{"id":22925,"date":"2023-02-17T17:32:27","date_gmt":"2023-02-17T17:32:27","guid":{"rendered":"https:\/\/dits.md\/urmarirea-avansata-a-conversiilor-google-ads-cum-functioneaza-si-cum-se-configureaza\/"},"modified":"2026-09-03T19:17:21","modified_gmt":"2026-09-03T19:17:21","slug":"rasshirennoe-otslezhivanie-konversij-google-ads-princip-raboty-i-nastrojka","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/rasshirennoe-otslezhivanie-konversij-google-ads-princip-raboty-i-nastrojka\/","title":{"rendered":"Urm\u0103rirea avansat\u0103 a conversiilor Google Ads: Cum func\u021bioneaz\u0103 \u0219i cum se configureaz\u0103"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vizitatorii care dau clic pe un link publicitar c\u0103tre un site web refuz\u0103 din ce \u00een ce mai mult s\u0103 accepte politica privind cookie-urile, ceea ce complic\u0103 colectarea datelor. Aceasta \u00eenseamn\u0103 c\u0103 ave\u021bi mai pu\u021bine informa\u021bii pentru a analiza \u0219i optimiza performan\u021ba publicitar\u0103. Google ofer\u0103 o solu\u021bie numit\u0103 Privacy Sandbox. Cu toate acestea, aceasta nu va fi disponibil\u0103 p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2023 \u0219i se \u0219tiu pu\u021bine lucruri despre ea \u00een acest moment. \u00centre timp, speciali\u0219tii pot utiliza ca alternativ\u0103 o func\u021bie special\u0103 Google Ads numit\u0103 Enhanced Conversion Tracking.    <\/p>\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-721bd689      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tCon\u0163inut:\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#cum-func\u021bioneaz\u0103-urm\u0103rirea-avansat\u0103-a-conversiilor\" class=\"uagb-toc-link__trigger\">Cum func\u021bioneaz\u0103 urm\u0103rirea avansat\u0103 a conversiilor<\/a><li class=\"uagb-toc__list\"><a href=\"#cum-se-configureaz\u0103-urm\u0103rirea-avansat\u0103-a-conversiilor\" class=\"uagb-toc-link__trigger\">Cum se configureaz\u0103 urm\u0103rirea avansat\u0103 a conversiilor<\/a><li class=\"uagb-toc__list\"><a href=\"#verificarea-set\u0103rilor\" class=\"uagb-toc-link__trigger\">Verificarea set\u0103rilor<\/a><li class=\"uagb-toc__list\"><a href=\"#concluzii\" class=\"uagb-toc-link__trigger\">Concluzii<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n<h2 class=\"wp-block-heading\"><strong>Cum func\u021bioneaz\u0103 urm\u0103rirea avansat\u0103 a conversiilor<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Urm\u0103rirea avansat\u0103 v\u0103 ajut\u0103 s\u0103 \u00eenregistra\u021bi cu precizie conversiile, permi\u021b\u00e2ndu-v\u0103 s\u0103 optimiza\u021bi licitarea mai eficient. Confiden\u021bialitatea este men\u021binut\u0103 pe tot parcursul procesului. Algoritmul securizat de codificare unidirec\u021bional\u0103 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9004655\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SHA256<\/a> execut\u0103 hashingul datelor despre clien\u021bi (cum ar fi adresele de e-mail) \u00eenainte de a le trimite c\u0103tre Google.   <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Func\u021bia poate fi lansat\u0103 numai dup\u0103 configurarea etichetelor de conversie.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\"><strong>Algoritm avansat de urm\u0103rire a conversiilor:<\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Utilizatorul, conectat la contul s\u0103u Google, acceseaz\u0103 site-ul web prin intermediul unui link publicitar.<\/li>\n\n\n\n<li>Efectueaz\u0103 o ac\u021biune \u021bint\u0103 pe site, cum ar fi o achizi\u021bie sau un abonament. Pentru a face acest lucru, trebuie s\u0103 furnizeze informa\u021bii de contact: nume, e-mail \u0219i num\u0103r de telefon.  <\/li>\n\n\n\n<li>Aceste ac\u021biuni sunt captate de etichetele de urm\u0103rire Google Ads. Apoi, acestea execut\u0103 hashingul informa\u021biilor \u0219i le transmit c\u0103tre baza de date a sistemului. <\/li>\n\n\n\n<li>Algoritmul compar\u0103 datele bazei de date cu datele evenimentelor publicitare. Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 un utilizator interac\u021bioneaz\u0103 cu o reclam\u0103 prin intermediul aceluia\u0219i cont \u0219i apoi efectueaz\u0103 o conversie pe site, conversia va fi \u00eenregistrat\u0103. <\/li>\n<\/ol>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-0e131c4c wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/algoritm-rassirennogo-otslezivania-konversijpng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/algoritm-rassirennogo-otslezivania-konversijpng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/algoritm-rassirennogo-otslezivania-konversijpng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/algoritm-rassirennogo-otslezivania-konversijpng.jpg.webp\" alt=\"\" class=\"uag-image-17503\" width=\"735\" height=\"316\" title=\"algoritm-rassirennogo-otslezivania-konversijpng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Beneficiile urm\u0103ririi avansate a conversiilor<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 func\u021bie v\u0103 permite s\u0103 \u00eenregistra\u021bi conversii care altfel nu ar fi contabilizate, inclusiv conversiile post-vizionare (conversii care nu implic\u0103 clicul pe un link al anun\u021bului). Potrivit Google, utiliz\u00e2nd urm\u0103rirea avansat\u0103, pute\u021bi \u00eenregistra \u00een medie cu 3,5% mai multe conversii, iar ponderea conversiilor post-vizionare \u00eenregistrate poate cre\u0219te p\u00e2n\u0103 la 30%. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-78d8e2f5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/preimusestva-rassirennogo-otslezivania-konversij.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/preimusestva-rassirennogo-otslezivania-konversij.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/preimusestva-rassirennogo-otslezivania-konversij.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/preimusestva-rassirennogo-otslezivania-konversij.jpg.webp\" alt=\"\" class=\"uag-image-17505\" width=\"1051\" height=\"532\" title=\"preimusestva-rassirennogo-otslezivania-konversij.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>\u00cen consecin\u021b\u0103, ve\u021bi primi:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Date mai precise pentru optimizarea licita\u021biei;<\/li>\n\n\n\n<li>capacitatea de a evalua corect rezultatele \u0219i de a lua decizii strategice mai corecte;<\/li>\n\n\n\n<li>Protec\u021bia confiden\u021bialit\u0103\u021bii prin hashing-ul datelor colectate ale clien\u021bilor.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Cum se configureaz\u0103 urm\u0103rirea avansat\u0103 a conversiilor<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Exist\u0103 trei modalit\u0103\u021bi de a configura aceast\u0103 func\u021bie, \u00een func\u021bie de metoda de urm\u0103rire a conversiilor:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Configurare manual\u0103 prin Google Tag Manager. Dac\u0103 urm\u0103ri\u021bi conversiile folosind GTM. <\/li>\n\n\n\n<li>Prin intermediul unei etichete Google. Dac\u0103 utiliza\u021bi o etichet\u0103 Google pentru urm\u0103rire \u0219i aceasta este ad\u0103ugat\u0103 direct pe paginile site-ului dvs. web, \u00een \u200b\u200bloc s\u0103 fie prin intermediul unor instrumente ter\u021be sau iframe-uri, vor fi necesare unele modific\u0103ri ale configura\u021biei etichetei.  <\/li>\n\n\n\n<li>Prin intermediul API-ului Google Ads. Dac\u0103 dori\u021bi s\u0103 transfera\u021bi date pentru urm\u0103rirea avansat\u0103 a conversiilor prin intermediul API-ului. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Voi intra \u00een mai multe detalii despre prima metod\u0103, deoarece este cea mai u\u0219or de implementat \u0219i nu necesit\u0103 nicio modificare a codului site-ului.<\/p>\n\n<p class=\"wp-block-paragraph\">V\u0103 reamintim c\u0103 site-ul dvs. web ar trebui s\u0103 fie deja configurat pentru a urm\u0103ri conversiile Google Ads folosind Google Tag Manager.<\/p>\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#f0f8ff\"><em><strong>Important!  <\/strong>Dac\u0103 urm\u0103ri\u021bi conversiile prin Google Analytics \u0219i importa\u021bi date \u00een contul Google Ads, acest lucru nu este suficient pentru a configura urm\u0103rirea \u00eembun\u0103t\u0103\u021bit\u0103. Pentru ca aceasta s\u0103 func\u021bioneze, va trebui s\u0103 crea\u021bi o nou\u0103 ac\u021biune de conversie \u00een Google Ads folosind GTM sau o etichet\u0103 Google. <\/em><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Configurarea urm\u0103ririi avansate a conversiilor \u00een contul dvs. Google Ads<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Accesa\u021bi sec\u021biunea \u201eUrm\u0103rire\u201d &#8211; \u201eConversii\u201d din \u201eInstrumente\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">G\u0103si\u021bi \u0219i selecta\u021bi evenimentul de conversie pentru care dori\u021bi s\u0103 configura\u021bi urm\u0103rirea avansat\u0103. \u00cen partea de jos a sec\u021biunii \u201eConversii avansate\u201d, face\u021bi clic pe \u201eActiva\u021bi urm\u0103rirea avansat\u0103 a conversiilor\u201d. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-15e351ac wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vyberite-sobytie-konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vyberite-sobytie-konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vyberite-sobytie-konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vyberite-sobytie-konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng.jpg.webp\" alt=\"\" class=\"uag-image-17506\" width=\"1052\" height=\"569\" title=\"vyberite-sobytie-konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">V\u0103 rug\u0103m s\u0103 citi\u021bi Declara\u021bia de conformitate privind datele clien\u021bilor \u0219i s\u0103 accepta\u021bi termenii \u0219i condi\u021biile.