{"id":11990,"date":"2022-04-21T15:39:26","date_gmt":"2022-04-21T13:39:26","guid":{"rendered":"https:\/\/dits.md\/?p=11990"},"modified":"2025-04-29T14:05:53","modified_gmt":"2025-04-29T12:05:53","slug":"long-tail-seo","status":"publish","type":"post","link":"https:\/\/dits.md\/ro\/long-tail-seo\/","title":{"rendered":"SEO cu coad\u0103 lung\u0103 - cum s\u0103 promova\u021bi pentru interog\u0103ri cu frecven\u021b\u0103 joas\u0103 \u0219i de ce ave\u021bi nevoie de el"},"content":{"rendered":"<p>[et_pb_section fb_built=&quot;1&quot; admin_label=&quot;Section&quot; _builder_version=&quot;4.0.2&quot; background_image=&quot;https:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg&quot; min_height=&quot;126px&quot; custom_padding=&quot; 35px|0px|40px|0px|false|false&quot; global_module=&quot;2594&quot; locked=&quot;off&quot; collapsed=&quot;off&quot;][et_pb_row _builder_version=&quot;4.0.2&quot; width=&quot;100%&quot; max_width=&quot;100%&quot; custom_margin=&quot; ||||false|false&quot; custom_padding=&quot;18px||||false|false&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.0.2&quot;][et_pb_post_title meta=&quot;off&quot; featured_image=&quot;off&quot; _builder_version= \u00bb4.8.0\u2033 _module_preset=\u00bbimplicit\u00bb title_font=\u00bb|600|||||||\u00bb title_text_align=&quot;center&quot; title_text_color=&quot;#ffffff&quot; title_font_size=&quot;41px&quot; title_line_height=&quot;1.2em&quot; title_font_size_tablet=&quot;&quot; title_font_size_phone=&quot;27px&quot; title_font_size_last_edited=&quot;pe|desktop&quot; title_font_font_fonttop=&quot;title_2_font_font_de&quot; title_2_font_font_size&quot; title_2_font_size_de&quot; title_2_font_size&quot; title_3_font_size_last_edited=&quot;on|desktop&quot; title_4_font_size_phone=&quot;27px&quot; title_4_font_size_last_edited=&quot;on|desktop&quot; title_5_font_size_phone=&quot;27px&quot; title_5_font_size_last_edited=&quot;on|desktop&quot; title_6_font_size_phone=&quot;27px&quot; title_6_font_size_phone=&quot;27px&quot; title_6_font_size_phone=&quot;27px&quot; title_6_font_size_phone=&quot;27px &quot; title_6_font_size_last_&quot;pe|sus et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&quot;1&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default_preset=&quot;default._build._module&quot;_8_erb_build=&quot;4_erb_row&quot;][et_pb_section fb_built=&quot;1&quot; _builder_version=&quot;4.8.0&quot; =&quot;default&quot; custom_margin= \u00bb-1px|auto||auto||\u00bb locked=&quot;off&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;][et_pb_code _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<nav aria-label=\"firimituri de p\u00e2ine\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">principalul<\/span><\/p><\/nav>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default_version_&quot;][_ _builderbtext_&quot;][_ =&quot;4.8.0&quot; _module_preset=&quot;default&quot;]Nucleul semantic al cuvintelor cheie este baza pentru promovarea site-ului web \u00een motoarele de c\u0103utare. Cheile \u00een sine sunt \u00eemp\u0103r\u021bite \u00een mai multe tipuri \u00een func\u021bie de frecven\u021b\u0103 - num\u0103rul de solicit\u0103ri pentru o fraz\u0103 cheie. Printre agen\u021bii de marketing pe Internet, ei \u00eenc\u0103 cred c\u0103 interog\u0103rile cu o frecven\u021b\u0103 redus\u0103 sau care constau dintr-un num\u0103r mare de cuvinte nu sunt potrivite pentru promovarea site-ului. Pentru c\u0103 nu pot oferi trafic comparabil cu cuvintele cheie de \u00eenalt\u0103 frecven\u021b\u0103. Dar solicit\u0103rile cu coad\u0103 lung\u0103 sunt clasificate drept cele de joas\u0103 frecven\u021b\u0103. \u0218i cu ei, lucrurile stau pu\u021bin diferit. Cu abordarea corect\u0103, acestea pot fi un instrument eficient pentru cre\u0219terea traficului.[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p><a href=\"#1\">1. Ce sunt interog\u0103rile long-tail?<\/a><br \/><a href=\"#1-1\">1.1 Interog\u0103ri tematice cu coad\u0103 lung\u0103<\/a><br \/><a href=\"#1-2\">1.2 Interog\u0103ri complementare long-tail<\/a><br \/><a href=\"#1-3\">1.3 Interog\u0103ri mixte cu coad\u0103 lung\u0103<\/a><\/p>\n<p><a href=\"#2\">2. De ce sunt interog\u0103rile LT relevante pentru c\u0103utare?<\/a><br \/><a href=\"#2-1\">2.1 C\u0103utare vocal\u0103<\/a><br \/><a href=\"#2-2\">2.2 Formular de \u00eentrebare<\/a><\/p>\n<p><a href=\"#3\">3. Eficacitatea \u0219i beneficiile SEO cu coad\u0103 lung\u0103<\/a><br \/><a href=\"#3-1\">3.1 Concuren\u021b\u0103 sc\u0103zut\u0103<\/a><br \/><a href=\"#3-2\">3.2 Rat\u0103 de conversie ridicat\u0103<\/a><br \/><a href=\"#3-3\">3.3 Promovarea cuvintelor cheie generale ale unui anumit subiect<\/a><\/p>\n<p><a href=\"#4\">4. Cum s\u0103 g\u0103si\u021bi interog\u0103ri cu coad\u0103 lung\u0103?<\/a><br \/><a href=\"#4-1\">4.1 C\u0103utarea LT cu Google Search Console<\/a><br \/><a href=\"#4-2\">4.2 Utiliza\u021bi sugestiile de c\u0103utare<\/a><br \/><a href=\"#4-3\">4.3 C\u0103uta\u021bi prin Yandex.Wordstat<\/a><br \/><a href=\"#4-4\">4.4 C\u0103utarea cu Serpstat<\/a><br \/><a href=\"#4-5\">4.5 C\u0103utarea cu Ahrefs<\/a><\/p>\n<p><a href=\"#5\">5. Cum s\u0103 te mi\u0219ti de-a lungul cozii lungi<\/a><br \/><a href=\"#5-1\">5.1 Promovare pentru interog\u0103ri tematice long-tail<\/a><br \/><a href=\"#5-2\">5.2 Promovare pentru interog\u0103ri complementare long-tail<\/a><br \/><a href=\"#5-3\">5.3 Promovare pentru interog\u0103ri mixte cu coad\u0103 lung\u0103<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;id_preset=&quot;default_&quot;][_module_preset=&quot;default_ =&quot;1&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<\/p>\n<h2><strong>Ce sunt interog\u0103rile cu coad\u0103 lung\u0103?