{"id":24095,"date":"2025-05-20T17:18:20","date_gmt":"2025-05-20T17:18:20","guid":{"rendered":"https:\/\/dits.md\/filters-in-google-analytics-4-how-to-set-them-up\/"},"modified":"2026-09-04T08:31:36","modified_gmt":"2026-09-04T08:31:36","slug":"filtry-v-google-analytics-4-kak-ih-nastroit","status":"publish","type":"post","link":"https:\/\/dits.md\/en\/filtry-v-google-analytics-4-kak-ih-nastroit\/","title":{"rendered":"Filters in Google Analytics 4: How to Set Them Up?"},"content":{"rendered":"\n

A filter in Google Analytics 4<\/a> is a tool that automatically filters incoming data by a specific parameter. Setting it up is crucial, as it excludes the actions of the project team from analytics<\/a> and allows you to analyze the actions of real users. <\/p>\n\t\t\t\t

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  1. What types of data filters are there?<\/a>
  2. What is the internal traffic filter in GA4?<\/a>
  3. What is the Developer Traffic data filter in GA4?<\/a>
  4. Filter states in GA4<\/a>
  5. How to set up an internal traffic filter in GA4?<\/a>
  6. How to set up a traffic filter for developers?<\/a>
  7. Filter Limitations in GA4<\/a>
  8. Conclusions<\/a>
  9. Frequently Asked Questions<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n

    What types of data filters are there?<\/strong><\/h2>\n\n

    GA4 currently has two types of data filters:<\/p>\n\n

      \n
    1. “Internal traffic” – cuts off employee traffic.<\/li>\n\n\n\n
    2. “Developer Traffic” – excludes traffic coming from debug devices.<\/li>\n<\/ol>\n\n

      Let’s consider both types in more detail.<\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      What is the internal traffic filter in GA4?<\/strong><\/h2>\n\n

      Internal traffic is generated when copywriters, suppliers, managers, SEO specialists<\/a> , and others visit the site. These users are not the target audience, but if the team is large, the traffic volume will be significant and will distort the data in the reports. A corresponding filter has been created to exclude this traffic. <\/p>\n\n

      What is the Developer Traffic data filter in GA4?<\/strong><\/h2>\n\n

      Developer traffic comes from users configuring or monitoring a resource in debug mode, allowing them to test the site’s settings. It also affects report metrics, so it needs to be filtered. When using this filter, this data is only included in the DebugView report, which is essential for testing and allows you to validate each change before deploying it to production. <\/p>\n\n

      Filter states in GA4<\/strong><\/h2>\n\n

      Filters can be in one of three modes: testing, active and inactive.<\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      Testing<\/strong><\/h3>\n\n

      Applying filters permanently changes your data: by filtering out some data, you’ll no longer be able to see it in Analytics. Therefore, you should test filters before activating them. <\/p>\n\n

      However, the filter in “Test” mode doesn’t make any permanent changes and allows you to analyze its correct operation. To do this, add a comparison to the report using the “Test Data Filter Name” parameter. <\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      Actively<\/strong><\/h3>\n\n

      In this state, the filter irreversibly modifies the data. To activate it, click the three dots in the line containing it (1) and select “Activate Filter” (2). <\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      After this, Analytics will display a warning that the filters are irreversible. Confirm activation to apply the filter. <\/p>\n\n

      \"\"<\/figure><\/div>\n\n
      \"\"<\/figure><\/div>\n\n

      Inactive<\/strong><\/h3>\n\n

      In this mode, the filter does not change the data. To deactivate a filter, click the three dots in the line containing it (1) and select “Deactivate” (2). <\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      Filters can also be deleted. To do this, on the filter editing page, click the three dots (1) and then “Delete” (2). <\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      How to set up an internal traffic filter in GA4?<\/strong><\/h2>\n\n

      Before setting up filters in Analytics, check your permissions\u2014you’ll need editor or administrator access for the resource.<\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      Definition of internal traffic<\/strong><\/h3>\n\n
        \n
      1. This is the first step in setup. Navigate to “Administrator” (1) – “Resource” – “Data Streams” (2). Click the arrow to the right of the desired stream name (3). <\/li>\n<\/ol>\n\n
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        <\/p>\n\n

          \n
        1. A window with stream information will open. At the bottom, select “Tag Settings.” <\/li>\n<\/ol>\n\n
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          1. To see the settings, select “Show all” (1). In the drop-down list that appears, click “Internal traffic definition” (2). <\/li>\n<\/ol>\n\n
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            1. The window that opens contains the configured rules for this action. <\/li>\n<\/ol>\n\n
              \"\"<\/figure><\/div>\n\n

              If you don’t have any rules configured yet, GA4 will notify you. To create a new rule, click “Create” (1). Conveniently, there’s also a help<\/a> link there (2). <\/p>\n\n

              \"\"<\/figure><\/div>\n\n
                \n
              1. In the window that opens, set the following rules.<\/li>\n<\/ol>\n\n
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                  \n
                1. Please provide the name of the rule (1).<\/li>\n\n\n\n
                2. In the next field, enter a descriptive name for the traffic_type value (2) parameter. Important: Different names will be needed for different traffic sets. <\/li>\n\n\n\n
                3. From the drop-down menu (3), select the appropriate IP address matching type.<\/li>\n<\/ol>\n\n
                  \"\"<\/figure><\/div>\n\n
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                  1. In the “Value” field (4), enter the IP address from which you don’t want to include traffic in Google Analytics reports. You can exclude your IP address by clicking the “How do I find my IP address?” link (5) and entering it in the appropriate field. <\/li>\n<\/ol>\n\n
                    \"\"<\/figure><\/div>\n\n

                    If you need to exclude multiple addresses, use the \u201cAdd condition\u201d button (6).<\/p>\n\n

                    Configuration example when specifying an internal traffic rule.<\/p>\n\n

                    \"\"<\/figure><\/div>\n\n

                    Read more about Google Analytics 4 in the articles:<\/p>\n\n