<\/p>\n\n<p class=\"wp-block-paragraph\">Face\u021bi clic pe \u201eVerifica\u021bi adresa URL\u201d pentru a verifica dac\u0103 site-ul dvs. web con\u021bine eticheta Google.<\/p>\n\n<p class=\"wp-block-paragraph\">Lucr\u0103rile suplimentare vor continua \u00een cadrul GTM.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-cecd93d7 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/rabota-prodolzitsa-v-gtmpng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/rabota-prodolzitsa-v-gtmpng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/rabota-prodolzitsa-v-gtmpng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/rabota-prodolzitsa-v-gtmpng.jpg.webp\" alt=\"\" class=\"uag-image-17507\" width=\"1024\" height=\"452\" title=\"rabota-prodolzitsa-v-gtmpng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Configurarea urm\u0103ririi avansate a conversiilor \u00een Google Tag Manager<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Accesa\u021bi interfa\u021ba Google Tag Manager \u0219i continua\u021bi cu configurarea.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Exist\u0103 mai multe op\u021biuni:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>ai deja variabile nehashate \u00een DataLayer;<\/li>\n\n\n\n<li>utilizarea variabilelor la nivel de date;<\/li>\n\n\n\n<li>folosind selectori CSS.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">G\u0103si\u021bi \u0219i selecta\u021bi eticheta de urm\u0103rire a conversiilor Google Ads \u0219i bifa\u021bi caseta de l\u00e2ng\u0103 \u201eInclude\u021bi datele furnizate de utilizatori de pe site-ul dvs. web\u201d.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-0b4c6a72 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/dobavit-dannye-predostavlaemye-polzovatelami-s-vasego-sajta.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/dobavit-dannye-predostavlaemye-polzovatelami-s-vasego-sajta.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/dobavit-dannye-predostavlaemye-polzovatelami-s-vasego-sajta.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/dobavit-dannye-predostavlaemye-polzovatelami-s-vasego-sajta.jpg.webp\" alt=\"\" class=\"uag-image-17508\" width=\"1200\" height=\"813\" title=\"dobavit-dannye-predostavlaemye-polzovatelami-s-vasego-sajta.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">\u00cen continuare, trebuie s\u0103 crea\u021bi o variabil\u0103 nou\u0103.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-399dc7f9 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/sozdat-novuu-peremennuupng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/sozdat-novuu-peremennuupng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/sozdat-novuu-peremennuupng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/sozdat-novuu-peremennuupng.jpg.webp\" alt=\"\" class=\"uag-image-17509\" width=\"1099\" height=\"263\" title=\"sozdat-novuu-peremennuupng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Da\u021bi un nume variabilei \u0219i selecta\u021bi tipul de variabil\u0103 (dac\u0103 nu este selectat \u00een mod implicit) \u201eDate furnizate de utilizator\u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">Dup\u0103 aceea, selecta\u021bi Configurare manual\u0103.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-da7959fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/manual-configuration.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/manual-configuration.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/manual-configuration.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/manual-configuration.jpg.webp\" alt=\"\" class=\"uag-image-17510\" width=\"1200\" height=\"670\" title=\"manual-configuration.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Lista de mai jos prezint\u0103 toate c\u00e2mpurile de date ale utilizatorilor care pot fi trimise folosind eticheta de urm\u0103rire a conversiilor \u00eembun\u0103t\u0103\u021bite.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-98ee0f6f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/pola-s-dannymi-o-polzovatelahpng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/pola-s-dannymi-o-polzovatelahpng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/pola-s-dannymi-o-polzovatelahpng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/pola-s-dannymi-o-polzovatelahpng.jpg.webp\" alt=\"\" class=\"uag-image-17512\" width=\"860\" height=\"937\" title=\"pola-s-dannymi-o-polzovatelahpng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Re\u021bine\u021bi c\u0103 trebuie s\u0103 crea\u021bi o variabil\u0103 separat\u0103 pentru fiecare c\u00e2mp ale c\u0103rui date dori\u021bi s\u0103 le transfera\u021bi. Aceasta \u00eenseamn\u0103 dou\u0103 variabile diferite pentru adresa de e-mail \u0219i num\u0103rul de telefon. Pentru a face acest lucru, ca reamintire, selecta\u021bi \u201eVariabil\u0103 nou\u0103\u201d din meniul derulant.