{"id":15085,"date":"2024-09-27T12:20:31","date_gmt":"2024-09-27T10:20:31","guid":{"rendered":"https:\/\/dits.md\/?p=15085"},"modified":"2025-05-06T08:39:10","modified_gmt":"2025-05-06T06:39:10","slug":"kak-nastroit-i-optimizirovat-dinamicheskij-remarketing","status":"publish","type":"post","link":"https:\/\/dits.md\/en\/kak-nastroit-i-optimizirovat-dinamicheskij-remarketing\/","title":{"rendered":"How to set up and optimize dynamic remarketing."},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;\u0420\u0430\u0437\u0434\u0435\u043b&#187; _builder_version=&#187;4.24.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/fon-1.png&#187; background_enable_pattern_style=&#187;on&#187; background_pattern_style=&#187;tufted&#187; min_height=&#187;126px&#187; custom_padding=&#187;35px|0px|40px|0px|false|false&#187; global_module=&#187;2594&#8243; locked=&#187;off&#187; collapsed=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_row admin_label=&#187;\u0421\u0442\u0440\u043e\u043a\u0430&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_post_title author=&#187;off&#187; date=&#187;off&#187; comments=&#187;off&#187; featured_image=&#187;off&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; title_text_align=&#187;center&#187; title_text_color=&#187;#FFFFFF&#187; title_font_size=&#187;39px&#187; text_orientation=&#187;center&#187; custom_margin=&#187;||9px|||&#187; title_font_size_tablet=&#187;&#187; title_font_size_phone=&#187;30px&#187; title_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;][\/et_pb_post_title][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Author &#8212; <a style=\"color: #ffffff;\" href=\"\/en\/constantin-nacul\/\">Constantin Nacul<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Dynamic remarketing in Google Ads allows you to remind customers of your product, bring them back to your site, and encourage them to make a purchase. It is highly effective due to one of its main advantages\u2014personalization.<\/p>\n<p>In this article, I will explain what dynamic remarketing is, how to collect audience data for it, and provide a detailed guide on how to set up and optimize dynamic remarketing in Google Ads.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>What is Dynamic Remarketing?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Dynamic remarketing is a format for displaying banner ads in the Google Display Network (GDN). It enables you to configure \"reminder\" ads featuring the specific products that users viewed on your site.<\/p>\n<p>In dynamic remarketing, creatives are automatically generated using data transferred from your website. After visiting your site, customers will see these ads on various sites within the GDN, typically on information portals and news sites.<\/p>\n<p>Here\u2019s what dynamic remarketing ads might look like:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-1-1.png&#187; title_text=&#187;1-1&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Example of dynamic remarketing in Google Ads.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-2.webp&#187; title_text=&#187;1-2&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Example of dynamic remarketing in Google Ads.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-3-1.webp&#187; title_text=&#187;1-3-1&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Example of dynamic remarketing in Google Ads.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"otlichie_dinamicheskogo_remarketinga_ot_obychnogo\"><strong>Difference Between Dynamic Remarketing and Standard Remarketing<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Dynamic remarketing in AdWords, unlike standard remarketing, does not display pre-prepared banners; instead, it generates creatives featuring the product that the visitor showed interest in.<\/p>\n<p>For example:<\/p>\n<ol>\n<li>A customer visited a page with the product \"Brand A Phone.\"<\/li>\n<li>An individual banner will automatically be created for them, featuring the name, image of the phone, its price, and possibly similar products.<\/li>\n<li>hen, the user leaves your site and goes to a site connected to the Display Network. There, they will see that same banner with the product they were already interested in.<\/li>\n<\/ol>\n<p>On the other hand, if you have a standard remarketing campaign running, the user will see a pre-prepared banner displayed to all site visitors\u2014 the one you created when setting up remarketing. There\u2019s no guarantee that in this case, the user will remember the viewed product, become interested, and return to the site to make a purchase.<\/p>\n<p>Dynamic remarketing is effective, but it may not be suitable for everyone. I would recommend launching it for companies with many products or services. For small businesses, it\u2019s better to set up standard remarketing. If there are only a few items in the store, it\u2019s much easier to manually create audiences and creatives than to rely on the system and ask the developer to add extra code for generation on the pages.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Advantages of Dynamic Remarketing<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Dynamic remarketing has several advantages, the main ones being:<\/p>\n<ul>\n<li><strong>Personalization.<\/strong>\u00a0Users always see what interests them specifically. Additionally, dynamic remarketing can notify potential customers about price reductions on products.<\/li>\n<li><strong>Speed of creation.<\/strong>\u00a0Setting up dynamic remarketing takes time, but the process of generating creatives and their variations is automatic\u2014you won\u2019t have to spend time on it. The advertising platform will also track which product to show to each user.