{"id":13219,"date":"2023-02-17T17:32:27","date_gmt":"2023-02-17T15:32:27","guid":{"rendered":"https:\/\/dits.md\/?p=13219"},"modified":"2025-04-29T13:49:28","modified_gmt":"2025-04-29T11:49:28","slug":"rasshirennoe-otslezhivanie-konversij-google-ads-princip-raboty-i-nastrojka","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/rasshirennoe-otslezhivanie-konversij-google-ads-princip-raboty-i-nastrojka\/","title":{"rendered":"Urm\u0103rirea avansat\u0103 a conversiilor Google Ads. Principiul de func\u021bionare \u0219i setare"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1\u2033 admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.0.2\u2033 background_image=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg\u00bb min_height=\u00bb126px\u00bb custom_padding=\u00bb 35px|0px|40px|0px|false|false\u00bb global_module=\u00bb2594\u2033 blocat=\u00bboff\u00bb collapsed=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.0.2\u2033 width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb custom_margin=\u00bb ||||false|false&quot; custom_padding=&quot;18px||||false|false&quot;][et_pb_column type=&quot;4_4\u2033 _builder_version=&quot;4.0.2\u2033][et_pb_post_title meta=&quot;off&quot; featured_image=&quot;off&quot; _builder_version= \u00bb4.8.0\u2033 _module_preset=\u00bbimplicit\u00bb title_font=\u00bb|600|||||||\u00bb title_text_align=\u201dcenter\u201d title_text_color=\u201d#ffffff\u201d title_font_size=\u201d41px\u201d title_line_height=\u201d1.2em\u201d title_font_size_tablet=\u201d\u201d title_font_size_phone=\u201d27px\u201d title_font_size_last_edited=\u201dtitle_font_font=\u201dtitle_px_font_font=\u201d2_font_font=\u201dtitle_px| _size_last_ edited=&quot;pe|desktop&quot; title_3_font_size_phone =\u00bb27px\u00bb title_3_font_size_last_edited=\u00bbpe|desktop\u00bb title_4_font_size_phone=\u00bb27px\u00bb title_4_font_size_last_edited=\u00bbpe|desktop\u00bb title_5_font_size_phone=\u00bb27px\u00bbtitle_4_font_size_phone=\u00bb27px_edited _font_size_phone=\u00bb27px title_6\u00bb _font_size_last_edited=&quot;pe|desktop&quot;] [\/ et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1\u2033 _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_row=\u00bbfault builder.8_0\u2033 _4.8.0\u2033 _builder_version=\u00bbdefault 8_0\u2033 ][ et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d hover_enabled=\u201d0\u2033 stick]<\/p>\n<p>Vizitatorii refuz\u0103 din ce \u00een ce mai mult s\u0103 accepte politica privind cookie-urile atunci c\u00e2nd fac clic pe un link publicitar c\u0103tre un site, iar acest lucru \u00eengreuneaz\u0103 colectarea datelor. Aceasta \u00eenseamn\u0103 c\u0103 ave\u021bi mai pu\u021bine informa\u021bii pentru a analiza eficien\u021ba publicit\u0103\u021bii \u0219i pentru a o optimiza. Ca solu\u021bie, Google ofer\u0103 tehnologia Privacy Sandbox. Dar va ap\u0103rea abia p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2023, iar acum se \u0219tie pu\u021bin despre el. \u00centre timp, ca alternativ\u0103, speciali\u0219tii pot folosi o func\u021bie special\u0103 a Google Ads \u2013 \u201eUrm\u0103rirea avansat\u0103 a conversiilor\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p><strong>Con\u0163inut:<\/strong><\/p>\n<ul>\n<li><a href=\"#kak-rabotaet-rasshirennoe-otslezhivanie-konversij\">Cum func\u021bioneaz\u0103 urm\u0103rirea avansat\u0103 a conversiilor<\/a><\/li>\n<li><a href=\"#kak-nastroit-rasshirennoe-otslezhivanie-konversiy\">Cum s\u0103 configura\u021bi urm\u0103rirea avansat\u0103 a conversiilor<\/a><\/li>\n<li><a href=\"#proverka-nastroyki\">Verificarea setarii<\/a><\/li>\n<li><a href=\"#vyvody\">\u0421oncluzii<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=\u00bbkak-rabotaet-rashirnnoe-otslezhivanie-konversij\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px|||\u00bb]<\/p>\n<h2><strong>Cum func\u021bioneaz\u0103 urm\u0103rirea avansat\u0103 a conversiilor<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Urm\u0103rirea avansat\u0103 v\u0103 va ajuta s\u0103 \u00eenregistra\u021bi conversiile mai precis. Aceasta \u00eenseamn\u0103 c\u0103 este mai eficient s\u0103 optimiza\u021bi licitarea. Acest lucru respect\u0103 confiden\u021bialitatea. Algoritm de codificare unidirec\u021bional securizat<span>\u00a0<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9004655\" rel=\"nofollow noopener\" target=\"_blank\">SHA256<\/a><span>\u00a0<\/span>hasheaz\u0103 datele clien\u021bilor (cum ar fi adresele de e-mail) \u00eenainte de a le trimite la Google.