{"id":16162,"date":"2025-04-18T08:57:56","date_gmt":"2025-04-18T06:57:56","guid":{"rendered":"https:\/\/dits.md\/?p=16162"},"modified":"2025-05-06T08:32:43","modified_gmt":"2025-05-06T06:32:43","slug":"utm-ssylki-i-get-parametry-kak-pravilno-otsledit-trafik","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/utm-ssylki-i-get-parametry-kak-pravilno-otsledit-trafik\/","title":{"rendered":"Linkurile UTM \u0219i parametrii GET \u2014 cum s\u0103 urm\u0103re\u0219ti corect traficul"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;\u0420\u0430\u0437\u0434\u0435\u043b&#187; _builder_version=&#187;4.24.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/fon-1.png&#187; background_enable_pattern_style=&#187;on&#187; background_pattern_style=&#187;tufted&#187; min_height=&#187;126px&#187; custom_padding=&#187;35px|0px|40px|0px|false|false&#187; global_module=&#187;2594&#8243; locked=&#187;off&#187; collapsed=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_row admin_label=&#187;\u0421\u0442\u0440\u043e\u043a\u0430&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_post_title author=&#187;off&#187; date=&#187;off&#187; comments=&#187;off&#187; featured_image=&#187;off&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; title_text_align=&#187;center&#187; title_text_color=&#187;#FFFFFF&#187; title_font_size=&#187;39px&#187; text_orientation=&#187;center&#187; custom_margin=&#187;||9px|||&#187; title_font_size_tablet=&#187;&#187; title_font_size_phone=&#187;30px&#187; title_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;][\/et_pb_post_title][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Author &#8212; <a style=\"color: #ffffff;\" href=\"\/ro\/constantin-nacul\/\">Constantin Nacul<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Analiza traficului este un instrument important pentru cre\u0219terea eficien\u021bei unui site. Google Analytics 4 ajut\u0103 la identificarea sursei de trafic: re\u021bele sociale, motoare de c\u0103utare, publicitate, trafic organic etc. \u00cens\u0103 pentru a urm\u0103ri un clic mai precis \u2013 p\u00e2n\u0103 la o pagin\u0103 anume, un link, un cuv\u00e2nt-cheie sau o campanie de marketing individual\u0103 \u2013 sunt utile etichetele UTM.<\/p>\n<h2><strong>Din ce sunt compuse etichetele UTM?<\/strong><\/h2>\n<p>Etichetele UTM sunt fragmente de cod care pot fi ad\u0103ugate la sf\u00e2r\u0219itul unei adrese URL. Aceste parametri pot fi utiliza\u021bi \u00eempreun\u0103 cu platforme de analiz\u0103 precum Google Analytics 4 pentru a urm\u0103ri mai bine comportamentul utilizatorului dup\u0103 ce acesta a dat clic pe un link.<\/p>\n<p>Din punct de vedere tehnic, eticheta este ad\u0103ugat\u0103 \u00een URL printr-un parametru GET. Acesta transmite datele \u00een URL sub forma \u201enume-valoare\u201d.<\/p>\n<p>Exemplu cu etichet\u0103 UTM:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883659816png.webp&#187; title_text=&#187;1701883659816png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Unde:<\/p>\n<ul>\n<li><strong>utm_source<\/strong>,\u00a0<strong>utm_medium<\/strong>\u00a0\u0219i\u00a0<strong>utm_campaign<\/strong>\u00a0\u2014 parametri;<\/li>\n<li><strong>netpeak<\/strong>,\u00a0<strong>cpc<\/strong>\u00a0\u0219i\u00a0<strong>school-goods<\/strong>\u00a0\u2014 valoare. Chiar valoarea etichetelor UTM \u00ee\u021bi spune de unde a venit utilizatorul.<\/li>\n<\/ul>\n<p>S\u0103 analiz\u0103m un alt exemplu:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883679530png.webp&#187; title_text=&#187;1701883679530png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Dup\u0103 aceast\u0103 etichet\u0103 UTM, putem \u00een\u021belege c\u0103:<\/p>\n<ul>\n<li>Utilizatorul a venit pe site din motorul de c\u0103utare Google (<strong>utm_source=google<\/strong>);<\/li>\n<li>prin canalul publicit\u0103\u021bii prin bannere, cu plat\u0103 pe impresii (<strong>utm_medium=display<\/strong>);<\/li>\n<li>a dat clic pe anun\u021bul publicitar \u201ecoffee_maker\u201d (<strong>utm_campaign=coffee_maker<\/strong>).