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Interog\u0103rile long-tail (LT) au o frecven\u021b\u0103 sc\u0103zut\u0103 \u0219i exprim\u0103 clar inten\u021biile utilizatorului.<\/p>\n<p>Lungimea lor nu conteaz\u0103. Cele mai multe interog\u0103ri de joas\u0103 frecven\u021b\u0103 constau din trei sau mai multe cuvinte, dar interog\u0103rile exacte de unul sau dou\u0103 cuvinte sunt incluse \u0219i \u00een categoria \u201elongtail\u201d.<\/p>\n<p>Raportul dintre frecven\u021ba interog\u0103rilor \u0219i conversie este ilustrat clar de curba cererii de c\u0103utare:<\/p>\n<p>&nbsp;<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<ul>\n<li>\u00een lume, o mul\u021bime de utilizatori sunt interesa\u021bi de smartphone-uri, introduc\u00e2nd o interogare simpl\u0103 \u0219i de \u00eenalt\u0103 frecven\u021b\u0103 \u201esmartphone\u201d;<\/li>\n<li>este posibil s\u0103 se eviden\u021bieze un public mai restr\u00e2ns care este interesat doar de smartphone-urile Samsung - cheia de baz\u0103 a acestei categorii cu o frecven\u021b\u0103 mai mic\u0103 a \u201esmartphone-urilor Samsung\u201d;<\/li>\n<li>mai departe de-a lungul curbei cererii, cererile sunt din ce \u00een ce mai pu\u021bin frecvente, de exemplu, \u201eSamsung Galaxy smartphone\u201d;<\/li>\n<li>\u00een partea final\u0103, exper\u021bii iau \u00een considerare o list\u0103 lung\u0103 de solicit\u0103ri, a c\u0103ror frecven\u021b\u0103 poate varia de la una la cinci afi\u0219\u0103ri pe lun\u0103 sau chiar poate fi zero, de exemplu, \u201elista \u0219i pre\u021bul seriei Samsung Galaxy\u201d.<\/li>\n<\/ul>\n<p>Curba cererii de c\u0103utare arat\u0103 c\u0103 un num\u0103r mare de cuvinte cheie cu frecven\u021b\u0103 sc\u0103zut\u0103 se adaug\u0103 la a\u0219a-numita \u201ecoad\u0103 lung\u0103\u201d. Poten\u021bialul c\u0103ruia a \u00eenceput s\u0103 creasc\u0103 odat\u0103 cu dezvoltarea motoarelor de c\u0103utare \u0219i SEO \u00een general.<\/p>\n<p>Exist\u0103 trei categorii principale de interog\u0103ri cu coad\u0103 lung\u0103:<\/p>\n<ul>\n<li>tematic\u0103;<\/li>\n<li>complementar;<\/li>\n<li>amestecat.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;1-1&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Interog\u0103ri tematice cu coad\u0103 lung\u0103<\/strong><\/h3>\n<p>Ele indic\u0103 un anumit subiect. Cele mai precise sunt potrivite ca cuvinte cheie principale pentru paginile pe care dori\u021bi s\u0103 le promova\u021bi pentru interog\u0103ri cu frecven\u021b\u0103 sc\u0103zut\u0103.<\/p>\n<p>De exemplu, \u201ecum s\u0103 \u00eenve\u021bi s\u0103 \u00eeno\u021bi t\u00e2r\u00e2i\u201d. Frecven\u021ba interog\u0103rilor este sc\u0103zut\u0103: p\u00e2n\u0103 la 540 de afi\u0219\u0103ri pe lun\u0103 f\u0103r\u0103 a specifica regiunea. Pe l\u00e2ng\u0103 elementele speciale (blocuri cu reclame, videoclipuri, o list\u0103 de companii locale), problema de pe aceasta const\u0103 \u00een \u00eentregime din materiale tematice care r\u0103spund cu exactitate solicit\u0103rii utilizatorului.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/zapros-kak-naucitsa-plavat-krolem.png&quot; title_text=&quot;zapros-kak-naucitsa-plavat-krolem&quot; align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbimplicit\u00bb]<\/p>\n<p>Interog\u0103rile tematice cu coad\u0103 lung\u0103 au urm\u0103toarele caracteristici:<\/p>\n<ul>\n<li>formularea relativ complex\u0103;<\/li>\n<li>detaliu ridicat;<\/li>\n<li>intentie exacta.<\/li>\n<\/ul>\n<p>Emiterea acestora este slab competitiv\u0103 \u0219i const\u0103 din pagini cu un subiect specific \u00eengust. Folosind o strategie de promovare competent\u0103, po\u021bi ajunge la v\u00e2rf \u00een LT tematic\u0103 f\u0103r\u0103 prea mult efort.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;1-2&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Completarea interog\u0103rilor cu coad\u0103 lung\u0103<\/strong><\/h3>\n<p>Ele indic\u0103 un anumit subiect, dar din cauza frecven\u021bei reduse, completeaz\u0103 unul sau mai multe subiecte mai ample.<\/p>\n<p>S\u0103 presupunem c\u0103 interogarea este \u201etehnica de \u0219iretur\u0103 a adida\u0219ilor\u201d. Frecven\u021ba acestuia este de p\u00e2n\u0103 la 10 afi\u0219\u0103ri pe lun\u0103. Problema va consta nu numai din pagini despre metodele de dantelare a adida\u0219ilor, ci \u0219i din pagini despre tehnica \u0219iretului pantofilor.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/zapros-tehnika-snurovki-krossovok.png&quot; title_text=&quot;zapros-tehnika-snurovki-krossovok&quot; align=&quot;center&quot; _builder_version =&quot;4.8.0&quot; _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Frecven\u021ba interog\u0103rii \u201epantofi de \u0219iret\u201d, legat\u0103 tot de acest subiect, este mai mare - de la 1600 de afi\u0219\u0103ri pe lun\u0103. Aceasta este principala caracteristic\u0103 a LT-urilor complementare: cre\u0219terea concuren\u021bei datorit\u0103 sc\u0103derii \u00een eliberarea rezultatelor pentru interog\u0103rile comune.<\/p>\n<p>Folosirea acestui tip de coad\u0103 lung\u0103 \u00een promovare este un instrument mai subtil. Este necesar s\u0103 se deplaseze \u00een paralel pe interog\u0103ri de frecven\u021b\u0103 mare sau medie.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;1-3&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Interog\u0103ri mixte cu coad\u0103 lung\u0103<\/strong><\/h3>\n<p>Ele nu pot fi alocate cu exactitate nici uneia dintre cele dou\u0103 categorii date anterior. LT-urile mixte se pot referi la un subiect restr\u00e2ns, dar acoper\u0103 \u0219i mai multe subiecte mai ample.