<\/p>\n<blockquote>\n<p><strong>Pute\u021bi rula func\u021bia numai dup\u0103 configurarea etichetelor de conversie.<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<\/blockquote>\n<p><strong>Algoritm avansat de urm\u0103rire a conversiilor:<\/strong><\/p>\n<ol>\n<li>Utilizatorul, fiind autorizat \u00een contul s\u0103u Google, merge pe site printr-un link publicitar.<\/li>\n<li>Efectueaz\u0103 o ac\u021biune \u021bint\u0103 pe site. De exemplu, o achizi\u021bie sau un abonament. Pentru a face acest lucru, el trebuie s\u0103 specifice datele de contact: nume, e-mail, num\u0103r de telefon.<\/li>\n<li>Aceste ac\u021biuni capteaz\u0103 etichete de urm\u0103rire Google Ads. Apoi ei hash informa\u021biile \u0219i le transfer\u0103 \u00een baza de date a sistemului.<\/li>\n<li>Algoritmul coreleaz\u0103 informa\u021biile din baza de date cu datele despre evenimentele publicitare. Adic\u0103 dac\u0103 un utilizator a interac\u021bionat cu un anun\u021b prin acela\u0219i cont \u0219i apoi a f\u0103cut o conversie pe site, conversia va fi \u00eenregistrat\u0103.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/algoritm-rassirennogo-otslezivania-konversijpng.jpg\u00bb title_text=\u00bbalgoritm-rassirennogo-otslezivania-konversijpng\u00bb align=\u00bbbuilder_center_ =\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbimplicit\u00bb]<\/p>\n<h3><strong>Beneficiile urm\u0103ririi avansate a conversiilor<\/strong><\/h3>\n<p>Func\u021bia v\u0103 permite s\u0103 \u00eenregistra\u021bi conversii care altfel ar r\u0103m\u00e2ne nesocotite, inclusiv conversii post-vizualizare (f\u0103r\u0103 a face clic pe un link publicitar). Potrivit Google, folosind urm\u0103rirea avansat\u0103 pute\u021bi captura \u00een medie cu 3,5% mai multe conversii, iar ponderea conversiilor \u00eenregistrate dup\u0103 vizualizare poate cre\u0219te p\u00e2n\u0103 la 30%.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/preimusestva-rassirennogo-otslezivania-konversij.jpg\u00bb title_text=\u00bbpreimusestva-rassirennogo-otslezivania-konversij\u00bb align=\u00bbbuilderversion_ =\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||4px|||\u00bb]<\/p>\n<p><strong>\u00cen consecin\u021b\u0103, ve\u021bi primi:<\/strong><\/p>\n<ul>\n<li>date mai precise pentru a optimiza licitarea;<\/li>\n<li>capacitatea de a evalua corect rezultatele \u0219i de a lua decizii strategice mai bune;<\/li>\n<li>protec\u021bia confiden\u021bialit\u0103\u021bii prin hashing a datelor colectate ale clien\u021bilor.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=\u00bbkak-nastroit-rashirnnoe-otslezhivanie-konversiy\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px|||\u00bb blocat=&quot;off&quot;]<\/p>\n<h2><strong>Cum s\u0103 configura\u021bi urm\u0103rirea avansat\u0103 a conversiilor<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||6px|||\u00bb]<\/p>\n<p><strong>Exist\u0103 trei moduri de a configura func\u021bia, \u00een func\u021bie de metoda de urm\u0103rire a conversiilor:<\/strong><\/p>\n<ul>\n<li>Configurare manual\u0103 prin Google Tag Manager. Dac\u0103 urm\u0103ri\u021bi conversiile cu GTM.<\/li>\n<li>Prin eticheta Google. Dac\u0103 utiliza\u021bi o etichet\u0103 Google pentru urm\u0103rire \u0219i este ad\u0103ugat\u0103 direct \u00een paginile site-ului dvs., nu \u00een instrumente ter\u021be sau \u00een cadre iframe. Atunci vor fi necesare unele modific\u0103ri \u00een configura\u021bia etichetei.<\/li>\n<li>Prin API-ul Google Ads. Dac\u0103 dori\u021bi s\u0103 trimite\u021bi date pentru urm\u0103rirea avansat\u0103 a conversiilor prin API.<\/li>\n<\/ul>\n<p>V\u0103 voi spune mai detaliat despre prima metod\u0103, deoarece este cea mai u\u0219or de implementat \u0219i nu necesit\u0103 modific\u0103ri \u00een codul site-ului.