{"id":12437,"date":"2022-08-30T14:55:32","date_gmt":"2022-08-30T12:55:32","guid":{"rendered":"https:\/\/dits.md\/?p=12437"},"modified":"2025-04-29T14:04:47","modified_gmt":"2025-04-29T12:04:47","slug":"kak-uluchshit-dizajn-kartochki-tovara-v-internet-magazine","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/kak-uluchshit-dizajn-kartochki-tovara-v-internet-magazine\/","title":{"rendered":"Cum s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi designul unui card de produs \u00eentr-un magazin online"},"content":{"rendered":"<p>[et_pb_section fb_built=&quot;1&quot; admin_label=&quot;Section&quot; _builder_version=&quot;4.0.2&quot; background_image=&quot;https:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg&quot; min_height=&quot;126px&quot; custom_padding=&quot; 35px|0px|40px|0px|false|false&quot; global_module=&quot;2594&quot; locked=&quot;off&quot; collapsed=&quot;off&quot;][et_pb_row _builder_version=&quot;4.0.2&quot; width=&quot;100%&quot; max_width=&quot;100%&quot; custom_margin=&quot; ||||false|false&quot; custom_padding=&quot;18px||||false|false&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.0.2&quot;][et_pb_post_title meta=&quot;off&quot; featured_image=&quot;off&quot; _builder_version= \u00bb4.0.2\u2033 title_font=\u00bb|600|||||||\u00bb title_text_align=&quot;center&quot; title_text_color=&quot;#ffffff&quot; title_font_size=&quot;41px&quot; title_line_height=&quot;1.2em&quot; title_font_size_tablet=&quot;&quot; title_font_size_phone=&quot;27px&quot; title_font_size_last_edited=&quot;on|desktop&quot;][\/b_copet&quot;][\/b_copet&quot;][\/b__copet_] [\/et_pb_section][et_pb_section fb_built=&quot;1&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;-1px|auto||auto|| \u00bb locked=&quot;off&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;][et_pb_code _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<nav aria-label=\"firimituri de p\u00e2ine\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">principalul<\/span><\/p><\/nav>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;|auto|1px|auto||&quot; custom_padding=&quot;||14px|||&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;|| 16px||false|false&quot;]<\/p>\n<h2><b>Cum s\u0103 proiecta\u021bi principalele c\u00e2mpuri ale cardului de produs<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>C\u00e2nd utilizatorul deschide pagina, ar trebui s\u0103 acorde imediat aten\u021bie fotografiei, pre\u021bului, condi\u021biilor de plat\u0103 \u0219i livrare \u0219i butonului \u201eCump\u0103r\u0103\u201d. De aceea, designerii fac aceste obiecte de referin\u021b\u0103 luminoase \u0219i le plaseaz\u0103 de-a lungul c\u0103ii privirii utilizatorului. Ancora principal\u0103 \u0219i cel mai luminos punct este fotografia, din care utilizatorul \u00eencepe s\u0103 vizualizeze pagina.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/osnovnie_polya_kartochki_tovara.png&quot; title_text=&quot;osnovnie_polya_kartochki_tovara&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4_8_builder_version=&quot;4_8_builder_version=&quot;4. =&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot; locked=&quot;off&quot;]<\/p>\n<h2><strong>Fotografii \u0219i videoclipuri<\/strong>\u00a0<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Clien\u021bii nu pot vedea produsul \u00een direct sau nu \u00eel pot atinge, a\u0219a c\u0103 fotografiile trebuie s\u0103 fie de \u00eenalt\u0103 calitate \u0219i variate. Trebuie s\u0103 demonstra\u021bi produsul din diferite unghiuri, precum \u0219i s\u0103 \u00eei ar\u0103ta\u021bi textura \u0219i detaliile.