{"id":22326,"date":"2025-04-18T08:57:56","date_gmt":"2025-04-18T08:57:56","guid":{"rendered":"https:\/\/dits.md\/linkuri-utm-si-parametri-get-cum-sa-urmariti-corect-traficul\/"},"modified":"2026-09-03T19:14:33","modified_gmt":"2026-09-03T19:14:33","slug":"utm-ssylki-i-get-parametry-kak-pravilno-otsledit-trafik","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/utm-ssylki-i-get-parametry-kak-pravilno-otsledit-trafik\/","title":{"rendered":"Linkuri UTM \u0219i parametri GET \u2013 cum s\u0103 urm\u0103ri\u021bi corect traficul"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Analiza traficului este un instrument esen\u021bial pentru \u00eembun\u0103t\u0103\u021birea performan\u021bei site-ului web. Google Analytics 4 ajut\u0103 la identificarea surselor de trafic: re\u021bele sociale, motoare de c\u0103utare, publicitate, trafic organic etc. \u00cens\u0103 etichetele UTM v\u0103 ajut\u0103 s\u0103 urm\u0103ri\u021bi clicurile mai precis &#8211; c\u0103tre o anumit\u0103 pagin\u0103, link, cuv\u00e2nt cheie sau o anumit\u0103 campanie de marketing.  <\/p>\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-49a36108      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tCon\u0163inut:\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#din-ce-constau-etichetele-utm\" class=\"uagb-toc-link__trigger\">Din ce constau etichetele UTM?<\/a><li class=\"uagb-toc__list\"><a href=\"#tipuri-de-etichete-date-utm-obligatorii-\u0219i-op\u021bionale\" class=\"uagb-toc-link__trigger\">Tipuri de etichete: date UTM obligatorii \u0219i op\u021bionale<\/a><li class=\"uagb-toc__list\"><a href=\"#sintaxa-etichetelor-utm\" class=\"uagb-toc-link__trigger\">Sintaxa etichetelor UTM<\/a><li class=\"uagb-toc__list\"><a href=\"#parametri-dinamici-cum-s\u0103-simplifica\u021bi-lucrul-cu-etichetele-utm\" class=\"uagb-toc-link__trigger\">Parametri dinamici: Cum s\u0103 simplifica\u021bi lucrul cu etichetele UTM<\/a><li class=\"uagb-toc__list\"><a href=\"#cum-se-vizualizeaz\u0103-statisticile-etichetelor-utm-\u00een-ga4\" class=\"uagb-toc-link__trigger\">Cum se vizualizeaz\u0103 statisticile etichetelor UTM \u00een GA4<\/a><li class=\"uagb-toc__list\"><a href=\"#cum-se-genereaz\u0103-etichete-utm-google-generator-\u0219i-google-sheets\" class=\"uagb-toc-link__trigger\">Cum se genereaz\u0103 etichete UTM \u2014 Google Generator \u0219i Google Sheets<\/a><li class=\"uagb-toc__list\"><a href=\"#sfaturi-\u0219i-trucuri-utile-pentru-lucrul-cu-utm-uri\" class=\"uagb-toc-link__trigger\">Sfaturi \u0219i trucuri utile pentru lucrul cu UTM-uri<\/a><li class=\"uagb-toc__list\"><a href=\"#gre\u0219eli-frecvente-\u00een-marcajul-utm\" class=\"uagb-toc-link__trigger\">Gre\u0219eli frecvente \u00een marcajul UTM<\/a><li class=\"uagb-toc__list\"><a href=\"#folosi\u021bi-parametrii-utm-doar-pentru-linkuri-externe\" class=\"uagb-toc-link__trigger\">Folosi\u021bi parametrii UTM doar pentru linkuri externe.<\/a><li class=\"uagb-toc__list\"><a href=\"#rezultate\" class=\"uagb-toc-link__trigger\">Rezultate<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n<h2 class=\"wp-block-heading\"><strong>Din ce constau etichetele UTM?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Parametrii UTM sunt fragmente de cod care pot fi ad\u0103ugate la sf\u00e2r\u0219itul unei adrese URL. Ace\u0219ti parametri pot fi utiliza\u021bi cu platforme de analiz\u0103 precum Google Analytics 4 pentru a urm\u0103ri mai bine comportamentul utilizatorilor dup\u0103 ce ace\u0219tia dau clic pe un link. <\/p>\n\n<p class=\"wp-block-paragraph\">Tehnic vorbind, o etichet\u0103 este ad\u0103ugat\u0103 la un URL folosind un parametru GET. Aceasta transmite date c\u0103tre URL \u00een format nume-valoare. <\/p>\n\n<p class=\"wp-block-paragraph\">Exemplu cu etichet\u0103 UTM:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-cb860057 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883659816png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883659816png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883659816png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883659816png-1.webp\" alt=\"\" class=\"uag-image-17299\" width=\"594\" height=\"52\" title=\"1701883659816png (1)\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Unde:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source<\/strong> , <strong>utm_medium<\/strong> \u0219i <strong>utm_campaign<\/strong> &#8211; parametri;<\/li>\n\n\n\n<li><strong>netpeak<\/strong> , <strong>cpc<\/strong> \u0219i <strong>school-goods<\/strong> \u2014 adic\u0103. Valorile etichetelor \u00een sine v\u0103 vor spune de unde provine utilizatorul. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">S\u0103 ne uit\u0103m la un alt exemplu:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-d652a2e9 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883679530png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883679530png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883679530png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883679530png-1.webp\" alt=\"\" class=\"uag-image-17300\" width=\"594\" height=\"52\" title=\"1701883679530png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 etichet\u0103 UTM v\u0103 permite s\u0103 \u00een\u021belege\u021bi c\u0103:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>utilizatorul a ajuns pe site prin intermediul motorului de c\u0103utare Google ( <strong>utm_source = google<\/strong> );<\/li>\n\n\n\n<li>prin canalul de publicitate prin bannere cu plat\u0103 per impresie ( <strong>utm_medium=display<\/strong> );<\/li>\n\n\n\n<li>A\u021bi dat clic pe o reclam\u0103 din campania publicitar\u0103 coffee_maker ( <strong>utm_campaign=coffee_maker<\/strong> ).