{"id":9617,"date":"2020-01-28T11:00:23","date_gmt":"2020-01-28T09:00:23","guid":{"rendered":"https:\/\/dits.md\/?post_type=project&#038;p=9617"},"modified":"2020-07-16T13:25:58","modified_gmt":"2020-07-16T11:25:58","slug":"targeting-reklama-farma-preparata-v-usa-nda","status":"publish","type":"project","link":"https:\/\/dits.md\/en\/project\/targeting-reklama-farma-preparata-v-usa-nda\/","title":{"rendered":"ROAS 4.46 - Targeting Cosmetic Product Ads in USA - NDA"},"content":{"rendered":"<p>[et_pb_section fb_built = &quot;1 \u2033 _builder_version =&quot; 4.0.2 \u2033 background_image = &quot;https:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg&quot; min_height = &quot;126px&quot; custom_padding = &quot;0px | 0px | 0px | 0px &quot;global_module =&quot; 2594 \u2033 locked = &quot;off&quot; collapsed = &quot;on&quot;] [et_pb_row disabled_on = &quot;off | off | off&quot; _builder_version = &quot;4.0.2 \u2033 custom_padding =&quot; 0px | 0px | 0 | 0px | false | false &quot;] [et_pb_column type =&quot; 4_4 \u2033 _builder_version = &quot;3.25 \u2033 custom_padding =&quot; ||| &quot; custom_padding__hover = &quot;|||&quot;] [et_pb_code admin_label = &quot;breadcrumbs&quot; _builder_version = &quot;4.0.2 \u2033]<\/p>\n<div class=\"site-breadcrumbs\">\n<div class=\"site-breadcrumbs__inner\"><nav class=\"t_breadcrumbs\"><div class=\"col-full\"><div class=\"t_breadcrumbs__inner\"><a class=\"t_breadcrumbs__home\" href=\"https:\/\/dits.md\/en\/\">DITS.md<\/a><b class=\"s\">\/<\/b><\/div><\/div><\/nav><\/div>\n<\/div>\n<p>[\/ et_pb_code] [\/ et_pb_column] [\/ et_pb_row] [et_pb_row _builder_version = &quot;4.0.2 \u2033 custom_padding =&quot; 0px || 0px || false | false &quot;] [et_pb_column type =&quot; 4_4 \u2033 _builder_version = &quot;4.0.2 \u2033] [et_pb_post_title meta = &quot;off&quot; featured_image = &quot;off&quot; _builder_version = &quot;4.0.2 \u2033 title_font =&quot; | 600 ||||||| &quot; title_text_align = &quot;center&quot; title_text_color = &quot;#ffffff&quot; title_font_size = &quot;39px&quot; title_font_size_tablet = &quot;&quot; title_font_size_phone = &quot;30px&quot; title_font_size_last_edited = &quot;on | phone&quot; custom_css_post_title = &quot;pad_ft_title =&quot; \/ et_pb_row] [\/ et_pb_section] [et_pb_section fb_built = &quot;1 \u2033 _builder_version =&quot; 4.0.2 \u2033] [et_pb_row column_structure = &quot;1_4,3_4 \u2033 _builder_version =\u201d 4.0.2 \u2033] [et_pb_column type = &quot;1_4_4.0 .2 \u2033] [et_pb_image src = &quot;https:\/\/dits.md\/wp-content\/uploads\/target-med.jpg&quot; url_new_window = &quot;on&quot; align = &quot;center&quot; _builder_version = &quot;4.0.2 \u2033] [\/ et_pb_image ] [\/ et_pb_column] [et_pb_column type = &quot;3_4 \u2033 _builder_version =&quot; 4.0.2 \u2033] [et_pb_text _builder_version = &quot;4.0.2 \u2033 text_text_color =&quot; #000000 \u2033 custom_padding = &quot;|| 0px |||&quot;]<\/p>\n<p>&quot;Did not work out? Try again! Happened!&quot;<\/p>\n<p>At the beginning of the year, a client from the United States contacted us with a desire to create an online store for a drug that accelerates the growth of eyelashes and its further promotion in the North American markets.<\/p>\n<p>The creation of the online store took about 2 weeks, the client was interested in the fastest possible start of sales.<\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [et_pb_row _builder_version = \u201d4.0.2 \u2033] [et_pb_column type =\u201d 4_4 \u2033 _builder_version = \u201d4.0.2 \u2033] [et_pb_text _builder_version_txt3 =\u201d 4.0.2 \u2033]<\/p>\n<p>The initial method of promotion was contextual advertising, but literally after 1.5 months we persuaded the client to go to Targeting on Google and Facebook - and this was true!<\/p>\n<p style=\"text-align: center;\">All work is carried out according to NDA.<\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section] [et_pb_section fb_built = &quot;1 \u2033 _builder_version =&quot; 4.0.2 \u2033 background_image = &quot;https:\/\/dits.md\/wp-content\/uploadbackgrounds\/paralax .jpg &quot;] [et_pb_row _builder_version =&quot; 4.0.2 \u2033] [et_pb_column type = &quot;4_4 \u2033 _builder_version =&quot; 4.0.2 \u2033] [et_pb_text _builder_version = &quot;4.0.2 \u2033 text_font =&quot; | 600 ||||||| &quot; text_text_color = &quot;#ffffff&quot; text_font_size = &quot;39px&quot; text_orientation = &quot;center&quot; text_font_size_phone = &quot;30px&quot; text_font_size_last_edited = &quot;on | phone&quot; text_line_height_phone = &quot;1em&quot; text_line_height_last_phoneedited] = &quot;on |<\/p>\n<p>What is ROAS?<\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section] [et_pb_section fb_built = &quot;1&quot; _builder_version = &quot;4.0.2&quot;] [et_pb_row column_structure = &quot;1_4,3_4&quot; type = &quot;1_4 \u2033 _builder_version =&quot; 4.0.2 \u2033] [et_pb_image src = &quot;https:\/\/dits.md\/wp-content\/uploads\/roas.jpg&quot; url_new_window = &quot;on&quot; align = &quot;center&quot; _builder_version = &quot;4.0 .2 \u2033] [\/ et_pb_image] [\/ et_pb_column] [et_pb_column type = &quot;3_4 \u2033 _builder_version =&quot; 4.0.2 \u2033] [et_pb_text _builder_version = &quot;4.0.2 \u2033 text_text_color =&quot; #000000 \u2033| custom_padding ||| \u00bb]<\/p>\n<p>Immediately you need to clarify what ROAS means.\u00a0<span>(Return On Ad Spend, profit from advertising) - measures the gross income that we receive for every dollar spent in an advertising campaign. <\/span><\/p>\n<p><span>This metric measures the effectiveness of online advertising campaigns.<\/span><\/p>\n<p>ROAS = profit from RO \/ cost of RO<\/p>\n<p>Example: $4438 \/ $1207 = $3.67, i.e. for 1$ nested we get 3,67$.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.0.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg&#187;][et_pb_row _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;4_4&#8243; 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use_icon=&#187;on&#187; font_icon=&#187;%%155%%&#187; icon_color=&#187;#3f1c6c&#187; icon_placement=&#187;left&#187; use_icon_font_size=&#187;on&#187; icon_font_size=&#187;60px&#187; _builder_version=&#187;4.0.2&#8243;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#187;1_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_blurb title=&#187;\u0418\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0431\u0430\u043d\u0430 \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 \u0438 \u043a\u0430\u0440\u0442\u044b \u043e\u043f\u043b\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b&#187; use_icon=&#187;on&#187; font_icon=&#187;%%94%%&#187; icon_color=&#187;#3f1c6c&#187; icon_placement=&#187;left&#187; use_icon_font_size=&#187;on&#187; icon_font_size=&#187;60px&#187; _builder_version=&#187;4.0.2&#8243;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.0.