{"id":15085,"date":"2024-09-27T12:20:31","date_gmt":"2024-09-27T10:20:31","guid":{"rendered":"https:\/\/dits.md\/?p=15085"},"modified":"2025-05-06T08:39:10","modified_gmt":"2025-05-06T06:39:10","slug":"kak-nastroit-i-optimizirovat-dinamicheskij-remarketing","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/kak-nastroit-i-optimizirovat-dinamicheskij-remarketing\/","title":{"rendered":"Cum s\u0103 configurezi \u0219i s\u0103 optimizezi remarketingul dinamic."},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;\u0420\u0430\u0437\u0434\u0435\u043b&#187; _builder_version=&#187;4.24.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/fon-1.png&#187; background_enable_pattern_style=&#187;on&#187; background_pattern_style=&#187;tufted&#187; min_height=&#187;126px&#187; custom_padding=&#187;35px|0px|40px|0px|false|false&#187; global_module=&#187;2594&#8243; locked=&#187;off&#187; collapsed=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_row admin_label=&#187;\u0421\u0442\u0440\u043e\u043a\u0430&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_post_title author=&#187;off&#187; date=&#187;off&#187; comments=&#187;off&#187; featured_image=&#187;off&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; title_text_align=&#187;center&#187; title_text_color=&#187;#FFFFFF&#187; title_font_size=&#187;39px&#187; text_orientation=&#187;center&#187; custom_margin=&#187;||9px|||&#187; title_font_size_tablet=&#187;&#187; title_font_size_phone=&#187;30px&#187; title_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;][\/et_pb_post_title][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Author &#8212; <a style=\"color: #ffffff;\" href=\"\/ro\/constantin-nacul\/\">Constantin Nacul<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Remarketingul dinamic \u00een Google Ads permite s\u0103-i reaminte\u0219ti clientului de produsul t\u0103u, s\u0103-l aduci \u00eenapoi pe site \u0219i s\u0103-l \u00eencurajezi s\u0103 fac\u0103 o achizi\u021bie. Este at\u00e2t de eficient datorit\u0103 unuia dintre principalele sale avantaje \u2014 personalizarea.<\/p>\n<p>\u00cen acest articol, voi explica ce este remarketingul dinamic, cum s\u0103 colectezi date despre audien\u021b\u0103 pentru acesta \u0219i voi oferi un ghid detaliat despre cum s\u0103 configurezi \u0219i s\u0103 optimizezi remarketingul dinamic \u00een Google Ads.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Ce este Remarketingul Dinamic?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Remarketingul dinamic este un format pentru afi\u0219area anun\u021burilor banner \u00een Re\u021beaua de Display Google (GDN). \u00ce\u021bi permite s\u0103 configurezi anun\u021buri \"de urm\u0103rire\" cu produsele specifice pe care utilizatorii le-au vizualizat pe site-ul t\u0103u.<\/p>\n<p>\u00cen remarketingul dinamic, creativitatea este generat\u0103 automat folosind datele transmise de pe site-ul t\u0103u. Dup\u0103 ce au vizitat site-ul t\u0103u, clien\u021bii vor vedea aceste anun\u021buri pe diverse site-uri din GDN, de obicei pe portaluri informative \u0219i site-uri de \u0219tiri.<\/p>\n<p>Iat\u0103 cum ar putea ar\u0103ta anun\u021burile de remarketing dinamic:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-1-1.png&#187; title_text=&#187;1-1&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Exemplu de remarketing dinamic \u00een Google Ads.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-2.webp&#187; title_text=&#187;1-2&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Exemplu de remarketing dinamic \u00een Google Ads.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-3-1.webp&#187; title_text=&#187;1-3-1&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Exemplu de remarketing dinamic \u00een Google Ads.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"otlichie_dinamicheskogo_remarketinga_ot_obychnogo\"><strong>Diferen\u021ba dintre remarketingul dinamic \u0219i cel standard<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Remarketingul dinamic AdWords, spre deosebire de cel standard, nu afi\u0219eaz\u0103 bannere preg\u0103tite anterior, ci creeaz\u0103 reclame cu produsul care a st\u00e2rnit interesul vizitatorului.<\/p>\n<p>De exemplu:<\/p>\n<ol>\n<li>Clientul a vizitat pagina cu produsul \u201eTelefon Brand A\u201d<\/li>\n<li>Pentru el se va genera automat un banner separat cu denumirea, imaginea acestui telefon, pre\u021bul s\u0103u \u0219i, posibil, produse similare.<\/li>\n<li>Apoi, utilizatorul va p\u0103r\u0103si site-ul t\u0103u \u0219i va accesa un site conectat la re\u021beaua de display. Acolo va vedea acel banner cu produsul care l-a interesat deja.<\/li>\n<\/ol>\n<p>\u00cen schimb, dac\u0103 ai o campanie standard de remarketing activat\u0103, utilizatorul va vedea un banner preg\u0103tit anterior, care este afi\u0219at tuturor vizitatorilor site-ului \u2014 cel pe care l-ai creat la configurarea remarketingului. Nu este garantat c\u0103 \u00een acest caz utilizatorul \u00ee\u0219i va aminti de produsul vizionat, se va interesa \u0219i va reveni pe site pentru a face o achizi\u021bie.<\/p>\n<p>Remarketingul dinamic este eficient, dar nu se potrive\u0219te tuturor. A\u0219 recomanda activarea acestuia companiilor care au multe produse sau servicii. Pentru o afacere mic\u0103, este mai bine s\u0103 configurezi remarketingul standard. Dac\u0103 ai pu\u021bine produse \u00een magazin, este mult mai u\u0219or s\u0103 creezi audien\u021be \u0219i reclame manual, dec\u00e2t s\u0103 la\u0219i acest lucru sistemului \u0219i s\u0103 ceri dezvoltatorului s\u0103 adauge un cod suplimentar pentru generare pe pagini.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Avantajele remarketingului dinamic<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Remarketingul dinamic are o serie de avantaje, cele mai importante fiind:<\/p>\n<ul>\n<li><strong>Personalizare.