<\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Fapt interesant.  <\/strong>Acronimul UTM (Urchin Tracking Module, Urchin Traffic Monitor) este o referin\u021b\u0103 la compania Urchin, care a fost achizi\u021bionat\u0103 de Google \u00een 2005 \u0219i ulterior redenumit\u0103 Google Analytics. Dezvoltarea lor, eticheta UTM, a devenit standardul pentru analiza web.  <\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\"><strong>Tipuri de etichete: date UTM obligatorii \u0219i op\u021bionale<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Exist\u0103 etichete obligatorii \u0219i op\u021bionale. Voi vorbi despre primele. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-2b42cb17 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/17018837153581701884812png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/17018837153581701884812png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/17018837153581701884812png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/17018837153581701884812png-1.webp\" alt=\"\" class=\"uag-image-17301\" width=\"620\" height=\"455\" title=\"17018837153581701884812png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">De asemenea, \u00een Google Analytics 4, trebuie s\u0103 utiliza\u021bi parametrul suplimentar <strong>utm_id<\/strong> pentru a m\u0103sura rentabilitatea investi\u021biei \u00een campaniile non-Google.<\/p>\n\n<p class=\"wp-block-paragraph\">Parametri op\u021bionali:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-b0ae9bf7 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883867573png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883867573png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883867573png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883867573png-1.webp\" alt=\"\" class=\"uag-image-17303\" width=\"616\" height=\"253\" title=\"1701883867573png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Pentru majoritatea scopurilor de urm\u0103rire, parametrii de baz\u0103 sunt suficien\u021bi.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Sintaxa etichetelor UTM<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u00cencerca\u021bi s\u0103 genera\u021bi o etichet\u0103 UTM. Sintaxa sa este simpl\u0103: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u00centre cheie \u0219i valoarea sa exist\u0103 semnul \u201e <strong>=<\/strong> \u201d;<\/li>\n\n\n\n<li>Parametrii sunt separa\u021bi unii de al\u021bii prin semnul \u201e <strong>&amp;<\/strong> \u201d.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">S\u0103 presupunem c\u0103 exist\u0103 un site web cu un blog pe diverse subdomenii. Scopul este de a afla c\u00e2\u021bi utilizatori au vizitat site-ul prin intermediul unui banner publicitar dintr-un articol de blog. <\/p>\n\n<p class=\"wp-block-paragraph\">Algoritmul include doi pa\u0219i.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Introduce\u021bi numele UTM urmat de semnul \u201e=\u201d.<\/li>\n\n\n\n<li>Specifica\u021bi valoarea parametrilor.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Nu uita\u021bi de parametrii de baz\u0103 ai etichetei:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source<\/strong> \u2014 surs\u0103;<\/li>\n\n\n\n<li><strong>utm_medium<\/strong> \u2014 tip de publicitate;<\/li>\n\n\n\n<li><strong>utm_campaign<\/strong> \u2014 numele campaniei;<\/li>\n\n\n\n<li><strong>utm_content<\/strong> \u2014 reclam\u0103 sau tranzi\u021bie.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Formeaz\u0103 o marc\u0103.<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Introduce\u021bi adresa URL a paginii: <strong>https:\/\/yoursite.com\/product\/<\/strong> .<\/li>\n\n\n\n<li>Apoi, \u00eencepe\u021bi s\u0103 forma\u021bi eticheta UTM ad\u0103ug\u00e2nd semnul \u201e?\u201d: https:\/\/yoursite.com\/product\/ <strong>?<\/strong> .<\/li>\n\n\n\n<li>Urmeaz\u0103 parametrul <strong>utm_source<\/strong> . Deoarece dori\u021bi s\u0103 urm\u0103ri\u021bi clicurile de pe blog c\u0103tre site-ul web, scrie\u021bi: https:\/\/yoursite.com\/product\/?utm_source=blog. <\/li>\n\n\n\n<li>Folose\u0219te \u201e&amp;\u201d pentru a separa parametrul GET urm\u0103tor: https:\/\/yoursite.com\/product\/?utm_source=blog <strong>&amp;<\/strong> .<\/li>\n\n\n\n<li>Specifica\u021bi utm_medium pentru a indica tipul de anun\u021b. \u00cen acest caz, este vorba de un banner publicitar: https:\/\/yoursite.com\/product\/?utm_source=blog <strong>&amp;utm_medium=banner<\/strong> . <\/li>\n\n\n\n<li>Dup\u0103 semnul separator \u201e&amp;\u201d, specifica\u021bi eticheta utm_campaign, \u00een care indica\u021bi faptul c\u0103 bannerul se afl\u0103 \u00een articol: https:\/\/yoursite.com\/product\/?utm_source=blog&amp;utm_medium=banner <strong>&amp;utm_campaign=article<\/strong> .<\/li>\n\n\n\n<li>Eticheta utm_content este util\u0103 pentru identificarea bannerului care a declan\u0219at anun\u021bul (dac\u0103 exist\u0103 mai multe bannere). \u0218i nu uita\u021bi de \u201e&amp;\u201d: https:\/\/yoursite.com\/product\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=article <strong>&amp;utm_content=green-banner<\/strong> . <\/li>\n\n\n\n<li>Pute\u021bi ad\u0103uga \u0219i al\u021bi parametri \u00eentr-un mod similar, dar pentru acest exemplu este suficient.