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg&#187;][et_pb_row _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_text _builder_version=&#187;4.0.2&#8243; text_font=&#187;|600|||||||&#187; text_text_color=&#187;#ffffff&#187; text_font_size=&#187;39px&#187; text_orientation=&#187;center&#187; text_font_size_phone=&#187;30px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_phone=&#187;1em&#187; text_line_height_last_edited=&#187;on|phone&#187;]\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u043a\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0430[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_row column_structure=&#187;1_2,1_2&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_column type=&#187;1_2&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_blurb title=&#187;\u0421\u0428\u0410 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0439 \u0440\u044b\u043d\u043e\u043a \u0434\u043b\u044f \u043b\u044e\u0431\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432 \u0442.\u0447. \u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0440\u0435\u043a\u043b\u0430\u043c\u044b&#187; image=&#187;https:\/\/dits.md\/wp-content\/uploads\/icon-target-usa.jpg&#187; icon_placement=&#187;left&#187; _builder_version=&#187;4.0.2&#8243; header_font_size=&#187;18px&#187; custom_css_blurb_image=&#187;width: 63px;||&#187;]<\/p>\n<p>\u00a0The USA is the most delicious market, but also the most competitive, with high CPM, in any niche.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#187;1_2&#8243; _builder_version=&#187;4.0.2&#8243;][et_pb_blurb title=&#187;\u0418\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u043d\u0430 \u043d\u0435 \u0432\u0435\u0440\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0434\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u043f\u0430\u0440\u0430\u0442\u0430&#187; use_icon=&#187;on&#187; font_icon=&#187;%%139%%&#187; icon_color=&#187;#3f1c6c&#187; icon_placement=&#187;left&#187; use_icon_font_size=&#187;on&#187; icon_font_size=&#187;60px&#187; 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custom_margin = &quot;|| -1px |||&quot; animation = &quot;off&quot; custom_css_blurb_image = &quot;width: 40px&quot; locked = &quot;off&quot; icon_color__hover = &quot;#7EBEC5 \u2033 icon_color__hover_enabled =&quot; #7EBEC5 \u2033 icon_placement__hover = &quot;top&quot; icon_placement__hover_enabled = &quot;top&quot; animation_hover_enabled = &quot;top&quot; animation_window_enabled = &quot;top&quot; animation_window off &quot;url_new_window__hover_enabled =&quot; off &quot;header_text_shadow_style__hover =&quot; none &quot;header_text_shadow_style__hover_enabled =&quot; none &quot;header_text_shadow_color__hover =&quot; rgba (0,0,0,0.4) &quot;header_text_shadow_color. body_text_shadow_style__hover_enabled = \u00bbnone\u00bb body_text_shadow_color__hover = \u00bbrgba (0,0,0,0.4)\u00bb body_text_shadow_color__hover_enabled = \u00bbrgba (0,0,0,0.4)\u00bb use_background_color_gradient__hover = \u00bboff\u00bb use_background_color_gradient__hover_enabled = \u00bboff\u00bb background_color_gradient_start__hover = \u00bb#2b87da\u00bb background_color_gradient_start__hover_enabled = &quot;#2b87da&quot; background_color_gradient_end__hover = &quot;#29c4a9 \u2033 background_color_gradient_end__hover_enabl ed = \u00bb#29c4a9&quot; background_color_gradient_type__hover = \u00bblinear\u00bb background_color_gradient_type__hover_enabled = \u00bblinear\u00bb background_color_gradient_direction__hover = \u00bb180deg\u00bb background_color_gradient_direction__hover_enabled = \u00bb180deg\u00bb background_color_gradient_direction_radial__hover = \u00bbcenter\u00bb background_color_gradient_direction_radial__hover_enabled = \u00bbcenter\u00bb background_color_gradient_start_position__hover = \u00bb0%\u00bb background_color_gradient_start_position__hover_enabled = \u00bb0%\u00bb background_color_gradient_end_position__hover = \u00bb100%\u00bb background_color_gradient_end_position__hover_enabled = \u00bb100%\u00bb background_color_gradient_overlays_image__hover = \u00bboff\u00bb background_color_gradient_overlays_image__hover_enabled = \u00bboff\u00bb parallax__hover = \u00bboff\u00bb parallax__hover_enabled = \u00bboff\u00bb parallax_method__hover = \u00bbon\u00bb parallax_method__hover_enabled = \u00bbon\u00bb background_size__hover = \u00bbcover\u00bb background_size__hover_enabled = \u00bbcover\u00bb background_position__hover = \u00bbcenter\u00bb background_position__hover_enabled = &quot;center&quot; background_repeat __hover = &quot;no-repeat&quot; background_repeat__hover_enabled = &quot;no-repeat&quot; background_blend__hover = &quot;normal&quot; background_blend__hover_enabled = &quot;normal&quot; allow_player_pause__hover = &quot;off&quot; allow_player_pause__hover_enabled = &quot;off&quot; background_video_pause_veride || &quot; border_radii__hover_enabled = &quot;on ||||&quot; border_radii_image__hover = &quot;on ||||&quot; border_radii_image__hover_enabled = &quot;on ||||&quot; box_shadow_style__hover = &quot;none&quot; box_shadow_style__hover_enabled = &quot;none&quot; box_shadow_color__hover = &quot;rgba (0,0,0,0.3)&quot; box_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.3)&quot; box_shadow_style_style_style__hover_shever__ &quot;None&quot; text_shadow_style__hover_enabled = &quot;none&quot; text_shadow_color__hover = &quot;rgba (0,0,0,0.4)&quot; text_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.4)&quot; use_circle__hover = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; &quot;circle_color__hover_enabled =\u00bb #7EBEC5 &quot;use_circle_border__hover =\u00bb off \u00bbuse_circle_border__hover_enabled =\u00bb off \u00bbcircle_border_color__hover =\u00bb #7EBEC5 &quot;circle_border_color__hover_enabled =\u00bb #7EBEC5 &quot;use_icon_font_size__hover =\u00bb off \u00bbuse_icon_font_size__hover_enabled =\u00bb off \u00bbheader_level__hover =\u00bb h4 &quot;header_level__hover_enabled =\u00bb h4 &quot;header_letter_spacing__hover =\u00bb 0px &quot;Header_letter_spacing__hover_enabled =&quot; 0px &quot;body_letter_spacing__hover =&quot; 0px &quot;body_letter_spacing__hover_enabled =&quot; 0px &quot;text_orientation __hover = \u00bbleft\u00bb text_orientation__hover_enabled = \u00bbleft\u00bb background_layout__hover = \u00bblight\u00bb background_layout__hover_enabled = \u00bblight\u00bb max_width__hover = \u00bb100%\u00bb max_width__hover_enabled = \u00bb100%\u00bb filter_hue_rotate__hover = \u00bb0deg\u00bb filter_hue_rotate__hover_enabled = \u00bb0deg\u00bb filter_saturate__hover = \u00bb100%\u00bb filter_saturate__hover_enabled = \u00bb100%\u00bb filter_brightness__hover = \u00bb100%\u00bb filter_brightness__hover_enabled = \u00bb100%\u00bb filter_contrast__hover = \u00bb100%\u00bb filter_contrast__hover_enabled = \u00bb100%\u00bb filter_invert__hover = \u00bb0%\u00bb filter_invert__hover_enabled = \u00bb0%\u00bb filter_sepia__hover = \u00bb0%\u00bb filter_sepia__hover_enabled = \u00bb0%\u00bb filter_opacity__hover = \u00bb100%\u00bb filter_opacity__hover_enabled = \u00bb100%\u00bb filter_blur__hover = &quot;0px&quot; filter_blur__hover_enabled = &quot;0px&quot; mix_blend_mode__hover = &quot;normal&quot; mix_blend_mode__hover_enabled = &quot;normal&quot; child_filter_hue_rotate__hover = &quot;0deg&quot; child_filter_hue_rotate__hover_enable1 1T \u00bbchild_filter_brightness__hover =\u00bb 100% \u00bbchild_filter_brightness__hover_enabled =\u00bb 100% \u00bbchild_filter_contrast__hover =\u00bb 100% \u00bbchild_filter_contrast__hover_enabled =\u00bb 100% \u00bbchild_filter_invert__hover =\u00bb 0% \u00bbchild_filter_invert__hover_enabled =\u00bb 0% \u00bbchild_filter_sepia__hover =\u00bb 0% \u00bbchild_filter_sepia__hover_enabled =\u00bb 0% \u00bbchild_filter_opacity__hover =\u00bb 100% \u00bbchild_filter_opacity__hover_enabled =\u00bb 100% \u00bbchild_filter_blur__hover =\u00bb 0px \u00bbchild_filter_blur__hover_enabled =\u00bb 0px \u00bbchild_mix_blend_mode__hover =\u00bb normal \u00bbchild_mix_blend_mode__hover_enabled =\u00bb normal \u00bbanimation_style__hover =\u00bb none \u00bbanimation_style__hover_enabled =\u00bb none \u00bbanimation_direction__hover =\u00bb center \u00bbanimation_direction__hover_enabled =\u00bb center \u00bbanimation_duration__hover =\u00bb 1000ms \u00bbanimation_duration__hover_enabled =\u00bb 1000ms &quot;animation_delay__hover =&quot; 0ms &quot;animation_delay__hover_enabled =&quot; 0ms &quot;animation_intensity_slide__hover =&quot; 50% &quot;animation_intensity_slide__hover_enabled =&quot; 50% &quot;animation_intensity_zoom__hover =&quot; 5 0% \u00bbanimation_intensity_zoom__hover_enabled =\u00bb 50% \u00bbanimation_intensity_flip__hover =\u00bb 50% \u00bbanimation_intensity_flip__hover_enabled =\u00bb 50% \u00bbanimation_intensity_fold__hover =\u00bb 50% \u00bbanimation_intensity_fold__hover_enabled =\u00bb 50% \u00bbanimation_intensity_roll__hover =\u00bb 50% \u00bbanimation_intensity_roll__hover_enabled =\u00bb 50% \u00bbanimation_starting_opacity__hover =\u00bb 0% \u00bbanimation_starting_opacity__hover_enabled =\u00bb 0% \u00bbanimation_speed_curve__hover =\u00bb ease-in-out \u00bbanimation_speed_curve__hover_enabled =\u00bb ease-in-out \u00bbanimation_repeat__hover =\u00bb once \u00bbanimation_repeat__hover_enabled =\u00bb once \u00bbhover_transition_duration__hover =\u00bb 300ms \u00bbhover_transition_duration__hover_enabled =\u00bb 300ms \u00bbhover_transition_delay__hover =\u00bb 0ms \u00bbhover_transition_delay__hover_enabled =\u00bb 0ms \u00bbhover_transition_speed_curve__hover =\u00bb ease \u00bb hover_transition_speed_curve__hover_enabled = &quot;ease&quot;]<\/p>\n<ul>\n<li>changed the main page;<\/li>\n<li>added a video;<\/li>\n<li>added reviews;<\/li>\n<li>changed the description;<\/li>\n<li>introduced a coupon system to stimulate sales,<\/li>\n<li>launched an audience on LAL based on current buyers,<\/li>\n<li>set up a retargeting campaign according to our sales funnel.<\/li>\n<\/ul>\n<p>[\/ et_pb_blurb] [et_pb_blurb title = &quot;What advertising activity was carried out:&quot; image = &quot;https:\/\/dits.md\/wp-content\/uploads\/number-4.png&quot; icon_placement = &quot;left&quot; _builder_version = &quot;4.0.2 \u2033 header_font = &quot;||||||||&quot; header_font_size = &quot;18px&quot; custom_margin = &quot;|| 6px |||&quot; animation = &quot;off&quot; custom_css_blurb_image = &quot;width: 40px&quot; locked = &quot;off&quot; icon_color__hover = &quot;#7EBEC5 \u2033 icon_color__hover_enabled =&quot; #7EBEC5 \u2033 icon_placement__hover = &quot;top&quot; icon_placement__hover_enabled = &quot;top&quot; animation_hover_enabled = &quot;top&quot; animation_window_enabled = &quot;top&quot; animation_window off &quot;url_new_window__hover_enabled =&quot; off &quot;header_text_shadow_style__hover =&quot; none &quot;header_text_shadow_style__hover_enabled =&quot; none &quot;header_text_shadow_color__hover =&quot; rgba (0,0,0,0.4) &quot;header_text_shadow_color. body_text_shadow_style__hover_enabled = \u00bbnone\u00bb body_text_shadow_color__hover = \u00bbrgba (0,0,0,0.4)\u00bb body_text_shadow_color__hover_enabled = \u00bbrgba (0,0,0,0.4)\u00bb use_background_color_gradient__hover = \u00bboff\u00bb use_background_color_gradient__hover_enabled = \u00bboff\u00bb background_color_gradient_start__hover = \u00bb#2b87da\u00bb background_color_gradient_start__hover_enabled = &quot;#2b87da&quot; background_color_gradient_end__hover = &quot;#29c4a9 \u2033 background_color_gradient_end__hover_enabl ed = \u00bb#29c4a9&quot; background_color_gradient_type__hover = \u00bblinear\u00bb background_color_gradient_type__hover_enabled = \u00bblinear\u00bb background_color_gradient_direction__hover = \u00bb180deg\u00bb background_color_gradient_direction__hover_enabled = \u00bb180deg\u00bb background_color_gradient_direction_radial__hover = \u00bbcenter\u00bb background_color_gradient_direction_radial__hover_enabled = \u00bbcenter\u00bb background_color_gradient_start_position__hover = \u00bb0%\u00bb background_color_gradient_start_position__hover_enabled = \u00bb0%\u00bb background_color_gradient_end_position__hover = \u00bb100%\u00bb background_color_gradient_end_position__hover_enabled = \u00bb100%\u00bb background_color_gradient_overlays_image__hover = \u00bboff\u00bb background_color_gradient_overlays_image__hover_enabled = \u00bboff\u00bb parallax__hover = \u00bboff\u00bb parallax__hover_enabled = \u00bboff\u00bb parallax_method__hover = \u00bbon\u00bb parallax_method__hover_enabled = \u00bbon\u00bb background_size__hover = \u00bbcover\u00bb background_size__hover_enabled = \u00bbcover\u00bb background_position__hover = \u00bbcenter\u00bb background_position__hover_enabled = &quot;center&quot; background_repeat __hover = &quot;no-repeat&quot; background_repeat__hover_enabled = &quot;no-repeat&quot; background_blend__hover = &quot;normal&quot; background_blend__hover_enabled = &quot;normal&quot; allow_player_pause__hover = &quot;off&quot; allow_player_pause__hover_enabled = &quot;off&quot; background_video_pause_veride || &quot; border_radii__hover_enabled = &quot;on ||||&quot; border_radii_image__hover = &quot;on ||||&quot; border_radii_image__hover_enabled = &quot;on ||||&quot; box_shadow_style__hover = &quot;none&quot; box_shadow_style__hover_enabled = &quot;none&quot; box_shadow_color__hover = &quot;rgba (0,0,0,0.3)&quot; box_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.3)&quot; box_shadow_style_style_style__hover_shever__ &quot;None&quot; text_shadow_style__hover_enabled = &quot;none&quot; text_shadow_color__hover = &quot;rgba (0,0,0,0.4)&quot; text_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.4)&quot; use_circle__hover = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; &quot;circle_color__hover_enabled =\u00bb #7EBEC5 &quot;use_circle_border__hover =\u00bb off \u00bbuse_circle_border__hover_enabled =\u00bb off \u00bbcircle_border_color__hover =\u00bb #7EBEC5 &quot;circle_border_color__hover_enabled =\u00bb #7EBEC5 &quot;use_icon_font_size__hover =\u00bb off \u00bbuse_icon_font_size__hover_enabled =\u00bb off \u00bbheader_level__hover =\u00bb h4 &quot;header_level__hover_enabled =\u00bb h4 &quot;header_letter_spacing__hover =\u00bb 0px &quot;Header_letter_spacing__hover_enabled =&quot; 0px &quot;body_letter_spacing__hover =&quot; 0px &quot;body_letter_spacing__hover_enabled =&quot; 0px &quot;text_orientation __hover = \u00bbleft\u00bb text_orientation__hover_enabled = \u00bbleft\u00bb background_layout__hover = \u00bblight\u00bb background_layout__hover_enabled = \u00bblight\u00bb max_width__hover = \u00bb100%\u00bb max_width__hover_enabled = \u00bb100%\u00bb filter_hue_rotate__hover = \u00bb0deg\u00bb filter_hue_rotate__hover_enabled = \u00bb0deg\u00bb filter_saturate__hover = \u00bb100%\u00bb filter_saturate__hover_enabled = \u00bb100%\u00bb filter_brightness__hover = \u00bb100%\u00bb filter_brightness__hover_enabled = \u00bb100%\u00bb filter_contrast__hover = \u00bb100%\u00bb filter_contrast__hover_enabled = \u00bb100%\u00bb filter_invert__hover = \u00bb0%\u00bb filter_invert__hover_enabled = \u00bb0%\u00bb filter_sepia__hover = \u00bb0%\u00bb filter_sepia__hover_enabled = \u00bb0%\u00bb filter_opacity__hover = \u00bb100%\u00bb filter_opacity__hover_enabled = \u00bb100%\u00bb filter_blur__hover = &quot;0px&quot; filter_blur__hover_enabled = &quot;0px&quot; mix_blend_mode__hover = &quot;normal&quot; mix_blend_mode__hover_enabled = &quot;normal&quot; child_filter_hue_rotate__hover = &quot;0deg&quot; child_filter_hue_rotate__hover_enable1 1T \u00bbchild_filter_brightness__hover =\u00bb 100% \u00bbchild_filter_brightness__hover_enabled =\u00bb 100% \u00bbchild_filter_contrast__hover =\u00bb 100% \u00bbchild_filter_contrast__hover_enabled =\u00bb 100% \u00bbchild_filter_invert__hover =\u00bb 0% \u00bbchild_filter_invert__hover_enabled =\u00bb 0% \u00bbchild_filter_sepia__hover =\u00bb 0% \u00bbchild_filter_sepia__hover_enabled =\u00bb 0% \u00bbchild_filter_opacity__hover =\u00bb 100% \u00bbchild_filter_opacity__hover_enabled =\u00bb 100% \u00bbchild_filter_blur__hover =\u00bb 0px \u00bbchild_filter_blur__hover_enabled =\u00bb 0px \u00bbchild_mix_blend_mode__hover =\u00bb normal \u00bbchild_mix_blend_mode__hover_enabled =\u00bb normal \u00bbanimation_style__hover =\u00bb none \u00bbanimation_style__hover_enabled =\u00bb none \u00bbanimation_direction__hover =\u00bb center \u00bbanimation_direction__hover_enabled =\u00bb center \u00bbanimation_duration__hover =\u00bb 1000ms \u00bbanimation_duration__hover_enabled =\u00bb 1000ms &quot;animation_delay__hover =&quot; 0ms &quot;animation_delay__hover_enabled =&quot; 0ms &quot;animation_intensity_slide__hover =&quot; 50% &quot;animation_intensity_slide__hover_enabled =&quot; 50% &quot;animation_intensity_zoom__hover =&quot; 5 0% \u00bbanimation_intensity_zoom__hover_enabled =\u00bb 50% \u00bbanimation_intensity_flip__hover =\u00bb 50% \u00bbanimation_intensity_flip__hover_enabled =\u00bb 50% \u00bbanimation_intensity_fold__hover =\u00bb 50% \u00bbanimation_intensity_fold__hover_enabled =\u00bb 50% \u00bbanimation_intensity_roll__hover =\u00bb 50% \u00bbanimation_intensity_roll__hover_enabled =\u00bb 50% \u00bbanimation_starting_opacity__hover =\u00bb 0% \u00bbanimation_starting_opacity__hover_enabled =\u00bb 0% \u00bbanimation_speed_curve__hover =\u00bb ease-in-out \u00bbanimation_speed_curve__hover_enabled =\u00bb ease-in-out \u00bbanimation_repeat__hover =\u00bb once \u00bbanimation_repeat__hover_enabled =\u00bb once \u00bbhover_transition_duration__hover =\u00bb 300ms \u00bbhover_transition_duration__hover_enabled =\u00bb 300ms \u00bbhover_transition_delay__hover =\u00bb 0ms \u00bbhover_transition_delay__hover_enabled =\u00bb 0ms \u00bbhover_transition_speed_curve__hover =\u00bb ease \u00bb hover_transition_speed_curve__hover_enabled = &quot;ease&quot;]<\/p>\n<ul>\n<li>redesigned creatives;<\/li>\n<li>introduced discount coupons;<\/li>\n<li>changed communication - focusing on emotions and quick shopping \u201chere and now\u201d.<\/li>\n<\/ul>\n<p>[\/ et_pb_blurb] [et_pb_blurb title = &quot;Added video creatives:&quot; image = &quot;https:\/\/dits.md\/wp-content\/uploads\/number-5.png&quot; icon_placement = &quot;left&quot; _builder_version = &quot;4.0.2 \u2033 header_font = &quot;||||||||&quot; header_font_size = &quot;18px&quot; custom_margin = &quot;|| 0px |||&quot; animation = &quot;off&quot; custom_css_blurb_image = &quot;width: 40px&quot; locked = &quot;off&quot; icon_color__hover = &quot;#7EBEC5 \u2033 icon_color__hover_enabled =&quot; #7EBEC5 \u2033 icon_placement__hover = &quot;top&quot; icon_placement__hover_enabled = &quot;top&quot; animation_hover_enabled = &quot;top&quot; animation_window_enabled = &quot;top&quot; animation_window off &quot;url_new_window__hover_enabled =&quot; off &quot;header_text_shadow_style__hover =&quot; none &quot;header_text_shadow_style__hover_enabled =&quot; none &quot;header_text_shadow_color__hover =&quot; rgba (0,0,0,0.4) &quot;header_text_shadow_color. body_text_shadow_style__hover_enabled = \u00bbnone\u00bb body_text_shadow_color__hover = \u00bbrgba (0,0,0,0.4)\u00bb body_text_shadow_color__hover_enabled = \u00bbrgba (0,0,0,0.4)\u00bb use_background_color_gradient__hover = \u00bboff\u00bb use_background_color_gradient__hover_enabled = \u00bboff\u00bb background_color_gradient_start__hover = \u00bb#2b87da\u00bb background_color_gradient_start__hover_enabled = &quot;#2b87da&quot; background_color_gradient_end__hover = &quot;#29c4a9 \u2033 background_color_gradient_end__hover_enabl ed = \u00bb#29c4a9&quot; background_color_gradient_type__hover = \u00bblinear\u00bb background_color_gradient_type__hover_enabled = \u00bblinear\u00bb background_color_gradient_direction__hover = \u00bb180deg\u00bb background_color_gradient_direction__hover_enabled = \u00bb180deg\u00bb background_color_gradient_direction_radial__hover = \u00bbcenter\u00bb background_color_gradient_direction_radial__hover_enabled = \u00bbcenter\u00bb background_color_gradient_start_position__hover = \u00bb0%\u00bb background_color_gradient_start_position__hover_enabled = \u00bb0%\u00bb background_color_gradient_end_position__hover = \u00bb100%\u00bb background_color_gradient_end_position__hover_enabled = \u00bb100%\u00bb background_color_gradient_overlays_image__hover = \u00bboff\u00bb background_color_gradient_overlays_image__hover_enabled = \u00bboff\u00bb parallax__hover = \u00bboff\u00bb parallax__hover_enabled = \u00bboff\u00bb parallax_method__hover = \u00bbon\u00bb parallax_method__hover_enabled = \u00bbon\u00bb background_size__hover = \u00bbcover\u00bb background_size__hover_enabled = \u00bbcover\u00bb background_position__hover = \u00bbcenter\u00bb background_position__hover_enabled = &quot;center&quot; background_repeat __hover = &quot;no-repeat&quot; background_repeat__hover_enabled = &quot;no-repeat&quot; background_blend__hover = &quot;normal&quot; background_blend__hover_enabled = &quot;normal&quot; allow_player_pause__hover = &quot;off&quot; allow_player_pause__hover_enabled = &quot;off&quot; background_video_pause_veride || &quot; border_radii__hover_enabled = &quot;on ||||&quot; border_radii_image__hover = &quot;on ||||&quot; border_radii_image__hover_enabled = &quot;on ||||&quot; box_shadow_style__hover = &quot;none&quot; box_shadow_style__hover_enabled = &quot;none&quot; box_shadow_color__hover = &quot;rgba (0,0,0,0.3)&quot; box_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.3)&quot; box_shadow_style_style_style__hover_shever__ &quot;None&quot; text_shadow_style__hover_enabled = &quot;none&quot; text_shadow_color__hover = &quot;rgba (0,0,0,0.4)&quot; text_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.4)&quot; use_circle__hover = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; &quot;circle_color__hover_enabled =\u00bb #7EBEC5 &quot;use_circle_border__hover =\u00bb off \u00bbuse_circle_border__hover_enabled =\u00bb off \u00bbcircle_border_color__hover =\u00bb #7EBEC5 &quot;circle_border_color__hover_enabled =\u00bb #7EBEC5 &quot;use_icon_font_size__hover =\u00bb off \u00bbuse_icon_font_size__hover_enabled =\u00bb off \u00bbheader_level__hover =\u00bb h4 &quot;header_level__hover_enabled =\u00bb h4 &quot;header_letter_spacing__hover =\u00bb 0px &quot;Header_letter_spacing__hover_enabled =&quot; 0px &quot;body_letter_spacing__hover =&quot; 0px &quot;body_letter_spacing__hover_enabled =&quot; 0px &quot;text_orientation __hover = \u00bbleft\u00bb text_orientation__hover_enabled = \u00bbleft\u00bb background_layout__hover = \u00bblight\u00bb background_layout__hover_enabled = \u00bblight\u00bb max_width__hover = \u00bb100%\u00bb max_width__hover_enabled = \u00bb100%\u00bb filter_hue_rotate__hover = \u00bb0deg\u00bb filter_hue_rotate__hover_enabled = \u00bb0deg\u00bb filter_saturate__hover = \u00bb100%\u00bb filter_saturate__hover_enabled = \u00bb100%\u00bb filter_brightness__hover = \u00bb100%\u00bb filter_brightness__hover_enabled = \u00bb100%\u00bb filter_contrast__hover = \u00bb100%\u00bb filter_contrast__hover_enabled = \u00bb100%\u00bb filter_invert__hover = \u00bb0%\u00bb filter_invert__hover_enabled = \u00bb0%\u00bb filter_sepia__hover = \u00bb0%\u00bb filter_sepia__hover_enabled = \u00bb0%\u00bb filter_opacity__hover = \u00bb100%\u00bb filter_opacity__hover_enabled = \u00bb100%\u00bb filter_blur__hover = &quot;0px&quot; filter_blur__hover_enabled = &quot;0px&quot; mix_blend_mode__hover = &quot;normal&quot; mix_blend_mode__hover_enabled = &quot;normal&quot; child_filter_hue_rotate__hover = &quot;0deg&quot; child_filter_hue_rotate__hover_enable1 1T \u00bbchild_filter_brightness__hover =\u00bb 100% \u00bbchild_filter_brightness__hover_enabled =\u00bb 100% \u00bbchild_filter_contrast__hover =\u00bb 100% \u00bbchild_filter_contrast__hover_enabled =\u00bb 100% \u00bbchild_filter_invert__hover =\u00bb 0% \u00bbchild_filter_invert__hover_enabled =\u00bb 0% \u00bbchild_filter_sepia__hover =\u00bb 0% \u00bbchild_filter_sepia__hover_enabled =\u00bb 0% \u00bbchild_filter_opacity__hover =\u00bb 100% \u00bbchild_filter_opacity__hover_enabled =\u00bb 100% \u00bbchild_filter_blur__hover =\u00bb 0px \u00bbchild_filter_blur__hover_enabled =\u00bb 0px \u00bbchild_mix_blend_mode__hover =\u00bb normal \u00bbchild_mix_blend_mode__hover_enabled =\u00bb normal \u00bbanimation_style__hover =\u00bb none \u00bbanimation_style__hover_enabled =\u00bb none \u00bbanimation_direction__hover =\u00bb center \u00bbanimation_direction__hover_enabled =\u00bb center \u00bbanimation_duration__hover =\u00bb 1000ms \u00bbanimation_duration__hover_enabled =\u00bb 1000ms &quot;animation_delay__hover =&quot; 0ms &quot;animation_delay__hover_enabled =&quot; 0ms &quot;animation_intensity_slide__hover =&quot; 50% &quot;animation_intensity_slide__hover_enabled =&quot; 50% &quot;animation_intensity_zoom__hover =&quot; 5 0% \u00bbanimation_intensity_zoom__hover_enabled =\u00bb 50% \u00bbanimation_intensity_flip__hover =\u00bb 50% \u00bbanimation_intensity_flip__hover_enabled =\u00bb 50% \u00bbanimation_intensity_fold__hover =\u00bb 50% \u00bbanimation_intensity_fold__hover_enabled =\u00bb 50% \u00bbanimation_intensity_roll__hover =\u00bb 50% \u00bbanimation_intensity_roll__hover_enabled =\u00bb 50% \u00bbanimation_starting_opacity__hover =\u00bb 0% \u00bbanimation_starting_opacity__hover_enabled =\u00bb 0% \u00bbanimation_speed_curve__hover =\u00bb ease-in-out \u00bbanimation_speed_curve__hover_enabled =\u00bb ease-in-out \u00bbanimation_repeat__hover =\u00bb once \u00bbanimation_repeat__hover_enabled =\u00bb once \u00bbhover_transition_duration__hover =\u00bb 300ms \u00bbhover_transition_duration__hover_enabled =\u00bb 300ms \u00bbhover_transition_delay__hover =\u00bb 0ms \u00bbhover_transition_delay__hover_enabled =\u00bb 0ms \u00bbhover_transition_speed_curve__hover =\u00bb ease \u00bb hover_transition_speed_curve__hover_enabled = &quot;ease&quot;]<\/p>\n<ul>\n<li>Collected several video clips;<\/li>\n<li>After the results were obtained, they left the best ones.