<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; box_shadow_style=&#187;preset1&#8243; global_colors_info=&#187;{}&#187;]<\/p>\n<blockquote>\n<p><strong>Un fapt interesant.\u00a0<\/strong>Abrevierea UTM (Urchin Tracking Module, Urchin Traffic Monitor) include numele companiei Urchin, care a fost achizi\u021bionat\u0103 de Google \u00een 2005. Mai t\u00e2rziu, aceasta a fost redenumit\u0103 \u00een Google Analytics. Dezvoltarea lor, eticheta UTM, a devenit standardul analizei web.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Tipuri de etichete: date UTM obligatorii \u0219i op\u021bionale<\/strong><\/h2>\n<p>Exist\u0103 etichete obligatorii \u0219i op\u021bionale. Voi vorbi despre cele obligatorii.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/17018837153581701884812png.webp&#187; title_text=&#187;17018837153581701884812png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>De asemenea, \u00een Google Analytics 4 este necesar s\u0103 folose\u0219ti un parametru suplimentar\u00a0<strong>utm_id<\/strong>\u00a0pentru m\u0103surarea rentabilit\u0103\u021bii investi\u021biilor \u00een campanii care nu sunt legate de Google.<\/p>\n<p>Parametri op\u021bionali:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883867573png.webp&#187; title_text=&#187;1701883867573png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Pentru majoritatea urm\u0103ririlor, parametrii de baz\u0103 sunt suficien\u021bi.<\/p>\n<h2><strong>Sintaxa etichetelor UTM<\/strong><\/h2>\n<p>\u00cencerca\u021bi s\u0103 genera\u021bi o etichet\u0103 UTM. \u00cen sintaxa acesteia nu este nimic complicat:<\/p>\n<ul>\n<li>\u00eentre cheia \u0219i valoarea acesteia se afl\u0103 semnul \u201e=\u201d<strong>=<\/strong>\u00bb;<\/li>\n<li>parametrii sunt separa\u021bi \u00eentre ei prin semnul \u201e&amp;\u201d<strong>&amp;<\/strong>\u00bb.<\/li>\n<\/ul>\n<p>S\u0103 presupunem c\u0103 exist\u0103 o resurs\u0103 cu un blog pe subdomenii diferite. Scopul este de a afla c\u00e2\u021bi utilizatori au ajuns pe site printr-un banner publicitar dintr-un articol de pe blog.<\/p>\n<p>Algoritmul include dou\u0103 etape.<\/p>\n<ol>\n<li>Indica\u021bi numele UTM, apoi pune\u021bi semnul \u201e=\u201d.<\/li>\n<li>Indica\u021bi valoarea parametrilor.<\/li>\n<\/ol>\n<p>Nu uita\u021bi de parametrii principali ai etichetei:<\/p>\n<ul>\n<li><strong>utm_source<\/strong>\u00a0\u2014 sursa;<\/li>\n<li><strong>utm_medium\u00a0<\/strong>\u2014 tipul de publicitate;<\/li>\n<li><strong>utm_campaign<\/strong>\u00a0\u2014 numele campaniei;<\/li>\n<li><strong>utm_content<\/strong>\u00a0\u2014 anun\u021bul sau tranzi\u021bia.<\/li>\n<\/ul>\n<p>Forma\u021bi eticheta.<\/p>\n<ol>\n<li>Scrie\u021bi URL-ul paginii:\u00a0<strong>https:\/\/yoursite.com\/product\/<\/strong>.<\/li>\n<li>\u00cen continuare, \u00eencepe\u021bi s\u0103 forma\u021bi eticheta UTM prin ad\u0103ugarea semnului \u201e?\u201d: https:\/\/yoursite.com\/product\/<strong>?<\/strong>.<\/li>\n<li>Apoi urmeaz\u0103 parametrul utm_source. Deoarece trebuie s\u0103 urm\u0103ri\u021bi traficul de pe blog c\u0103tre site, scrie\u021bi: https:\/\/yoursite.com\/product\/?<strong>utm_source=blog<\/strong>.<\/li>\n<li>Ad\u0103uga\u021bi \u201e&amp;\u201d pentru a separa urm\u0103torul parametru GET: https:\/\/yoursite.com\/product\/?utm_source=blog<strong>&amp;<\/strong>.<\/li>\n<li>Indica\u021bi utm_medium pentru a desemna tipul de publicitate. \u00cen acest caz, este un banner publicitar: https:\/\/yoursite.com\/product\/?utm_source=blog<strong>&amp;utm_medium=banner<\/strong>.<\/li>\n<li>Dup\u0103 semnul separator \u201e&amp;\u201d, indica\u021bi eticheta utm_campaign, \u00een care s\u0103 desemna\u021bi c\u0103 bannerul se afl\u0103 \u00een articol: https:\/\/yoursite.com\/product\/?utm_source=blog&amp;utm_medium=banner<strong>&amp;utm_campaign=article<\/strong>.<\/li>\n<li>Eticheta utm_content va fi util\u0103 pentru a desemna bannerul care a func\u021bionat (\u00een cazul \u00een care exist\u0103 mai multe). \u0218i nu uita\u021bi de \u201e&amp;\u201d: https:\/\/yoursite.com\/product\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=article<strong>&amp;utm_content=green-banner<\/strong>.