{"id":23574,"date":"2022-08-30T14:55:32","date_gmt":"2022-08-30T14:55:32","guid":{"rendered":"https:\/\/dits.md\/how-to-improve-product-card-design-in-an-online-store\/"},"modified":"2026-09-04T08:14:40","modified_gmt":"2026-09-04T08:14:40","slug":"kak-uluchshit-dizajn-kartochki-tovara-v-internet-magazine","status":"publish","type":"post","link":"https:\/\/dits.md\/en\/kak-uluchshit-dizajn-kartochki-tovara-v-internet-magazine\/","title":{"rendered":"How to improve product card design in an online store"},"content":{"rendered":"\t\t\t\t
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  1. How to format the main fields of a product card<\/a>
  2. Photos and videos<\/a>
  3. Price of the product<\/a>
  4. Buy button<\/a>
  5. The "Order in one click" or "Quick order" button<\/a>
  6. Product description and specifications<\/a>
  7. Reviews<\/a>
  8. Selection of modifications<\/a>
  9. Breadcrumbs<\/a>
  10. Delivery, warranty and return terms<\/a>
  11. How to design marketing fields on a product card<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n

    How to format the main fields of a product card<\/b><\/h2>\n\n

    When a user opens a page, they should immediately notice the photo, price, payment and delivery terms, and the “Buy” button. That’s why designers make these key elements bright and position them along the user’s gaze. The main anchor and brightest spot is the photo; it’s where the user begins to view the page. <\/p>\n\n

    \"\"<\/figure><\/div>\n\n

    Photos and videos<\/strong> <\/h2>\n\n

    Customers can’t see or touch the product in person, so photos must be high-quality and varied. They should showcase the product from different angles, as well as its texture and details. <\/p>\n\n

    You can use a magnifying glass on a product card to allow customers to examine the product in more detail. It allows users to zoom in on any part of the image. <\/p>\n\n

    \"\"<\/figure><\/div>\n\n

    If you can show a product in use, do so. For example, seeing a dress on a model will help users better appreciate its fit and overall appearance. <\/p>\n\n

    Not all products require detailed photographs. If you’re selling computer games, it’s better to emphasize a detailed description, instructional video, etc. Sometimes, just showing the original packaging in a photograph is enough. <\/p>\n\n

    If you have the resources, it’s worth making video reviews: explaining the product’s features and showing how they look in person. A good video will highlight all the product’s advantages in a short period of time. <\/p>\n\n

    \"\"<\/figure><\/div>\n\n

    Price of the product<\/strong><\/h2>\n\n

    It should be a central element of the product page. Many users choose products based on price. To further motivate customers to buy and clearly demonstrate the savings, use a crossed-out old price. <\/p>\n\n

    \"\"<\/figure><\/div>\n\n

    Price is often the first thing people look at, so it’s best to place it at the top of the page near a prominent “Buy” button. If the price isn’t particularly attractive, you can distract from it by displaying prominent upgrades or loyalty program terms nearby. <\/p>\n\n

    \"\"<\/figure><\/div>\n\n

    The eye doesn’t immediately move to the price, but rather through various modifications and the offer to register and receive a discount.<\/p>\n\n

    Buy button<\/strong><\/h2>\n\n

    The “Buy” or “Add to Cart” button should be prominently displayed. The space around it should be clear so that nothing distracts the user from their primary task\u2014buying the product. <\/p>\n\n

    Some tips for the Buy button:<\/strong><\/p>\n\n