{"id":16162,"date":"2025-04-18T08:57:56","date_gmt":"2025-04-18T06:57:56","guid":{"rendered":"https:\/\/dits.md\/?p=16162"},"modified":"2025-05-06T08:32:43","modified_gmt":"2025-05-06T06:32:43","slug":"utm-ssylki-i-get-parametry-kak-pravilno-otsledit-trafik","status":"publish","type":"post","link":"https:\/\/dits.md\/en\/utm-ssylki-i-get-parametry-kak-pravilno-otsledit-trafik\/","title":{"rendered":"UTM links and GET parameters \u2014 how to properly track traffic"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;\u0420\u0430\u0437\u0434\u0435\u043b&#187; _builder_version=&#187;4.24.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/fon-1.png&#187; background_enable_pattern_style=&#187;on&#187; background_pattern_style=&#187;tufted&#187; min_height=&#187;126px&#187; custom_padding=&#187;35px|0px|40px|0px|false|false&#187; global_module=&#187;2594&#8243; locked=&#187;off&#187; collapsed=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_row admin_label=&#187;\u0421\u0442\u0440\u043e\u043a\u0430&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_post_title author=&#187;off&#187; date=&#187;off&#187; comments=&#187;off&#187; featured_image=&#187;off&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; title_text_align=&#187;center&#187; title_text_color=&#187;#FFFFFF&#187; title_font_size=&#187;39px&#187; text_orientation=&#187;center&#187; custom_margin=&#187;||9px|||&#187; title_font_size_tablet=&#187;&#187; title_font_size_phone=&#187;30px&#187; title_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;][\/et_pb_post_title][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Author &#8212; <a style=\"color: #ffffff;\" href=\"\/en\/constantin-nacul\/\">Constantin Nacul<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Traffic analysis is an important tool for increasing a website\u2019s efficiency. Google Analytics 4 helps identify the source of traffic: social media, search engines, advertising, organic traffic, and so on. But to track a click more precisely \u2014 down to a specific page, link, keyword, or individual marketing campaign \u2014 UTM tags are helpful.<\/p>\n<h2><strong>What are UTM tags made of?<\/strong><\/h2>\n<p>UTM tags are snippets of code that can be added to the end of a URL. These parameters can be used with analytics platforms like Google Analytics 4 to better track user behavior after they click on a link.<\/p>\n<p>Technically, the tag is added to the URL using a GET parameter. It transmits data in the URL in a \u201cname-value\u201d format.<\/p>\n<p>Example with a UTM tag:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883659816png.webp&#187; title_text=&#187;1701883659816png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Where:<\/p>\n<ul>\n<li><strong>utm_source<\/strong>,\u00a0<strong>utm_medium<\/strong>\u00a0and\u00a0<strong>utm_campaign<\/strong>\u00a0\u2014 parameters;<\/li>\n<li><strong>netpeak<\/strong>,\u00a0<strong>cpc<\/strong>\u00a0and\u00a0<strong>school-goods<\/strong>\u00a0\u2014 value. The value of the UTM tags themselves tells you where the user came from.<\/li>\n<\/ul>\n<p>Let\u2019s break down another example:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883679530png.webp&#187; title_text=&#187;1701883679530png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>From this UTM tag, we can understand that:<\/p>\n<ul>\n<li>The user came to the website from the Google search engine (<strong>utm_source=google<\/strong>);<\/li>\n<li>through the banner advertising channel, with payment per impression (<strong>utm_medium=display<\/strong>);<\/li>\n<li>clicked on the ad from the \u201ecoffee_maker\u201d advertisement (<strong>utm_campaign=coffee_maker<\/strong>).<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; box_shadow_style=&#187;preset1&#8243; global_colors_info=&#187;{}&#187;]<\/p>\n<blockquote>\n<p><strong>An interesting fact.\u00a0<\/strong>The abbreviation UTM (Urchin Tracking Module, Urchin Traffic Monitor) includes the name of the company Urchin, which was acquired by Google in 2005. Later, it was renamed Google Analytics. Their development, the UTM tag, became the standard for web analytics.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Types of tags: mandatory and optional UTM parameters<\/strong><\/h2>\n<p>There are mandatory and optional tags. I\u2019ll talk about the mandatory ones.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/17018837153581701884812png.webp&#187; title_text=&#187;17018837153581701884812png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Also, in Google Analytics 4, it is necessary to use an additional parameter\u00a0<strong>utm_id<\/strong>\u00a0to measure the return on investment in campaigns that are not related to Google.