<\/strong>\u00a0Utilizatorul vede \u00eentotdeauna ceea ce \u00eel intereseaz\u0103 \u00een mod special. De asemenea, prin intermediul remarketingului dinamic, po\u021bi informa poten\u021bialii clien\u021bi despre reducerea pre\u021bului la un produs.<\/li>\n<li><strong>Vitez\u0103 de creare.<\/strong>\u00a0Remarketingul dinamic necesit\u0103 timp pentru configurare, dar procesul de generare a creativelor \u0219i a variantelor acestora se desf\u0103\u0219oar\u0103 automat \u2013 nu va trebui s\u0103 pierzi timp cu asta. De asemenea, platforma publicitar\u0103 va urm\u0103ri singur\u0103 ce produs s\u0103 arate fiec\u0103rui utilizator.<\/li>\n<li><strong>Simplitate \u00een optimizare.<\/strong>\u00a0Nu este nevoie s\u0103 creezi o audien\u021b\u0103 separat\u0103 \u0219i creativi \u2013 sistemul se va ocupa de toate pentru fiecare utilizator.<\/li>\n<li><strong>Spa\u021biu pentru experimente.<\/strong>\u00a0Sistemul va crea singur sute de creativi pentru fiecare utilizator, ceea ce va permite s\u0103 determini pe care dintre ei clientul reac\u021bioneaz\u0103 cel mai bine, folosind apoi aceste date pentru optimizare.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"komu_podhodit_dinamicheskij_remarketing\"><strong>Cui se potrive\u0219te remarketingul dinamic<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Remarketingul dinamic este potrivit pentru acele companii unde ciclul de achizi\u021bie dureaz\u0103 de obicei mai mult de o zi sau pentru care este necesar\u0103 mai mult de o vizit\u0103 pe site pentru a lua o decizie de cump\u0103rare. \u00cen caz contrar, ciclul de v\u00e2nzare este suficient de scurt, iar lansarea remarketingului dinamic Adwords nu va avea sens.<\/p>\n<p>Pentru a afla care este ciclul t\u0103u de achizi\u021bie, consult\u0103 raportul \u201eDurata secven\u021bei\u201d \u00een Google Analytics.<\/p>\n<p>\u00cen acest screenshot se observ\u0103 c\u0103 50% dintre utilizatori plaseaz\u0103 comenzi la prima vizit\u0103 pe site. Asta \u00eenseamn\u0103 c\u0103 ceilal\u021bi 50% pot fi atra\u0219i \u00eenapoi cu ajutorul remarketingului dinamic Adwords. Utilizarea acestuia \u00een acest caz este justificat\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-4.webp&#187; title_text=&#187;1-4&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Raportul din Google Analytics \u201eLungimea secven\u021bei\u201d.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Consulta\u021bi suplimentar raportul \u201eTimpul p\u00e2n\u0103 la conversie\u201d \u2013 acesta arat\u0103 c\u00e2te zile au trecut de la prima vizit\u0103 p\u00e2n\u0103 la conversie. Astfel, ve\u021bi afla c\u00e2te zile \u00eei ia utilizatorului s\u0103 ia o decizie de cump\u0103rare.<\/p>\n<p>\u00cen acest exemplu, se observ\u0103 c\u0103 64% dintre utilizatorii site-ului fac o comand\u0103 \u00een prima zi a vizitei. Asta \u00eenseamn\u0103 c\u0103, \u00een acest caz, ar trebui s\u0103 v\u0103 concentra\u021bi pe remarketingul dinamic, doar dac\u0103 site-ul prime\u0219te c\u00e2teva mii de vizitatori pe zi.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-5.webp&#187; title_text=&#187;1-5&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Raportul din Google Analytics \u201eTimpul p\u00e2n\u0103 la conversie\u201d.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>\u00ce\u021bi recomand s\u0103 te adresezi remarketingului dinamic dac\u0103 peste 40% dintre utilizatori cump\u0103r\u0103 f\u0103r\u0103 a vizita prima dat\u0103 sau dac\u0103 cea mai mare parte a audien\u021bei tale are nevoie de mai mult de o zi pentru a se g\u00e2ndi.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"kak_podklyuchit_dinamicheskij_remarketing_google_ads\"><strong>Cum s\u0103 configurezi remarketingul dinamic \u00een Google Ads<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Pentru a lansa remarketingul dinamic Google, trebuie s\u0103 urmezi ace\u0219ti pa\u0219i:<\/p>\n<ol>\n<li>Colecteaz\u0103 audien\u021ba \u0219i transmite-o \u00een Google Ads.<\/li>\n<li>Creeaz\u0103 un feed \u0219i \u00eencarc\u0103-l.<\/li>\n<li>Creeaz\u0103 un anun\u021b de remarketing dinamic.<\/li>\n<\/ol>\n<p>S\u0103 le lu\u0103m pe r\u00e2nd.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie_auditorii_dlya_dinamicheskogo_remarketinga_google_ads\"><strong>Crearea audien\u021bei pentru remarketingul dinamic Google Ads<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Configurarea remarketingului dinamic Adwords \u00eencepe cu colectarea datelor despre audien\u021b\u0103. Po\u021bi folosi dou\u0103 instrumente:<\/p>\n<ul>\n<li>Tagul de remarketing dinamic Google Ads.<\/li>\n<li>Transmiterea datelor din Google Analytics.<\/li>\n<\/ul>\n<p>Ambele metode func\u021bioneaz\u0103 identic. Dac\u0103 ai abilit\u0103\u021bi de baz\u0103 \u00een utilizarea GTM \u0219i este instalat pe site, cel mai bine este s\u0103 alegi prima metod\u0103. Astfel, nu va fi necesar s\u0103 te adresezi unui programator.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie-auditorii-dinamicheskogo-remarketinga-cherez-teg-google-ads\"><strong>Crearea audien\u021bei de remarketing dinamic prin tagul Google Ads<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>\u00cen contul de Google Ads, acceseaz\u0103 \u201eSet\u0103ri\u201d, apoi \u201eManagerul de audien\u021be\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-6.webp&#187; title_text=&#187;1-6&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>\u00abManager de audien\u021be\u00bb \u00een Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Apoi, face\u021bi clic pe \u201eConfigura\u021bi sursa de audien\u021b\u0103\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-7-1.png&#187; title_text=&#187;1-7&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Set\u0103rile sursei de audien\u021b\u0103 \u00een Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Selecta\u021bi \u201eTagul