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Op\u021biune de configurare cu DataLayer<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ave\u021bi deja variabile nehashate \u00een DataLayer (fie c\u0103 utiliza\u021bi selectori CSS, fie alte tipuri de variabile), le pute\u021bi selecta \u00een loc s\u0103 crea\u021bi variabile noi.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c343dc15 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/nehesirovannye-peremennye-v-datalayerpng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/nehesirovannye-peremennye-v-datalayerpng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/nehesirovannye-peremennye-v-datalayerpng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/nehesirovannye-peremennye-v-datalayerpng.jpg.webp\" alt=\"\" class=\"uag-image-17514\" width=\"1143\" height=\"865\" title=\"nehesirovannye-peremennye-v-datalayerpng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"has-text-align-center has-background wp-block-paragraph\" style=\"background-color:#f0f8ff\"><em><strong>Important!  <\/strong>Dac\u0103 urm\u0103ri\u021bi conversiile prin Google Analytics \u0219i importa\u021bi date \u00een contul Google Ads, acest lucru nu este suficient pentru a configura urm\u0103rirea \u00eembun\u0103t\u0103\u021bit\u0103. Pentru ca aceasta s\u0103 func\u021bioneze, va trebui s\u0103 crea\u021bi o nou\u0103 ac\u021biune de conversie \u00een Google Ads folosind GTM sau o etichet\u0103 Google. <\/em><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Personalizare folosind variabile la nivel de date<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 modifica\u021bi frecvent codul site-ului web, \u00een \u200b\u200bspecial formatarea sau selectorii CSS de pe pagina de conversie, v\u0103 recomand s\u0103 utiliza\u021bi variabile ale stratului de date. Astfel de modific\u0103ri pot perturba configurarea urm\u0103ririi conversiilor folosind selectorii CSS. <\/p>\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f0f8ff\">\n<p class=\"wp-block-paragraph\">Dac\u0103 lipsesc variabilele de date utilizator necesare, utiliza\u021bi urm\u0103toarele specifica\u021bii tehnice pentru programatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Termeni de referin\u021b\u0103 pentru transferul de date pentru urm\u0103rirea avansat\u0103 a conversiilor \u00een Google Ads:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este necesar s\u0103 se implementeze transferul de variabile suplimentare \u00een timpul evenimentului de \u201eachizi\u021bie\u201d. Acest eveniment este declan\u0219at atunci c\u00e2nd utilizatorul navigheaz\u0103 la pagina \u201eV\u0103 mul\u021bumim pentru comand\u0103\u201d \u0219i c\u00e2nd se efectueaz\u0103 cu succes o achizi\u021bie cu un singur clic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><script><\/script><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">window.dataLayer.push({<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eveniment: \\&#8221;cump\u0103rare\\&#8221;,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ee-mail\u201d: \u201eREPLACE_WITH_STRING_VALUE\u201d,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8216;telefon&#8217;: &#8216;REPLACE_WITH_STRING_VALUE&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">});<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&lt;wpml_root\/&gt;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Variabilele de e-mail \u0219i num\u0103r de telefon trebuie completate dinamic cu adresa de e-mail \u0219i num\u0103rul de telefon ale utilizatorului care a efectuat achizi\u021bia.<\/p>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Crea\u021bi variabile pentru e-mail \u0219i telefon select\u00e2nd configura\u021bia variabilelor \u201eVariabil\u0103 strat de date\u201d.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-c6814e36 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennaa-urovna-dannyhpng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennaa-urovna-dannyhpng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennaa-urovna-dannyhpng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennaa-urovna-dannyhpng.jpg.webp\" alt=\"\" class=\"uag-image-17515\" width=\"1245\" height=\"586\" title=\"peremennaa-urovna-dannyhpng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Selecta\u021bi variabile la nivel de date atunci c\u00e2nd configura\u021bi urm\u0103rirea avansat\u0103.