<\/p>\n<p>Optional parameters:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883867573png.webp&#187; title_text=&#187;1701883867573png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>For most tracking, the basic parameters are sufficient.<\/p>\n<h2><strong>The syntax of UTM tags<\/strong><\/h2>\n<p>Try generating a UTM tag. There\u2019s nothing complicated in its syntax:<\/p>\n<ul>\n<li>between the key and its value, there is the \" =\" sign<strong>=<\/strong>\u00bb;<\/li>\n<li>the parameters are separated from each other by the \" &amp; \" sign<strong>&amp;<\/strong>\u00bb.<\/li>\n<\/ul>\n<p>Let\u2019s assume there\u2019s a resource with a blog on different subdomains. The task is to find out how many users visited the site via an ad banner from a blog article.<\/p>\n<p>The algorithm includes two steps.<\/p>\n<ol>\n<li>Specify the UTM name, then place the \" =\" sign.<\/li>\n<li>Specify the value of the parameters.<\/li>\n<\/ol>\n<p>Don't forget about the main parameters of the tag:<\/p>\n<ul>\n<li><strong>utm_source<\/strong>\u00a0\u2014 source;<\/li>\n<li><strong>utm_medium\u00a0<\/strong>\u2014 type of advertising;<\/li>\n<li><strong>utm_campaign<\/strong>\u00a0\u2014 campaign name;<\/li>\n<li><strong>utm_content<\/strong>\u00a0\u2014 ad or clickthrough.<\/li>\n<\/ul>\n<p>Form the tag.<\/p>\n<ol>\n<li>Write the page URL:\u00a0<strong>https:\/\/yoursite.com\/product\/<\/strong>.<\/li>\n<li>Next, start forming the UTM tag by adding the \"?\" sign: https:\/\/yoursite.com\/product\/<strong>?<\/strong>.<\/li>\n<li>Next comes the utm_source parameter. Since you need to track traffic from the blog to the website, write: https:\/\/yoursite.com\/product\/?<strong>utm_source=blog<\/strong>.<\/li>\n<li>Add \"&amp;\" to separate the next GET parameter: https:\/\/yoursite.com\/product\/?utm_source=blog<strong>&amp;<\/strong>.<\/li>\n<li>Specify utm_medium to indicate the type of advertising. In this case, it\u2019s a banner ad: https:\/\/yoursite.com\/product\/?utm_source=blog<strong>&amp;utm_medium=banner<\/strong>.<\/li>\n<li>After the separator sign \"&amp;\", specify the utm_campaign tag to indicate that the banner is located in the article: https:\/\/yoursite.com\/product\/?utm_source=blog&amp;utm_medium=banner<strong>&amp;utm_campaign=article<\/strong>.<\/li>\n<li>The utm_content tag will be useful to identify which banner performed (if there are multiple banners). And don\u2019t forget the \"&amp;\": https:\/\/yoursite.com\/product\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=article<strong>&amp;utm_content=green-banner<\/strong>.<\/li>\n<li>Similarly, you can add other parameters, but for this example, this is enough.<\/li>\n<\/ol>\n<p>The final appearance of the URL for tracking traffic from the blog article through banner advertising looks like this:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883890504png.webp&#187; title_text=&#187;1701883890504png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Dynamic parameters. How to simplify working with UTM tags<\/strong><\/h2>\n<p>UTM supports two types of parameters: static and dynamic. The latter are used for automatically tagging links (advertisements) so that you don\u2019t have to fill them in manually.<\/p>\n<p>URLs with dynamic parameters make the work much easier, although they look bulkier. They also collect more detailed information: display region, keyword, position at the time of the click, etc.<\/p>\n<p>Google uses its own dynamic parameters for advertising campaigns \u2014\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6305348\" target=\"_blank\" rel=\"follow noopener nofollow\">ValueTrack<\/a>.<\/p>\n<p>Example of a link with dynamic parameters in Google:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883913967png.webp&#187; title_text=&#187;1701883913967png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Where:<\/p>\n<ul>\n<li>{google} \u2014 the advertising network from which the click was obtained;<\/li>\n<li>{creative} \u2014 this is the unique identifier of the ad.<\/li>\n<li>{keyword} \u2014 for the search network, it defines the keyword corresponding to the user's query; for the display network, it defines the keyword corresponding to the site content.<\/li>\n<\/ul>\n<p>The analytics system accurately identifies the click source: \"g\" \u2014 from Google Search, \"s\" \u2014 from a search partner site, \"d\" \u2014 from the display network, etc. More parameters can be found in\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6305348\" target=\"_blank\" rel=\"follow noopener nofollow\">Google documentation about ValueTrack<\/a>.