Google Ads\u201d \u0219i face\u021bi clic pe \u201eConfigureaz\u0103 tagul\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-8.webp&#187; title_text=&#187;1-8&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Set\u0103rile sursei de audien\u021b\u0103 prin eticheta de remarketing<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Acum este necesar s\u0103 specifica\u021bi c\u0103 vor fi transmise ac\u021biunile pe care le desf\u0103\u0219oar\u0103 utilizatorii pe site. Mai jos, trebuie s\u0103 indica\u021bi tipul de afacere, \u00een exemplul nostru \u2014 \u201eComer\u021b cu am\u0103nuntul\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-9.webp&#187; title_text=&#187;1-9&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>\u0421ecurarea datelor despre vizitatori \u00een tag-ul de remarketing<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Derula\u021bi \u00een jos \u0219i ap\u0103sa\u021bi \u201eSalva\u021bi \u0219i continua\u021bi\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-10.webp&#187; title_text=&#187;1-10&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Salvarea set\u0103rilor etichetei de remarketing<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Sistemul va oferi una dintre metodele de instalare a etichetei; alege\u021bi metoda de \u00eenc\u0103rcare prin Google Tag Manager (GTM).<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-13.webp&#187; title_text=&#187;1-13&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Instalarea etichetei de remarketing prin GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Va ap\u0103rea valoarea Conversion ID \u2014 copia\u021bi-o.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-14.webp&#187; title_text=&#187;1-14&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>ID-ul evenimentului pentru eticheta de remarketing \u00een Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Acum accesa\u021bi interfa\u021ba Google Tag Manager. Remarketingul dinamic Google Tag Manager va \u00eenc\u0103rca ulterior codul necesar pentru a urm\u0103ri vizualiz\u0103rile produselor de c\u0103tre utilizator.<\/p>\n<p>\u00cen interfa\u021ba GTM, accesa\u021bi fila \u201eVariabile\u201d, face\u021bi clic pe \u201eCreeaz\u0103\u201d. Aceste variabile transmit toate datele despre produsul pe care l-a vizualizat utilizatorul.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-15.webp&#187; title_text=&#187;1-15&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei noi variabile \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Alege\u021bi un nume pentru variabil\u0103, voi scrie google_tag_params.ecomm_prodid. Apoi alege\u021bi tipul de parametru.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-16.webp&#187; title_text=&#187;1-16&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Alegerea tipului de etichet\u0103 \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Alege\u021bi tipul \u201eVariabil\u0103 JavaScript\u201d, deoarece doar acesta permite ob\u021binerea datelor din codul JavaScript de pe site.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-17.webp&#187; title_text=&#187;1-17&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Alegerea variabilei JavaScript<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>\u00cen exemplu, stabilesc valoarea google_tag_params.ecomm_prodid, acesta este unul dintre parametrii destina\u021bi site-urilor de comer\u021b cu am\u0103nuntul. A\u0219a cum v\u0103 aminti\u021bi, exact acest tip de afacere am ales. Toate valorile necesare le pute\u021bi g\u0103si \u00een Ajutorul Google.\u00a0<a href=\"https:\/\/developers.google.com\/adwords-remarketing-tag\/parameters?hl=ru#retail\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">\u00een ghidul Google<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-18.webp&#187; title_text=&#187;1-18&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Parametrul JS creat \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>\u00cen mod similar, crea\u021bi \u0219i alte variabile necesare pentru modificarea configura\u021biei func\u021bion\u0103rii GTM, deoarece \u00een mod implicit el nu le vede:<\/p>\n<ul>\n<li>google_tag_params.ecomm_pagetype;<\/li>\n<li>google_tag_params.ecomm_totalvalue.<\/li>\n<\/ul>\n<p>Pute\u021bi verifica corectitudinea variabilelor create \u00een modul de previzualizare. \u00cel ve\u021bi g\u0103si \u00een partea de sus a interfe\u021bei Google Tag Manager.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-19.webp&#187; title_text=&#187;1-19&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Modul de previzualizare \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Accesa\u021bi site-ul \u0219i vizualiza\u021bi orice produs. \u00cen fereastra GTM, la fila Variabile, ve\u021bi vedea datele necesare \u0219i valorile pe care le transmit pentru aceast\u0103 pagin\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-20.webp&#187; title_text=&#187;1-20&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Verificarea etichetei configurate \u00een modul de previzualizare GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Felicit\u0103ri, a\u021bi configurat variabilele necesare pentru \u00eenregistrarea datelor, acum r\u0103m\u00e2ne s\u0103 crea\u021bi o etichet\u0103 care s\u0103 transmit\u0103 aceste date. Pentru aceasta, accesa\u021bi fila \u201eEtichete\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-21.webp&#187; title_text=&#187;1-21&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei etichete noi \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Da\u021bi-i un nume \u0219i alege\u021bi tipul de etichet\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-22.webp&#187; title_text=&#187;1-22&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Selectarea configura\u021biei etichetei GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Alege\u021bi tipul \u201eRemarketing \u00een Google Ads\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-23.webp&#187; title_text=&#187;1-23&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Configurarea etichetei de remarketing dinamic \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Acum introduce\u021bi ID-ul de conversie copiat anterior din interfa\u021ba Google Ads \u0219i \u00een partea de jos a set\u0103rilor specifica\u021bi variabilele personalizate pe care le-a\u021bi configurat deja.