<\/li>\n<li>\u00cen mod similar, pute\u021bi ad\u0103uga al\u021bi parametri, dar pentru acest exemplu, acestea sunt suficiente.<\/li>\n<\/ol>\n<p>Aspectul final al URL-ului pentru urm\u0103rirea tranzi\u021biei de pe articolul blogului prin publicitate pe bannere arat\u0103 astfel:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883890504png.webp&#187; title_text=&#187;1701883890504png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Parametrii dinamici. Cum s\u0103 u\u0219urezi munca cu etichetele UTM<\/strong><\/h2>\n<p>UTM sus\u021bine dou\u0103 tipuri de parametri: statici \u0219i dinamici. Cei din urm\u0103 sunt utiliza\u021bi pentru a marca automat linkurile (anun\u021burile publicitare), astfel \u00eenc\u00e2t s\u0103 nu fie necesar s\u0103 le completezi manual.<\/p>\n<p>URL-urile cu parametri dinamici faciliteaz\u0103 foarte mult munca, de\u0219i arat\u0103 mai voluminoase. De asemenea, acestea colecteaz\u0103 informa\u021bii mai detaliate: regiunea de afi\u0219are, fraza cheie, pozi\u021bia la momentul clicului etc.<\/p>\n<p>Google utilizeaz\u0103 parametrii dinamici proprii pentru campaniile publicitare \u2014\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6305348\" target=\"_blank\" rel=\"follow noopener nofollow\">ValueTrack<\/a>.<\/p>\n<p>Exemplu de link cu parametri dinamici \u00een Google:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883913967png.webp&#187; title_text=&#187;1701883913967png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Unde:<\/p>\n<ul>\n<li>{google} \u2014 re\u021beaua publicitar\u0103 din care a fost ob\u021binut clicul;<\/li>\n<li>{creative} \u2014 este identificatorul unic al anun\u021bului.<\/li>\n<li>{keyword} \u2014 pentru re\u021beaua de c\u0103utare define\u0219te cuv\u00e2ntul cheie corespunz\u0103tor c\u0103ut\u0103rii utilizatorului; pentru re\u021beaua de display contextuala \u2014 cuv\u00e2ntul cheie corespunz\u0103tor con\u021binutului site-ului.<\/li>\n<\/ul>\n<p>Sistemul de analiz\u0103 identific\u0103 cu exactitate sursa clicului: \u201eg\u201d \u2014 din Google Search, \u201es\u201d \u2014 dintr-un site partener de c\u0103utare, \u201ed\u201d \u2014 din re\u021beaua de display contextuala etc. Mai multe parametri pot fi afla\u021bi din\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6305348\" target=\"_blank\" rel=\"follow noopener nofollow\">Documenta\u021bia Google despre ValueTrack<\/a>.<\/p>\n<p>C\u00e2teva exemple:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883947565png.webp&#187; title_text=&#187;1701883947565png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>Etichetele UTM \u0219i gclid \u00een publicitatea contextual\u0103<\/strong><\/h3>\n<p>Pute\u021bi urm\u0103ri traficul publicit\u0103\u021bii contextuale \u00een Google Ads \u00een dou\u0103 moduri:<\/p>\n<ol>\n<li><strong>Etichetele UTM.<\/strong>\u00a0Sunt avantajoase atunci c\u00e2nd campania publicitar\u0103 se desf\u0103\u0219oar\u0103 \u00een mai multe sisteme publicitare, deoarece sunt universale.<\/li>\n<li><strong>Func\u021bia gclid (Google Click Identifier)<\/strong>. Avantajul gclid este c\u0103 aceste etichete sunt atribuite automat \u0219i nu este nevoie s\u0103 ad\u0103uga\u021bi nimic manual.<\/li>\n<\/ol>\n<p>Exemplu cu etichete UTM pentru Google Ads:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883968394png.webp&#187; title_text=&#187;1701883968394png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Ce \u00eenseamn\u0103 marcajul:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885139325png.webp&#187; title_text=&#187;1701885139325png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>Publicitate targetat\u0103<\/strong><\/h3>\n<p>La lansarea publicit\u0103\u021bii pe re\u021belele sociale, este important s\u0103 \u00een\u021belegi care campanii publicitare au avut cele mai bune rezultate \u0219i au adus mai mul\u021bi utilizatori. Acest lucru va ajuta la gestionarea mai eficient\u0103 a bugetului publicitar: dezactivarea anun\u021burilor ineficiente \u0219i cre\u0219terea bugetului pentru campaniile mai rentabile.