<\/p>\n<p>Some examples:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883947565png.webp&#187; title_text=&#187;1701883947565png&#187; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>UTM tags and gclid in contextual advertising<\/strong><\/h3>\n<p>You can track contextual advertising traffic in Google Ads in two ways:<\/p>\n<ol>\n<li><strong>UTM tags.<\/strong>\u00a0They are beneficial when the advertising campaign runs across multiple ad systems, as they are universal.<\/li>\n<li><strong>The function of gclid (Google Click Identifier)<\/strong>. The advantage of gclid is that these tags are applied automatically, and there is no need to add anything manually.<\/li>\n<\/ol>\n<p>Example with UTM tags for Google Ads:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701883968394png.webp&#187; title_text=&#187;1701883968394png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>What does the markup mean:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885139325png.webp&#187; title_text=&#187;1701885139325png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>Targeted advertising<\/strong><\/h3>\n<p>When running ads on social media, it\u2019s important to understand which ad campaigns performed the best and brought in more users. This will help better manage the advertising budget: turning off ineffective ads and increasing the budget for more profitable campaigns.<\/p>\n<p>Example with UTM tags for Facebook (Meta) Ads:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885194042png.webp&#187; title_text=&#187;1701885194042png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>What does the markup mean:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885208907png.webp&#187; title_text=&#187;1701885208907png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>UTM tags in email campaign<\/strong><\/h3>\n<p>If the company uses email marketing, UTM tags will help understand which emails have the greatest impact.<\/p>\n<p>Example of UTM tags for links in emails:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885228719png.webp&#187; title_text=&#187;1701885228719png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Meaning of the markup:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1703087377860png.webp&#187; title_text=&#187;1703087377860png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>UTM tags for QR codes<\/strong><\/h3>\n<p>UTM tags are a universal feature for tracking traffic. With their help, you can also track offline traffic, such as QR codes.<\/p>\n<p>\u041f\u0440\u0438\u043c\u0435\u0440 URL \u0441 UTM-\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u043e\u0439 \u0434\u043b\u044f QR-\u043a\u043e\u0434\u043e\u0432:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885355077png.webp&#187; title_text=&#187;1701885355077png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>What does the markup mean:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885371971png.webp&#187; title_text=&#187;1701885371971png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>UTM tags for natural links<\/strong><\/h3>\n<p>UTM tags can also be used to better track traffic from guest posts, mentions, and other types of natural link placements.<\/p>\n<p>Example of UTM tags for a link in a guest post:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885395101png.webp&#187; title_text=&#187;1701885395101png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>What does the markup mean:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885415051png.webp&#187; title_text=&#187;1701885415051png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>The tagging of a link in a social media post will be slightly different:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885435325png.webp&#187; title_text=&#187;1701885435325png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Where:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701885454506png.webp&#187; title_text=&#187;1701885454506png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Example of UTM tagging for a link added to an already existing article:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701886045547png.webp&#187; title_text=&#187;1701886045547png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Where each parameter means:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701886072998png.webp&#187; title_text=&#187;1701886072998png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>How to view UTM tag statistics in GA4<\/strong><\/h2>\n<p>UTM tag statistics are easy to view in Google Analytics 4. To do this, follow a few steps.