<\/p>\n<p>Pe cardul produsului, pute\u021bi folosi func\u021bia de lup\u0103 pentru a oferi clientului posibilitatea de a vizualiza produsul mai detaliat. Cu ajutorul acestuia, utilizatorii vor putea m\u0103ri orice parte a imaginii.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Dac\u0103 produsul poate fi afi\u0219at \u00een timpul utiliz\u0103rii, face\u021bi-o. De exemplu, atunci c\u00e2nd utilizatorii v\u0103d o rochie purtat\u0103 de un model feminin, vor putea aprecia mai bine potrivirea \u0219i aspectul general al acesteia.<\/p>\n<p>Nu toate produsele necesit\u0103 detalii \u00een fotografii. Dac\u0103 vinde\u021bi jocuri pentru PC, cel mai bine este s\u0103 v\u0103 concentra\u021bi pe descrieri detaliate, videoclipuri tutoriale etc. Uneori este suficient s\u0103 ar\u0103\u021bi ambalajul original \u00een fotografie.<\/p>\n<p>Dac\u0103 ave\u021bi suficiente resurse, ar trebui s\u0103 filma\u021bi recenzii video: vorbi\u021bi despre caracteristicile produsului, ar\u0103ta\u021bi cum arat\u0103 \u00een direct. Un videoclip bun va scoate \u00een eviden\u021b\u0103 toate aspectele benefice ale produsului \u00eentr-o perioad\u0103 scurt\u0103 de timp.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/pj-instructional-1.gif&quot; title_text=&quot;pj-instructional-1&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot;]<\/p>\n<h2><strong>Pretul produsului<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Ar trebui s\u0103 fie unul dintre elementele centrale ale cardului de produs. Mul\u021bi utilizatori aleg produsele \u00een func\u021bie de pre\u021b. Pentru a motiva \u0219i mai mult un client s\u0103 cumpere un produs \u0219i s\u0103 arate vizual economiile, utiliza\u021bi un pre\u021b vechi t\u0103iat.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/cena_tovara.jpg&quot; title_text=&quot;cena_tovara&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Foarte des, pre\u021bul este privit \u00een primul r\u00e2nd, a\u0219a c\u0103 ar trebui s\u0103 fie plasat \u00een partea de sus a paginii l\u00e2ng\u0103 butonul luminos \u201eCump\u0103r\u0103\u201d. Dac\u0103 pre\u021bul nu este prea profitabil, pute\u021bi distrage aten\u021bia de la acesta pun\u00e2nd \u00een apropiere modific\u0103ri luminoase sau condi\u021bii ale programului de loialitate.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/yarkie_modifikacii.png&quot; title_text=&quot;yarkie_modifikacii&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Privirea nu se mut\u0103 imediat la pre\u021b, ci prin diverse modific\u0103ri \u0219i o ofert\u0103 de \u00eenregistrare \u0219i de reducere.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot;]<\/p>\n<h2><strong>butonul Cumpara<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Butonul \u201eCump\u0103r\u0103\u201d sau \u201eAdaug\u0103 \u00een co\u0219\u201d trebuie s\u0103 fie eviden\u021biat. Spa\u021biul din jurul acestuia ar trebui s\u0103 fie liber, astfel \u00eenc\u00e2t nimic s\u0103 nu distrag\u0103 aten\u021bia utilizatorului de la sarcina sa principal\u0103 - s\u0103 cumpere un produs.<\/p>\n<p><strong>C\u00e2teva sfaturi pentru butonul \u201eCump\u0103r\u0103\u201d:<\/strong><\/p>\n<ul>\n<li>culoarea sa ar trebui s\u0103 fie diferit\u0103 de schema de culori a magazinului online pentru un contrast mai mare;<\/li>\n<li>butonul trebuie s\u0103 fie mare \u0219i s\u0103 atrag\u0103 aten\u021bia vizitatorilor;<\/li>\n<li>ar trebui s\u0103 precizeze clar ce ar trebui s\u0103 fac\u0103 utilizatorii.