<\/p>\n<p>Permite\u021bi-mi s\u0103 v\u0103 reamintesc c\u0103 site-ul dvs. ar trebui s\u0103 fie deja configurat cu urm\u0103rirea conversiilor Google Ads utiliz\u00e2nd Managerul de etichete Google.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; background_color=&quot;rgba(63,28,108,0.08)&quot; custom_margin=&quot;|130px||130px|false|true&quot; custom_margin_tablet|=&quot;|5px| 5px|false|true\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbpe|phone\u00bb custom_padding=\u00bb30px|30px|20px|30px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|radiot\u00bb on|5px|5px|5px|5px&quot; locked=&quot;off&quot;]<\/p>\n<p style=\"text-align: center;\"><em><strong>Important! <\/strong>Dac\u0103 urm\u0103ri\u021bi conversiile prin Google Analytics \u0219i importa\u021bi datele \u00een contul dvs. Google Ads, acest lucru nu va fi suficient pentru a configura urm\u0103rirea avansat\u0103. Pentru ca acesta s\u0103 func\u021bioneze, trebuie s\u0103 crea\u021bi o nou\u0103 ac\u021biune de conversie Google Ads folosind GTM sau o etichet\u0103 Google.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Configurarea urm\u0103ririi avansate a conversiilor \u00een contul dvs. Google Ads<\/strong><\/h3>\n<p>Accesa\u021bi \u201eInstrumente\u201d - sec\u021biunea \u201eUrm\u0103rire\u201d - \u201eConversii\u201d.<\/p>\n<p>G\u0103si\u021bi \u0219i selecta\u021bi evenimentul de conversie pentru care dori\u021bi s\u0103 configura\u021bi urm\u0103rirea avansat\u0103. \u00cen partea de jos a sec\u021biunii Conversii avansate, da\u021bi clic pe Activa\u021bi urm\u0103rirea avansat\u0103 a conversiilor.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/vyberite-sobytie-konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng.jpg\u00bb title_text=\u00bbvyberite-sobytie- konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng&quot; align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb\u2033 4.8.version=\u00bb\u2033 _module_preset=\u201dimplicit\u201d]<\/p>\n<p>Asigura\u021bi-v\u0103 c\u0103 citi\u021bi Declara\u021bia de conformitate cu datele clien\u021bilor \u0219i sunte\u021bi de acord cu termenii.<\/p>\n<p>Face\u021bi clic pe Verificare URL pentru a verifica site-ul dvs. pentru eticheta Google.<\/p>\n<p>Lucr\u0103rile ulterioare vor continua \u00een GTM.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/rabota-prodolzitsa-v-gtmpng.jpg\u00bb title_text=\u00bbrabota-prodolzitsa-v-gtmpng\u00bb align=\u00bbcenter\u00bb _builder_version =\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n<h3><strong>Configurarea urm\u0103ririi avansate a conversiilor \u00een Google Manager de etichete<\/strong><\/h3>\n<p>Accesa\u021bi interfa\u021ba Google Tag Manager \u0219i continua\u021bi cu configurarea.<\/p>\n<p><strong>Exist\u0103 mai multe op\u021biuni:<\/strong><\/p>\n<ul>\n<li>ave\u021bi deja variabile nelimitate \u00een DataLayer;<\/li>\n<li>utilizarea variabilelor de nivel de date;<\/li>\n<li>folosind selectoare CSS.<\/li>\n<\/ul>\n<p>G\u0103si\u021bi \u0219i selecta\u021bi eticheta de urm\u0103rire a conversiilor Google Ads \u0219i bifa\u021bi caseta de selectare \u201eInclude\u021bi datele furnizate de utilizator de pe site-ul dvs.\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/dobavit-dannye-predostavlaemye-polzovatelami-s-vasego-sajta.jpg\u00bb title_text=\u00bbdobavit-dannye-predostavlaemye-polzovatelami- s-vasego-sajta&quot; align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n<p>Apoi, trebuie s\u0103 crea\u021bi o nou\u0103 variabil\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/sozdat-novuu-peremennuupng.jpg\u00bb title_text=\u00bbsozdat-novuu-peremennuupng\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8. 0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n<p>Da\u021bi un nume \u0219i selecta\u021bi tipul de variabil\u0103 (dac\u0103 nu este selectat implicit) \u201eDate furnizate de utilizator\u201d.