<\/p>\n<ol>\n<li>Go to the \"Traffic Sources\" section<\/li>\n<li>Open \"Traffic Acquisition\"<\/li>\n<li>In the table, select the \"Source\/Medium\" parameter<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/18e3l3fpng.webp&#187; title_text=&#187;18e3l3fpng&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>In the report, sources are marked with the parameter\u00a0<strong>utm_source<\/strong>, while the channels are \u2014\u00a0<strong>utm_medium<\/strong>. To view data for\u00a0<strong>utm_campaign<\/strong>, select the \"Campaign associated with session\" parameter<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/18e4i93png.webp&#187; title_text=&#187;18e4i93png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>More detailed information can be found in\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/12923437?hl=ru&amp;sjid=13352134953012381484-EU\" target=\"_blank\" rel=\"follow noopener nofollow\">Google Help<\/a>.<\/p>\n<h2><strong>How to generate UTM tags \u2013 Google\u2019s generator and Google Sheets<\/strong><\/h2>\n<h3>Google UTM Generator<\/h3>\n<p>With\u00a0<a href=\"https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/\" target=\"_blank\" rel=\"follow noopener nofollow\">With Google\u2019s UTM Generator<\/a>\u00a0it\u2019s very easy to use. You only need to fill in three mandatory fields in the form.<\/p>\n<ol>\n<li><strong>Website URL<\/strong>\u00a0\u2014 link to the website.<\/li>\n<li><strong>Campaign Source\u00a0<\/strong>\u2014 platform or traffic source, such as Facebook or email.<\/li>\n<li><strong>Campaign Medium<\/strong>\u00a0\u2014 type of traffic, such as CPC, social media, or QR code.<\/li>\n<\/ol>\n<p>There are also optional fields.<\/p>\n<ol>\n<li><strong>Campaign ID<\/strong>\u00a0\u2014 campaign identifier.<\/li>\n<li><strong>Campaign Name<\/strong>\u00a0\u2014 campaign name.<\/li>\n<li><strong>Campaign Term<\/strong>\u00a0\u2014 mainly used for tracking keywords in Google Ads.<\/li>\n<li><strong>Campaign Content\u00a0<\/strong>\u2014 a useful metric for A\/B testing, where you can specify additional parameters.<\/li>\n<\/ol>\n<p>Example of filling out the form:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/14v5d8dpng.webp&#187; title_text=&#187;14v5d8dpng&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>In the end, you get the link:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/14v43sopng.webp&#187; title_text=&#187;14v43sopng&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>You can use the \"SHORTEN LINK\" button to shorten the link:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/14v4bz3png.webp&#187; title_text=&#187;14v4bz3png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>There are also other generators from Google, depending on where the data is collected \u2014 Google Analytics 4, Google Play, or Apple App Store. Detailed information about each of them can be found in\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?rd=2\" target=\"_blank\" rel=\"follow noopener nofollow\">in the Google support documentation<\/a>.<\/p>\n<h3><strong>Templates in Google Sheets<\/strong><\/h3>\n<p>Another simple way \u2014 using the CONCATENATE formula to generate\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1P191CwjzCwQdPZ8MQ6xTnYYhlFVR0IfGZqZ1AClsk0M\/edit#gid=0\" target=\"_blank\" rel=\"follow noopener nofollow\">Template in Google Sheets<\/a>Enter the URL in the template, add the required data from the list, and get the ready link:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/14v73akpng.webp&#187; title_text=&#187;14v73akpng&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Useful recommendations and life hacks for working with UTM<\/strong><\/h2>\n<h3><strong>Shorten your links<\/strong><\/h3>\n<p>To avoid making your links too bulky, use special shortening services. Here are the most popular ones:<\/p>\n<ul>\n<li><a href=\"https:\/\/app.bitly.com\/bbt2\/\" target=\"_blank\" rel=\"follow noopener nofollow\">https:\/\/app.bitly.com\/bbt2\/<\/a><\/li>\n<li><a href=\"https:\/\/www.lnnkin.com\/\" target=\"_blank\" rel=\"follow noopener nofollow\">https:\/\/www.lnnkin.com\/<\/a><\/li>\n<li><a href=\"https:\/\/to.click\/\" target=\"_blank\" rel=\"follow noopener nofollow\">https:\/\/to.click\/<\/a><\/li>\n<\/ul>\n<h3><strong>2. Standardize the names<\/strong><\/h3>\n<p>There are no strict rules on how UTM tags should be, you can customize them according to your needs. However, despite this flexibility, you should create your own system of rules for building tags so that you can analyze them correctly.<\/p>\n<p>This is especially important for large teams where multiple people are involved in the process of creating and analyzing UTM tags. Imagine a situation where one person uses a hyphen and another uses an underscore. For the analytics system, these will be two separate links.