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Adresa URL final\u0103 pentru urm\u0103rirea conversiilor dintr-un articol de blog prin intermediul bannerelor publicitare arat\u0103 astfel:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-0fae1b20 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883890504png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883890504png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883890504png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883890504png-1.webp\" alt=\"\" class=\"uag-image-17304\" width=\"595\" height=\"47\" title=\"1701883890504png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Parametri dinamici: Cum s\u0103 simplifica\u021bi lucrul cu etichetele UTM <\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">UTM-urile accept\u0103 dou\u0103 tipuri de parametri: statici \u0219i dinamici. Parametrii dinamici sunt utiliza\u021bi pentru a eticheta automat link-urile (reclamele), astfel \u00eenc\u00e2t s\u0103 nu fie nevoie s\u0103 fie introdu\u0219i manual. <\/p>\n\n<p class=\"wp-block-paragraph\">URL-urile cu parametri dinamici simplific\u0103 mult lucrurile, chiar dac\u0103 par mai complicate. De asemenea, colecteaz\u0103 informa\u021bii mai detaliate: regiunea de afi\u0219are, cuv\u00e2ntul cheie, pozi\u021bia clicului etc. <\/p>\n\n<p class=\"wp-block-paragraph\">Google folose\u0219te proprii parametri dinamici pentru campaniile publicitare &#8211; <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6305348\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ValueTrack<\/a> .<\/p>\n\n<p class=\"wp-block-paragraph\">Un exemplu de link cu parametri dinamici \u00een Google:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-fc6d953f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883913967png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883913967png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883913967png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883913967png-1.webp\" alt=\"\" class=\"uag-image-17305\" width=\"594\" height=\"49\" title=\"1701883913967png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Unde:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>{google} este re\u021beaua publicitar\u0103 de la care a fost primit clicul;<\/li>\n\n\n\n<li>{creative} este identificatorul unic al anun\u021bului.<\/li>\n\n\n\n<li>{keyword} \u2014 pentru re\u021beaua de c\u0103utare, define\u0219te cuv\u00e2ntul cheie corespunz\u0103tor interog\u0103rii utilizatorului; pentru re\u021beaua de con\u021binut, define\u0219te cuv\u00e2ntul cheie corespunz\u0103tor con\u021binutului site-ului.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Sistemul de analiz\u0103 identific\u0103 cu precizie sursa clicurilor: \u201eg\u201d &#8211; din C\u0103utarea Google, \u201es\u201d &#8211; de pe un site partener de c\u0103utare, \u201ed\u201d &#8211; din Re\u021beaua de display etc. Mai mul\u021bi parametri pot fi g\u0103si\u021bi \u00een <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6305348\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ajutorul Google despre ValueTrack<\/a> . <\/p>\n\n<p class=\"wp-block-paragraph\">C\u00e2teva exemple:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-6aa9229d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883947565png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883947565png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883947565png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883947565png-1.webp\" alt=\"\" class=\"uag-image-17307\" width=\"556\" height=\"594\" title=\"1701883947565png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Etichete UTM \u0219i gclid \u00een publicitatea contextual\u0103<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Exist\u0103 dou\u0103 modalit\u0103\u021bi de a urm\u0103ri traficul publicitar contextual \u00een Google Ads:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Etichete UTM.<\/strong>  Sunt benefice de utilizat atunci c\u00e2nd o campanie publicitar\u0103 se desf\u0103\u0219oar\u0103 pe mai multe sisteme de publicitate, deoarece sunt universale.<\/li>\n\n\n\n<li><strong>Func\u021bia gclid (Google Click Identifier)<\/strong> . Avantajul func\u021biei gclid este c\u0103 aceste marcaje sunt ad\u0103ugate automat, deci nu trebuie s\u0103 ad\u0103uga\u021bi nimic manual. <\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Exemplu cu etichete UTM pentru Google Ads:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-6582acce wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883968394png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883968394png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883968394png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701883968394png-1.webp\" alt=\"\" class=\"uag-image-17308\" width=\"535\" height=\"45\" title=\"1701883968394png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Ce \u00eenseamn\u0103 marcajul:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-50610c8f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885139325png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885139325png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885139325png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885139325png-1.webp\" alt=\"\" class=\"uag-image-17309\" width=\"617\" height=\"254\" title=\"1701885139325png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Publicitate direc\u021bionat\u0103<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Atunci c\u00e2nd desf\u0103\u0219ori publicitate pe re\u021belele sociale, este important s\u0103 \u00een\u021belegi ce campanii au avut cele mai bune performan\u021be \u0219i au generat mai mul\u021bi utilizatori. Acest lucru te va ajuta s\u0103 gestionezi mai bine bugetul de publicitate: dezactiveaz\u0103 reclamele ineficiente \u0219i m\u0103re\u0219te-\u021bi bugetul pentru campanii mai profitabile. <\/p>\n\n<p class=\"wp-block-paragraph\">Exemplu cu etichete UTM pentru reclame Facebook (Meta):<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-6c04ae89 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885194042png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885194042png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885194042png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885194042png-1.webp\" alt=\"\" class=\"uag-image-17310\" width=\"596\" height=\"71\" title=\"1701885194042png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Ce \u00eenseamn\u0103 marcajul:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-e3964e3f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885208907png-2.