<\/p>\n<p>Exemple de interog\u0103ri mixte cu coad\u0103 lung\u0103:<\/p>\n<ul>\n<li>Interog\u0103rile cu sezonalitate pronun\u021bat\u0103 sunt \u201etendin\u021be seo 2022\u201d.<\/li>\n<li>Denumiri de organiza\u021bii, locuri specifice, produse culturale (filme, c\u0103r\u021bi, spectacole) - \u201emuzeul \u0219tiin\u021bei nemo\u201d.<\/li>\n<li>Solicit\u0103ri de joas\u0103 frecven\u021b\u0103 care indic\u0103 toponimul - \u201ede unde s\u0103 cump\u0103ra\u021bi o ma\u0219in\u0103 \u00een Odesa\u201d.<\/li>\n<\/ul>\n<p>Datorit\u0103 specificului acestor cuvinte cheie, motoarele de c\u0103utare nu primesc cantitatea necesar\u0103 de date pentru a oferi exper\u021bilor analize despre acestea \u00een instrumente precum Google Ads. Dar exist\u0103 c\u00e2teva modalit\u0103\u021bi de a analiza interog\u0103ri cu coad\u0103 lung\u0103 \u0219i chiar instrumente specifice. Voi povesti mai departe despre ele.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;id_preset=&quot;default_&quot;][_module_preset=&quot;default_ =&quot;2&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<\/p>\n<h2><strong>De ce sunt interog\u0103rile LT relevante pentru c\u0103utare?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Potrivit Google 15%, interog\u0103rile de c\u0103utare sunt noi, utilizatorii le genereaz\u0103 \u00een fiecare zi. Aceste statistici se bazeaz\u0103 pe interog\u0103ri cu frecven\u021b\u0103 joas\u0103. Datorit\u0103 rafinamentului sau formul\u0103rii mai complexe a inten\u021biei, utilizatorii creeaz\u0103 noi termeni de c\u0103utare. \u0218i afecteaz\u0103 algoritmii de clasare.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;2-1&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>C\u0103utare vocal\u0103<\/strong><\/h3>\n<p>O parte din apari\u021bia unui num\u0103r at\u00e2t de mare de interog\u0103ri cu frecven\u021b\u0103 joas\u0103 se datoreaz\u0103 popularit\u0103\u021bii c\u0103ut\u0103rii vocale. Accesorii, asisten\u021bi vocali, produse precum Google Home au creat nevoia de c\u0103utare \u00een limbaj natural.<\/p>\n<p>Motoarele de c\u0103utare au \u00eenceput s\u0103 \u00een\u021beleag\u0103 mai bine contextul expresiilor, argoului \u0219i s\u0103 se adapteze la stilul \u201econversa\u021bional\u201d al interog\u0103rilor. Discursul conversa\u021bional se dezvolt\u0103 dinamic, astfel \u00eenc\u00e2t algoritmii sistemului sunt \u00eembun\u0103t\u0103\u021bi\u021bi \u00een mod constant pentru a recunoa\u0219te corect interog\u0103rile \u00een c\u0103utarea vocal\u0103.<\/p>\n<p>Popularizarea sa func\u021bioneaz\u0103 \u0219i \u00een direc\u021bia opus\u0103: generarea constant\u0103 de varia\u021bii ale aceleia\u0219i interog\u0103ri sau fraze de c\u0103tre utilizatori determin\u0103 motoarele de c\u0103utare s\u0103 le ia pentru acela\u0219i lucru. Acest lucru se \u00eent\u00e2mpl\u0103 pentru a compensa num\u0103rul tot mai mare de interog\u0103ri \u00een c\u0103utare.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;2-2&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Formular cu \u00eentreb\u0103ri<\/strong><\/h3>\n<p>Pe l\u00e2ng\u0103 solicit\u0103rile vocale, oamenii folosesc adesea \u00eentreb\u0103ri. Mai mult, acela\u0219i lucru poate fi \u00eentrebat \u00een moduri diferite (folose\u0219te cuvinte introductive care clarific\u0103 detalii). \u0218i algoritmii de c\u0103utare \u00eenva\u021b\u0103 s\u0103 \u00een\u021beleag\u0103 aceste LT-uri.<\/p>\n<p>\u00cen acest caz, sistemele pot accepta varia\u021bii ale aceleia\u0219i cereri pentru aceea\u0219i. Cum s\u0103 \u00een\u021belegi c\u00e2nd se \u00eent\u00e2mpl\u0103 acest lucru \u0219i de ce?<\/p>\n<p>Efectua\u021bi analiza N-gram. O N-gram\u0103 este o secven\u021b\u0103 specific\u0103 de n elemente. \u00cen contextul cuvintelor cheie:<\/p>\n<p>interogarea \u201emuzic\u0103\u201d este de 1 gram;<br \/> interogarea \u201ece fel de muzic\u0103 poate fi folosit\u0103 \u00een tiktok\u201d - 6 grame (secven\u021b\u0103 de 6 cuvinte).<br \/> Reprezentarea unei interog\u0103ri folosind un N-gram v\u0103 permite s\u0103 \u00een\u021belege\u021bi naturale\u021bea acesteia, precum \u0219i ponderea fiec\u0103rui element n din fraz\u0103.<\/p>\n<p>S\u0103 presupunem c\u0103 dori\u021bi s\u0103 v\u0103 optimiza\u021bi con\u021binutul pentru interog\u0103ri cu frecven\u021b\u0103 joas\u0103 din categoria \u201ebiciclete de exerci\u021biu\u201d. Interogarea \u201ece biciclet\u0103 de exerci\u021bii ieftin\u0103 este mai bine s\u0103 cump\u0103ra\u021bi\u201d este cel mai bine defalcat folosind un n-gram. \u0218i pentru a efectua o analiz\u0103 incomplet\u0103 a n-gramelor - schimba\u021bi manual fiecare cuv\u00e2nt individual din fraz\u0103 \u0219i vede\u021bi cum \u0219i c\u00e2t de mult se schimb\u0103 rezultatele c\u0103ut\u0103rii.<\/p>\n<p>\u00cen unele cazuri, pute\u021bi folosi instrumente pl\u0103tite \u0219i gratuite pentru analiza n-gram \u00een SEO.<\/p>\n<p>De exemplu:<\/p>\n<ul>\n<li>!SEMTools;<\/li>\n<li>PEMAVOR;<\/li>\n<li>Analizor Ngram.<\/li>\n<\/ul>\n<p>Mai exact, \u00een cazul bicicletelor de exerci\u021bii, \u00eenlocuirea cuvintelor \u201enecostisitoare\u201d cu \u201ebuget\u201d, \u201ebiciclet\u0103 de exerci\u021bii\u201d cu \u201eantrenor de biciclete\u201d \u0219i chiar \u201ecump\u0103r\u0103\u201d cu \u201ealege\u201d nu va juca un rol semnificativ.