\u0103rul total de afi\u0219\u0103ri posibile) x 100) \u0219i Procentajul de afi\u0219\u0103ri pierdute din cauza clasamentului, RLIS ((num\u0103rul total de afi\u0219\u0103ri pierdute din cauza clasamentului\/num\u0103rul total de afi\u0219\u0103ri posibile) x 100) &#8211; afi\u0219\u0103ri pierdute din cauza bugetului \u0219i respectiv afi\u0219\u0103ri pierdute din cauza clasamentului &#8211; procentul de afi\u0219\u0103ri pierdute ale campaniilor publicitare din cauza bugetului insuficient sau a clasamentului sc\u0103zut.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Indicatori de calitate:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Scor de calitate \u2014 o evaluare a calit\u0103\u021bii publicit\u0103\u021bii (cuvinte cheie, titluri etc.) pe o scal\u0103 de la 1 la 10;<\/li>\n\n\n\n<li>Experien\u021ba pe pagina de destina\u021bie (LPE) este impresia utilizatorului despre pagina de destina\u021bie a agentului de publicitate, adic\u0103 pagina care se deschide atunci c\u00e2nd acesta d\u0103 clic pe un anun\u021b. Se m\u0103soar\u0103 pe o scar\u0103 de la 1 la 10. <\/li>\n\n\n\n<li>CTR-ul a\u0219teptat este num\u0103rul a\u0219teptat de clicuri pe o reclam\u0103;<\/li>\n\n\n\n<li>Relevan\u021ba reclamelor este relevan\u021ba publicit\u0103\u021bii pentru utilizatori. De asemenea, se m\u0103soar\u0103 pe o scar\u0103 de la 1 la 10. <\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-image uagb-block-6b51cc69 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/akisni-metrikipng.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/akisni-metrikipng.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/akisni-metrikipng.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/12\/akisni-metrikipng.webp\" alt=\"\" class=\"uag-image-16797\" width=\"1000\" height=\"245\" title=\"akisni-metrikipng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Indicatorii de calitate de mai sus se g\u0103sesc \u00een sec\u021biunea \u201eCuvinte cheie de c\u0103utare\u201d.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Metoda de m\u0103surare a eficacit\u0103\u021bii campaniilor publicitare depinde de obiectivele \u0219i strategia specific\u0103 a agentului de publicitate. Dac\u0103 obiectivul publicitar principal este cre\u0219terea traficului pe site, se poate concentra pe indicatori care m\u0103soar\u0103 num\u0103rul de clicuri sau afi\u0219\u0103ri, cum ar fi CTR sau CPC. <\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 obiectivul principal este cre\u0219terea notoriet\u0103\u021bii m\u0103rcii, merit\u0103 s\u0103 acorda\u021bi aten\u021bie num\u0103rului de afi\u0219\u0103ri sau CPM-ului, iar dac\u0103 \u00eembun\u0103t\u0103\u021birea calit\u0103\u021bii publicit\u0103\u021bii este important\u0103, atunci Scorului de calitate sau Relevan\u021bei anun\u021bului.<\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, \u00een fiecare caz specific, este important s\u0103 selecta\u021bi valori care se aliniaz\u0103 cu obiectivele agentului de publicitate \u0219i ofer\u0103 informa\u021bii clare despre performan\u021b\u0103.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Concluzii<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Google Ads este un program de publicitate care v\u0103 permite s\u0103 publica\u021bi reclame pentru diverse produse \u0219i servicii \u00een rezultatele c\u0103ut\u0103rii Google, pe site-urile partenerilor s\u0103i, \u00een aplica\u021bii mobile etc.<\/p>\n\n<p class=\"wp-block-paragraph\">Exist\u0103 peste 20 de tipuri de campanii publicitare \u00een Google Ads. Principalele sunt: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>publicitatea \u00een c\u0103utare;<\/li>\n\n\n\n<li>publicitate \u00een mass-media;<\/li>\n\n\n\n<li>campanie video;<\/li>\n\n\n\n<li>companie de m\u0103rfuri;<\/li>\n\n\n\n<li>campanie pentru aplica\u021bii.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Reclama pe care o vede un utilizator este determinat\u0103 de o licita\u021bie. Reclama cu cea mai bun\u0103 ofert\u0103 \u0219i un rating de calitate ridicat va primi mai multe afi\u0219\u0103ri \u0219i pozi\u021bii mai \u00eenalte. <\/p>\n\n<p class=\"wp-block-paragraph\">Evaluarea calit\u0103\u021bii anun\u021bului se bazeaz\u0103 pe conformitatea acestuia cu cerin\u021bele Google, pe suma licitat\u0103, pe relevan\u021ba anun\u021bului pentru interogarea utilizatorului \u0219i pe direc\u021bionarea campaniei.<\/p>\n\n<p class=\"wp-block-paragraph\">Principalele avantaje ale Google Ads fa\u021b\u0103 de alte servicii de publicitate sunt acoperirea larg\u0103 a publicului, geotargetarea, diversele tipuri de publicitate \u0219i pre\u021burile pl\u0103tite pe rezultate.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>FAQ<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Care este diferen\u021ba dintre Google Ads \u0219i traficul organic?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Ambele tipuri de trafic apar \u00een rezultatele c\u0103ut\u0103rii, dar primul este publicitatea pl\u0103tit\u0103, \u00een timp ce al doilea este un rezultat generat de algoritmul Google.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e2t cost\u0103 publicitatea \u00een Google Ads?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pre\u021bul depinde de mul\u021bi factori, cum ar fi concuren\u021ba, bugetul, ofertele, calitatea reclamelor etc. Prin urmare, nu exist\u0103 un r\u0103spuns definitiv. Agentul de publicitate \u00ee\u0219i poate stabili singur bugetul \u0219i ofertele, ceea ce ajut\u0103 foarte mult la controlul financiar. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e2t dureaz\u0103 p\u00e2n\u0103 c\u00e2nd Google Ads afi\u0219eaz\u0103 rezultate?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Acest lucru depinde de concuren\u021bi, calitatea anun\u021burilor, oferte \u0219i mul\u021bi al\u021bi factori. Cu toate acestea, primele rezultate sunt de obicei vizibile \u00een c\u00e2teva zile sau o s\u0103pt\u0103m\u00e2n\u0103. <\/p>\n\n<p class=\"has-text-align-right wp-block-paragraph\">Surs\u0103: <a href=\"https:\/\/netpeak.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Netpeak<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Pute\u021bi citi \u0219i articolele:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/dits.md\/kakie-tri-objazatelnye-chasti-tekstovogo-objavlenija\/\">Care sunt cele trei p\u0103r\u021bi obligatorii ale unui anun\u021b text?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dits.md\/ro\/rasshirennoe-otslezhivanie-konversij-google-ads-princip-raboty-i-nastrojka\/\">Urm\u0103rirea avansat\u0103 a conversiilor Google Ads: Cum func\u021bioneaz\u0103 \u0219i cum se configureaz\u0103 <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dits.md\/chto-takoe-kontekstnaya-reklama-skolko-stoit-kak-rabotaet\/\">Ce este publicitatea contextual\u0103? C\u00e2t cost\u0103? Cum func\u021bioneaz\u0103?  <\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru o promovare online de succes, este esen\u021bial s\u0103 existe instrumente eficiente. Google Ads este unul dintre ele. Acest serviciu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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