<\/p>\n<p>Exemplu cu etichete UTM pentru publicitatea pe Facebook (Meta):<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885194042png.webp&#187; title_text=&#187;1701885194042png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Ce \u00eenseamn\u0103 marcajul:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885208907png.webp&#187; title_text=&#187;1701885208907png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>Etichete UTM \u00een campania de e-mail<\/strong><\/h3>\n<p>Dac\u0103 compania utilizeaz\u0103 marketing prin e-mail, etichetele UTM vor ajuta s\u0103 \u00een\u021belege\u021bi care mesaje aduc cel mai mare impact.<\/p>\n<p>Exemplu de etichete UTM pentru linkuri \u00een e-mailuri:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885228719png.webp&#187; title_text=&#187;1701885228719png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Semnifica\u021bia marcajului:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1703087377860png.webp&#187; title_text=&#187;1703087377860png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>Etichete UTM pentru coduri QR<\/strong><\/h3>\n<p>Etichetele UTM sunt o func\u021bie universal\u0103 pentru urm\u0103rirea traficului. Cu ajutorul lor, se poate urm\u0103ri \u0219i traficul offline, de exemplu, codurile QR.<\/p>\n<p>\u041f\u0440\u0438\u043c\u0435\u0440 URL \u0441 UTM-\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u043e\u0439 \u0434\u043b\u044f QR-\u043a\u043e\u0434\u043e\u0432:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885355077png.webp&#187; title_text=&#187;1701885355077png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Ce \u00eenseamn\u0103 marcajul:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885371971png.webp&#187; title_text=&#187;1701885371971png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>Etichete UTM pentru linkuri naturale<\/strong><\/h3>\n<p>Etichetele UTM pot fi folosite \u0219i pentru a urm\u0103ri mai bine traficul din articole guest post, men\u021biuni \u0219i alte tipuri de plasare a linkurilor naturale.<\/p>\n<p>Exemplu de etichete UTM pentru un link \u00eentr-un articol guest post:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885395101png.webp&#187; title_text=&#187;1701885395101png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Ce \u00eenseamn\u0103 marcajul:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885415051png.webp&#187; title_text=&#187;1701885415051png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Etichetarea unui link \u00eentr-o postare pe re\u021belele sociale va fi pu\u021bin diferit\u0103:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885435325png.webp&#187; title_text=&#187;1701885435325png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Unde:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885454506png.webp&#187; title_text=&#187;1701885454506png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Exemplu de etichetare UTM pentru un link ad\u0103ugat \u00eentr-un articol deja existent:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701886045547png.webp&#187; title_text=&#187;1701886045547png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Unde fiecare parametru \u00eenseamn\u0103:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701886072998png.webp&#187; title_text=&#187;1701886072998png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Cum s\u0103 vezi statisticile etichetelor UTM \u00een GA4<\/strong><\/h2>\n<p>Statistica etichetelor UTM este u\u0219or de vizualizat \u00een Google Analytics 4. Pentru aceasta, trebuie s\u0103 urmezi c\u00e2\u021biva pa\u0219i.<\/p>\n<ol>\n<li>Acceseaz\u0103 sec\u021biunea \u201eSursele de trafic\u201d<\/li>\n<li>Deschide \u201eAchizi\u021bia traficului\u201d<\/li>\n<li>\u00cen tabel, alege parametrul \u201eSurs\u0103\/Canal sesiune\u201d<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/18e3l3fpng.webp&#187; title_text=&#187;18e3l3fpng&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>\u00cen raport, sursele sunt marcate cu parametrul\u00a0<strong>utm_source<\/strong>, iar canalele sunt \u2014\u00a0<strong>utm_medium<\/strong>. Pentru a vedea datele despre\u00a0<strong>utm_campaign<\/strong>, selecteaz\u0103 parametrul \u201eCampanie asociat\u0103 cu sesiunea\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/18e4i93png.webp&#187; title_text=&#187;18e4i93png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Informa\u021bii mai detaliate pot fi g\u0103site \u00een\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/12923437?hl=ru&amp;sjid=13352134953012381484-EU\" target=\"_blank\" rel=\"follow noopener nofollow\">Asisten\u021ba Google<\/a>.