<\/p>\n<p>Apoi selecta\u021bi Configurare manual\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/manual-configuration.jpg\u00bb title_text=\u00bbmanual-configuration\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset= \u201edefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n<p>\u00cen lista de mai jos, ve\u021bi vedea toate c\u00e2mpurile de date despre utilizator care pot fi trimise folosind eticheta avansat\u0103 de urm\u0103rire a conversiilor.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/pola-s-dannymi-o-polzovatelahpng.jpg\u00bb title_text=\u00bbpola-s-dannymi-o-polzovatelahpng\u00bb align= \u201ecenter\u201d _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot;]<\/p>\n<p>V\u0103 rug\u0103m s\u0103 re\u021bine\u021bi c\u0103 pentru fiecare c\u00e2mp ale c\u0103rui date dori\u021bi s\u0103 le transfera\u021bi, trebuie s\u0103 v\u0103 crea\u021bi propria variabil\u0103. Adic\u0103 dou\u0103 variabile diferite pentru e-mail \u0219i num\u0103rul de telefon. Pentru a face acest lucru, permite\u021bi-mi s\u0103 v\u0103 reamintesc c\u0103 selecta\u021bi \u201eVariabil\u0103 nou\u0103\u201d din meniul drop-down.<\/p>\n<h3><strong>Op\u021biune de personalizare cu DataLayer<\/strong><\/h3>\n<p>Dac\u0103 ave\u021bi deja variabile neschimbate \u00een DataLayer (fie c\u0103 utiliza\u021bi selectoare CSS sau alte tipuri de variabile), le pute\u021bi selecta \u00een loc s\u0103 crea\u021bi variabile noi.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/nehesirovannye-peremennye-v-datalayerpng.jpg\u00bb title_text=\u00bbnehesirovannye-peremennye-v-datalayerpng\u00bb align=\u00bbcenter\u00bb _builder =\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)=\u00bb custom_margin) |130px||130px|false|true&quot; custom_margin_tablet=&quot;|5px||5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;pe|telefon&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_t =&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;pe|tablet\u0103&quot; border_radii=&quot;on|5px|5px|5px|5px&quot; blocat=&quot;off&quot;]<\/p>\n<p style=\"text-align: center;\"><em><strong>Important! <\/strong>Dac\u0103 urm\u0103ri\u021bi conversiile prin Google Analytics \u0219i importa\u021bi datele \u00een contul dvs. Google Ads, acest lucru nu va fi suficient pentru a configura urm\u0103rirea avansat\u0103. Pentru ca acesta s\u0103 func\u021bioneze, trebuie s\u0103 crea\u021bi o nou\u0103 ac\u021biune de conversie Google Ads folosind GTM sau o etichet\u0103 Google.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Personalizare cu variabile ale stratului de date<\/strong><\/h3>\n<p>Dac\u0103 schimba\u021bi frecvent codul site-ului, \u00een special selectoarele de formatare sau CSS de pe pagina de conversie, v\u0103 recomand s\u0103 utiliza\u021bi variabilele stratului de date. Astfel de modific\u0103ri pot \u00eentrerupe personalizarea urm\u0103ririi conversiilor cu selectoare CSS.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; background_color=&quot;rgba(63,28,108,0.08)&quot; custom_margin=&quot;|130px||130px|false|true&quot; custom_margin_tablet|=&quot;|5px| 5px|false|true\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbpe|phone\u00bb custom_padding=\u00bb30px|30px|20px|30px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|radiot\u00bb on|5px|5px|5px|5px&quot; locked=&quot;off&quot;]<\/p>\n<p>Dac\u0103 lipsesc variabilele necesare despre datele utilizatorului, utiliza\u021bi urm\u0103torii termeni de referin\u021b\u0103 pentru programatori.<\/p>\n<p>Termeni de referin\u021b\u0103 pentru transferul de date pentru urm\u0103rirea avansat\u0103 a conversiilor \u00een Google Ads:<\/p>\n<p>Este necesar s\u0103 se implementeze transferul de variabile suplimentare pe evenimentul \u201ecump\u0103rare\u201d. Evenimentul este declan\u0219at atunci c\u00e2nd utilizatorul acceseaz\u0103 pagina \u201eMul\u021bumesc pentru comand\u0103\u201d \u0219i o achizi\u021bie reu\u0219it\u0103 cu un singur clic.<\/p>\n<p>&lt;script<\/p>\n<p>window.dataLayer.push({<\/p>\n<p>eveniment: &quot;cump\u0103rare&quot;<\/p>\n<p>\u201ee-mail\u201d: \u201eREPLACE_WITH_STRING_VALUE\u201d,<\/p>\n<p>\u201etelefon\u201d: \u201eREPLACE_WITH_STRING_VALUE\u201d<\/p>\n<p>});<\/p>\n<p>&lt;\/script<\/p>\n<p>Variabilele de e-mail \u0219i de telefon trebuie s\u0103 fie populate dinamic cu e-mailul \u0219i num\u0103rul de telefon al utilizatorului care a f\u0103cut achizi\u021bia.