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/knopka_kupit.png&quot; title_text=&quot;knopka_kupit&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot;]<\/p>\n<h2><strong>Butonul \u201eComand\u0103 cu un singur clic\u201d sau \u201eComand\u0103 rapid\u0103\u201d<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Acest buton este necesar pentru utilizatorii care nu doresc s\u0103 completeze informa\u021bii despre ei \u00een\u0219i\u0219i \u0219i prefer\u0103 s\u0103 discute detaliile comenzii cu managerul la telefon. Ar trebui s\u0103 fie plasat l\u00e2ng\u0103 butonul \u201eCump\u0103r\u0103\u201d, dar s\u0103 fie mai pu\u021bin vizibil. Este mai profitabil pentru un magazin online ca clien\u021bii s\u0103 completeze informa\u021bii despre ei \u00een\u0219i\u0219i, acest lucru ajut\u0103 la colectarea bazei pentru marketing prin e-mail \u0219i crearea de e-mailuri personalizate.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot;]<\/p>\n<h2><strong>Descrierea \u0219i caracteristicile produsului<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Unii utilizatori \u00een\u021beleg produsele pe care le vinde\u021bi, al\u021bii nu. Informa\u021biile despre produse ar trebui s\u0103 fie utile \u0219i u\u0219or de \u00een\u021beles pentru toat\u0103 lumea.<\/p>\n<ul>\n<li>Anticipa\u021bi \u00eentreb\u0103rile pe care le pot avea clien\u021bii dvs. \u0219i r\u0103spunde\u021bi la ele \u00een descriere.<\/li>\n<li>Plasa\u021bi informa\u021biile principale la \u00eenceputul textului. \u00cel pute\u021bi eviden\u021bia cu caractere aldine.<\/li>\n<li>Dac\u0103 textul descrierii este lung, utiliza\u021bi subtitluri \u0219i paragrafe pentru a fi mai u\u0219or de citit.<\/li>\n<li>Dac\u0103 pute\u021bi scurta textul f\u0103r\u0103 a pierde informa\u021bii, face\u021bi-o.<\/li>\n<\/ul>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Prezenta\u021bi produsele ca parte a unui anumit stil de via\u021b\u0103. G\u00e2ndi\u021bi-v\u0103 la modul \u00een care produsul dvs. v\u0103 poate ajuta s\u0103 face\u021bi via\u021ba utilizatorilor mai distractive, pl\u0103cute sau productive. Arat\u0103 cum o biciclet\u0103 poate face un client mai s\u0103n\u0103tos \u0219i mai fericit; sau cum \u00eel vor ajuta ochelarii de soare s\u0103 r\u0103m\u00e2n\u0103 \u00een tendin\u021be.<\/p>\n<p>Dac\u0103 este necesar, explica\u021bi cum a\u021bi format pre\u021bul. Mul\u021bi clien\u021bi prefer\u0103 s\u0103 nu cumpere bunuri scumpe din magazinele online. Dac\u0103 decide\u021bi s\u0103 lucra\u021bi cu segmentul premium, cardul de produs ar trebui s\u0103 explice de ce pre\u021bul este at\u00e2t de mare: spune\u021bi-ne despre costul materialelor de \u00eenalt\u0103 calitate, caracteristicile de produc\u021bie etc.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot;]<\/p>\n<h2><strong>M\u0103rturii<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Prezen\u021ba recenziilor adaug\u0103 credibilitate paginii produsului \u0219i cre\u0219te conversia. Recenziile text, fotografiile Instagram, recenziile video sunt modalit\u0103\u021bi excelente de a construi \u00eencrederea consumatorilor. Pentru a-i motiva pe clien\u021bi s\u0103 lase recenzii, \u00eei pute\u021bi invita s\u0103 pun\u0103 \u00eentreb\u0103ri chiar pe cardul produsului.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p style=\"text-align: center;\"><em>Recenzii de text<\/em><\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p style=\"text-align: center;\"><em>Recenzii de pe Instagram<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Nu \u0219terge recenziile negative. Acestea cresc credibilitatea magazinului dvs. online. R\u0103spunde-le corect.