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885208907png-2.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885208907png-2.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885208907png-2.webp\" alt=\"\" class=\"uag-image-17311\" width=\"616\" height=\"286\" title=\"1701885208907png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Etichete UTM \u00een newsletterele prin e-mail<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 o companie folose\u0219te marketingul prin e-mail, UTM-urile o pot ajuta s\u0103 \u00een\u021beleag\u0103 care e-mailuri sunt cele mai eficiente.<\/p>\n\n<p class=\"wp-block-paragraph\">Exemplu de etichete UTM pentru linkuri \u00een e-mailuri:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-30cbf859 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885228719png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885228719png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885228719png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885228719png-1.webp\" alt=\"\" class=\"uag-image-17312\" width=\"593\" height=\"48\" title=\"1701885228719png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Semnifica\u021bia marcajului:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-af4c1b0e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1703087377860png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1703087377860png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1703087377860png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1703087377860png-1.webp\" alt=\"\" class=\"uag-image-17313\" width=\"616\" height=\"342\" title=\"1703087377860png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Etichete UTM pentru coduri QR<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Etichetele UTM sunt o func\u021bie universal\u0103 pentru urm\u0103rirea traficului. De asemenea, pot fi folosite pentru a urm\u0103ri traficul offline, cum ar fi codurile QR. <\/p>\n\n<p class=\"wp-block-paragraph\">Exemplu de URL cu etichetare UTM pentru coduri QR:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-455d6917 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885355077png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885355077png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885355077png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885355077png-1.webp\" alt=\"\" class=\"uag-image-17314\" width=\"594\" height=\"50\" title=\"1701885355077png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Ce \u00eenseamn\u0103 marcajul:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-e8d871eb wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885371971png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885371971png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885371971png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885371971png-1.webp\" alt=\"\" class=\"uag-image-17315\" width=\"615\" height=\"291\" title=\"1701885371971png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Etichete UTM pentru linkuri naturale<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Etichetele UTM pot fi folosite \u0219i pentru a urm\u0103ri mai bine traficul provenit de la post\u0103rile invita\u021bilor, men\u021biuni \u0219i alte tipuri de plas\u0103ri naturale de linkuri.<\/p>\n\n<p class=\"wp-block-paragraph\">Exemplu de etichete UTM pentru un link \u00eentr-o postare de invitat:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-dc0150e8 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885395101png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885395101png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885395101png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885395101png-1.webp\" alt=\"\" class=\"uag-image-17316\" width=\"595\" height=\"50\" title=\"1701885395101png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Ce \u00eenseamn\u0103 marcajul:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-6a98b105 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885415051png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885415051png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885415051png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885415051png-1.webp\" alt=\"\" class=\"uag-image-17317\" width=\"614\" height=\"322\" title=\"1701885415051png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Marcajul pentru un link dintr-o postare pe re\u021belele sociale va fi u\u0219or diferit:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-ccb07ce4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885435325png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885435325png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885435325png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885435325png-1.webp\" alt=\"\" class=\"uag-image-17318\" width=\"594\" height=\"69\" title=\"1701885435325png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Unde:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-acf22b89 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885454506png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885454506png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885454506png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701885454506png-1.webp\" alt=\"\" class=\"uag-image-17319\" width=\"612\" height=\"318\" title=\"1701885454506png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Un