<\/p>\n<p>Emitere \u00eenainte de modific\u0103ri:<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Ie\u0219ire dup\u0103 modific\u0103ri:<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Dar o schimbare mai vizibil\u0103 a rezultatelor c\u0103ut\u0103rii va avea loc atunci c\u00e2nd cuv\u00e2ntul \u201eieftin\u201d este \u00eenlocuit cu \u201eieftin\u201d:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/change-poiskovoj-vydaci-proizojdet-pri-zamene-slova-1.png&quot; title_text=&quot;change-poiskovoj-vydaci- proizojdet-pri-zamene-slova (1)&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>\u00cen orice caz, atunci c\u00e2nd se analizeaz\u0103 problema, ar trebui s\u0103 se \u021bin\u0103 seama de faptul c\u0103 temeiul obiectului cererii depinde de cuv\u00e2ntul \u201ebiciclet\u0103 de exerci\u021bii\u201d, deoarece caracterizeaz\u0103 pe deplin inten\u021bia.<\/p>\n<p>Prezentarea interog\u0103rilor cu N-grame nu este un panaceu \u0219i nici adaptarea pentru c\u0103utarea vocal\u0103. Dar ele arat\u0103 c\u0103 cozile lungi sunt relevante pentru c\u0103utare. Statisticile \u0219i comportamentul motoarelor de c\u0103utare deja semnaleaz\u0103 SEO c\u0103 utilizarea interog\u0103rilor cu frecven\u021b\u0103 joas\u0103 \u00een promovare ar trebui considerat\u0103 ca o metod\u0103 cu mare poten\u021bial.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;id_preset=&quot;default_&quot;][_module_preset=&quot;default_ =&quot;3&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<\/p>\n<h2><strong>Eficacitatea \u0219i beneficiile SEO cu coad\u0103 lung\u0103<\/strong><\/h2>\n<p>Pe l\u00e2ng\u0103 faptul c\u0103 este adaptabil\u0103 la c\u0103utarea vocal\u0103, promovarea cuvintelor cheie cu coad\u0103 lung\u0103 ofer\u0103 cel pu\u021bin trei beneficii clare.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;3-1&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Concuren\u021b\u0103 sc\u0103zut\u0103<\/strong><\/h3>\n<p>Majoritatea site-urilor sunt promovate prin interog\u0103ri de \u00eenalt\u0103 frecven\u021b\u0103. \u00cen Ucraina, interogarea \u201ecump\u0103ra\u021bi iPhone 12\u201d din Google ofer\u0103 21,5 mii de rezultate, iar interogarea \u201ecump\u0103ra\u021bi iPhone 12 128 GB\u201d - p\u00e2n\u0103 la 100. Un num\u0103r mic de concuren\u021bi \u00een rezultatele c\u0103ut\u0103rii poate facilita \u0219i mai rapid ajungerea \u00een partea de sus , dar asta nu \u00eenseamn\u0103 c\u0103 nu va exista deloc concuren\u021b\u0103.<\/p>\n<p>\u00cen ciuda frecven\u021bei sc\u0103zute, cererea consumatorilor poate fi medie spre mare. Prin urmare, atunci c\u00e2nd promova\u021bi cuvinte cheie cu frecven\u021b\u0103 sc\u0103zut\u0103, verifica\u021bi modific\u0103rile SERP-urilor \u0219i nivelul concuren\u021bei.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;3-2&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Rat\u0103 de conversie ridicat\u0103<\/strong><\/h3>\n<p>Aceast\u0103 caracteristic\u0103 poate fi vizualizat\u0103 din unghiul p\u00e2lniei de v\u00e2nz\u0103ri.<\/p>\n<p>Include:<\/p>\n<ol>\n<li>Con\u0219tientizarea. \u00cen aceast\u0103 etap\u0103, utilizatorul afl\u0103 despre un anumit produs \u0219i despre posibilitatea de a-l achizi\u021biona.<\/li>\n<li>Interes. Utilizatorul are un interes pentru produs \u0219i trebuie s\u0103 cumpere.<\/li>\n<li>Dori. Nevoia se formeaz\u0103, iar utilizatorul dore\u0219te s\u0103 achizi\u021bioneze produsul.<\/li>\n<li>Ac\u021biune. O persoan\u0103 cump\u0103r\u0103 un produs pentru a satisface o nevoie.<\/li>\n<\/ol>\n<p>De exemplu, atunci c\u00e2nd cere \u201ecump\u0103ra\u021bi o periu\u021b\u0103 de din\u021bi\u201d, utilizatorul nu este \u00eenc\u0103 \u00een stadiul de con\u0219tientizare deplin\u0103 a nevoii sale, nu cunoa\u0219te tipurile de periu\u021be de din\u021bi \u0219i nu a ales un model anume. \u0218i cu solicitarea \u201ecump\u0103ra\u021bi o periu\u021b\u0103 de din\u021bi oral\u0103 bielectric\u0103\u201d, sunt trecute primele dou\u0103 etape ale p\u00e2lniei, persoana \u0219tie exact ce vrea \u0219i este la c\u00e2\u021biva pa\u0219i de achizi\u021bie.<\/p>\n<p>Specificul interog\u0103rilor de joas\u0103 frecven\u021b\u0103 este c\u0103 sunt mai direc\u021bionate: utilizatorul \u00ee\u0219i poate formula mai precis nevoia, ceea ce \u00eenseamn\u0103 c\u0103 este mai adaptat la ac\u021biunea \u021bint\u0103.<\/p>\n<p>Exist\u0103, de asemenea, avantaje suplimentare de a promova exact pe LT.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;3-3&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Promovarea prin cuvinte cheie generale a unui anumit subiect<\/strong><\/h3>\n<p>Pentru a dezv\u0103lui aceast\u0103 caracteristic\u0103, promovarea prin interog\u0103ri complementare cu coad\u0103 lung\u0103 este cea mai potrivit\u0103, deoarece implic\u0103 prezen\u021ba principalelor interog\u0103ri tematice de \u00eenalt\u0103 frecven\u021b\u0103. Motoarele de c\u0103utare \u00een\u021beleg subiectul interog\u0103rii \u0219i pot identifica cuvinte cheie similare care se refer\u0103 la aceea\u0219i inten\u021bie. Prin urmare, rezultatul de ie\u0219ire pentru LT poate include unele rezultate \u0219i pentru cheia principal\u0103.<\/p>\n<p>Dar exist\u0103 \u0219i un proces invers care ar trebui luat \u00een considerare: cu o optimizare adecvat\u0103, interog\u0103rile de joas\u0103 frecven\u021b\u0103 pot ridica pozi\u021bia site-ului pentru principalele interog\u0103ri de \u00eenalt\u0103 frecven\u021b\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; background_color=&quot;rgba(0,69,160,0.08)&quot; custom_padding=&quot;60px|60px|60px|60px|true|true&quot; border_radii=&quot;on| 5px|5px|5px|5px&quot;]<\/p>\n<p><strong>Toate cele trei beneficii ale promov\u0103rii cu coad\u0103 lung\u0103 pot fi reprezentate prin principiul competitivit\u0103\u021bii:<\/strong><\/p>\n<ol>\n<li>Pozi\u021biile de top pentru interog\u0103rile de \u00eenalt\u0103 frecven\u021b\u0103 nu sunt \u00eentotdeauna atinse, mai ales \u00een ni\u0219ele extrem de competitive, cu bugete mari de promovare.