<\/li>\n<\/ul>\n<p>[\/ et_pb_blurb] [et_pb_blurb title = &quot;Reached plus in ROAS&quot; image = &quot;https:\/\/dits.md\/wp-content\/uploads\/number-6.png&quot; icon_placement = &quot;left&quot; _builder_version = &quot;4.0.2 \u2033 header_font = &quot;||||||||&quot; header_font_size = &quot;18px&quot; custom_margin = &quot;|| -2px |||&quot; animation = &quot;off&quot; custom_css_blurb_image = &quot;width: 40px&quot; locked = &quot;off&quot; icon_color__hover = &quot;#7EBEC5 \u2033 icon_color__hover_enabled =&quot; #7EBEC5 \u2033 icon_placement__hover = &quot;top&quot; icon_placement__hover_enabled = &quot;top&quot; animation_hover_enabled = &quot;top&quot; animation_window_enabled = &quot;top&quot; animation_window off &quot;url_new_window__hover_enabled =&quot; off &quot;header_text_shadow_style__hover =&quot; none &quot;header_text_shadow_style__hover_enabled =&quot; none &quot;header_text_shadow_color__hover =&quot; rgba (0,0,0,0.4) &quot;header_text_shadow_color. body_text_shadow_style__hover_enabled = \u00bbnone\u00bb body_text_shadow_color__hover = \u00bbrgba (0,0,0,0.4)\u00bb body_text_shadow_color__hover_enabled = \u00bbrgba (0,0,0,0.4)\u00bb use_background_color_gradient__hover = \u00bboff\u00bb use_background_color_gradient__hover_enabled = \u00bboff\u00bb background_color_gradient_start__hover = \u00bb#2b87da\u00bb background_color_gradient_start__hover_enabled = &quot;#2b87da&quot; background_color_gradient_end__hover = &quot;#29c4a9 \u2033 background_color_gradient_end__hover_enabl ed = \u00bb#29c4a9&quot; background_color_gradient_type__hover = \u00bblinear\u00bb background_color_gradient_type__hover_enabled = \u00bblinear\u00bb background_color_gradient_direction__hover = \u00bb180deg\u00bb background_color_gradient_direction__hover_enabled = \u00bb180deg\u00bb background_color_gradient_direction_radial__hover = \u00bbcenter\u00bb background_color_gradient_direction_radial__hover_enabled = \u00bbcenter\u00bb background_color_gradient_start_position__hover = \u00bb0%\u00bb background_color_gradient_start_position__hover_enabled = \u00bb0%\u00bb background_color_gradient_end_position__hover = \u00bb100%\u00bb background_color_gradient_end_position__hover_enabled = \u00bb100%\u00bb background_color_gradient_overlays_image__hover = \u00bboff\u00bb background_color_gradient_overlays_image__hover_enabled = \u00bboff\u00bb parallax__hover = \u00bboff\u00bb parallax__hover_enabled = \u00bboff\u00bb parallax_method__hover = \u00bbon\u00bb parallax_method__hover_enabled = \u00bbon\u00bb background_size__hover = \u00bbcover\u00bb background_size__hover_enabled = \u00bbcover\u00bb background_position__hover = \u00bbcenter\u00bb background_position__hover_enabled = &quot;center&quot; background_repeat __hover = &quot;no-repeat&quot; background_repeat__hover_enabled = &quot;no-repeat&quot; background_blend__hover = &quot;normal&quot; background_blend__hover_enabled = &quot;normal&quot; allow_player_pause__hover = &quot;off&quot; allow_player_pause__hover_enabled = &quot;off&quot; background_video_pause_veride || &quot; border_radii__hover_enabled = &quot;on ||||&quot; border_radii_image__hover = &quot;on ||||&quot; border_radii_image__hover_enabled = &quot;on ||||&quot; box_shadow_style__hover = &quot;none&quot; box_shadow_style__hover_enabled = &quot;none&quot; box_shadow_color__hover = &quot;rgba (0,0,0,0.3)&quot; box_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.3)&quot; box_shadow_style_style_style__hover_shever__ &quot;None&quot; text_shadow_style__hover_enabled = &quot;none&quot; text_shadow_color__hover = &quot;rgba (0,0,0,0.4)&quot; text_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.4)&quot; use_circle__hover = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; &quot;circle_color__hover_enabled =\u00bb #7EBEC5 &quot;use_circle_border__hover =\u00bb off \u00bbuse_circle_border__hover_enabled =\u00bb off \u00bbcircle_border_color__hover =\u00bb #7EBEC5 &quot;circle_border_color__hover_enabled =\u00bb #7EBEC5 &quot;use_icon_font_size__hover =\u00bb off \u00bbuse_icon_font_size__hover_enabled =\u00bb off \u00bbheader_level__hover =\u00bb h4 &quot;header_level__hover_enabled =\u00bb h4 &quot;header_letter_spacing__hover =\u00bb 0px &quot;Header_letter_spacing__hover_enabled =&quot; 0px &quot;body_letter_spacing__hover =&quot; 0px &quot;body_letter_spacing__hover_enabled =&quot; 0px &quot;text_orientation __hover = \u00bbleft\u00bb text_orientation__hover_enabled = \u00bbleft\u00bb background_layout__hover = \u00bblight\u00bb background_layout__hover_enabled = \u00bblight\u00bb max_width__hover = \u00bb100%\u00bb max_width__hover_enabled = \u00bb100%\u00bb filter_hue_rotate__hover = \u00bb0deg\u00bb filter_hue_rotate__hover_enabled = \u00bb0deg\u00bb filter_saturate__hover = \u00bb100%\u00bb filter_saturate__hover_enabled = \u00bb100%\u00bb filter_brightness__hover = \u00bb100%\u00bb filter_brightness__hover_enabled = \u00bb100%\u00bb filter_contrast__hover = \u00bb100%\u00bb filter_contrast__hover_enabled = \u00bb100%\u00bb filter_invert__hover = \u00bb0%\u00bb filter_invert__hover_enabled = \u00bb0%\u00bb filter_sepia__hover = \u00bb0%\u00bb filter_sepia__hover_enabled = \u00bb0%\u00bb filter_opacity__hover = \u00bb100%\u00bb filter_opacity__hover_enabled = \u00bb100%\u00bb filter_blur__hover = &quot;0px&quot; filter_blur__hover_enabled = &quot;0px&quot; mix_blend_mode__hover = &quot;normal&quot; mix_blend_mode__hover_enabled = &quot;normal&quot; child_filter_hue_rotate__hover = &quot;0deg&quot; child_filter_hue_rotate__hover_enable1 1T \u00bbchild_filter_brightness__hover =\u00bb 100% \u00bbchild_filter_brightness__hover_enabled =\u00bb 100% \u00bbchild_filter_contrast__hover =\u00bb 100% \u00bbchild_filter_contrast__hover_enabled =\u00bb 100% \u00bbchild_filter_invert__hover =\u00bb 0% \u00bbchild_filter_invert__hover_enabled =\u00bb 0% \u00bbchild_filter_sepia__hover =\u00bb 0% \u00bbchild_filter_sepia__hover_enabled =\u00bb 0% \u00bbchild_filter_opacity__hover =\u00bb 100% \u00bbchild_filter_opacity__hover_enabled =\u00bb 100% \u00bbchild_filter_blur__hover =\u00bb 0px \u00bbchild_filter_blur__hover_enabled =\u00bb 0px \u00bbchild_mix_blend_mode__hover =\u00bb normal \u00bbchild_mix_blend_mode__hover_enabled =\u00bb normal \u00bbanimation_style__hover =\u00bb none \u00bbanimation_style__hover_enabled =\u00bb none \u00bbanimation_direction__hover =\u00bb center \u00bbanimation_direction__hover_enabled =\u00bb center \u00bbanimation_duration__hover =\u00bb 1000ms \u00bbanimation_duration__hover_enabled =\u00bb 1000ms &quot;animation_delay__hover =&quot; 0ms &quot;animation_delay__hover_enabled =&quot; 0ms &quot;animation_intensity_slide__hover =&quot; 50% &quot;animation_intensity_slide__hover_enabled =&quot; 50% &quot;animation_intensity_zoom__hover =&quot; 5 0% \u00bbanimation_intensity_zoom__hover_enabled =\u00bb 50% \u00bbanimation_intensity_flip__hover =\u00bb 50% \u00bbanimation_intensity_flip__hover_enabled =\u00bb 50% \u00bbanimation_intensity_fold__hover =\u00bb 50% \u00bbanimation_intensity_fold__hover_enabled =\u00bb 50% \u00bbanimation_intensity_roll__hover =\u00bb 50% \u00bbanimation_intensity_roll__hover_enabled =\u00bb 50% \u00bbanimation_starting_opacity__hover =\u00bb 0% \u00bbanimation_starting_opacity__hover_enabled =\u00bb 0% \u00bbanimation_speed_curve__hover =\u00bb ease-in-out \u00bbanimation_speed_curve__hover_enabled =\u00bb ease-in-out \u00bbanimation_repeat__hover =\u00bb once \u00bbanimation_repeat__hover_enabled =\u00bb once \u00bbhover_transition_duration__hover =\u00bb 300ms \u00bbhover_transition_duration__hover_enabled =\u00bb 300ms \u00bbhover_transition_delay__hover =\u00bb 0ms \u00bbhover_transition_delay__hover_enabled =\u00bb 0ms \u00bbhover_transition_speed_curve__hover =\u00bb ease \u00bb hover_transition_speed_curve__hover_enabled = &quot;ease&quot;]<\/p>\n<ul>\n<li>ROAS for cold audience target - 3.67<\/li>\n<li>Retargeting ROAS - 3.45<\/li>\n<\/ul>\n<p>[\/ et_pb_blurb] [et_pb_blurb title = &quot;Started scaling:&quot; image = &quot;https:\/\/dits.md\/wp-content\/uploads\/number-7.png&quot; icon_placement = &quot;left&quot; _builder_version = &quot;4.0.2 \u2033 header_font = &quot;||||||||&quot; header_font_size = &quot;18px&quot; animation = &quot;off&quot; custom_css_blurb_image = &quot;width: 40px&quot; locked = &quot;off&quot; icon_color__hover = &quot;#7EBEC5 \u2033 icon_color__hover_enabled =&quot; #7EBEC5 \u2033 icon_placement__hover = &quot;top&quot; icon_placement_hover = &quot;top&quot; icon_placement__hover = &quot;top&quot; icon_placement__hover top &quot;url_new_window__hover =&quot; off &quot;url_new_window__hover_enabled =&quot; off &quot;header_text_shadow_style__hover =&quot; none &quot;header_text_shadow_style__hover_enabled =&quot; none &quot;header_text_shadow_color__hover,0,0,0) body_text_shadow_style__hover = &quot;none&quot; body_text_shadow_style__hover_enabled = &quot;none&quot; body_text_shadow_color__hover = &quot;rgba (0,0,0,0.4)&quot; body_text_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.4)&quot; &quot;#2b87da&quot; background_color_gradient_start__hover_enabled = &quot;#2b87da&quot; background_color_gradient_end__hover = &quot;#29c4a9 \u2033 background_color_g radient_end__hover_enabled = \u00bb#29c4a9&quot; background_color_gradient_type__hover = \u00bblinear\u00bb background_color_gradient_type__hover_enabled = \u00bblinear\u00bb background_color_gradient_direction__hover = \u00bb180deg\u00bb background_color_gradient_direction__hover_enabled = \u00bb180deg\u00bb background_color_gradient_direction_radial__hover = \u00bbcenter\u00bb background_color_gradient_direction_radial__hover_enabled = \u00bbcenter\u00bb background_color_gradient_start_position__hover = \u00bb0%\u00bb background_color_gradient_start_position__hover_enabled = \u00bb0%\u00bb background_color_gradient_end_position__hover = \u00bb100%\u00bb background_color_gradient_end_position__hover_enabled = \u00bb100%\u00bb background_color_gradient_overlays_image__hover = \u00bboff\u00bb background_color_gradient_overlays_image__hover_enabled = \u00bboff\u00bb parallax__hover = \u00bboff\u00bb parallax__hover_enabled = \u00bboff\u00bb parallax_method__hover = \u00bbon\u00bb parallax_method__hover_enabled = \u00bbon\u00bb background_size__hover = \u00bbcover\u00bb background_size__hover_enabled = \u00bbcover\u00bb background_position__hover = \u00bbcenter\u00bb background_position__hover_enabled = &quot;c enter &quot;background_repeat__hover =&quot; no-repeat &quot;background_repeat__hover_enabled =&quot; no-repeat &quot;background_blend__hover =&quot; normal &quot;background_blend__hover_enabled =&quot; normal &quot;allow_player_pause__hover =&quot; off &quot;allow_player_pause__hover_enabled =&quot; off &quot; |||| &quot; border_radii__hover_enabled = &quot;on ||||&quot; border_radii_image__hover = &quot;on ||||&quot; border_radii_image__hover_enabled = &quot;on ||||&quot; box_shadow_style__hover = &quot;none&quot; box_shadow_style__hover_enabled = &quot;none&quot; box_shadow_color__hover = &quot;rgba (0,0,0,0.3)&quot; box_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.3)&quot; box_shadow_style_style_style__hover_shever__ &quot;None&quot; text_shadow_style__hover_enabled = &quot;none&quot; text_shadow_color__hover = &quot;rgba (0,0,0,0.4)&quot; text_shadow_color__hover_enabled = &quot;rgba (0,0,0,0.4)&quot; use_circle__hover = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; use_circle__hover_enabled = &quot;off&quot; &quot;circle_color__hover_enabled =\u00bb #7EBEC5 &quot;use_circle_border__hover =\u00bb off \u00bbuse_circle_border__hover_enabled =\u00bb off \u00bbcircle_border_color__hover =\u00bb #7EBEC5 &quot;circle_border_color__hover_enabled =\u00bb #7EBEC5 &quot;use_icon_font_size__hover =\u00bb off \u00bbuse_icon_font_size__hover_enabled =\u00bb off \u00bbheader_level__hover =\u00bb h4 &quot;header_level__hover_enabled =\u00bb h4 &quot;header_letter_spacing__hover =\u00bb 0px &quot;Header_letter_spacing__hover_enabled =&quot; 0px &quot;body_letter_spacing__hover =&quot; 0px &quot;body_letter_spacing__hover_enabled =&quot; 0px &quot;text_orientation __hover = \u00bbleft\u00bb text_orientation__hover_enabled = \u00bbleft\u00bb background_layout__hover = \u00bblight\u00bb background_layout__hover_enabled = \u00bblight\u00bb max_width__hover = \u00bb100%\u00bb max_width__hover_enabled = \u00bb100%\u00bb filter_hue_rotate__hover = \u00bb0deg\u00bb filter_hue_rotate__hover_enabled = \u00bb0deg\u00bb filter_saturate__hover = \u00bb100%\u00bb filter_saturate__hover_enabled = \u00bb100%\u00bb filter_brightness__hover = \u00bb100%\u00bb filter_brightness__hover_enabled = \u00bb100%\u00bb filter_contrast__hover = \u00bb100%\u00bb filter_contrast__hover_enabled = \u00bb100%\u00bb filter_invert__hover = \u00bb0%\u00bb filter_invert__hover_enabled = \u00bb0%\u00bb filter_sepia__hover = \u00bb0%\u00bb filter_sepia__hover_enabled = \u00bb0%\u00bb