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-520b6147 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennye-urovna-dannyh-pri-nastrojke-rassirennogo-otslezivaniapng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennye-urovna-dannyh-pri-nastrojke-rassirennogo-otslezivaniapng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennye-urovna-dannyh-pri-nastrojke-rassirennogo-otslezivaniapng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennye-urovna-dannyh-pri-nastrojke-rassirennogo-otslezivaniapng.jpg.webp\" alt=\"\" class=\"uag-image-17516\" width=\"891\" height=\"663\" title=\"peremennye-urovna-dannyh-pri-nastrojke-rassirennogo-otslezivaniapng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Personalizare folosind selectori CSS<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 op\u021biunea de a utiliza variabile de nivel de date nu este disponibil\u0103, o pute\u021bi personaliza folosind selectori CSS.<\/p>\n\n<p class=\"wp-block-paragraph\">S\u0103 revenim la pasul \u00een care a\u021bi \u00eenceput s\u0103 crea\u021bi variabile noi pentru e-mail \u0219i telefon. Dup\u0103 aceea, selecta\u021bi \u201eElement DOM\u201d ca tip de variabil\u0103 \u00een c\u00e2mpul \u201eConfigura\u021bie variabil\u0103\u201d. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-1db07933 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/konfiguracia-peremennoj-element-dom.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/konfiguracia-peremennoj-element-dom.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/konfiguracia-peremennoj-element-dom.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/konfiguracia-peremennoj-element-dom.jpg.webp\" alt=\"\" class=\"uag-image-17517\" width=\"1200\" height=\"432\" title=\"konfiguracia-peremennoj-element-dom.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Reveni\u021bi la ecranul Configurare variabil\u0103 \u0219i, din lista derulant\u0103 Metod\u0103 de selec\u021bie, selecta\u021bi Selector CSS.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-39dff2cd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vyberite-znacenie-selektor-csspng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vyberite-znacenie-selektor-csspng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vyberite-znacenie-selektor-csspng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vyberite-znacenie-selektor-csspng.jpg.webp\" alt=\"\" class=\"uag-image-17518\" width=\"1242\" height=\"642\" title=\"vyberite-znacenie-selektor-csspng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Lipi\u021bi selectorul CSS care face referire la datele utilizatorului \u00een c\u00e2mpul de introducere \u201eSelector de elemente\u201d. C\u00e2mpul \u201eNume atribut\u201d poate fi l\u0103sat necompletat. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-120bbd96 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vstavte-selektor-csspng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vstavte-selektor-csspng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vstavte-selektor-csspng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/vstavte-selektor-csspng.jpg.webp\" alt=\"\" class=\"uag-image-17519\" width=\"1167\" height=\"578\" title=\"vstavte-selektor-csspng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Iat\u0103 cum vor ar\u0103ta variabilele avansate de urm\u0103rire a conversiilor, indiferent de metoda de configurare pe care o alege\u021bi.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-39900f13 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennye-dla-rassirennogo-otslezivania-konversijpng.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennye-dla-rassirennogo-otslezivania-konversijpng.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennye-dla-rassirennogo-otslezivania-konversijpng.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/peremennye-dla-rassirennogo-otslezivania-konversijpng.jpg.webp\" alt=\"\" class=\"uag-image-17520\" width=\"1175\" height=\"652\" title=\"peremennye-dla-rassirennogo-otslezivania-konversijpng.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Salva\u021bi \u0219i publica\u021bi modific\u0103rile.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Verificarea set\u0103rilor<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u00cenainte de publicare, verifica\u021bi set\u0103rile folosind modul de previzualizare a modific\u0103rilor din GTM.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 datele sunt trimise corect, ve\u021bi vedea urm\u0103toarele informa\u021bii dac\u0103 comanda a fost plasat\u0103 cu succes.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-65539a9e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij1.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij1.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij1.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij1.jpg.webp\" alt=\"\" class=\"uag-image-17521\" width=\"1200\" height=\"432\" title=\"proverka-nastrojki-rassirennoe-otslezivanie-konversij1.