<\/li>\n<li>Aceste dificult\u0103\u021bi \u00eei determin\u0103 pe speciali\u0219tii SEO s\u0103 renun\u021be la strategia simpl\u0103, banal\u0103 \u0219i neconsiderat\u0103 de a concura direct cu site-urile din top \u0219i s\u0103 acorde aten\u021bie interog\u0103rilor cu coad\u0103 lung\u0103 care nu sunt foarte atractive la prima vedere.<\/li>\n<li>Aleg\u00e2nd o strategie de promovare mai \u201esubtil\u0103\u201d \u00eentr-o ni\u0219\u0103 extrem de competitiv\u0103, folosind cuvinte cheie cu frecven\u021b\u0103 sc\u0103zut\u0103, pute\u021bi ob\u021bine mai mult trafic vizat \u0219i, ca urmare, ac\u021biuni mai bine direc\u021bionate.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;id_preset=&quot;default_&quot;][_module_preset=&quot;default_ =&quot;4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<\/p>\n<h2><strong>Cum s\u0103 g\u0103si\u021bi interog\u0103ri cu coad\u0103 lung\u0103?<\/strong><\/h2>\n<p>Etapa principal\u0103 preg\u0103titoare \u00eenainte de a trece pe coada lung\u0103 este g\u0103sirea acestora. Acest lucru se poate face \u00een mai multe moduri.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;4-1&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>C\u0103utarea LT cu Google Search Console<\/strong><\/h3>\n<p>\u00cen primul r\u00e2nd, pentru a c\u0103uta interog\u0103ri cu frecven\u021b\u0103 joas\u0103, desc\u0103rca\u021bi lista din fila \u201eEficien\u021b\u0103\u201d din <a href=\"https:\/\/search.google.com\/search-console\" rel=\"nofollow noopener\" target=\"_blank\">Google Search Console.<\/a> Con\u021bine cuvintele cheie pentru care site-ul dvs. este deja clasat. \u0218i, de regul\u0103, majoritatea sunt de joas\u0103 frecven\u021b\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/poisk-lt-s-pomosu-google-search-console.png&quot; title_text=&quot;poisk-lt-s-pomosu- google-search-console&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Astfel, ve\u021bi g\u0103si interog\u0103ri de baz\u0103 gata f\u0103cute cu coad\u0103 lung\u0103 pentru care nu trebuie s\u0103 crea\u021bi pagini separate \u0219i o cantitate mare de con\u021binut. Motoarele de c\u0103utare le recunosc ini\u021bial ca fiind potrivite pentru paginile de pe site-ul dvs.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;4-2&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Folosi\u021bi sugestii de c\u0103utare<\/strong><\/h3>\n<p>Sugestiile de c\u0103utare \u00een Google \u0219i Yandex sunt aproape cea mai eficient\u0103 modalitate de a g\u0103si interog\u0103ri cu coad\u0103 lung\u0103. \u00cencepe\u021bi doar s\u0103 introduce\u021bi o expresie \u00een bara de c\u0103utare. Sistemul \u00eensu\u0219i \u00eel va ad\u0103uga \u00eentr-o fereastr\u0103 pop-up. Mai mult, acest proces are loc dup\u0103 principiul \u201ecu c\u00e2t este mai lung\u0103 expresia pe care o introduce\u021bi, cu at\u00e2t solicitarea pe care o primi\u021bi este mai pu\u021bin frecvent\u0103\u201d.<\/p>\n<p>Exemplu pe Google:<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Exemplu \u00een Yandex:<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>De asemenea, ar trebui s\u0103 acorda\u021bi aten\u021bie blocurilor suplimentare cu interog\u0103ri aferente de pe pagina SERP, ele pot con\u021bine \u0219i interog\u0103ri utile de joas\u0103 frecven\u021b\u0103.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/svazannye-zaprosy-andeks.png&quot; title_text=&quot;svazannye-zaprosy-andeks&quot; align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n<p>Nu ignora\u021bi niciodat\u0103 aceast\u0103 metod\u0103 atunci c\u00e2nd selecta\u021bi o list\u0103 de cuvinte cheie cu coad\u0103 lung\u0103, deoarece toate interog\u0103rile din sugestiile de c\u0103utare sunt reale \u0219i naturale pentru utilizator.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;4-3&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>C\u0103uta\u021bi prin Yandex.Wordstat<\/strong><\/h3>\n<p>Yandex.Wordstat este un instrument de baz\u0103 gratuit pentru selectarea cuvintelor cheie: at\u00e2t cele de \u00eenalt\u0103 frecven\u021b\u0103, c\u00e2t \u0219i cele de joas\u0103 frecven\u021b\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/andeksvordstat.png&quot; title_text=&quot;andeksvordstat&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;] [\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Prin intermediul acestuia, pute\u021bi colecta informa\u021bii semantice pentru orice regiune de limb\u0103 rus\u0103, deoarece este geo-independent\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;4-4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>C\u0103uta\u021bi prin Serpstat<\/strong><\/h3>\n<p>Serpstat este un instrument pl\u0103tit cu cel mai bogat set de func\u021bionalit\u0103\u021bi pentru selectarea cuvintelor cheie cu coad\u0103 lung\u0103.<\/p>\n<p>Serviciul v\u0103 permite s\u0103 c\u0103uta\u021bi expresii cheie \u0219i s\u0103 le filtra\u021bi dup\u0103 nivelul de frecven\u021b\u0103 necesar.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Sec\u021biuni suplimentare ale instrumentului v\u0103 vor ajuta s\u0103 c\u0103uta\u021bi interog\u0103ri cu coad\u0103 lung\u0103:<\/p>\n<ul>\n<li>\u201eExpresii similare\u201d V\u0103 permite s\u0103 g\u0103si\u021bi interog\u0103ri de joas\u0103 frecven\u021b\u0103 similare \u0219i complementare \u0219i s\u0103 extinde\u021bi lista;<\/li>\n<\/ul>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<ul>\n<li>\u201eSfaturi de c\u0103utare\u201d Nu con\u021bine date statistice despre solicit\u0103ri, dar este potrivit pentru selec\u021bia rapid\u0103 a cuvintelor cheie native cu coad\u0103 lung\u0103 - cele mai naturale pentru vorbirea uman\u0103 de zi cu zi;<\/li>\n<\/ul>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<ul>\n<li>prin intermediul \u201e\u00centreb\u0103ri de c\u0103utare\u201d pute\u021bi culege cu u\u0219urin\u021b\u0103 subiecte de informa\u021bii pe o anumit\u0103 tem\u0103. Este cel mai potrivit pentru formarea blocului de \u00eentreb\u0103ri frecvente pe paginile comerciale \u0219i pentru crearea bazei materialelor blogului site-ului.