exemplu de etichetare UTM pentru un link ad\u0103ugat la un articol existent:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-ac7e2b6a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886045547png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886045547png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886045547png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886045547png-1.webp\" alt=\"\" class=\"uag-image-17320\" width=\"597\" height=\"49\" title=\"1701886045547png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Unde fiecare parametru denot\u0103:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-52e0f1c2 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886072998png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886072998png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886072998png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886072998png-1.webp\" alt=\"\" class=\"uag-image-17321\" width=\"616\" height=\"323\" title=\"1701886072998png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Cum se vizualizeaz\u0103 statisticile etichetelor UTM \u00een GA4<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Este u\u0219or s\u0103 vizualiza\u021bi statisticile UTM \u00een Google Analytics 4. Pentru a face acest lucru, trebuie s\u0103 parcurge\u021bi c\u00e2\u021biva pa\u0219i. <\/p>\n\n<ol class=\"wp-block-list\">\n<li>Accesa\u021bi sec\u021biunea \u201eSurse de trafic\u201d.<\/li>\n\n\n\n<li>Deschide\u021bi \u201eAtrac\u021bie rutier\u0103\u201d.<\/li>\n\n\n\n<li>\u00cen tabel, selecta\u021bi parametrul \u201eSurs\u0103\/Canal sesiune\u201d.<\/li>\n<\/ol>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-e6637774 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/18e3l3fpng-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/18e3l3fpng-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/18e3l3fpng-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/18e3l3fpng-1.webp\" alt=\"\" class=\"uag-image-17322\" width=\"1803\" height=\"801\" title=\"18e3l3fpng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">\u00cen raport, sursele sunt desemnate prin parametrul <strong>utm_source<\/strong> , iar canalele sunt desemnate prin parametrul <strong>utm_medium<\/strong> . Pentru a vedea datele pentru <strong>utm_campaign<\/strong> , selecta\u021bi parametrul \u201eCampanie legat\u0103 de sesiune\u201d. <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-70afa73e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/18e4i93png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/18e4i93png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/18e4i93png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/18e4i93png-1.webp\" alt=\"\" class=\"uag-image-17323\" width=\"1435\" height=\"509\" title=\"18e4i93png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Informa\u021bii mai detaliate pot fi g\u0103site \u00een <a href=\"https:\/\/support.google.com\/analytics\/answer\/12923437?hl=ru&amp;sjid=13352134953012381484-EU\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ajutorul Google<\/a> .<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Cum se genereaz\u0103 etichete UTM \u2014 Google Generator \u0219i Google Sheets<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\">Generator UTM Google<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Generatorul UTM de la Google<\/a> este foarte u\u0219or de utilizat. Trebuie doar s\u0103 completa\u021bi trei c\u00e2mpuri obligatorii din formular. <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>URL-ul site-ului web<\/strong> &#8211; link c\u0103tre site.<\/li>\n\n\n\n<li><strong>Sursa campaniei<\/strong> &#8211; Platforma sau sursa de trafic, cum ar fi Facebook sau e-mail.<\/li>\n\n\n\n<li><strong>Mediul campaniei<\/strong> \u2014 tipul de trafic, cum ar fi CPC, re\u021bele sociale sau cod QR.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Exist\u0103, de asemenea, c\u00e2mpuri op\u021bionale.<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>ID campanie<\/strong> \u2014 identificatorul campaniei publicitare.<\/li>\n\n\n\n<li><strong>Numele campaniei<\/strong> \u2014 numele campaniei publicitare.<\/li>\n\n\n\n<li><strong>Termen de campanie<\/strong> &#8211; Folosit \u00een principal pentru urm\u0103rirea cuvintelor cheie \u00een Google Ads.<\/li>\n\n\n\n<li><strong>Con\u021binutul campaniei<\/strong> este o metric\u0103 util\u0103 pentru testarea A\/B, unde pute\u021bi specifica parametri suplimentari.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Exemplu de completare a datelor \u00een formular:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-b3c32350 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v5d8dpng-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v5d8dpng-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v5d8dpng-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v5d8dpng-1.webp\" alt=\"\" class=\"uag-image-17324\" width=\"685\" height=\"647\" title=\"14v5d8dpng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Rezultatul este un link:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-4346e1c4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v43sopng-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v43sopng-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v43sopng-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v43sopng-1.webp\" alt=\"\" class=\"uag-image-17325\" width=\"622\" height=\"353\" title=\"14v43sopng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Pute\u021bi folosi butonul \u201eSCURTARE LINK\u201d pentru a scurta