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-24.webp&#187; title_text=&#187;1-24&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Parametrii personaliza\u021bi introdu\u0219i pentru eticheta de remarketing \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>C\u00e2nd introduce\u021bi {{ sistemul v\u0103 va sugera ce variabile au fost deja create.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-25.webp&#187; title_text=&#187;1-25&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Sugestii pentru selectarea variabilelor \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Alege\u021bi eticheta \u201eAll Pages\u201d (public\u0103 codul pe toate paginile site-ului) \u0219i publica\u021bi o nou\u0103 versiune GTM.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-26.webp&#187; title_text=&#187;1-26&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Publicarea unei noi versiuni \u00een GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Dac\u0103 totul este corect, cur\u00e2nd eticheta Google Ads va \u00eencepe s\u0103 \u00eenregistreze parametrii \u0219i valorile acestora. Dac\u0103 datele nu apar (indicate ca 0 timp de 24 de ore), cel mai probabil ave\u021bi o eroare undeva.<\/p>\n<p>Pu\u021bin mai jos, \u00een aceea\u0219i fil\u0103, pute\u021bi vedea ce date prime\u0219te eticheta de remarketing dinamic \u0219i, dac\u0103 este necesar, le pute\u021bi utiliza.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-27.webp&#187; title_text=&#187;1-27&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Date despre vizitarea produselor \u00een eticheta de remarketing Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Apoi, \u00een interfa\u021ba Google Ads, crea\u021bi o audien\u021b\u0103 pe baza acestor date. Pentru aceasta, accesa\u021bi \u201eManagerul de audien\u021be\u201d, merge\u021bi la \u201eListele de audien\u021be\u201d \u0219i face\u021bi clic pe \u201e+\u201d (Ad\u0103uga\u021bi).<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-28.webp&#187; title_text=&#187;1-28&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei audien\u021be de remarketing \u00een Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Alege\u021bi \u201eVizitatori ai site-ului\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-29.webp&#187; title_text=&#187;1-29&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei audien\u021be de remarketing pe baza etichetei Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Pute\u021bi crea o audien\u021b\u0103 personalizat\u0103, de exemplu, utilizatori care au vizionat un produs \u00eentr-o anumit\u0103 perioad\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-30.webp&#187; title_text=&#187;1-30&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei audien\u021be care a vizitat produsul cu ID-ul dorit<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Totul este preg\u0103tit, acum pute\u021bi trece la crearea feed-ului de remarketing dinamic.<\/p>\n<p>Dar mai \u00eent\u00e2i, voi \u00eemp\u0103rt\u0103\u0219i instruc\u021biunile pentru crearea unei audien\u021be folosind Google Analytics.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie-auditorii-dinamicheskogo-remarketinga-s-pomoshhyu-google-anal\"><strong>Crearea unei audien\u021be de remarketing dinamic cu Google Analytics<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Pentru a transfera date din Google Analytics \u00een Google Ads, accesa\u021bi \u201eManagerul de audien\u021be\u201d, apoi \u201eSursa audien\u021bei\u201d \u0219i stabili\u021bi conexiunea, f\u0103c\u00e2nd clic pe butonul corespunz\u0103tor.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-31.webp&#187; title_text=&#187;1-31&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Conexiunea \u00eentre Google Ads \u0219i Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Selecta\u021bi \u201eMai multe informa\u021bii\u201d l\u00e2ng\u0103 elementul Google Analytics.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-32.webp&#187; title_text=&#187;1-32&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Stabilirea conexiunii \u00eentre Google Ads \u0219i Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Alege\u021bi contul site-ului dorit \u2014 despre audien\u021ba c\u0103ruia dori\u021bi s\u0103 transfera\u021bi date. Asocia\u021bi-l.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-33.webp&#187; title_text=&#187;1-33&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Selectarea datelor despre cont pentru conectarea Google Ads \u0219i Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Apoi, accesa\u021bi interfa\u021ba Google Analytics. \u00cen tab-ul \u201ePersonalizat\u201d, merge\u021bi la \u201eParametrii personaliza\u021bi\u201d \u0219i face\u021bi clic pe \u201e+Parametru personalizat\u201d. Aceasta este o analogie a configur\u0103rii variabilelor \u00een GTM, care ajut\u0103 la urm\u0103rirea datelor despre vizitele utilizatorilor pe pagina produsului.