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Crea\u021bi variabile pentru e-mail \u0219i telefon select\u00e2nd configura\u021bia variabilei din stratul de date.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/peremennaa-urovna-dannyhpng.jpg\u00bb title_text=\u00bbperemennaa-urovna-dannyhpng\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8. 0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n<p>Selecta\u021bi variabilele stratului de date atunci c\u00e2nd configura\u021bi urm\u0103rirea avansat\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/peremennye-urovna-dannyh-pri-nastrojke-rassirennogo-otslezivaniapng.jpg\u00bb title_text=\u00bbperemennye-urovna-dannyh-pri- nastrojke-rassirennogo-otslezivaniapng\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _modulefault_preset]\u00bbdefault_preset]<\/p>\n<h3><strong>Personalizare cu selectoare CSS<\/strong><\/h3>\n<p>Dac\u0103 op\u021biunea de variabil\u0103 la nivel de date nu este disponibil\u0103 pentru dvs., personaliza\u021bi cu selectoare CSS.<\/p>\n<p>S\u0103 revenim la etapa \u00een care a\u021bi \u00eenceput s\u0103 crea\u021bi noi variabile pentru e-mail \u0219i telefon. Dup\u0103 aceea, selecta\u021bi c\u00e2mpul \u201eConfigura\u021bie variabil\u0103\u201d - \u201eElement DOM\u201d ca tip de variabil\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/konfiguracia-peremennoj-element-dom.jpg\u00bb title_text=\u00bbkonfiguracia-peremennoj-element-dom\u00bb align=\u00bbcenter\u00bb _builder_version =\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n<p>Reveni\u021bi la ecranul Configurare variabil\u0103, \u00een lista derulant\u0103 Select Method, selecta\u021bi CSS Selector.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/vyberite-znacenie-selektor-csspng.jpg\u00bb title_text=\u00bbvyberite-znacenie-selektor-csspng\u00bb align=\u00bbcenter\u00bb _builder_version =\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n<p>Lipi\u021bi un selector CSS care face referire la datele utilizatorilor dvs. \u00een c\u00e2mpul de introducere \u201eSelector de elemente\u201d. C\u00e2mpul Nume atribut poate fi l\u0103sat necompletat.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/vstavte-selektor-csspng.jpg\u00bb title_text=\u00bbvstavte-selektor-csspng\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8. 0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n<p>Iat\u0103 cum vor ar\u0103ta variabilele pentru urm\u0103rirea avansat\u0103 a conversiilor, indiferent de metoda de configurare pe care o alege\u021bi.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/peremennye-dla-rassirennogo-otslezivania-konversijpng.jpg\u00bb title_text=\u00bbperemennye-dla-rassirennogo-otslezivania-konversijp\u00bb \u201ecenter\u201d _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot;]<\/p>\n<p>Salva\u021bi \u0219i publica\u021bi modific\u0103rile dvs.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=\u201dproverka-nastroyki\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d custom_margin=\u201d||16px|||\u201d blocat=&quot;off&quot;]<\/p>\n<h2><strong>Verificarea setarii<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>\u00cenainte de publicare, verifica\u021bi set\u0103rile prin modul de previzualizare modific\u0103ri \u00een GTM.<\/p>\n<p>Dac\u0103 datele sunt trimise corect, \u00een cazul unei comenzi reu\u0219ite, ve\u021bi vedea urm\u0103toarele informa\u021bii<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe-otslezivanie-konversij1.jpg\u00bb title_text=\u00bbproverka-nastrojki-rassirennoe-otslezivanie-konversij1\u2033 \u201ecenter\u201d _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe- otslezivanie-konversij2.jpg&quot; title_text=\u00bbproverka-nastrojki-rassirennoe-otslezivanie-konversij2\u2033 align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bbofftext\u00bb][\/et_pb_image]][\/et_pb_version_ &quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<\/p>\n<p>Va dura ceva timp p\u00e2n\u0103 c\u00e2nd vede\u021bi rezultate \u00een contul dvs. Google Ads. Primele date vor intra \u00een sistem \u00een c\u00e2teva zile, iar modific\u0103rile \u00een rapoarte vor ap\u0103rea \u00een 30 de zile.