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/cerez-razdel-poiskovye-voprosy2.png&quot; title_text=&quot;cerez-razdel-poiskovye-voprosy2&quot; align=&quot;center&quot; _builder_version =&quot;4.8.0&quot; _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text module_id=&quot;4-5&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>C\u0103uta\u021bi cu Ahrefs<\/strong><\/h3>\n<p>Al doilea instrument pl\u0103tit de pe lista noastr\u0103. Func\u021bionalitatea este similar\u0103 cu Serpstat: este posibil s\u0103 selecta\u021bi cereri \u0219i s\u0103 le filtra\u021bi dup\u0103 frecven\u021ba maxim\u0103 \u0219i minim\u0103. Iar raportul \u00centreb\u0103ri va afi\u0219a \u00eentreb\u0103ri de c\u0103utare pe tema dorit\u0103.<\/p>\n<p>Serviciul are c\u00e2teva caracteristici foarte convenabile:<\/p>\n<ul>\n<li>Afi\u0219area mai multor categorii de cuvinte cheie simultan pentru interogarea dvs. \u00centr-un bloc special de idei de cuvinte cheie, ve\u021bi vedea informa\u021bii despre cuvinte cheie, interog\u0103ri de c\u0103utare, expresii complementare cu coad\u0103 lung\u0103 \u0219i expresii similare.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/v-specialnom-bloke-keyword-ideas.png&quot; title_text=&quot;v-specialnom-bloke-keyword-ideas&quot; align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbimplicit\u00bb]<\/p>\n<ul>\n<li>Afi\u0219area paginilor de top pentru o anumit\u0103 interogare cu informa\u021bii detaliate despre profilul linkului \u0219i cuv\u00e2ntul cheie principal.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/pokaz-topa-stranic-po-konkretnomu-zaprosu.png&quot; title_text=&quot;pokaz-topa-stranic-po-konkretnomu- zaprosu&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<ul>\n<li>Afi\u0219a\u021bi paginile de top cu subiecte similare.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/pokaz-topa-stranic-shozej-tematiki.png&quot; title_text=&quot;pokaz-topa-stranic-shozej-tematiki&quot; align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbimplicit\u00bb]<\/p>\n<p>Instrumentul se remarc\u0103 ca o baz\u0103 bun\u0103 pentru segmentul de c\u0103utare \u00een limba englez\u0103. Dac\u0103 v\u0103 muta\u021bi \u00een America, Europa sau \u00een alte regiuni, asigura\u021bi-v\u0103 c\u0103 \u00eel verifica\u021bi.<\/p>\n<p>Exist\u0103 un num\u0103r mare de site-uri ter\u021b\u0103 parte pentru potrivirea interog\u0103rilor cu frecven\u021b\u0103 joas\u0103 cu versiuni gratuite sau de prob\u0103. De exemplu, AnswerThePublic, care poate afi\u0219a un \u00eentreg grup de \u00eentreb\u0103ri de c\u0103utare pentru interogarea principal\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/answerthepublic1645193255.png&quot; title_text=&quot;answerthepublic1645193255&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module&quot;preset=&quot;default_preset] [\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Utiliza\u021bi toate modalit\u0103\u021bile posibile de a selecta interog\u0103ri cu coad\u0103 lung\u0103, de a explora rezultatele c\u0103ut\u0103rii pentru acestea, de a grupa listele \u0219i de a filtra cele inutile, pentru a compila, \u00een cele din urm\u0103, o list\u0103 cu cele mai potrivite cuvinte cheie pentru promovare.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;id_preset=&quot;default_&quot;][_module_preset=&quot;default_ =&quot;5&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<\/p>\n<h2><strong>Cum s\u0103 avansezi de-a lungul cozii lungi<\/strong><\/h2>\n<p>Dup\u0103 colectarea cererilor adecvate, este necesar s\u0103 se decid\u0103 strategia de promovare corect\u0103. Pentru a face acest lucru, este important s\u0103 \u0219ti\u021bi cum motorul de c\u0103utare genereaz\u0103 rezultate \u0219i cum \u00een\u021belege inten\u021bia solicit\u0103rii.<\/p>\n<p>Permite\u021bi-mi s\u0103 v\u0103 reamintesc c\u0103 exist\u0103 trei tipuri de interog\u0103ri LT. \u0218i fiecare dintre ele caracterizeaz\u0103 inten\u021biile motorului de c\u0103utare.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<table>\n<tbody>\n<tr>\n<td>Tip de solicitare<\/td>\n<td>Ac\u021biuni ale motorului de c\u0103utare<\/td>\n<\/tr>\n<tr>\n<td>Interog\u0103ri LT tematice<\/td>\n<td>Sistemul include doar direc\u021bionarea paginilor tematice \u00een rezultate pentru o anumit\u0103 interogare.\n<\/td>\n<\/tr>\n<tr>\n<td>Interog\u0103ri LT complementare<\/td>\n<td>Include rezultate de c\u0103utare pentru interog\u0103ri mai frecvente.<\/td>\n<\/tr>\n<tr>\n<td>Interog\u0103ri LT mixte<\/td>\n<td>Face ie\u0219irea mixt\u0103.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;5-1&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Promovare prin interog\u0103ri tematice long-tail<\/strong><\/h3>\n<p>Rezultatele c\u0103ut\u0103rii pentru LT tematice constau \u00een \u00eentregime din materiale tematice care r\u0103spund cu exactitate la \u00eentrebarea utilizatorului.<\/p>\n<p>Iat\u0103 rezultatul pentru interogarea \u201ecum s\u0103 g\u0103si\u021bi interog\u0103ri cu frecven\u021b\u0103 joas\u0103\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/vydaca-po-zaprosu-kak-najti-nizkocastotnye-zaprosy.png&quot; title_text=&quot;vydaca-po-zaprosu-kak- najti-nizkocastotnye-zaprosy&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Se compune numai din materiale potrivite pentru o cerere anume. Prin urmare, cel mai de succes ar fi s\u0103 crea\u021bi o pagin\u0103 separat\u0103 \u0219i s\u0103 o promova\u021bi sub LT tematic sau un grup semantic de interog\u0103ri.