<\/p>\n<h2><strong>Cum s\u0103 generezi etichetele UTM \u2013 generatorul Google \u0219i Google Sheets<\/strong><\/h2>\n<h3>Generatorul UTM de la Google<\/h3>\n<p>Cu\u00a0<a href=\"https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/\" target=\"_blank\" rel=\"follow noopener nofollow\">generatorul UTM de la Google<\/a>\u00a0este foarte u\u0219or de lucrat. Trebuie doar s\u0103 completezi trei c\u00e2mpuri obligatorii ale formularului.<\/p>\n<ol>\n<li><strong>Website URL<\/strong>\u00a0\u2014 link c\u0103tre site.<\/li>\n<li><strong>Campaign Source\u00a0<\/strong>\u2014 platform\u0103 sau sursa traficului, de exemplu, Facebook sau email.<\/li>\n<li><strong>Campaign Medium<\/strong>\u00a0\u2014 tipul traficului, de exemplu, CPC, re\u021bele sociale sau cod QR.<\/li>\n<\/ol>\n<p>Exist\u0103 \u0219i c\u00e2mpuri op\u021bionale.<\/p>\n<ol>\n<li><strong>Campaign ID<\/strong>\u00a0\u2014 identificatorul campaniei publicitare.<\/li>\n<li><strong>Campaign Name<\/strong>\u00a0\u2014 denumirea campaniei publicitare.<\/li>\n<li><strong>Campaign Term<\/strong>\u00a0\u2014 este folosit \u00een principal pentru urm\u0103rirea cuvintelor cheie \u00een Google Ads.<\/li>\n<li><strong>Campaign Content\u00a0<\/strong>\u2014 un indicator util pentru testarea A\/B, unde po\u021bi specifica parametri suplimentari.<\/li>\n<\/ol>\n<p>Exemplu de completare a datelor \u00een formular:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/14v5d8dpng.webp&#187; title_text=&#187;14v5d8dpng&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>\u00cen final, ob\u021bii link-ul:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/14v43sopng.webp&#187; title_text=&#187;14v43sopng&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Po\u021bi folosi butonul \u201eSHORTEN LINK\u201d pentru a scurta link-ul:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/14v4bz3png.webp&#187; title_text=&#187;14v4bz3png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Exist\u0103 \u0219i al\u021bi generatoare de la Google, \u00een func\u021bie de locul de colectare a datelor \u2014 Google Analytics 4, Google Play sau Apple App Store. Informa\u021bii detaliate despre fiecare dintre ele pot fi citite \u00een\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?rd=2\" target=\"_blank\" rel=\"follow noopener nofollow\">\u00een ghidul Google<\/a>.<\/p>\n<h3><strong>\u0218abloane \u00een Google Sheets<\/strong><\/h3>\n<p>\u00cenc\u0103 o metod\u0103 simpl\u0103 \u2014 utilizarea formulei CONCATENATE pentru generarea\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1P191CwjzCwQdPZ8MQ6xTnYYhlFVR0IfGZqZ1AClsk0M\/edit#gid=0\" target=\"_blank\" rel=\"follow noopener nofollow\">\u0218ablon \u00een Google Sheets<\/a>Indica\u021bi URL-ul \u00een \u0219ablon, ad\u0103uga\u021bi datele necesare din list\u0103 \u0219i ob\u021bine\u021bi link-ul gata:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/14v73akpng.webp&#187; title_text=&#187;14v73akpng&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Recomand\u0103ri utile \u0219i trucuri pentru lucrul cu UTM<\/strong><\/h2>\n<h3><strong>Scurta\u021bi link-urile<\/strong><\/h3>\n<p>Pentru a nu face link-urile at\u00e2t de voluminoase, folosi\u021bi servicii speciale de scurtare. Iat\u0103 cele mai populare:<\/p>\n<ul>\n<li><a href=\"https:\/\/app.bitly.com\/bbt2\/\" target=\"_blank\" rel=\"follow noopener nofollow\">https:\/\/app.bitly.com\/bbt2\/<\/a><\/li>\n<li><a href=\"https:\/\/www.lnnkin.com\/\" target=\"_blank\" rel=\"follow noopener nofollow\">https:\/\/www.lnnkin.com\/<\/a><\/li>\n<li><a href=\"https:\/\/to.click\/\" target=\"_blank\" rel=\"follow noopener nofollow\">https:\/\/to.click\/<\/a><\/li>\n<\/ul>\n<h3><strong>2. Standardiza\u021bi denumirile<\/strong><\/h3>\n<p>Nu exist\u0103 reguli stricte privind cum trebuie s\u0103 fie etichetele UTM: le pute\u021bi configura \u00een func\u021bie de nevoile proprii. Totu\u0219i, \u00een ciuda acestei flexibilit\u0103\u021bi, ar trebui s\u0103 crea\u021bi un sistem propriu de reguli pentru construirea etichetelor, astfel \u00eenc\u00e2t s\u0103 le pute\u021bi analiza corect.