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-34.webp&#187; title_text=&#187;1-34&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unui parametru \u00een Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-35.webp&#187; title_text=&#187;1-35&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Ad\u0103ugarea unui parametru personalizat<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Ad\u0103uga\u021bi toate parametrii necesari pentru tipul dvs. de afacere. V\u0103 reamintesc c\u0103 \u00eei pute\u021bi g\u0103si \u00een\u00a0<a href=\"https:\/\/developers.google.com\/adwords-remarketing-tag\/parameters?hl=ru#retail\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Asisten\u021ba Google<\/a>Am ales comer\u021bul cu am\u0103nuntul, a\u0219a c\u0103 folosesc urm\u0103toarele valori:<\/p>\n<ul>\n<li>ecomm_prodid;<\/li>\n<li>ecomm_pagetype;<\/li>\n<li>ecomm_totalvalue.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-36.webp&#187; title_text=&#187;1-36&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Parametrii crea\u021bi \u00een Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Apoi, trebuie s\u0103 ad\u0103uga\u021bi pe toate paginile site-ului \u00een blocul header un cod special care va transmite aceste valori pe site. Pute\u021bi g\u0103si acest cod \u00een\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3103357?hl=ru\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Asisten\u021ba Google<\/a>.<\/p>\n<p>Pute\u021bi solicita ajutorul dezvoltatorului dvs.<\/p>\n<p>Acum trebuie s\u0103 crea\u021bi un atribut dinamic Google Analytics \u2014 acesta este echivalentul etichetei de remarketing dinamic \u00een Google Tag Manager.<\/p>\n<p>Pentru aceasta, \u00een tab-ul \u201eParametrii dinamici\u201d, face\u021bi clic pe \u201e+Atribut\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-37.webp&#187; title_text=&#187;1-37&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unui atribut dinamic \u00een Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Se va deschide un meniu \u00een care trebuie s\u0103 selecta\u021bi tipul de afacere, vizualizarea Google Analytics \u0219i contul \u021bint\u0103 Google Ads.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-39.webp&#187; title_text=&#187;1-39&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei leg\u0103turi cu atributul dinamic<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Acum, \u00een fiecare dintre atributele prezentate, specifica\u021bi valorile din Google Analytics pe care le-a\u021bi definit anterior. Reamintesc \u2014 ecomm_prodid, ecomm_pagetype \u0219i ecomm_totalvalue.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-38.webp&#187; title_text=&#187;1-38&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Configurarea atributului dinamic<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Acum, \u00een interfa\u021ba Google Analytics, accesa\u021bi tab-ul \u201eAdministrator\u201d \u0219i merge\u021bi la \u201eAudien\u021be\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-40.webp&#187; title_text=&#187;1-40&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Trecerea la \u201eAudien\u021be\u201d \u00een Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Acum pute\u021bi crea audien\u021be pentru remarketing dinamic, aleg\u00e2nd Google Analytics ca surs\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-41.webp&#187; title_text=&#187;1-41&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei noi audien\u021be pentru remarketing \u00een Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Gata, pute\u021bi trece la crearea unui feed.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie_fida_dlya_dinamicheskogo_remarketinga_google_ads\"><strong>Crearea unui feed pentru remarketingul dinamic Google Ads<\/strong><\/h2>\n<p>Configurarea remarketingului dinamic implic\u0103, de asemenea, crearea unui feed cu oferte de produse.<\/p>\n<p>Feedul de remarketing dinamic este un set de date care con\u021bine toate informa\u021biile despre produse\/servicii\/oferte. De exemplu: pre\u021b, denumire, link, link la imaginea produsului \u0219i altele.<\/p>\n<p>Acesta poate fi creat \u00een dou\u0103 moduri:<\/p>\n<ol>\n<li>\u00cenc\u0103rcat printr-un fi\u0219ier CSV.<\/li>\n<li><a href=\"https:\/\/sendpulse.ua\/ru\/blog\/google-merchant-center\" rel=\"nofollow noopener\" target=\"_blank\">Conectat prin Google Merchant Center.<\/a>.<\/li>\n<\/ol>\n<p>Magazinele online ar trebui s\u0103 aleag\u0103 a doua op\u021biune, deoarece aceasta ofer\u0103 posibilitatea de a \u00eenc\u0103rca produsele \u00een sistem aproape nelimitat.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie-fida-dinamicheskogo-remarketinga-cherez-csv-fajl\"><strong>Crearea feedului de remarketing dinamic prin fi\u0219ier CSV<\/strong><\/h2>\n<p>\u00cen interfa\u021ba Google Ads, accesa\u021bi tab-ul \u201eSet\u0103ri\u201d, apoi \u201eDate comerciale\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-42.webp&#187; title_text=&#187;1-42&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>\u201eDate comerciale\u201d \u00een Google Analytics<\/em><\/p>\n<p>Face\u021bi clic pe \u201e+\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-43.webp&#187; title_text=&#187;1-43&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Ad\u0103ugarea unui nou feed \u00een Google Ads<\/em><\/p>\n<p>Plasa\u021bi cursorul pe \u201eFeed de anun\u021buri media dinamice\u201d \u0219i selecta\u021bi tipul de afacere dorit. Ca exemplu, voi alege \u201eSelectat de utilizator\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-44.webp&#187; title_text=&#187;1-44&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Alegerea tipului de afacere pentru crearea feedului<\/em><\/p>\n<p>Acum, Google Ads v\u0103 va oferi op\u021biunea de a \u00eenc\u0103rca un feed de remarketing dinamic \u0219i de a-i da un nume. Dar, dac\u0103 nu \u0219ti\u021bi care ar trebui s\u0103 fie structura fi\u0219ierului CSV, este mai bine s\u0103 desc\u0103rca\u021bi un \u0219ablon \u0219i s\u0103 lucra\u021bi dup\u0103 acesta. Pute\u021bi consulta structura tuturor tipurilor \u00een\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6053288?hl=ru\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Asisten\u021ba Google<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-45.webp&#187; title_text=&#187;1-45&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Desc\u0103rcarea \u0219ablonului de feed \u00een Google Ads<\/em><\/p>\n<p>Iat\u0103 cum arat\u0103 \u0219ablonul.