{"id":23872,"date":"2022-07-12T12:13:15","date_gmt":"2022-07-12T12:13:15","guid":{"rendered":"https:\/\/dits.md\/a-complete-guide-to-internal-website-linking\/"},"modified":"2026-09-04T08:20:09","modified_gmt":"2026-09-04T08:20:09","slug":"polnyj-gajd-po-vnutrennej-perelinkovke-sajta","status":"publish","type":"post","link":"https:\/\/dits.md\/en\/polnyj-gajd-po-vnutrennej-perelinkovke-sajta\/","title":{"rendered":"A Complete Guide to Internal Website Linking"},"content":{"rendered":"\t\t\t\t
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  1. What is interlinking?<\/a>
  2. Why is interlinking necessary?<\/a>
  3. Types and kinds of interlinking<\/a>
  4. How to choose pages to link to<\/a>
  5. Selecting anchors for interlinking<\/a>
  6. Ways to add internal links<\/a>
  7. Internal linking schemes<\/a>
  8. Rules and common mistakes in interlinking<\/a>
  9. Programs and services for building internal linking<\/a>
  10. The Role of a Blog in Building Internal Links<\/a>
  11. Conclusions<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n

    What is interlinking?<\/strong><\/h2>\n\n

    Interlinking is the connection of website pages with each other using hyperlinks. There are two types of interlinking: internal and external. Internal links are links between pages on the same website, while external links are hyperlinks between pages on different websites. <\/strong><\/em><\/p>\n\n

    In this article we will talk specifically about internal website linking.<\/p>\n\n

    Why is interlinking necessary?<\/strong><\/h2>\n\n

    First, let’s understand why interlinking is important. Properly placed internal links serve many useful functions, both for improving the user experience and for solving technical optimization problems: <\/p>\n\n

      \n
    1. Redirecting users to the desired pages.<\/strong> For example, you wrote a product review and included a link to the product card in the review. Users can go directly to the product page from the review, which is much more convenient than searching for the product through the catalog on the website. <\/li>\n\n\n\n
    2. Stimulating site exploration.<\/strong> Invite users to pages that interest them, such as similar or popular products (services, articles) on the website. This way, they’ll explore more pages and are more likely to satisfy their initial need. <\/li>\n\n\n\n
    3. Improving website indexing.<\/strong> This is especially important for large websites. Proper interlinking allows search engines to quickly direct search engines to the desired page, which improves site crawling and speeds up indexing. <\/li>\n\n\n\n
    4. Distribution of \u201clink weight\u201d of pages.<\/strong> Internal links transfer some of the document’s “weight.” This is used both to promote the most prioritized URLs and to transfer some of the weight of already promoted pages to other, less-promoted ones. <\/li>\n\n\n\n
    5. Fixing relevance conflicts.<\/strong> Internal links with anchors help search engines better and more accurately evaluate which pages correspond to which queries.<\/li>\n\n\n\n
    6. Improving behavioral indicators.<\/strong> As users navigate the site, navigate to new pages, and explore them, the time spent on the site and the depth of the page view increase, while the bounce rate decreases. For search engines, these are signals that the site is high-quality and interesting to people. <\/li>\n<\/ol>\n\n

      Types and kinds of interlinking<\/strong><\/h2>\n\n

      Internal linking<\/strong><\/h3>\n\n

      As mentioned earlier, internal linking is the linking between pages on a single website. Let’s take a look at the different types of internal linking. <\/p>\n\n

      Automatic interlinking<\/strong><\/p>\n\n

      Automatic interlinking is the automatic placement of internal links based on preset rules. This type of interlinking is particularly useful for large websites with too many pages to visit each one manually. Various blocks are used for this type of interlinking, such as a block with related products, tags, or a cross-cutting block with interesting and new blog content. <\/p>\n\n

      An example of internal linking in an article: https:\/\/dits.md\/ranzhirovanie-sajta\/<\/a><\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      Manual interlinking<\/strong><\/p>\n\n

      Manually inserting internal links is only suitable for small sites where it is possible to go to each page and edit it, adding internal links.<\/p>\n\n

      Anchor and non-anchor<\/strong><\/p>\n\n

      Interlinking can be anchored or non-anchored. Anchored interlinking is links with a text anchor that matches the accepting page. This type of interlinking is suitable for promoting a page based on the query used in the anchor or for resolving relevance conflicts. Non-anchored interlinking is links without a text anchor or links using common anchor words (here, here, by link, etc.). Non-anchored links help avoid penalties due to anchor spam and achieve results. <\/p>\n\n

      Contextual and end-to-end<\/strong><\/p>\n\n

      Internal linking can be implemented through contextual and cross-site links. Contextual linking is links within the page content. Cross-site linking is links that are placed on all pages of the site. <\/p>\n\n

      Navigational interlinking<\/strong><\/p>\n\n

      Navigational links are links in menus, interlinking blocks, the website footer, and the logo. These links help users navigate and move around the website. <\/p>\n\n

      External linking<\/strong><\/p>\n\n

      External linking is a link between pages on different websites. When creating such links, ensure you use a hyperlink, that the source and destination pages match each other in content, and that the link looks natural. An example of external linking is a media publication with a link to your website. <\/p>\n\n

      An example of external linking is the link to Google Search Console in the article https:\/\/dits.md\/long-tail-seo\/<\/a><\/p>\n\n

      \"\"<\/figure><\/div>\n\n

      How to choose pages to link to<\/strong><\/h2>\n\n

      Pages that link to other pages are called donors. Pages that are linked to are called acceptors. The selection of donors and acceptors depends on the task. Let’s look at how to select pages for interlinking based on specific goals. <\/p>\n\n

      Cross-linking to improve indexing<\/strong><\/h3>\n\n

      We select pages based on the following parameters:<\/strong><\/p>\n\n