filter_opacity__hover = \u00bb100%\u00bb filter_opacity__hover_enabled = \u00bb100%\u00bb filter_blur__hover = &quot;0px&quot; filter_blur__hover_enabled = &quot;0px&quot; mix_blend_mode__hover = &quot;normal&quot; mix_blend_mode__hover_enabled = &quot;normal&quot; child_filter_hue_rotate__hover = &quot;0deg&quot; child_filter_hue_rotate__hover_enable1 1T \u00bbchild_filter_brightness__hover =\u00bb 100% \u00bbchild_filter_brightness__hover_enabled =\u00bb 100% \u00bbchild_filter_contrast__hover =\u00bb 100% \u00bbchild_filter_contrast__hover_enabled =\u00bb 100% \u00bbchild_filter_invert__hover =\u00bb 0% \u00bbchild_filter_invert__hover_enabled =\u00bb 0% \u00bbchild_filter_sepia__hover =\u00bb 0% \u00bbchild_filter_sepia__hover_enabled =\u00bb 0% \u00bbchild_filter_opacity__hover =\u00bb 100% \u00bbchild_filter_opacity__hover_enabled =\u00bb 100% \u00bbchild_filter_blur__hover =\u00bb 0px \u00bbchild_filter_blur__hover_enabled =\u00bb 0px \u00bbchild_mix_blend_mode__hover =\u00bb normal \u00bbchild_mix_blend_mode__hover_enabled =\u00bb normal \u00bbanimation_style__hover =\u00bb none \u00bbanimation_style__hover_enabled =\u00bb none \u00bbanimation_direction__hover =\u00bb center \u00bbanimation_direction__hover_enabled =\u00bb center \u00bbanimation_duration__hover =\u00bb 1000ms \u00bbanimation_duration__hover_enabled =\u00bb 1000ms &quot;animation_delay__hover =&quot; 0ms &quot;animation_delay__hover_enabled =&quot; 0ms &quot;animation_intensity_slide__hover =&quot; 50% &quot;animation_intensity_slide__hover_enabled =&quot; 50% &quot;animation_intensity_zoom__hover =&quot; 5 0% \u00bbanimation_intensity_zoom__hover_enabled =\u00bb 50% \u00bbanimation_intensity_flip__hover =\u00bb 50% \u00bbanimation_intensity_flip__hover_enabled =\u00bb 50% \u00bbanimation_intensity_fold__hover =\u00bb 50% \u00bbanimation_intensity_fold__hover_enabled =\u00bb 50% \u00bbanimation_intensity_roll__hover =\u00bb 50% \u00bbanimation_intensity_roll__hover_enabled =\u00bb 50% \u00bbanimation_starting_opacity__hover =\u00bb 0% \u00bbanimation_starting_opacity__hover_enabled =\u00bb 0% \u00bbanimation_speed_curve__hover =\u00bb ease-in-out \u00bbanimation_speed_curve__hover_enabled =\u00bb ease-in-out \u00bbanimation_repeat__hover =\u00bb once \u00bbanimation_repeat__hover_enabled =\u00bb once \u00bbhover_transition_duration__hover =\u00bb 300ms \u00bbhover_transition_duration__hover_enabled =\u00bb 300ms \u00bbhover_transition_delay__hover =\u00bb 0ms \u00bbhover_transition_delay__hover_enabled =\u00bb 0ms \u00bbhover_transition_speed_curve__hover =\u00bb ease \u00bb hover_transition_speed_curve__hover_enabled = &quot;ease&quot;]<\/p>\n<ul>\n<li>Increasing the budget;<\/li>\n<li>Adding geolocations.<\/li>\n<\/ul>\n<p>[\/ et_pb_blurb] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section] [et_pb_section fb_built = &quot;1 \u2033 _builder_version =&quot; 4.0.2 \u2033 background_image = &quot;https:\/\/dits.md\/wp-content\/uploadbackgrounds\/paralax .jpg &quot;custom_margin =&quot; - 18px ||||| &quot;] [et_pb_row _builder_version =&quot; 4.0.2 \u2033] [et_pb_column type = &quot;4_4 \u2033 _builder_version =&quot; 4.0.2 \u2033] [et_pb_text _builder_version = &quot;4.0.2 \u2033 text_font = &quot;| 600 |||||||&quot; text_text_color = &quot;#ffffff&quot; text_font_size = &quot;39px&quot; text_orientation = &quot;center&quot; text_font_size_phone = &quot;30px&quot; text_font_size_last_edited = &quot;on | phone&quot; text_line_height_phone = &quot;1em&quot; text_line_height_last_edited = &quot;on | [\/ et_pb_row] [\/ et_pb_section] [et_pb_section fb_built = &quot;1 \u2033 _builder_version =&quot; 4.0.2 \u2033] [et_pb_row _builder_version = &quot;4.0.2 \u2033] [et_pb_column type =&quot; 4_4 \u2033 _builder_version_version = &quot;4.0.2 _builder_version = &quot;4.0.2 \u2033 text_text_color =&quot; #000000 \u2033 text_font_size = &quot;18px&quot; text_orientation = &quot;center&quot;]<\/p>\n<p>Purchases and ad campaign reach<\/p>\n<p>[\/ et_pb_text] [et_pb_image src = &quot;https:\/\/dits.md\/wp-content\/uploads\/pokupki-ohvat-target-reclami.jpg&quot; _builder_version = &quot;4.0.2&quot;] [\/ et_pb_image] [\/ et_pb_column] [ \/ et_pb_row] [et_pb_row _builder_version = &quot;4.0.2 \u2033] [et_pb_column type =&quot; 4_4 \u2033 _builder_version = &quot;4.0.2 \u2033] [et_pb_text _builder_version =&quot; 4.0.2 \u2033 text_text_colorpx &quot;1TP3Font000000 \u2033 text_font\u201d 18 text_orientation center &quot;]<\/p>\n<p>Targeting results<\/p>\n<p>[\/ et_pb_text] [et_pb_image src = &quot;https:\/\/dits.md\/wp-content\/uploads\/best-result.jpg&quot; _builder_version = &quot;4.0.2 \u2033] [\/ et_pb_image] [\/ et_pb_column] [\/ et_pb_row] [ et_pb_row _builder_version = &quot;4.0.2 \u2033] [et_pb_column type =&quot; 4_4 \u2033 _builder_version = &quot;4.0.2 \u2033] [et_pb_text _builder_version =&quot; 4.0.2 \u2033 text_text_color = &quot;#000000 \u2033 text_font_size_] center<\/p>\n<p>Retargeting results<\/p>\n<p>[\/ et_pb_text] [et_pb_image src = &quot;https:\/\/dits.md\/wp-content\/uploads\/retargeting-result.jpg&quot; 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Try again! Happened!&quot; At the beginning of the year, a client from the USA approached us with a desire to create an online store for a drug that accelerates eyelash growth and further promote it in the North American markets. Creating an online store took about 2 weeks, the client was interested in starting sales as quickly as possible. Contextual advertising was chosen as the initial promotion method, but [\u2026]<\/p>","protected":false},"author":4,"featured_media":9826,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[189],"project_tag":[],"class_list":["post-9617","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-targeting"],"_links":{"self":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/project\/9617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/comments?post=9617"}],"version-history":[{"count":14,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/project\/9617\/revisions"}],"predecessor-version":[{"id":10527,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/project\/9617\/revisions\/10527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media\/9826"}],"wp:attachment":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media?parent=9617"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/project_category?post=9617"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/project_tag?post=9617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}