<\/p>\n<p>Grupul semantic poate consta din variante ale frazei cheie:<\/p>\n<ul>\n<li>\u201ecum s\u0103 g\u0103si\u021bi interog\u0103ri de joas\u0103 frecven\u021b\u0103\u201d;<\/li>\n<li>\u201ecum s\u0103 colecta\u021bi interog\u0103ri de joas\u0103 frecven\u021b\u0103\u201d;<\/li>\n<li>\u201ecum s\u0103 ridica\u021bi solicit\u0103rile de joas\u0103 frecven\u021b\u0103\u201d.<\/li>\n<\/ul>\n<p>Ie\u0219irea pentru fiecare cerere va ar\u0103ta aproape la fel, dar vor exista \u00een continuare modific\u0103ri. Acest lucru v\u0103 ofer\u0103 posibilitatea de a alege cum s\u0103 progresa\u021bi \u00een func\u021bie de bugetul \u0219i timpul dvs. Pute\u021bi crea pagina cea mai vizat\u0103 pentru fiecare element din grup \u0219i o pute\u021bi promova separat. Sau crea\u021bi o pagin\u0103 comun\u0103 cu un material la scar\u0103 mai mare \u0219i promova\u021bi-o pentru mai multe op\u021biuni de cuvinte cheie simultan.<\/p>\n<p>Pute\u021bi merge mai departe \u0219i pute\u021bi colecta interog\u0103ri \u0219i mai pu\u021bin frecvente folosind etichete geografice, compar\u00e2nd unii termeni cu al\u021bii, complic\u00e2nd formularul de \u00eentrebare \u0219i a\u0219a mai departe. Pute\u021bi crea o sec\u021biune separat\u0103 pe site pentru un anumit subiect \u0219i pute\u021bi include pagini cu \u00eentreb\u0103ri \u0219i r\u0103spunsuri exacte, fiecare dintre acestea fiind promovat\u0103 pentru o anumit\u0103 solicitare.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; background_color=&quot;rgba(0,69,160,0.08)&quot; custom_padding=&quot;60px|60px|60px|60px|true|true&quot; border_radii=&quot;on| 5px|5px|5px|5px&quot; blocat=&quot;off&quot;]<\/p>\n<p>Principalul lucru \u00een aceast\u0103 schem\u0103 de promovare este c\u0103 problema nu con\u021bine un num\u0103r mare de pagini concurente care con\u021bin materiale la scar\u0103 larg\u0103 promovate de interog\u0103ri de \u00eenalt\u0103 frecven\u021b\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Folosind aceast\u0103 strategie, ve\u021bi colecta mai mult trafic clas\u00e2ndu-v\u0103 \u00een top pentru fiecare solicitare de joas\u0103 frecven\u021b\u0103. \u0218i acest lucru este mai u\u0219or de f\u0103cut dec\u00e2t s\u0103 promovezi una sau dou\u0103 interog\u0103ri de \u00eenalt\u0103 frecven\u021b\u0103 la v\u00e2rf \u00eentr-o ni\u0219\u0103 competitiv\u0103. Fiecare dintre pagini poate colecta o cantitate mic\u0103 de trafic, dar \u00een combina\u021bie va oferi o cantitate considerabil\u0103. Mai mult, traficul pe interog\u0103rile cu frecven\u021b\u0103 joas\u0103 va fi mai direc\u021bionat.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;5-2&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Promovare pentru interog\u0103ri complementare long-tail<\/strong><\/h3>\n<p>Rezultatele LT complementare sunt formate cu un num\u0103r mare de pagini promovate de interog\u0103ri de \u00eenalt\u0103 frecven\u021b\u0103. Aleg\u00e2nd acest tip de promovare, nu ar trebui s\u0103 crea\u021bi pagini separate pentru fiecare solicitare. Cheltui\u021bi mult efort \u0219i buget, iar motoarele de c\u0103utare le vor considera parte dintr-un alt subiect mai amplu.<\/p>\n<p>Prin urmare, cuvintele cheie complementare ar trebui folosite \u00een promovare \u00een mod auxiliar. Analiz\u00e2nd rezultatele de top pentru ele, ve\u021bi g\u0103si principalele interog\u0103ri din subiect: pot fi at\u00e2t interog\u0103ri tematice cu coad\u0103 lung\u0103, c\u00e2t \u0219i interog\u0103ri de frecven\u021b\u0103 medie sau \u00eenalt\u0103.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; background_color=&quot;rgba(0,69,160,0.08)&quot; custom_padding=&quot;60px|60px|60px|60px|true|true&quot; border_radii=&quot;on| 5px|5px|5px|5px&quot; blocat=&quot;off&quot;]<\/p>\n<p>\u00cen acest caz, \u00een strategia dvs. de promovare, baza\u021bi-v\u0103 pe interog\u0103rile principale, iar pentru fraze complementare cu coad\u0103 lung\u0103, crea\u021bi paragrafe sau blocuri de informa\u021bii suplimentare, de exemplu, blocul \u00centreb\u0103ri frecvente.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Dac\u0103 pute\u021bi ajunge \u00een partea de sus cu o astfel de pagin\u0103 pentru interogarea principal\u0103, majoritatea LT-urilor care o completeaz\u0103 vor ajunge \u0219i ele \u00een partea de sus. \u00cen acest fel, ve\u021bi ob\u021bine mai mult trafic pentru interog\u0103ri complementare long-tail.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;5-3&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Promovare pentru interog\u0103ri mixte cu coad\u0103 lung\u0103<\/strong><\/h3>\n<p>Rezultatele LT mixte includ at\u00e2t pagini cu satisfac\u021bia exact\u0103 a inten\u021biei utilizatorului, c\u00e2t \u0219i pagini care se refer\u0103 la subiecte ample conexe.<\/p>\n<p>Strategia de promovare a cuvintelor cheie cu aceast\u0103 func\u021bie de clasare este flexibil\u0103. Pute\u021bi promova cererile ca complementare, sau invers - ca tematice.<\/p>\n<p>\u00cen primul caz, este necesar s\u0103 se creeze materiale mari care s\u0103 includ\u0103 multe interog\u0103ri cu frecven\u021b\u0103 joas\u0103 \u0219i blocuri cu informa\u021bii suplimentare, precum \u0219i s\u0103 creasc\u0103 semnificativ gradul de autoritate a paginii pentru motoarele de c\u0103utare prin cre\u0219terea profilului de link.