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot;]<\/p>\n<h2><strong>Alegerea modific\u0103rilor<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Aceast\u0103 caracteristic\u0103 v\u0103 permite s\u0103 accesa\u021bi acela\u0219i produs cu un singur clic, dar \u00eentr-o culoare diferit\u0103, dintr-un material diferit etc. Este foarte convenabil dac\u0103 la schimbarea pictogramei de culoare, produsul este revopsit automat.<\/p>\n<p>C\u00e2nd implementa\u021bi o astfel de caracteristic\u0103, acorda\u021bi aten\u021bie nu numai logicii \u0219i comoditatii, ci \u0219i exemplelor de concuren\u021bi. De exemplu, \u00een magazinele online de mobil\u0103, se obi\u0219nuie\u0219te s\u0103 plaseze culorile disponibile ale produselor \u00een p\u0103trate colorate. Utilizatorii sunt deja obi\u0219nui\u021bi cu aceast\u0103 vizualizare. Dac\u0103 dori\u021bi s\u0103 trece\u021bi dincolo de regulile acceptate, trebuie f\u0103cut\u0103 cu mare aten\u021bie.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/vibor_modifikaciy.png&quot; title_text=&quot;vibor_modifikaciy&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Modific\u0103rile ar trebui plasate \u00eentr-o ordine logic\u0103: pre\u021bul este deasupra, apoi alegerea culorii, alegerea dimensiunii memoriei \u0219i butonul \u201eCump\u0103r\u0103\u201d. Acest lucru ofer\u0103 utilizatorilor un algoritm clar de ac\u021biuni \u0219i \u00eei motiveaz\u0103 s\u0103 fac\u0103 o achizi\u021bie.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/vibor_modifikaciy_2-1.png&quot; title_text=&quot;vibor_modifikaciy_2 (1)&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot; 4.8.0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Dac\u0103 nu exist\u0103 prea multe op\u021biuni, iar numele lor nu sunt prea lungi, este mai bine s\u0103 afi\u0219a\u021bi toate modific\u0103rile la r\u00e2nd, f\u0103r\u0103 a utiliza o list\u0103 derulant\u0103. F\u0103c\u00e2nd clic pe list\u0103 este o ac\u021biune suplimentar\u0103 de care te po\u021bi lipsi cel mai adesea.<\/p>\n<p>Modific\u0103rile care nu sunt disponibile, este mai bine s\u0103 le face\u021bi gri. Clicurile inutile c\u0103tre produsele care nu sunt \u00een stoc deranjeaz\u0103 utilizatorii.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>De asemenea, pe cardul produsului, trebuie s\u0103 indica\u021bi grile dimensionale, dac\u0103 este necesar. Diferi\u021bi produc\u0103tori pot avea dimensiuni diferite. Grilele dimensionale consum\u0103 mult spa\u021biu, a\u0219a c\u0103 este mai bine s\u0103 plasa\u021bi doar un buton \u201eDiagrama m\u0103rimii\u201d pe care se poate face clic pe cardul produsului. Dup\u0103 ce face\u021bi clic pe ea, fie se va deschide o nou\u0103 pagin\u0103, fie va ap\u0103rea o fereastr\u0103 pop-up cu informa\u021bii detaliate. Pe tabel pot fi ad\u0103ugate instruc\u021biuni, de exemplu, cum s\u0103 m\u0103sura\u021bi corect piciorul.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/vipadaushiy_spisok.png&quot; title_text=&quot;vipadaushiy_spisok&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/unnamed_13.png&quot; title_text=&quot;unnamed_(13)&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false |fals&quot;]<\/p>\n<h2><strong>firimituri de p\u00e2ine<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Aceast\u0103 parte a cardului de produs v\u0103 permite s\u0103 naviga\u021bi prin magazinul online \u0219i s\u0103 reveni\u021bi la pagina dorit\u0103 \u00een c\u00e2teva clicuri. Un astfel de element este deosebit de important pentru utilizatorii care au mers la cardul produsului direct din motorul de c\u0103utare. Clientul va putea vedea numele sec\u021biunilor \u0219i subsec\u021biunilor magazinului online \u0219i, eventual, va putea vedea \u0219i alte produse.