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-46.webp&#187; title_text=&#187;1-46&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>\u0218ablonul fi\u0219ierului CSV pentru feedul de remarketing dinamic<\/em><\/p>\n<p>Completa\u021bi tabelul cu date. V\u0103 reamintesc c\u0103 pentru fiecare categorie de afacere sunt necesare date diferite, iar toate acestea sunt specificate \u00een Ajutorul Google, acolo unde sunt indicate diferitele structuri ale fi\u0219ierului CSV.<\/p>\n<p>C\u00e2nd a\u021bi completat tabelul, salva\u021bi-l \u00een format CSV \u0219i \u00eenc\u0103rca\u021bi-l \u00een Google Ads.<\/p>\n<p>Odat\u0103 ce feedul a trecut verificarea (acest lucru va dura de la c\u00e2teva minute la c\u00e2teva ore, maxim \u2014 p\u00e2n\u0103 la patru zile lucr\u0103toare), pute\u021bi crea anun\u021buri.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie-fida-dinamicheskogo-remarketinga-cherez-google-merchant-cente\"><strong>Crearea feedului de remarketing dinamic prin Google Merchant Center<\/strong><\/h2>\n<p>Cu Google Merchant Center (GMC), nu va trebui s\u0103 face\u021bi multe ac\u021biuni suplimentare \u2014 doar conecta\u021bi-l la contul de publicitate. Pentru aceasta, face\u021bi clic pe \u201eSet\u0103ri\u201d \u0219i merge\u021bi la \u201eConturi asociate\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-47.webp&#187; title_text=&#187;1-47&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Trecerea la \u201eConturi asociate\u201d \u00een Google Merchant Center<\/em><\/p>\n<p>Face\u021bi clic pe butonul \u201eAsociaz\u0103\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-48.webp&#187; title_text=&#187;1-48&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Asocierea contului Google Ads \u0219i Merchant Center<\/em><\/p>\n<p>Acum, conecta\u021bi-v\u0103 la contul Google Ads \u2014 ve\u021bi vedea o notificare cu o cerere de asociere cu contul Google Merchant Center.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-49.webp&#187; title_text=&#187;1-49&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Notificare cu o cerere de asociere cu contul Google Merchant Center<\/em><\/p>\n<p>Face\u021bi clic pe butonul \u201eVezi detalii\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-50.webp&#187; title_text=&#187;1-50&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Trecerea la crearea leg\u0103turii cu contul Google Merchant Center<\/em><\/p>\n<p>Face\u021bi clic pe \u201eAprob\u0103\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-51.webp&#187; title_text=&#187;1-51&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Aprobarea leg\u0103turii \u00een Google Ads<\/em><\/p>\n<p>Gata, pute\u021bi trece la crearea anun\u021burilor.<\/p>\n<h2 id=\"nastrojka_dinamicheskogo_remarketinga_sozdanie_kampanii\"><strong>Configurarea remarketingului dinamic: crearea unei campanii<\/strong><\/h2>\n<p>Pentru a lansa remarketingul dinamic \u00een Google Ads, \u00een interfa\u021ba contului de publicitate, accesa\u021bi tab-ul \u201eCampanii\u201d \u0219i face\u021bi clic pe \u201e+\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-52.webp&#187; title_text=&#187;1-52&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Butonul de creare a campaniei \u00een Google Ads<\/em><\/p>\n<p>Alege\u021bi \u201eCampanie nou\u0103\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-53.webp&#187; title_text=&#187;1-53&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei noi campanii \u00een Google Ads<\/em><\/p>\n<p>Crea\u021bi o campanie f\u0103r\u0103 obiectiv. Acest lucru va permite \u00een set\u0103rile ulterioare s\u0103 alege\u021bi orice tip de campanie.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-54.webp&#187; title_text=&#187;1-54&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei campanii f\u0103r\u0103 obiectiv \u00een Google Ads<\/em><\/p>\n<p>\u00cen tipul de campanie, bifa\u021bi \u201eDisplay\u201d \u0219i ap\u0103sa\u021bi \u201eContinuare\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-55.webp&#187; title_text=&#187;1-55&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unei campanii Display \u00een Google Ads<\/em><\/p>\n<p>Acum trebuie s\u0103 alege\u021bi ce tip de campanie va fi - inteligent\u0103 sau standard. Dac\u0103 nu ave\u021bi experien\u021b\u0103 cu campaniile inteligente, este mai bine s\u0103 alege\u021bi varianta standard. Dac\u0103 alege\u021bi campania inteligent\u0103, s-ar putea s\u0103 ave\u021bi cheltuieli excesive \u00een primele s\u0103pt\u0103m\u00e2ni. Pentru ca o campanie inteligent\u0103 s\u0103 func\u021bioneze corect, va trebui s\u0103 lucra\u021bi cu valoarea conversiilor, s\u0103 le urm\u0103ri\u021bi \u0219i s\u0103 le transmite\u021bi \u00een Google Ads.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-56.webp&#187; title_text=&#187;1-56&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Alegerea tipului de campanie \u00een Google Ads<\/em><\/p>\n<p>\u00cen meniul care apare, da\u021bi un nume campaniei \u0219i:<\/p>\n<ul>\n<li>Indica\u021bi regiunea \u00een care dori\u021bi s\u0103 afi\u0219a\u021bi reclamele.<\/li>\n<li>Alege\u021bi limbile vorbite de clien\u021bii dumneavoastr\u0103.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-57.webp&#187; title_text=&#187;1-57&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Introducerea titlului \u0219i a regiunii pentru afi\u0219are \u00een Google Ads<\/em><\/p>\n<p>Apoi, alege\u021bi o strategie pentru campanie, unde sistemul va aplica \u00een mod implicit conversiile. Aceasta poate fi \u201eValoarea maxim\u0103 a conversiilor\u201d sau \u201eRentabilitatea investi\u021biei \u00een publicitate \u021bint\u0103\u201d.