<\/p>\n<p>It is worth creating a guide for formatting UTM tags. Here are a few tips for styling them.<\/p>\n<ol>\n<li><strong>Use lowercase letters<\/strong>UTM tags are case-sensitive. To avoid tracking issues, always write UTM parameters in lowercase.<\/li>\n<li><strong>Do not use spaces<\/strong>because this can cause \"paid social\" to appear in the analytics system as \"paidsocial.\"<\/li>\n<li><strong>Use consistent delimiters<\/strong>\u00a0The underscore, hyphen, or even ignoring the separator is not essential, the important thing is to stick to a consistent method.<\/li>\n<li><strong>Keep your UTM tags short and simple.<\/strong>\u00a0This will make life easier for both your traffic analysis and for colleagues who weren't involved in creating the tags.<\/li>\n<\/ol>\n<h3><strong>Track your UTM links in spreadsheets<\/strong><\/h3>\n<p>The number of tracked links tends to increase. Keeping track of them in a spreadsheet will help you find them quickly and avoid duplicates. It's most convenient when the spreadsheet has columns for shortened links, full URLs, individual UTM tags, and the date the tracked links were created. You can use ready-made templates.\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1xDl9GdpuWB9kzXzWxKj3NYt392T6l6Tq9e89Yieg8AM\/edit#gid=0\" target=\"_blank\" rel=\"follow noopener nofollow\">Free templates<\/a>\u00a0<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1QCIr1WUJQHE68cA4VTks2XE7nxuryaUymCEy_23-Oew\/edit#gid=0\" target=\"_blank\" rel=\"follow noopener nofollow\">For tracking links<\/a>.<\/p>\n<h3><strong>Be careful when copying links<\/strong><\/h3>\n<p>If you mistakenly copy a link with UTM tags and paste it in the wrong place, it can create chaos in tracking traffic.<\/p>\n<p>If you use UTM codes, carefully check whether the UTM parameters are present in the inserted links. This is a necessary step to ensure correct traffic analysis.<\/p>\n<h3><strong>Use UTM parameters for marketing experiments<\/strong><\/h3>\n<p>By using UTM codes, you can conduct an experiment to test a hypothesis. For example, you can determine which images perform better: product photos or pictures with real people.<\/p>\n<p>To do this, post two identical publications: one with a graphic image and the other with a photo. In the section\u00a0<strong>utm_content<\/strong>\u00a0Assign the label \"graphic\" to one link and \"photo\" to the other. Soon, you'll find out which images attract more attention.<\/p>\n<h3><strong>UTM Parameters for Local SEO<\/strong><\/h3>\n<p>By using UTM parameters, you can easily assess the traffic volume driven by your Google My Business profile. Adding UTM tags to links in your Google My Business profile is a simple process.<\/p>\n<p>You can track with UTM parameters links to the homepage, menu, orders, appointments, and all other sections provided to users via GMB.<\/p>\n<h3><strong>Track traffic from influencers<\/strong><\/h3>\n<p>The effectiveness of influencer collaborations can sometimes be difficult to assess, especially when comparing the effectiveness of campaigns from different sources. However, UTM parameters can help. Simply provide influencers with personalized links with UTM tags to understand which one drives more traffic and which portion of it converts.<\/p>\n<h2><strong>Common mistakes in UTM tagging<\/strong><\/h2>\n<h3><strong>Incorrect syntax<\/strong><\/h3>\n<p>If you're setting many parameters, use tag generators to avoid mistakes.<\/p>\n<h3><strong>Using only static parameters<\/strong><\/h3>\n<p>This leads to a lot of time spent on generating tags, especially when testing identical ads or banners. Use dynamic parameters to avoid having to manually write the ID of each ad.\u00a0<strong>utm_content<\/strong>\u00a0\u0432\u0440\u0443\u0447\u043d\u0443\u044e.<\/p>\n<h3><strong>Duplicate pages in the index<\/strong><\/h3>\n<p>\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0435 \u0431\u043e\u0442\u044b \u0438\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u0443\u044e\u0442 \u0432\u0441\u0435 URL, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0441 UTM-\u043c\u0435\u0442\u043a\u043e\u0439. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u00a0<strong>rel=&#187;canonical&#187;<\/strong>\u00a0for the link to the page without the tag, so that duplicate URLs containing UTM won't get indexed.<\/p>\n<h3><strong>Tagging internal links with UTM parameters<\/strong><\/h3>\n<p>Tagging internal links on the site can lead to a false increase in traffic in analytics, as UTM parameters overwrite the traffic source.