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/hlebnie_kroshki.png&quot; title_text=&quot;hlebnie_kroshki&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot;]<\/p>\n<h2><strong>Condi\u021bii de livrare, garan\u021bie \u0219i retur<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Dac\u0103 statisticile arat\u0103 c\u0103 utilizatorii v\u0103 viziteaz\u0103 site-ul, accesa\u021bi fi\u0219a produsului, dar apoi pleca\u021bi - g\u00e2ndi\u021bi-v\u0103 ce i-ar putea opri. Poate ar trebui s\u0103 plasa\u021bi un bloc cu condi\u021bii de livrare \u0219i garan\u021bii de returnare l\u00e2ng\u0103 butonul Cump\u0103ra\u021bi. Dup\u0103 ce au primit cele mai complete informa\u021bii, utilizatorii vor putea sc\u0103pa de \u00eendoieli \u0219i vor putea face o achizi\u021bie.<\/p>\n<p>Folosi\u021bi file \u0219i ferestre pop-up pentru a stila aceste blocuri. Acest lucru va ajuta utilizatorii s\u0103 ob\u021bin\u0103 toate informa\u021biile de care au nevoie, iar pagina \u00een sine nu va p\u0103rea supra\u00eenc\u0103rcat\u0103.\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/oplata_dostavka.png&quot; title_text=&quot;oplata_dostavka&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Pe cardul produsului ar trebui s\u0103 indica\u021bi \u0219i data estimat\u0103 a livr\u0103rii, pentru ca clien\u021bii s\u0103 \u00een\u021beleag\u0103 dac\u0103 li se potrive\u0219te. Mul\u021bi oameni cump\u0103r\u0103 bunuri pentru o anumit\u0103 dat\u0103, de exemplu, pentru o zi de na\u0219tere. Neprimind coletul cu comanda la timp, utilizatorul poate l\u0103sa feedback negativ.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px||false|false&quot;]<\/p>\n<h2><strong>Cum s\u0103 proiecta\u021bi c\u00e2mpurile de marketing ale unui card de produs<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Pachet sau \u201eCump\u0103ra\u021bi \u00eempreun\u0103\u201d<\/strong><\/h3>\n<p>Acesta este c\u00e2mpul din partea de jos a cardului de produs, care arat\u0103 produsele care pot fi achizi\u021bionate \u00een kit. Acestea pot fi produse din acela\u0219i set sau produse care vor mai trebui achizi\u021bionate. De exemplu, o hus\u0103 sau o sticl\u0103 de protec\u021bie pentru un anumit model de smartphone. Pentru a cre\u0219te motiva\u021bia de a cump\u0103ra, po\u021bi oferi o reducere la set.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Recomand\u0103ri personalizate<\/strong><\/h3>\n<p>C\u00e2mpurile \u201eProduse recomandate\u201d, \u201eProduse similare\u201d \u0219i \u201eVezi \u0219i\u201d ajut\u0103 la cre\u0219terea verific\u0103rii medii, solicit\u00e2nd utilizatorului s\u0103 selecteze unul sau mai multe articole. De exemplu, dac\u0103 un client pune \u00een co\u0219 \u0219ampon pentru p\u0103r uscat, i se poate oferi un balsam sau o masc\u0103 din aceast\u0103 serie. Utilizatorul nu va trebui s\u0103 caute singur aceste produse \u0219i ve\u021bi primi v\u00e2nz\u0103ri suplimentare.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Produse vizualizate<\/strong><\/h3>\n<p>Acest c\u00e2mp v\u0103 permite s\u0103 reveni\u021bi la produsele vizualizate anterior cu un singur clic. Blocul trebuie plasat sub informa\u021biile principale. Va fi util dac\u0103 ave\u021bi o mul\u021bime de clien\u021bi \u00eendoielnici care se uit\u0103 la produse mult timp, dar nu plaseaz\u0103 o comand\u0103.