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-ca85582f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij2.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij2.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij2.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij2.jpg.webp\" alt=\"\" class=\"uag-image-17522\" width=\"1200\" height=\"727\" title=\"proverka-nastrojki-rassirennoe-otslezivanie-konversij2.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Va dura ceva timp p\u00e2n\u0103 ve\u021bi vedea rezultate \u00een contul dvs. Google Ads. Primele date vor fi ad\u0103ugate \u00een sistem \u00een c\u00e2teva zile, iar modific\u0103rile rapoartelor vor ap\u0103rea \u00een termen de 30 de zile. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-86b36550 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij3png.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij3png.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij3png.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij3png.jpg.webp\" alt=\"\" class=\"uag-image-17523\" width=\"1316\" height=\"357\" title=\"proverka-nastrojki-rassirennoe-otslezivanie-konversij3png.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 datele sunt trimise corect, ve\u021bi vedea starea \u201eConversiile sunt \u00een curs de \u00eenregistrare\u201d.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-f7e8a738 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij4.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij4.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij4.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij4.jpg.webp\" alt=\"\" class=\"uag-image-17524\" width=\"1200\" height=\"324\" title=\"proverka-nastrojki-rassirennoe-otslezivanie-konversij4.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce datele de urm\u0103rire \u00eembun\u0103t\u0103\u021bit\u0103 a conversiilor sunt procesate, acestea vor ap\u0103rea \u00een rapoarte.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-d6db52b1 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij5.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij5.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij5.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/proverka-nastrojki-rassirennoe-otslezivanie-konversij5.jpg.webp\" alt=\"\" class=\"uag-image-17525\" width=\"1200\" height=\"243\" title=\"proverka-nastrojki-rassirennoe-otslezivanie-konversij5.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Pute\u021bi vedea impactul utiliz\u0103rii acestei func\u021bii \u00een fila Diagnosticare.<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-f544e413 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/preimusestva-rassirennogo-otslezivania-konversij-1.jpg.webp ,https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/preimusestva-rassirennogo-otslezivania-konversij-1.jpg.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/preimusestva-rassirennogo-otslezivania-konversij-1.jpg.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2023\/02\/preimusestva-rassirennogo-otslezivania-konversij-1.jpg.webp\" alt=\"\" class=\"uag-image-17526\" width=\"1051\" height=\"532\" title=\"preimusestva-rassirennogo-otslezivania-konversij-1.jpg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Concluzii<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 bloca\u021bi cookie-urile pe site-ul dvs., eticheta de urm\u0103rire \u00eembun\u0103t\u0103\u021bit\u0103 a conversiilor va \u00eencepe s\u0103 colecteze mai multe date \u0219i s\u0103 \u00eenregistreze conversiile \u00een contul dvs. Google Ads.<\/p>\n\n<p class=\"wp-block-paragraph\">Acest lucru va permite sistemului s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 performan\u021ba strategiilor de licitare inteligent\u0103 \u0219i s\u0103 urm\u0103reasc\u0103 interac\u021biuni mai complexe ale vizitatorilor cu site-ul dvs. pe diferite dispozitive.<\/p>\n\n<p class=\"wp-block-paragraph\">Prin urmare, utilizarea urm\u0103ririi avansate a conversiilor va \u00eembun\u0103t\u0103\u021bi eficien\u021ba optimiz\u0103rii \u0219i performan\u021ba campaniilor publicitare.<\/p>\n\n<p class=\"wp-block-paragraph\">Pute\u021bi configura aceast\u0103 func\u021bie numai dac\u0103 ave\u021bi o etichet\u0103 de conversie pe site-ul dvs. web.<\/p>\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n<p class=\"has-text-align-right wp-block-paragraph\"><em>Surs\u0103: <a href=\"https:\/\/netpeak.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Netpeak.net<\/a><\/em><\/p>\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vizitatorii care dau clic pe un link publicitar c\u0103tre un site web refuz\u0103 din ce \u00een ce mai mult s\u0103 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