linkul:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-be1cc3f4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v4bz3png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v4bz3png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v4bz3png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v4bz3png-1.webp\" alt=\"\" class=\"uag-image-17326\" width=\"615\" height=\"348\" title=\"14v4bz3png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Exist\u0103 \u0219i alte generatoare Google, \u00een func\u021bie de locul \u00een care sunt colectate datele &#8211; Google Analytics 4, Google Play sau Apple App Store. Informa\u021bii detaliate despre fiecare dintre ele pot fi g\u0103site \u00een <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?rd=2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ajutorul Google<\/a> . <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u0218abloane \u00een Foi de calcul Google<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">O alt\u0103 metod\u0103 simpl\u0103 este s\u0103 utiliza\u021bi formula CONCATENATE pentru a genera <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1P191CwjzCwQdPZ8MQ6xTnYYhlFVR0IfGZqZ1AClsk0M\/edit#gid=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un \u0219ablon \u00een Google Sheets<\/a> . Introduce\u021bi adresa URL \u00een \u0219ablon, ad\u0103uga\u021bi datele necesare din list\u0103 \u0219i prelua\u021bi linkul rezultat: <\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-27cae612 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v73akpng-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v73akpng-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v73akpng-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/14v73akpng-1.webp\" alt=\"\" class=\"uag-image-17327\" width=\"1333\" height=\"158\" title=\"14v73akpng\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Sfaturi \u0219i trucuri utile pentru lucrul cu UTM-uri<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>1. Scurta\u021bi linkurile<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Pentru a reduce complexitatea linkurilor, folose\u0219te servicii specializate de scurtare. Iat\u0103 cele mai populare: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.bitly.com\/bbt2\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/app.bitly.com\/bbt2\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.lnnkin.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.lnnkin.com\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/to.click\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/to.click\/<\/a><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>2. Standardizarea numelor<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Nu exist\u0103 reguli stricte privind etichetele UTM: acestea pot fi personalizate pentru a se potrivi nevoilor dumneavoastr\u0103. Cu toate acestea, \u00een ciuda acestei flexibilit\u0103\u021bi, este important s\u0103 v\u0103 crea\u021bi propriul sistem de reguli de construc\u021bie a etichetelor pentru a asigura o analiz\u0103 corect\u0103. <\/p>\n\n<p class=\"wp-block-paragraph\">Acest lucru este important \u00een special pentru echipele mari, unde mai multe persoane sunt implicate \u00een crearea \u0219i analizarea etichetelor UTM. Imagina\u021bi-v\u0103 o situa\u021bie \u00een care o persoan\u0103 folose\u0219te o cratim\u0103, iar alta folose\u0219te un subliniere. Pentru sistemul de analiz\u0103, acestea ar fi dou\u0103 linkuri separate.  <\/p>\n\n<p class=\"wp-block-paragraph\">Merit\u0103 s\u0103 crea\u021bi un ghid de design pentru etichete. Iat\u0103 c\u00e2teva sfaturi de stilizare. <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Folosi\u021bi litere mici<\/strong> . Parametrii UTM sunt sensibili la majuscule\/minuscule. Pentru a evita problemele de urm\u0103rire a datelor, scrie\u021bi \u00eentotdeauna parametrii UTM cu litere mici.  <\/li>\n\n\n\n<li><strong>Nu folosi\u021bi spa\u021bii<\/strong> , deoarece acest lucru poate face ca \u201epaid social\u201d s\u0103 apar\u0103 \u00een analize ca \u201epaid%20social\u201d.<\/li>\n\n\n\n<li><strong>Folosi\u021bi separatoare consecvente.<\/strong>  Indiferent dac\u0103 folose\u0219ti o subliniere, o cratim\u0103 sau ignori complet separatorul, nu este important, at\u00e2ta timp c\u00e2t folose\u0219ti o metod\u0103 consecvent\u0103.<\/li>\n\n\n\n<li><strong>P\u0103stra\u021bi UTM-urile scurte \u0219i simple.<\/strong>  Acest lucru va u\u0219ura analiza traficului, at\u00e2t pentru tine, c\u00e2t \u0219i pentru colegii t\u0103i care nu au participat la crearea etichetelor.<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\"><strong>3. Urm\u0103ri\u021bi linkurile UTM \u00een tabele<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Num\u0103rul de linkuri urm\u0103rite tinde s\u0103 creasc\u0103. Urm\u0103rirea linkurilor dintr-un tabel v\u0103 va ajuta s\u0103 le g\u0103si\u021bi rapid \u0219i s\u0103 evita\u021bi duplicatele. Cel mai convenabil este atunci c\u00e2nd tabelul are coloane pentru linkuri scurtate, adrese URL complete, parametri UTM individuali \u0219i data cre\u0103rii linkurilor urm\u0103rite. Pute\u021bi utiliza <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1xDl9GdpuWB9kzXzWxKj3NYt392T6l6Tq9e89Yieg8AM\/edit#gid=0\" target=\"_blank\" rel=\"noopener\">\u0219abloane gratuite<\/a> predefinite <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1QCIr1WUJQHE68cA4VTks2XE7nxuryaUymCEy_23-Oew\/edit#gid=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pentru urm\u0103rirea linkurilor<\/a> .   <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>4. Copia\u021bi linkurile cu aten\u021bie<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 copiezi din gre\u0219eal\u0103 un link cu etichete UTM \u0219i \u00eel lipe\u0219ti \u00een locul gre\u0219it, po\u021bi crea haos \u00een urm\u0103rirea traficului.