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Butonul Raport disponibilitate<\/strong><\/h3>\n<p>In cazul in care utilizatorului i-a placut produsul, dar acesta nu este disponibil in culoarea sau marimea dorita, poate folosi butonul \u201eAnunta cand este in stoc\u201d. C\u00e2nd produsul devine disponibil, utilizatorul va primi un e-mail de notificare.<\/p>\n<p>Butonul \u201eNotific\u0103 c\u00e2nd este disponibil\u201d este mai bine plasat \u00een locul butonului \u201eCump\u0103r\u0103\u201d. Acesta este primul lucru pe care \u00eel caut\u0103 utilizatorul pe pagin\u0103, a\u0219a c\u0103 \u0219tie imediat c\u0103 are posibilitatea de a ob\u021bine produsul dorit, dar pu\u021bin mai t\u00e2rziu.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/soobshit_kogda_poyvitsya.png&quot; title_text=&quot;soobshit_kogda_poyvitsya&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4_8_builder_version=&quot;4. =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Pictograma Ad\u0103uga\u021bi la Favorite sau Ad\u0103uga\u021bi la Lista de dorin\u021be<\/strong><\/h3>\n<p>Aceast\u0103 pictogram\u0103 permite utilizatorului s\u0103 adauge produsele pe care le plac la lista de dorin\u021be. Este mai bine s\u0103-l plasa\u021bi l\u00e2ng\u0103 butonul \u201eCump\u0103ra\u021bi\u201d.<\/p>\n<p>Dup\u0103 un anumit timp, pute\u021bi \u00eencepe un lan\u021b de litere cu un memento al produselor care sunt \u00een favoritele dvs. Prin scrisori, pute\u021bi oferi reduceri la produsele care v\u0103 plac \u0219i s\u0103 avertiza\u021bi c\u0103 produsul va fi retras \u00een cur\u00e2nd de la v\u00e2nzare.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/dobavit_v_zelaniya.png&quot; title_text=&quot;dobavit_v_zelaniya&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p style=\"text-align: center;\"><em>Pictograma Dorin\u021bei<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/unnamed_4.png&quot; title_text=&quot;unnamed_(4)&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p style=\"text-align: center;\"><em>Lista de dorin\u021be Email Marketing<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Ad\u0103uga\u021bi un articol la lista de comparare<\/strong><\/h3>\n<p>Aceast\u0103 func\u021bie este foarte util\u0103 pentru produse cu o mul\u021bime de caracteristici tehnice: gadget-uri, electrocasnice, c\u0103rucioare pentru copii etc. Arat\u0103 clar cum difer\u0103 cele dou\u0103 produse. Ar trebui s\u0103 fie plasat \u00een partea de sus a paginii, nu departe de butonul \u201eCump\u0103r\u0103\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/dobavit_v_spisok_sravneniya.png&quot; title_text=&quot;dobavit_v_spisok_sravneniya&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot;=&quot;present=&quot;_builder&quot; _module_0_version=&quot;4.8_0_&quot; =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p style=\"text-align: center;\"><em>Buton din cardul produsului<\/em><\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p style=\"text-align: center;\"><em>Compara\u021bie a dou\u0103 produse selectate pe site<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>num\u0103r\u0103toare invers\u0103 a stocurilor<\/strong><\/h3>\n<p>Un astfel de widget vizualizeaz\u0103 vizual durata limitat\u0103 a promo\u021biei \u0219i motiveaz\u0103 utilizatorii s\u0103 plaseze o comand\u0103 c\u00e2t mai cur\u00e2nd posibil.