<\/p>\n<p>Acest lucru este deosebit de important pentru echipele mari, unde mai multe persoane sunt implicate \u00een procesul de creare \u0219i analiz\u0103 a etichetelor UTM. Imagina\u021bi-v\u0103 o situa\u021bie \u00een care cineva folose\u0219te liniu\u021b\u0103, iar altcineva subliniere. Pentru sistemul de analiz\u0103, acestea vor fi dou\u0103 linkuri separate.<\/p>\n<p>Ar trebui s\u0103 crea\u021bi un ghid pentru etichetarea etichetelor UTM. Iat\u0103 c\u00e2teva sfaturi pentru stilizarea acestora.<\/p>\n<ol>\n<li><strong>Folosi\u021bi litere mici<\/strong>ETICHETELE UTM sunt sensibile la litere mari \u0219i mici. Pentru a evita problemele la urm\u0103rirea datelor, \u00eentotdeauna folosi\u021bi litere mici pentru parametrii UTM.<\/li>\n<li><strong>Nu folosi\u021bi spa\u021bii<\/strong>pentru c\u0103 acest lucru poate duce la faptul c\u0103 \u201epaid social\u201d va ap\u0103rea \u00een sistemul de analiz\u0103 ca \u201epaidsocial\u201d.<\/li>\n<li><strong>Folosi\u021bi acelea\u0219i delimitatoare<\/strong>\u00a0Semnul de subliniere, cratima sau chiar ignorarea separatorului nu este esen\u021bial\u0103, important este s\u0103 urma\u021bi o metod\u0103 unitar\u0103.<\/li>\n<li><strong>Face\u021bi etichetele UTM scurte \u0219i simple.<\/strong>\u00a0Acest lucru va u\u0219ura via\u021ba at\u00e2t pentru analiza traficului de c\u0103tre dumneavoastr\u0103, c\u00e2t \u0219i pentru colegii care nu au participat la crearea etichetelor.<\/li>\n<\/ol>\n<h3><strong>Urm\u0103ri\u021bi link-urile UTM \u00een tabele<\/strong><\/h3>\n<p>Num\u0103rul link-urilor urm\u0103rite tinde s\u0103 creasc\u0103. \u021ainerea eviden\u021bei acestora \u00eentr-un tabel va ajuta s\u0103 le g\u0103si\u021bi rapid \u0219i s\u0103 evita\u021bi dublurile. Cel mai convenabil este atunci c\u00e2nd tabelul con\u021bine coloane pentru link-uri scurtate, URL-uri complete, etichete UTM separate \u0219i data cre\u0103rii link-urilor urm\u0103rite. Pute\u021bi folosi deja \u0219abloane gata f\u0103cute.\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1xDl9GdpuWB9kzXzWxKj3NYt392T6l6Tq9e89Yieg8AM\/edit#gid=0\" target=\"_blank\" rel=\"follow noopener nofollow\">\u0218abloane gratuite<\/a>\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1QCIr1WUJQHE68cA4VTks2XE7nxuryaUymCEy_23-Oew\/edit#gid=0\" target=\"_blank\" rel=\"follow noopener nofollow\">Pentru urm\u0103rirea link-urilor<\/a>.<\/p>\n<h3><strong>Copia\u021bi link-urile cu aten\u021bie<\/strong><\/h3>\n<p>Dac\u0103 copia\u021bi din gre\u0219eal\u0103 un link cu etichete UTM \u0219i \u00eel lipi\u021bi \u00eentr-un loc gre\u0219it, pute\u021bi crea haos \u00een urm\u0103rirea traficului.<\/p>\n<p>Dac\u0103 folosi\u021bi coduri UTM, urm\u0103ri\u021bi cu aten\u021bie dac\u0103 parametrii UTM sunt prezen\u021bi \u00een linkurile inserate. Aceasta este o m\u0103sur\u0103 necesar\u0103 care va asigura o analiz\u0103 corect\u0103 a traficului.<\/p>\n<h3><strong>Folosi\u021bi parametrii UTM pentru experimente de marketing<\/strong><\/h3>\n<p>Folosind coduri UTM, pute\u021bi efectua un experiment pentru a verifica o ipotez\u0103. De exemplu, pute\u021bi determina ce imagini func\u021bioneaz\u0103 mai bine: fotografii ale produsului sau imagini cu oameni reali.<\/p>\n<p>Pentru aceasta, publica\u021bi dou\u0103 post\u0103ri identice: una cu o imagine grafic\u0103 \u0219i cealalt\u0103 cu o fotografie. \u00cen sec\u021biunea\u00a0<strong>utm_content<\/strong>\u00a0Atribui\u021bi eticheta \u201egrafica\u201d pentru un link \u0219i \u201efoto\u201d pentru cel\u0103lalt. \u00cen scurt timp, ve\u021bi afla care imagini atrag mai mult\u0103 aten\u021bie.