<\/p>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 utiliza\u021bi coduri UTM, verifica\u021bi cu aten\u021bie dac\u0103 linkurile pe care le insera\u021bi con\u021bin parametri UTM. Acesta este un pas necesar pentru a asigura o analiz\u0103 precis\u0103 a traficului. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>5. Folose\u0219te parametrii UTM pentru experimente de marketing<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Folosind coduri UTM, pute\u021bi realiza un experiment pentru a v\u0103 testa ipoteza. De exemplu, determina\u021bi care ilustra\u021bii au performan\u021be mai bune: fotografii de produse sau imagini cu persoane reale. <\/p>\n\n<p class=\"wp-block-paragraph\">Pentru a face acest lucru, posteaz\u0103 dou\u0103 post\u0103ri identice: una cu o imagine grafic\u0103 \u0219i una cu o fotografie. \u00cen sec\u021biunea <strong>utm_content<\/strong> , atribuie eticheta \u201egraphic\u201d unui link \u0219i \u201ephoto\u201d celuilalt. Vei afla \u00een cur\u00e2nd care imagini atrag mai mult\u0103 aten\u021bie.  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>6. Etichete UTM pentru SEO local<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Folosind parametrii UTM, po\u021bi estima cu u\u0219urin\u021b\u0103 volumul de trafic pe care \u00eel atrage profilul t\u0103u Google My Business. Ad\u0103ugarea de etichete UTM la linkurile din profilul t\u0103u Google My Business este un proces simplu. <\/p>\n\n<p class=\"wp-block-paragraph\">Pute\u021bi urm\u0103ri linkurile c\u0103tre pagina principal\u0103, meniu, comenzi, program\u0103ri \u0219i toate celelalte sec\u021biuni puse la dispozi\u021bia utilizatorilor GMB folosind parametri UTM.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>7. Urm\u0103re\u0219te traficul influencerilor<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Eficacitatea colabor\u0103rii influencerilor poate fi dificil de evaluat, mai ales atunci c\u00e2nd se compar\u0103 eficacitatea campaniilor din diferite surse. \u00cens\u0103 etichetele UTM pot ajuta. Pur \u0219i simplu oferi\u021bi influencerilor linkuri personalizate cu etichete UTM pentru a \u00een\u021belege care dintre ele genereaz\u0103 cel mai mult trafic \u0219i ce parte din acel trafic genereaz\u0103 conversii.   <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Gre\u0219eli frecvente \u00een marcajul UTM<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\"><strong>1. Sintax\u0103 incorect\u0103.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Dac\u0103 specifica\u021bi mul\u021bi parametri, utiliza\u021bi generatoare de etichete pentru a evita erorile.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>2. Utilizarea exclusiv\u0103 a parametrilor statici.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Generarea de etichete poate consuma foarte mult timp, mai ales dac\u0103 testa\u021bi reclame sau bannere identice. Folosi\u021bi parametri dinamici pentru a evita introducerea manual\u0103 a tuturor ID-urilor de reclame \u00een <strong>utm_content<\/strong> .  <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>3. Pagini duplicate \u00een index.<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Robo\u021bii de c\u0103utare indexeaz\u0103 toate adresele URL disponibile pe un site web, inclusiv cele cu etichete UTM. Folosi\u021bi <strong>rel=canonical<\/strong> pentru linkuri c\u0103tre pagini f\u0103r\u0103 etichete UTM, astfel \u00eenc\u00e2t adresele URL duplicate care con\u021bin etichete UTM s\u0103 nu fie indexate. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>4. Marcarea linkurilor interne cu etichete UTM<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Etichetarea linkurilor interne pe un site web poate duce la o cre\u0219tere fals\u0103 a traficului \u00een analize, deoarece etichetele UTM suprascriu sursa de trafic.<\/p>\n\n<p class=\"wp-block-paragraph\">De exemplu, un utilizator d\u0103 clic pe un link publicitar de pe re\u021belele sociale, iar datele analitice vor \u00eenregistra acest lucru. Dar dac\u0103 acest utilizator d\u0103 clic apoi pe un link intern etichetat, ultimul canal \u0219i surs\u0103 vor fi suprascrise de cele specificate \u00een UTM (a\u0219a func\u021bioneaz\u0103 GA). Acest lucru duce la date analitice incorecte.  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Folosi\u021bi parametrii UTM doar pentru linkuri externe.<\/h2>\n<\/blockquote>\n\n<h3 class=\"wp-block-heading\"><strong>5. Plasarea incorect\u0103 a ancorei \u201e#\u201d<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">C\u00e2nd un link trebuie s\u0103 duc\u0103 la o anumit\u0103 loca\u021bie de pe o pagin\u0103, se folose\u0219te ancora \u201e#\u201d. Pentru a urm\u0103ri corect un astfel de link, parametrii UTM trebuie specifica\u021bi \u00eenaintea acestui simbol. <\/p>\n\n<p class=\"wp-block-paragraph\">Gre\u015fit:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-e99bb772 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886764669png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886764669png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886764669png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886764669png-1.webp\" alt=\"\" class=\"uag-image-17328\" width=\"594\" height=\"68\" title=\"1701886764669png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Corect:<\/p>\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-5e8a1acd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886782585png-1.webp ,https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886782585png-1.webp 