<\/p>\n<p>Dar dac\u0103 nu ave\u021bi o idee despre c\u00e2t ar trebui s\u0103 coste o conversie \u0219i dac\u0103 sistemul va putea s\u0103 respecte strategia stabilit\u0103, este mai bine s\u0103 trece\u021bi la \u201eGestionarea manual\u0103 a ofertelor\u201d. De exemplu, dac\u0103 dori\u021bi s\u0103 ob\u021bine\u021bi clicuri la 1$, este suficient s\u0103 seta\u021bi aceast\u0103 ofert\u0103, iar apoi sistemul va g\u0103si singur utilizatorii \u00een re\u021beaua de display care vor da clic pe anun\u021bul dumneavoastr\u0103, \u0219i va fi perceput un cost de cel mult 1$.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-58.webp&#187; title_text=&#187;1-58&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Configurarea strategiei de afi\u0219are \u00een Google Ads<\/em><\/p>\n<p>Pentru exemplu, am ales \u201eStabilirea pre\u021bului pe clic manual\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-59.webp&#187; title_text=&#187;1-59&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Alegerea strategiei pentru campania din Google Ads<\/em><\/p>\n<p>Stabili\u021bi bugetul zilnic pentru publicitate. V\u0103 sf\u0103tuiesc s\u0103 seta\u021bi un minim de dou\u0103 conversii. De obicei, aceast\u0103 sum\u0103 este suficient\u0103 pentru ca campania s\u0103 poat\u0103 desf\u0103\u0219ura experimentele necesare \u0219i s\u0103 adune num\u0103rul necesar de conversii \u00een prima lun\u0103 de func\u021bionare. De exemplu, dac\u0103 dori\u021bi ca costul conversiei s\u0103 fie de 10$, ar fi mai bine s\u0103 seta\u021bi un buget zilnic de cel pu\u021bin 20$.<\/p>\n<p>Trece\u021bi la set\u0103rile suplimentare.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-60.webp&#187; title_text=&#187;1-60&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Trecerea la set\u0103rile suplimentare ale campaniei<\/em><\/p>\n<p>Aici ave\u021bi nevoie de configurarea \u201eAnun\u021buri dinamice\u201d. Bifa\u021bi op\u021biunea \u201eUtiliza\u021bi feedul de date pentru publicitate personalizat\u0103\u201d, deoarece, dup\u0103 cum v\u0103 aminti\u021bi, l-a\u021bi creat anterior. Apoi, trece\u021bi la alegerea sursei de date.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-61.webp&#187; title_text=&#187;1-61&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Interfa\u021ba de creare a anun\u021bului de remarketing dinamic \u00een Google Ads<\/em><\/p>\n<p>Sursa poate fi un feed creat \u00een Google Ads sau un cont Google Merchant Center asociat; \u00een exemplul meu, este un cont Google Merchant Center.<\/p>\n<p>Alege\u021bi ce produse vor fi promovate, configur\u00e2nd filtrul similar campaniilor comerciale standard sau campaniilor comerciale inteligente.<\/p>\n<p>Dac\u0103 dori\u021bi ca toate produsele s\u0103 fie incluse \u00een reclame, selecta\u021bi op\u021biunea \u201eF\u0103r\u0103 filtre\u201d. Dac\u0103 dori\u021bi ca reclama s\u0103 afi\u0219eze doar televizoare, alege\u021bi filtrul \u201eTip produs\u201d egal cu \u201eTelevizoare\u201d. Aceasta va ajuta la evitarea afi\u0219\u0103rii ofertelor care nu vor fi rentabile \u00een publicitate.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-62.webp&#187; title_text=&#187;1-62&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Selectarea produselor pentru afi\u0219are \u00een timpul remarketingului dinamic<\/em><\/p>\n<p>R\u0103m\u00e2ne s\u0103 crea\u021bi un grup de anun\u021buri. Pentru aceasta, \u00een tab-ul \u201eAudien\u021b\u0103\u201d, merge\u021bi la \u201ePrezentare general\u0103\u201d \u0219i deschide\u021bi lista \u201eCum interac\u021bioneaz\u0103 cu campania dumneavoastr\u0103\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-63.webp&#187; title_text=&#187;1-63&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Ad\u0103ugarea audien\u021bei de remarketing la anun\u021burile Google Ads<\/em><\/p>\n<p>Alege\u021bi lista de utilizatori dorit\u0103, de exemplu, \u201eTo\u021bi vizitatorii (Google Ads)\u201d sau \u201eUtilizatori care au vizitat co\u0219ul de cump\u0103r\u0103turi\/pagina\/contacte\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-64.webp&#187; title_text=&#187;1-64&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Ad\u0103ugarea audien\u021bei \u00een Google Ads<\/em><\/p>\n<p>R\u0103m\u00e2ne s\u0103 crea\u021bi efectiv anun\u021burile.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-65.webp&#187; title_text=&#187;1-65&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Crearea unui nou anun\u021b \u00een Google Ads<\/em><\/p>\n<p>Printre op\u021biunile prezentate, v\u0103 intereseaz\u0103 \u201eAnun\u021buri media adaptive\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-66.webp&#187; title_text=&#187;1-66&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Alegerea anun\u021bului media adaptive \u00een Google Ads<\/em><\/p>\n<p>Sistemul va ar\u0103ta imediat c\u0103 exist\u0103 multe varia\u021bii ale ofertelor de produse.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-67.webp&#187; title_text=&#187;1-67&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Interfa\u021ba de creare a anun\u021bului de remarketing dinamic \u00een Google Ads<\/em><\/p>\n<p>\u00cen remarketingul dinamic, sistemul va optimiza automat afi\u0219area: \u00een unele cazuri va ar\u0103ta oferte de produse, iar \u00een altele \u2013 creativit\u0103\u021bi. De exemplu, dac\u0103 utilizatorul acceseaz\u0103 doar pagina principal\u0103, este foarte probabil ca sistemul s\u0103 afi\u0219eze un banner care s\u0103 \u00eei reaminteasc\u0103 de companie.<\/p>\n<p>Pentru configurare, este suficient s\u0103 completa\u021bi:<\/p>\n<ol>\n<li>URL final. Utilizatorii vor fi redirec\u021biona\u021bi aici dac\u0103 fac clic pe creativul afi\u0219at.<\/li>\n<li>Imaginea \u0219i logo-urile.<\/li>\n<li>Titlul (p\u00e2n\u0103 la 30 de caractere).