<\/p>\n<h3><strong>Etichetele UTM pentru SEO local<\/strong><\/h3>\n<p>Folosind parametrii UTM, ve\u021bi putea evalua u\u0219or volumul de trafic generat de profilul companiei \u00een Google My Business. Ad\u0103ugarea etichetelor UTM la linkurile din profilul Google My Business este un proces simplu.<\/p>\n<p>Pute\u021bi urm\u0103ri cu ajutorul parametrilor UTM linkurile c\u0103tre pagina principal\u0103, meniu, comenzi, \u00eent\u00e2lniri \u0219i orice alt\u0103 sec\u021biune oferit\u0103 utilizatorilor GMB.<\/p>\n<h3><strong>Urm\u0103ri\u021bi traficul provenit de la influenceri<\/strong><\/h3>\n<p>Eficien\u021ba colabor\u0103rii cu influencerii poate fi uneori dificil de evaluat, mai ales c\u00e2nd trebuie s\u0103 compari eficien\u021ba campaniilor provenite din diferite surse. \u00cens\u0103, etichetele UTM pot ajuta. Pur \u0219i simplu oferi\u021bi influencerilor linkuri personalizate cu etichete UTM pentru a \u00een\u021belege cine dintre ace\u0219tia atrage mai mult trafic \u0219i care parte din acesta se converte\u0219te.<\/p>\n<h2><strong>Erorile principale \u00een marcarea UTM<\/strong><\/h2>\n<h3><strong>Sintaxa incorect\u0103<\/strong><\/h3>\n<p>Dac\u0103 seta\u021bi mul\u021bi parametri, folosi\u021bi generatoare de etichete pentru a evita gre\u0219elile.<\/p>\n<h3><strong>Folosirea doar a parametrilor statici<\/strong><\/h3>\n<p>Din cauza acestui lucru, se pierde mult timp pentru generarea etichetelor. Mai ales atunci c\u00e2nd sunt testate anun\u021buri sau bannere identice. Folosi\u021bi parametri dinamici pentru a nu fi nevoie s\u0103 scrie\u021bi ID-ul fiec\u0103rui anun\u021b.\u00a0<strong>utm_content<\/strong>\u00a0\u0432\u0440\u0443\u0447\u043d\u0443\u044e.<\/p>\n<h3><strong>Dubluri de pagini \u00een index<\/strong><\/h3>\n<p>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0431\u043e\u0442\u044b \u0438\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u0443\u044e\u0442 \u0432\u0441\u0435 URL, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0441 UTM-\u043c\u0435\u0442\u043a\u043e\u0439. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u00a0<strong>rel=&#187;canonical&#187;<\/strong>\u00a0pentru linkul c\u0103tre pagin\u0103 f\u0103r\u0103 etichet\u0103, astfel \u00eenc\u00e2t versiunile duplicate ale URL-ului care con\u021bin UTM s\u0103 nu fie indexate.<\/p>\n<h3><strong>Marcarea linkurilor interne cu etichete UTM<\/strong><\/h3>\n<p>Marcarea linkurilor interne pe site poate duce la o cre\u0219tere fals\u0103 a traficului \u00een analitic\u0103, deoarece parametrii UTM rescriu sursa traficului.<\/p>\n<p>De exemplu, un utilizator va accesa un link publicitar din re\u021belele sociale, iar analiza va \u00eenregistra acest lucru. \u00cens\u0103, dac\u0103 acel utilizator acceseaz\u0103 ulterior un link intern marcat cu etichete UTM, canalul \u0219i sursa anterioare vor fi suprascrise cu cele indicate \u00een UTM (a\u0219a func\u021bioneaz\u0103 GA). \u00cen final, se ob\u021bin date incorecte \u00een analiz\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; box_shadow_style=&#187;preset1&#8243; global_colors_info=&#187;{}&#187;]<\/p>\n<blockquote>\n<h2>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b UTM \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a.<\/h2>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>5. Plasarea incorect\u0103 a ancorei \u201e#\u201d<\/strong><\/h3>\n<p>C\u00e2nd un link trebuie s\u0103 duc\u0103 la o anumit\u0103 sec\u021biune a paginii, se folose\u0219te ancora \u201e#\u201d. Pentru ca urm\u0103rirea linkului s\u0103 func\u021bioneze corect, etichetele UTM trebuie ad\u0103ugate \u00eenainte de acest simbol.