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe-otslezivanie-konversij3png.jpg\u00bb title_text=\u00bbproverka-nastrojki-rassirennoe-otslezivane-align\u00bb \u201ecenter\u201d _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot;]<\/p>\n<p>Dac\u0103 datele sunt trimise corect, ve\u021bi vedea starea \u201eConversiile sunt \u00een curs de \u00eenregistrare\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe-otslezivanie-konversij4.jpg\u00bb title_text=\u00bbproverka-nastrojki-rassirennoe-otslezivanie-konversij4\u2033 \u201ecenter\u201d _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot;]<\/p>\n<p>C\u00e2nd sunt procesate datele avansate de urm\u0103rire a conversiilor, acestea vor ap\u0103rea \u00een rapoarte.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe-otslezivanie-konversij5.jpg\u00bb title_text=\u00bbproverka-nastrojki-rassirennoe-otslezivanie-konversij5\u2033 \u201ecenter\u201d _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot;]<\/p>\n<p>Pute\u021bi vedea impactul utiliz\u0103rii acestei func\u021bii \u00een fila Diagnosticare.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/preimusestva-rassirennogo-otslezivania-konversij-1.jpg\u00bb title_text=\u00bbpreimusestva-rassirennogo-otslezivania-konversij (1)\u00bb align =\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text module_id=\u00bbvyvody\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault=\u00bb\u00bb custom|_margin 16px |||&quot; blocat=&quot;off&quot;]<\/p>\n<h2><strong>\u0421oncluzii<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Dac\u0103 cookie-urile sunt blocate pe site-ul dvs., eticheta avansat\u0103 de urm\u0103rire a conversiilor va \u00eencepe s\u0103 colecteze mai multe date \u0219i s\u0103 \u00eenregistreze conversiile \u00een contul dvs. Google Ads.<\/p>\n<p>Acest lucru va permite sistemului s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 strategiile de licitare inteligent\u0103 \u0219i s\u0103 urm\u0103reasc\u0103 modurile mai complexe \u00een care un vizitator interac\u021bioneaz\u0103 cu site-ul dvs. pe toate dispozitivele.<\/p>\n<p>Astfel, utilizarea urm\u0103ririi avansate a conversiilor va cre\u0219te eficien\u021ba optimiz\u0103rii \u0219i a performan\u021bei campaniilor publicitare.<\/p>\n<p>Pute\u021bi configura func\u021bia numai dac\u0103 ave\u021bi o etichet\u0103 de conversii pe site-ul dvs.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><em>O surs\u0103:\u00a0<a href=\"https:\/\/netpeak.net\/\" target=\"_blank\" rel=\"noopener nofollow\">Netpeak.net<\/a><\/em><\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Vizitatorii care fac clic pe un link publicitar c\u0103tre un site web refuz\u0103 din ce \u00een ce mai mult s\u0103 accepte politica privind cookie-urile, ceea ce face colectarea datelor mai dificil\u0103. Aceasta \u00eenseamn\u0103 c\u0103 ave\u021bi mai pu\u021bine informa\u021bii pentru a analiza eficien\u021ba publicit\u0103\u021bii \u0219i pentru a o optimiza. Ca solu\u021bie, Google ofer\u0103 tehnologia Privacy Sandbox. Dar va ap\u0103rea abia p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2023 \u0219i se \u0219tie pu\u021bin despre el acum. [\u2026]<\/p>","protected":false},"author":4,"featured_media":13258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/13219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/comments?post=13219"}],"version-history":[{"count":9,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/13219\/revisions"}],"predecessor-version":[{"id":13623,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/13219\/revisions\/13623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media\/13258"}],"wp:attachment":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media?parent=13219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/categories?post=13219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/tags?post=13219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}