<\/li>\n<li>Titlul lung (p\u00e2n\u0103 la 90 de caractere).<\/li>\n<li>Descrierea (p\u00e2n\u0103 la 90 de caractere).<\/li>\n<li>Numele campaniei.<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-68.webp&#187; title_text=&#187;1-68&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>C\u00e2mpurile necesare pentru crearea anun\u021burilor de remarketing dinamic \u00een Google Ads<\/em><\/p>\n<p>Dup\u0103 ce totul este completat, pute\u021bi salva set\u0103rile.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-69.webp&#187; title_text=&#187;1-69&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Salvarea anun\u021burilor \u00een Google Ads<\/em><\/p>\n<p>Totul este preg\u0103tit, retargetingul dinamic a fost lansat.<\/p>\n<h2><strong>Cum s\u0103 optimizezi remarketingul dinamic<\/strong><\/h2>\n<p>Pentru a \u00eembun\u0103t\u0103\u021bi performan\u021bele campaniei de remarketing dinamic, ar trebui s\u0103:<\/p>\n<ul>\n<li><strong>Studia\u021bi cu aten\u021bie perioada de la prima vizit\u0103 p\u00e2n\u0103 la conversie.<\/strong>\u00a0Este posibil s\u0103 fie necesar s\u0103 reduce\u021bi sau s\u0103 cre\u0219te\u021bi timpul de afi\u0219are a anun\u021burilor pentru a nu cheltui bugetul \u00een zadar \u0219i pentru a nu ar\u0103ta reclame utilizatorului atunci c\u00e2nd acestea nu mai sunt de interes.<\/li>\n<li><strong>Exclude\u021bi din afi\u0219are produsele inutile.<\/strong>\u00a0Destul de des, produsele cu o valoare mic\u0103 nu ofer\u0103 efectul dorit, deoarece decizia de a le cump\u0103ra se ia aproape instantaneu, a\u0219a c\u0103 este mai bine s\u0103 \u201eajunge\u021bi\u201d utilizatorul doar cu produse scumpe, a c\u0103ror achizi\u021bie este bine g\u00e2ndit\u0103.<\/li>\n<li><strong>Testa\u021bi audien\u021bele.\u00a0<\/strong>Ar trebui s\u0103 verifica\u021bi mai multe ipoteze, de exemplu, clien\u021bii poten\u021biali care au efectuat o anumit\u0103 ac\u021biune pot s\u0103 nu reac\u021bioneze ulterior la reclame sau s\u0103 nu cumpere produsul. Prin urmare, ar trebui exclu\u0219i din afi\u0219are.<\/li>\n<li><strong>Testa\u021bi anun\u021burile.<\/strong>\u00a0De\u0219i cea mai mare parte a anun\u021burilor va fi generat\u0103 automat, Google ofer\u0103 totu\u0219i posibilitatea de a stabili creativitatea \u0219i textul pentru anun\u021buri care vor participa la generare. Este mai bine s\u0103 testa\u021bi mai multe variante de anun\u021buri pentru a \u00een\u021belege la ce reac\u021bioneaz\u0103 bine audien\u021ba \u0219i a le ar\u0103ta cele mai atractive oferte.<\/li>\n<li><strong>Optimiza\u021bi feed-ul.<\/strong>Pentru a face anun\u021burile mai atractive, trebuie s\u0103 lucra\u021bi asupra feed-ului, de exemplu, s\u0103 transmite\u021bi pre\u021bul cu discount, s\u0103 verifica\u021bi corectitudinea denumirilor sau s\u0103 \u00eenlocui\u021bi imaginile.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"primery-effektivnosti-dinamicheskogo-remarketinga\"><strong>Exemple de eficien\u021b\u0103 a remarketingului dinamic.<\/strong><\/h2>\n<p>\u00cen exemplul de mai jos, se compar\u0103 eficien\u021ba remarketingului standard \u0219i a celui dinamic (primul \u0219i al doilea, respectiv). Remarketingul dinamic a permis reducerea CPA cu 30% pentru un magazin online de \u00eembr\u0103c\u0103minte de lux.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-70.webp&#187; title_text=&#187;1-70&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Exemplu de eficien\u021b\u0103 a remarketingului dinamic.<\/em><\/p>\n<p>\u00cen urm\u0103torul exemplu, chiar \u0219i cu lansarea rapid\u0103 a remarketingului dinamic pentru un magazin online de produse alimentare, s-a ob\u021binut un ROI de 3045%, ceea ce \u00eenseamn\u0103 c\u0103 pentru fiecare dolar investit, compania a ob\u021binut venituri de 30$.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-71.webp&#187; title_text=&#187;1-71&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Exemplu de eficien\u021b\u0103 a remarketingului dinamic.<\/em><\/p>\n<p>Remarketingul dinamic este un instrument puternic \u0219i eficient pentru generarea v\u00e2nz\u0103rilor, care, prin personalizare \u0219i prin lucrul cu audien\u021ba existent\u0103, permite s\u0103 nu pierdem clien\u021bi \u0219i s\u0103 cre\u0219tem v\u00e2nz\u0103rile.<\/p>\n<p>Acest tip de publicitate trebuie \u00eencercat de companiile care au o gam\u0103 larg\u0103 de servicii, precum \u0219i un ciclu lung de v\u00e2nzare.<\/p>\n<p style=\"text-align: right;\">O surs\u0103: <a href=\"https:\/\/sendpulse.ua\/ru\/blog\/dynamic-remarketing\" rel=\"nofollow noopener\" target=\"_blank\">SendPulse<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-7-1.png&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Remarketingul dinamic \u00een Google Ads permite reamintirea clientului despre produsul dvs., readucerea lui pe site \u0219i \u00eencurajarea c\u0103tre achizi\u021bie. Este eficient datorit\u0103 unuia dintre principalele sale avantaje \u2014 personalizarea. \u00cen acest articol explic ce este remarketingul dinamic...<\/p>","protected":false},"author":4,"featured_media":15697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-15085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/15085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/comments?post=15085"}],"version-history":[{"count":15,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/15085\/revisions"}],"predecessor-version":[{"id":16242,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/15085\/revisions\/16242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media\/15697"}],"wp:attachment":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media?parent=15085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/categories?post=15085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/tags?post=15085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}