<\/p>\n<p>Gre\u0219it:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701886764669png.webp&#187; title_text=&#187;1701886764669png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Corect:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701886782585png.webp&#187; title_text=&#187;1701886782585png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Folosi\u021bi aceste \u201ereguli de aur\u201d pentru a v\u0103 u\u0219ura definitiv munca cu etichetele UTM:<\/p>\n<ul>\n<li><strong>source, medium, campaign \u2014 parametrii principali<\/strong>pe care trebuie s\u0103 le completezi \u00een primul r\u00e2nd;<\/li>\n<li>nu folosi\u021bi caractere chirilice,\u00a0<strong>scrie toate valorile cu caractere latine<\/strong>;<\/li>\n<li><strong>Marele registru conteaz\u0103\u00a0<\/strong>\u2014 valorile identice, dar cu litere mari \u0219i mici, vor ap\u0103rea \u00een r\u00e2nduri diferite \u00een analiz\u0103;<\/li>\n<li>Cuvintele sunt \u00eentotdeauna separate prin liniu\u021b\u0103 sau printr-un underscore;<\/li>\n<li>Spa\u021biile \u00een linkuri sunt interzise;<\/li>\n<li><strong>Verifica\u021bi linkurile \u00eenainte de publicare<\/strong>: copia\u021bi \u0219i lipi\u021bi-o \u00een bara de adrese a browserului. Dac\u0103 pagina se \u00eencarc\u0103, totul este \u00een regul\u0103;<\/li>\n<li>folosi\u021bi\u00a0<strong>o singur\u0103 sistem\u0103 de marcare<\/strong>;<\/li>\n<li>site-ul trebuie s\u0103 sus\u021bin\u0103\u00a0<strong>UTF-8<\/strong>;<\/li>\n<li>eticheta trebuie s\u0103 con\u021bin\u0103\u00a0<strong>doar un singur semn de \u00eentrebare<\/strong>\u00a0(?) \u2014 la \u00eenceput.<\/li>\n<\/ul>\n<h2><strong>\u0418\u0442\u043e\u0433\u0438<\/strong><\/h2>\n<ol>\n<li>UTM-urile sunt un instrument util pentru marketeri, care le permite s\u0103 evalueze eficien\u021ba diferitelor campanii publicitare.<\/li>\n<li>\u00cen esen\u021b\u0103, aceasta este un link c\u0103tre o resurs\u0103 cu etichete unice, plasat \u00eentr-o campanie publicitar\u0103 specific\u0103 \u0219i care permite determinarea exact\u0103 a c\u00e2tor vizite a generat.<\/li>\n<li>UTM-urile vor ajuta la identificarea c\u00e2t mai precis\u0103 a surselor de trafic pe site.<\/li>\n<li>\u00cen etichet\u0103 trebuie s\u0103 specifica\u021bi parametrii \u0219i valorile acestora. Trei sunt obligatorii \u2014 utm_source (sursa de trafic), utm_medium (canalul publicitar) \u0219i utm_campaign (campania specific\u0103). Exist\u0103 \u0219i parametri op\u021bionali care, dac\u0103 dori\u021bi, v\u0103 vor oferi \u0219i mai multe informa\u021bii despre trafic.<\/li>\n<li>Pentru marcarea automat\u0103 a URL-urilor cu etichetele necesare, utiliza\u021bi parametrii dinamici. Ace\u0219tia fac linkul mai voluminos, dar ajut\u0103 la evitarea erorilor.<\/li>\n<li>\u00cen Google Ads exist\u0103 etichete automate proprii. Ar trebui s\u0103 le folosi\u021bi dac\u0103 a\u021bi lansat o campanie publicitar\u0103 \u00eentr-o singur\u0103 direc\u021bie.<\/li>\n<li>Pute\u021bi crea etichete folosind generatoare speciale \u0219i urm\u0103ri rezultatele \u00een Google Analytics 4.<\/li>\n<\/ol>\n<p style=\"text-align: right;\">O surs\u0103: <a href=\"https:\/\/netpeak.net\/ru\/blog\/kak-pravil-no-ot-sledit-trafik-sintaksis-vidy-i-parametry-utm-metok\/?abc=def\" rel=\"nofollow noopener\" target=\"_blank\">NETPEAK JOURNAL<\/a><\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Analiza traficului este un instrument esen\u021bial pentru cre\u0219terea eficien\u021bei site-ului. Google Analytics 4 ajut\u0103 la identificarea sursei de trafic: re\u021bele sociale, motoare de c\u0103utare, reclame, trafic organic etc. Dar pentru a urm\u0103ri clicurile mai precis \u2014 pe o pagin\u0103 anume, link, cuv\u00e2nt-cheie...<\/p>","protected":false},"author":4,"featured_media":16224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-16162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/16162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/comments?post=16162"}],"version-history":[{"count":15,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/16162\/revisions"}],"predecessor-version":[{"id":16312,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/16162\/revisions\/16312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media\/16224"}],"wp:attachment":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media?parent=16162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/categories?post=16162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/tags?post=16162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}