<\/p>\n<p>For example, a user clicks on an ad link from social media, and analytics will record that. But if that user later clicks an internal link with UTM tags, the last channel and source will be overwritten with the ones specified in the UTM (this is how GA works). As a result, inaccurate data ends up in the analytics.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; box_shadow_style=&#187;preset1&#8243; global_colors_info=&#187;{}&#187;]<\/p>\n<blockquote>\n<h2>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b UTM \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0441\u0441\u044b\u043b\u043e\u043a.<\/h2>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3><strong>5. Incorrect placement of the \u201c#\u201d anchor<\/strong><\/h3>\n<p>When a link needs to lead to a specific section of the page, the \u201c#\u201d anchor is used. To track such a link correctly, UTM tags must be placed before this symbol.<\/p>\n<p>Incorrect:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701886764669png.webp&#187; title_text=&#187;1701886764669png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Correct:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1701886782585png.webp&#187; title_text=&#187;1701886782585png&#187; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Use these \"golden rules\" to make working with UTM tags easier once and for all:<\/p>\n<ul>\n<li><strong>source, medium, campaign \u2014 the main parameters<\/strong>which must be filled in first;<\/li>\n<li>do not use Cyrillic characters,\u00a0<strong>write all values using Latin characters<\/strong>;<\/li>\n<li><strong>Case matters\u00a0<\/strong>\u2014 identical values with different cases will appear in different rows in analytics;<\/li>\n<li>Words are always separated by a hyphen or an underscore;<\/li>\n<li>Spaces in links are prohibited;<\/li>\n<li><strong>Check the links before publishing<\/strong>: copy and paste it into the browser's address bar. If the page loads, everything is fine;<\/li>\n<li>use\u00a0<strong>one marking system<\/strong>;<\/li>\n<li>the website must support\u00a0<strong>UTF-8<\/strong>;<\/li>\n<li>the tag must contain\u00a0<strong>only one question mark<\/strong>\u00a0(?) \u2014 at the beginning.<\/li>\n<\/ul>\n<h2><strong>\u0418\u0442\u043e\u0433\u0438<\/strong><\/h2>\n<ol>\n<li>UTM tags are a useful tool for marketers, allowing them to assess the effectiveness of different advertising campaigns.<\/li>\n<li>In essence, this is a link to a resource with unique tags, placed in a specific advertising campaign, allowing you to accurately determine how many clicks it generated.<\/li>\n<li>UTM tags will help to accurately identify traffic sources on the website.<\/li>\n<li>The tag must include a parameter and its value. Three are mandatory \u2014 utm_source (traffic source), utm_medium (advertising channel), and utm_campaign (specific campaign). There are also optional parameters that, if desired, will provide even more data about the traffic.<\/li>\n<li>To automatically tag URLs with the necessary tags, use dynamic parameters. They make the link bulkier but help avoid mistakes.<\/li>\n<li>Google Ads has its own auto-tagging. You should use it if you\u2019ve launched an ad campaign in one direction only.<\/li>\n<li>You can create tags using special generators and track the results in Google Analytics 4.<\/li>\n<\/ol>\n<p style=\"text-align: right;\">A source: <a href=\"https:\/\/netpeak.net\/ru\/blog\/kak-pravil-no-ot-sledit-trafik-sintaksis-vidy-i-parametry-utm-metok\/?abc=def\" rel=\"nofollow noopener\" target=\"_blank\">NETPEAK JOURNAL<\/a><\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Traffic analysis is a key tool for improving website performance. Google Analytics 4 helps identify traffic sources: social media, search engines, advertising, organic, etc. But to track clicks more accurately \u2014 to a specific page, link, or keyword...<\/p>","protected":false},"author":4,"featured_media":16224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-16162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/16162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/comments?post=16162"}],"version-history":[{"count":15,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/16162\/revisions"}],"predecessor-version":[{"id":16312,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/16162\/revisions\/16312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media\/16224"}],"wp:attachment":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media?parent=16162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/categories?post=16162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/tags?post=16162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}