<\/p>\n<p>\u00cen al doilea caz, ave\u021bi nevoie de un material limitat sau de mai multe materiale pentru cereri individuale cu o dezv\u0103luire complet\u0103 a subiectului \u0219i este, de asemenea, important s\u0103 le lega\u021bi \u00eentre ele \u0219i cu alte materiale de pe site folosind link-uri interne.<\/p>\n<p>Alegerea strategiei depinde de disponibilitatea timpului, de buget \u0219i de abilit\u0103\u021bile dumneavoastr\u0103. Dar un lucru este clar - con\u021binutul de \u00eenalt\u0103 calitate \u0219i unic, care este util utilizatorilor, este unul dintre cei mai importan\u021bi factori atunci c\u00e2nd promova\u021bi interog\u0103ri cu coad\u0103 lung\u0103.<\/p>\n<p>Studia\u021bi cuvintele cheie de top \u0219i face\u021bi o list\u0103 a con\u021binutului care trebuie men\u021bionat pe pagin\u0103 \u0219i a caracteristicilor care fac din pagina una de calitate. Vorbim despre optimizare tehnic\u0103 (s\u0103 zicem, viteza de desc\u0103rcare) sau despre cerin\u021bele motorului de c\u0103utare pentru con\u021binut. Aceast\u0103 list\u0103 va servi drept baz\u0103 pentru construirea de con\u021binut de calitate \u00een jurul interog\u0103rilor cu coad\u0103 lung\u0103.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;][et_pb_column type=&quot;4_4&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default_version_&quot;][_ _builderbtext_&quot;][_ =&quot;4.8.0&quot; _module_preset=&quot;implicit&quot;]<\/p>\n<h2><strong>Tine minte<\/strong><\/h2>\n<p>LT este un tip de interog\u0103ri cu frecven\u021b\u0103 joas\u0103 care exprim\u0103 clar inten\u021bia utilizatorului. Odat\u0103 cu dezvoltarea c\u0103ut\u0103rii vocale \u00een special \u0219i a domeniului SEO \u00een general, acestea devin din ce \u00een ce mai interesante pentru promovare. Au o concuren\u021b\u0103 sc\u0103zut\u0103, o rat\u0103 de conversie ridicat\u0103 \u0219i este posibil s\u0103 intra\u021bi imediat \u00een rezultatele c\u0103ut\u0103rii pentru cuvinte cheie similare de \u00eenalt\u0103 frecven\u021b\u0103.<\/p>\n<p>\u00cenainte de a avansa prin LT, trebuie s\u0103 le g\u0103si\u021bi. Exist\u0103 o serie de instrumente care v\u0103 ajut\u0103 s\u0103 face\u021bi acest lucru:<\/p>\n<ul>\n<li>Google Search Console<\/li>\n<li>sugestii de c\u0103utare \u00een Google \u0219i Yandex;<\/li>\n<li>Yandex.Wordstat;<\/li>\n<li>Serpstat;<\/li>\n<li>Ahrefs;<\/li>\n<li>site-uri pentru selectarea interog\u0103rilor cu frecven\u021b\u0103 joas\u0103, de exemplu, AnswerThePublic,<\/li>\n<\/ul>\n<p>Exist\u0103 trei tipuri de interog\u0103ri cu coad\u0103 lung\u0103:<\/p>\n<ul>\n<li>tematice - indica\u021bi o anumit\u0103 tem\u0103, problema pe ele const\u0103 \u00een pagini de destina\u021bie;<\/li>\n<li>complementare - completeaz\u0103 unul sau mai multe subiecte mai ample, acestea vor fi incluse \u00een rezultatele c\u0103ut\u0103rii din cauza frecven\u021bei sc\u0103zute<\/li>\n<li>pagini aferente;<\/li>\n<li>mixt - se refer\u0103 at\u00e2t la un subiect restr\u00e2ns, c\u00e2t \u0219i la unul mai larg, rezultatul va fi mixt.<\/li>\n<\/ul>\n<p>Fiecare dintre aceste tipuri are propriile scenarii de promovare.<\/p>\n<p>Seo cu coad\u0103 lung\u0103 este un instrument destul de flexibil care, \u00een m\u00e2inile potrivite, poate aduce o cantitate uria\u0219\u0103 de trafic direc\u021bionat c\u0103tre site. Dar nu ar trebui s\u0103 v\u0103 concentra\u021bi pe cuvinte cheie cu frecven\u021b\u0103 sc\u0103zut\u0103 \u0219i s\u0103 v\u0103 concentra\u021bi pe crearea a 100 sau 200 de pagini foarte bine direc\u021bionate, pline cu con\u021binut \u0219ablon.<\/p>\n<p>Implementeaz\u0103 corect cuvintele cheie long-tail \u00een spa\u021biul semantic al proiectului t\u0103u, lucreaz\u0103 la calitatea con\u021binutului, analizeaz\u0103 ni\u0219a site-ului t\u0103u \u0219i monitorizeaz\u0103 reac\u021bia global\u0103 a motoarelor de c\u0103utare la cuvintele cheie LT. Toate acestea sunt cheia succesului \u00een promovarea site-ului dup\u0103 principiul coad\u0103 lung\u0103.<\/p>\n<p style=\"text-align: right;\">O surs\u0103:\u00a0<a href=\"https:\/\/netpeak.net\/\" rel=\"nofollow noopener\" target=\"_blank\">Netpeak<\/a>\u00a0<\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"firimituri de p\u00e2ine\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">principalul<\/span><\/p><\/nav>Nucleul semantic al cuvintelor cheie este baza pentru promovarea site-ului web \u00een motoarele de c\u0103utare. Cheile \u00een sine sunt \u00eemp\u0103r\u021bite \u00een mai multe tipuri \u00een func\u021bie de frecven\u021b\u0103 - num\u0103rul de solicit\u0103ri pentru o fraz\u0103 cheie. Printre agen\u021bii de marketing pe Internet, ei \u00eenc\u0103 cred c\u0103 interog\u0103rile cu frecven\u021b\u0103 redus\u0103 sau care constau dintr-un num\u0103r mare de cuvinte nu sunt potrivite pentru promovarea site-ului. Deoarece nu pot oferi [\u2026]<\/p>","protected":false},"author":4,"featured_media":11995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-11990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/11990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/comments?post=11990"}],"version-history":[{"count":12,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/11990\/revisions"}],"predecessor-version":[{"id":12654,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/posts\/11990\/revisions\/12654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media\/11995"}],"wp:attachment":[{"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/media?parent=11990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/categories?post=11990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/ro\/wp-json\/wp\/v2\/tags?post=11990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}