780w, https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886782585png-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/dits.md\/wp-content\/uploads\/2025\/04\/1701886782585png-1.webp\" alt=\"\" class=\"uag-image-17329\" width=\"596\" height=\"70\" title=\"1701886782585png\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n<p class=\"wp-block-paragraph\">Folose\u0219te aceste \u201ereguli de aur\u201d pentru a simplifica lucrul cu etichetele UTM odat\u0103 pentru totdeauna:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>surs\u0103, mediu, campanie &#8211; ace\u0219tia sunt principalii parametri<\/strong> care trebuie completa\u021bi mai \u00eent\u00e2i;<\/li>\n\n\n\n<li>Nu folosi\u021bi caractere chirilice, <strong>scrie\u021bi toate valorile \u00een latin\u0103<\/strong> ;<\/li>\n\n\n\n<li><strong>conteaz\u0103 cazurile<\/strong> &#8211; acelea\u0219i valori cu cazuri diferite vor fi afi\u0219ate \u00een r\u00e2nduri diferite \u00een analize;<\/li>\n\n\n\n<li>cuvintele sunt \u00eentotdeauna separate prin cratim\u0103 sau subliniere;<\/li>\n\n\n\n<li>Spa\u021biile din link nu sunt permise;<\/li>\n\n\n\n<li><strong>Verifica\u021bi linkurile \u00eenainte de publicare<\/strong> : copia\u021bi-le \u0219i lipi\u021bi-le \u00een browser. Dac\u0103 pagina se \u00eencarc\u0103, totul este \u00een regul\u0103; <\/li>\n\n\n\n<li>utiliza\u021bi <strong>un sistem de marcare<\/strong> ;<\/li>\n\n\n\n<li>site-ul trebuie s\u0103 fie compatibil cu <strong>UTF-8<\/strong> ;<\/li>\n\n\n\n<li>Eticheta ar trebui s\u0103 con\u021bin\u0103 <strong>un singur semn de \u00eentrebare<\/strong> (?) &#8211; chiar la \u00eenceput.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Rezultate<\/strong><\/h2>\n\n<ol class=\"wp-block-list\">\n<li>Etichetele UTM sunt un instrument util pentru speciali\u0219tii \u00een marketing, care \u00eei poate ajuta s\u0103 evalueze eficacitatea diferitelor campanii publicitare.<\/li>\n\n\n\n<li>\u00cen esen\u021b\u0103, acesta este un link c\u0103tre o resurs\u0103 cu etichete unice, plasat\u0103 \u00eentr-o campanie publicitar\u0103 specific\u0103 \u0219i care v\u0103 permite s\u0103 determina\u021bi clar c\u00e2te clicuri a generat.<\/li>\n\n\n\n<li>Etichetele UTM te vor ajuta s\u0103 identifici mai precis sursele de trafic de pe site-ul t\u0103u web.<\/li>\n\n\n\n<li>Eticheta necesit\u0103 specificarea unui parametru \u0219i a valorii acestuia. Trei parametri obligatorii sunt utm_source (sursa de recomandare), utm_medium (canalul de publicitate) \u0219i utm_campaign (o campanie specific\u0103). Exist\u0103, de asemenea, parametri op\u021bionali care pot oferi \u0219i mai multe date despre trafic.  <\/li>\n\n\n\n<li>Pentru a eticheta automat adresele URL cu etichetele necesare, utiliza\u021bi parametri dinamici. Ace\u0219tia \u00eengreuneaz\u0103 crearea linkului, dar ajut\u0103 la prevenirea erorilor. <\/li>\n\n\n\n<li>Google Ads are propriul markup automat. Merit\u0103 s\u0103 \u00eel folose\u0219ti dac\u0103 difuzezi anun\u021buri \u00eentr-o singur\u0103 direc\u021bie. <\/li>\n\n\n\n<li>Pute\u021bi crea etichete folosind generatoare speciale \u0219i pute\u021bi urm\u0103ri rezultatele \u00een Google Analytics 4.<\/li>\n<\/ol>\n\n<p class=\"has-text-align-right wp-block-paragraph\">Surs\u0103: <a href=\"https:\/\/netpeak.net\/ru\/blog\/kak-pravil-no-ot-sledit-trafik-sintaksis-vidy-i-parametry-utm-metok\/?abc=def\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NETPEAK JOURNAL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analiza traficului este un instrument important pentru \u00eembun\u0103t\u0103\u021birea performan\u021bei site-ului web. Google Analytics 4 ajut\u0103 la identificarea surselor de trafic: re\u021bele sociale, motoare de c\u0103utare, publicitate, trafic organic etc. Dar urm\u0103rirea clicurilor mai precis\u0103 &#8211; c\u0103tre o anumit\u0103 pagin\u0103, link, cuv\u00e2nt cheie&#8230;  <\/p>\n","protected":false},"author":1,"featured_media":22275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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UTM \u0219i parametri GET \u2013 cum s\u0103 urm\u0103ri\u021bi corect traficul | DITS.md","Linkuri UTM \u0219i parametri GET \u2013 cum s\u0103 urm\u0103ri\u021bi corect traficul | DITS.md"],"rank_math_description":["\u00cen acest articol, ve\u021bi afla ce sunt etichetele UTM, din ce sunt alc\u0103tuite etichetele UTM, cum s\u0103 genera\u021bi o etichet\u0103 UTM, cum s\u0103 vizualiza\u021bi statisticile etichetelor UTM \u00een GA4 \u0219i multe altele."],"rank_math_focus_keyword":["Leg\u0103turi UTM, parametri GET"],"rank_math_robots":["a:2:{i:0;s:5:\"index\";i:1;s:8:\"nofollow\";}","a:2:{i:0;s:5:\"index\";i:1;s:8:\"nofollow\";}"],"_thumbnail_id":["22275"],"_wpml_word_count":["2957"],"_uag_css_file_name":["uag-css-22326.css"],"_uag_js_file_name":["uag-js-22326.js"],"_uagb_toc_options":["a:2:{s:17:\"_uagb_toc_version\";s:10:\"1789650034\";s:18:\"_uagb_toc_headings\";a:29:{i:0;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:29:\"din-ce-constau-etichetele-utm\";s:7:\"content\";s:30:\"Din ce 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Pagini duplicate \u00een index.\";s:5:\"depth\";i:3;}i:25;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:45:\"4-marcarea-linkurilor-interne-cu-etichete-utm\";s:7:\"content\";s:46:\"4. Marcarea linkurilor interne cu etichete UTM\";s:5:\"depth\";i:3;}i:26;a:4:{s:5:\"level\";i:2;s:2:\"id\";s:52:\"folosi\u021bi-parametrii-utm-doar-pentru-linkuri-externe\";s:7:\"content\";s:53:\"Folosi\u021bi parametrii UTM doar pentru linkuri externe.\";s:5:\"depth\";i:2;}i:27;a:4:{s:5:\"level\";i:3;s:2:\"id\";s:31:\"5-plasarea-incorect\u0103-a-ancorei\";s:7:\"content\";s:40:\"5. 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