<\/p>\n<p><a href=\"https:\/\/dits.md\/ro\/crearea-de-magazine-on-line\/\">Cumparaturi online<\/a> plasa\u021bi acest bloc diferit. Func\u021bioneaz\u0103 bine at\u00e2t peste c\u00e2t \u0219i sub pre\u021b. Principalul lucru este s\u0103 utiliza\u021bi func\u021bia de num\u0103r\u0103toare invers\u0103 \u00eentr-un mod dozat, nu pe fiecare produs.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/obratniy_otschet.png&quot; title_text=&quot;obratniy_otschet&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Reducere acumulat\u0103<\/strong><\/h3>\n<p>Acest c\u00e2mp din cardul produsului arat\u0103 ce fel de reducere prime\u0219te utilizatorul din cauza achizi\u021biilor constante. De exemplu, un magazin online poate oferi o reducere de 10% la toate produsele dac\u0103 valoarea total\u0103 a achizi\u021biilor clien\u021bilor este mai mare de 2.000 UAH.<\/p>\n<p>O reducere cumulativ\u0103 motiveaz\u0103 utilizatorii s\u0103 se conecteze la un magazin online. \u00cen viitor, pute\u021bi utiliza aceste informa\u021bii \u00een activit\u0103\u021bi de marketing.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/nakopitelnaya_skidka.png&quot; title_text=&quot;nakopitelnaya_skidka&quot; show_in_lightbox=&quot;on&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset =&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>\u0421oncluzii<\/strong><\/h3>\n<p>Pentru a crea un card de produs \u201eideal\u201d, trebuie s\u0103 v\u0103 cunoa\u0219te\u021bi produsul, publicul \u0219i specificul ni\u0219ei \u00een care lucra\u021bi. Asigura\u021bi-v\u0103 c\u0103 testa\u021bi toate modific\u0103rile \u0219i implementa\u021bi cele mai de succes solu\u021bii - nu exist\u0103 o singur\u0103 re\u021bet\u0103 potrivit\u0103. Dac\u0103 cump\u0103r\u0103torului dvs. \u00eei place imaginea, pre\u021bul \u0219i descrierea produsului, probabilitatea ca acesta s\u0103 fac\u0103 o achizi\u021bie va cre\u0219te semnificativ.<\/p>\n<p style=\"text-align: right;\"><strong>O surs\u0103:\u00a0<a href=\"https:\/\/promodo.ua\/\" rel=\"nofollow noopener\" target=\"_blank\">Promodo.ua<\/a><\/strong><\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"firimituri de p\u00e2ine\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">principalul<\/span><\/p><\/nav>Cum s\u0103 proiecta\u021bi principalele c\u00e2mpuri ale unui card de produs C\u00e2nd un utilizator deschide o pagin\u0103, ar trebui s\u0103 acorde imediat aten\u021bie fotografiei, pre\u021bului, condi\u021biilor de plat\u0103 \u0219i livrare \u0219i butonului \u201eCump\u0103ra\u021bi\u201d. De aceea, designerii fac aceste obiecte de referin\u021b\u0103 luminoase \u0219i le plaseaz\u0103 pe calea privirii utilizatorului. Ancora principal\u0103 \u0219i cel mai luminos punct este fotografia, de unde utilizatorul \u00eencepe s\u0103 se uite la pagin\u0103 Fotografii \u0219i videoclipuri Clien\u021bi [\u2026]<\/p>","protected":false},"author":4,"featured_media":12440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/12437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/comments?post=12437"}],"version-history":[{"count":10,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/12437\/revisions"}],"predecessor-version":[{"id":12583,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/12437\/revisions\/12583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media\/12440"}],"wp:attachment":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media?parent=12437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/categories?post=12437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/tags?post=12437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}