{"id":21212,"date":"2026-07-18T17:26:29","date_gmt":"2026-07-18T17:26:29","guid":{"rendered":"https:\/\/dits.md\/project\/roas-4-46-publicitate-directionata-a-unui-produs-cosmetic-in-sua-acord-de-confidentialitate\/"},"modified":"2026-09-03T17:12:33","modified_gmt":"2026-09-03T17:12:33","slug":"targeting-reklama-farma-preparata-v-usa-nda","status":"publish","type":"page","link":"https:\/\/dits.md\/ro\/project\/targeting-reklama-farma-preparata-v-usa-nda\/","title":{"rendered":"ROAS 4.46 \u2014 Publicitate direc\u021bionat\u0103 a unui produs cosmetic \u00een SUA \u2014 Acord de confiden\u021bialitate"},"content":{"rendered":"\n
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ROAS 4.46 \u2014 Publicitate direc\u021bionat\u0103 a unui produs cosmetic \u00een SUA \u2014 Acord de confiden\u021bialitate<\/h1><\/div>\n\n\n\n

\u201eNu a func\u021bionat? \u00cencearc\u0103 din nou! A func\u021bionat!\u201d<\/p>\n\n\n\n

La \u00eenceputul anului, un client din Statele Unite ne-a contactat cu dorin\u021ba de a crea un magazin online pentru un produs care accelereaz\u0103 cre\u0219terea genelor \u0219i ulterior de a-l promova pe pie\u021bele nord-americane.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Crearea magazinului online a durat aproximativ dou\u0103 s\u0103pt\u0103m\u00e2ni; clientul era interesat s\u0103 \u00eenceap\u0103 v\u00e2nz\u0103rile c\u00e2t mai repede posibil.<\/p>\n\n\n\n

Publicitatea contextual\u0103 a fost metoda de promovare aleas\u0103 ini\u021bial, dar literalmente o lun\u0103 \u0219i jum\u0103tate mai t\u00e2rziu, l-am convins pe client s\u0103 treac\u0103 la direc\u021bionarea Google \u0219i Facebook – \u0219i a fost mi\u0219carea corect\u0103!<\/p>\n\n\n\n

Toate lucr\u0103rile se desf\u0103\u0219oar\u0103 \u00een baza unui acord de confiden\u021bialitate (NDA).<\/p>\n<\/div><\/div>\n\n

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Ce este ROAS?<\/h2><\/div>\n\n\n\n

Este important s\u0103 clarific\u0103m ce \u00eenseamn\u0103 ROAS (Return On Ad Spend – Randamentul Spendurilor Publicitare) – acesta m\u0103soar\u0103 venitul brut pe care \u00eel primim pentru fiecare dolar cheltuit \u00eentr-o campanie publicitar\u0103.<\/p>\n\n\n\n

Aceast\u0103 metric\u0103 v\u0103 permite s\u0103 m\u0103sura\u021bi eficien\u021ba campaniilor de publicitate online.<\/p>\n\n\n\n

ROAS = venituri din campanii publicitare \/ costuri publicitare<\/p>\n\n\n\n

Exemplu: 4438 USD \/ 1207 USD = 3,67 USD, adic\u0103 pentru 1 USD investit ob\u021binem 3,67 USD. <\/p>\n<\/div><\/div>\n\n

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Obiectivele proiectului<\/h2><\/div>\n\n\n\n
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<\/path><\/path><\/path><\/path><\/circle><\/svg><\/div>\n\t\t\t<\/div>\n\n\n

\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043a\u043e\u0441\u043c\u0435\u0442\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0440\u0435\u043f\u0430\u0440\u0430\u0442\u0430 \u0432 \u0421\u0428\u0410<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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<\/circle><\/circle><\/circle><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/svg><\/div>\n\t\t\t<\/div>\n\n\n

\u0412\u044b\u0445\u043e\u0434 \u0432 0 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0438 \u043f\u0435\u0440\u0432\u044b\u0445 2 \u043c\u0435\u0441\u044f\u0446\u0435\u0432<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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<\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/path> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/g> <\/svg> <\/div>\n\t\t\t<\/div>\n\n\n

\u0420\u043e\u0441\u0442 ROAS \u0434\u043e 2 \u0438 \u0432\u044b\u0448\u0435 \u043f\u043e\u0441\u043b\u0435 3 \u043c\u0435\u0441\u044f\u0446\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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<\/path><\/path><\/path><\/g><\/svg> <\/div>\n\t\t\t<\/div>\n\n\n

\u0418\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0431\u0430\u043d\u0430 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0438 \u043a\u0430\u0440\u0442\u044b \u043e\u043f\u043b\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Probleme de proiect<\/h2><\/div>\n\n\n\n
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SUA este o pia\u021b\u0103 extrem de competitiv\u0103 pentru orice tip de publicitate, inclusiv pentru direc\u021bionarea reclamelor. <\/h4><\/div>

SUA este pia\u021ba cea mai profitabil\u0103, dar \u0219i cea mai competitiv\u0103, cu CPM ridicat \u00een orice ni\u0219\u0103.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Ini\u021bial a fost aleas\u0103 o strategie publicitar\u0103 gre\u0219it\u0103 pentru acest medicament.<\/h4><\/div>

Ini\u021bial, clientul dorea doar publicitate contextual\u0103, deoarece \u00ee\u0219i vedea concuren\u021bii acolo. <\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

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Procesul de publicitate<\/h2><\/div>\n\n\n\n
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A lansat contextul<\/h4><\/div><\/div><\/div>\n\n\n\n

Minusuri puternice, interdic\u021bii, concuren\u021b\u0103 s\u0103lbatic\u0103 – oprite<\/p>\n<\/div>\n\n\n\n

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Am revizuit conceptul<\/h4><\/div><\/div><\/div>\n\n\n\n

Am ales calea direc\u021bion\u0103rii reclamelor pe Facebook \u0219i Instagram.<\/p>\n<\/div>\n\n\n\n

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Am lansat o campanie publicitar\u0103 de testare pe Facebook \u0219i Instagram:<\/h4><\/div><\/div><\/div>\n\n\n\n