<\/li>\n<li><strong>Ease of optimization.<\/strong>\u00a0There\u2019s no need to create a separate audience or creatives\u2014the system will handle everything for each user.<\/li>\n<li><strong>Room for experimentation.<\/strong>\u00a0The system will automatically create hundreds of creatives for each user, allowing you to determine which one the customer responds to best, and then use that data for optimization.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"komu_podhodit_dinamicheskij_remarketing\"><strong>Who is Dynamic Remarketing Suitable For<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Dynamic remarketing is suitable for companies where the purchase cycle typically lasts more than one day, or where more than one visit to the site is needed to make a purchasing decision. Otherwise, the sales cycle is short enough that launching dynamic remarketing on Adwords would not make sense.<\/p>\n<p>To find out your purchase cycle, check the \u201cSequence Length\u201d report in Google Analytics.<\/p>\n<p>In this screenshot, it can be seen that 50% of users place an order on their first visit to the site. This means that the other 50% can be encouraged to return using dynamic remarketing on Adwords. Its use in this case is justified.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-4.webp&#187; title_text=&#187;1-4&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Report in Google Analytics \"Sequence Length\"<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Additionally, check out the \"Time to Conversion\" report \u2013 it shows how many days have passed from the first visit to the conversion. This way, you'll know how many days it takes for a user to make a purchase decision.<\/p>\n<p>In this example, it's shown that 64% of website users place an order on the first day of their visit. This means that, in this case, you should focus on dynamic remarketing only if the site receives several thousand visitors per day.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-5.webp&#187; title_text=&#187;1-5&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Report in Google Analytics: \"Time to Conversion\"<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>I recommend considering dynamic remarketing if over 40% of users make a purchase not on their first visit or if a significant portion of your audience needs more than one day to think it over.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"kak_podklyuchit_dinamicheskij_remarketing_google_ads\"><strong>How to Set Up Google Ads Dynamic Remarketing<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>To launch Google dynamic remarketing, you need to follow these steps:<\/p>\n<ol>\n<li>Gather your audience and transfer it to Google Ads.<\/li>\n<li>Create a feed and upload it.<\/li>\n<li>Create a dynamic remarketing ad.<\/li>\n<\/ol>\n<p>Let\u2019s go through these steps in order.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie_auditorii_dlya_dinamicheskogo_remarketinga_google_ads\"><strong>Creating an Audience for Google Ads Dynamic Remarketing<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Setting up dynamic remarketing in Adwords begins with collecting audience data. You can use two tools for this:<\/p>\n<ul>\n<li>The Google Ads dynamic remarketing tag.<\/li>\n<li>Data transmission from Google Analytics.<\/li>\n<\/ul>\n<p>Both methods work identically. If you have basic skills in using GTM and it\u2019s installed on your site, it\u2019s best to choose the first method. This way, you won\u2019t need to consult a programmer.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie-auditorii-dinamicheskogo-remarketinga-cherez-teg-google-ads\"><strong>Creating a Dynamic Remarketing Audience via Google Ads Tag<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>In your Google Ads account, go to \u201cSettings,\u201d then \u201cAudience Manager.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-6.webp&#187; title_text=&#187;1-6&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>\"Audience Manager\" in Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Then click on \"Set up audience source.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-7-1.png&#187; title_text=&#187;1-7&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Audience Source Settings in Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Select \"Google Ads Tag\" and click \"Configure Tag.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-8.webp&#187; title_text=&#187;1-8&#8243; align=&#187;center&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Audience Source Settings via the Remarketing Tag<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Now, it is necessary to specify that the actions users take on the site will be transmitted. Further down, you need to indicate the type of business; in our example, it is \u201cRetail.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-9.webp&#187; title_text=&#187;1-9&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Data collection about visitors in the remarketing tag<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Scroll down and click \"Save and Continue.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-10.webp&#187; title_text=&#187;1-10&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Saving Remarketing Tag Settings<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>The system will offer one of the methods for installing the tag; select the loading method through Google Tag Manager (GTM).<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-13.webp&#187; title_text=&#187;1-13&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Installing the Remarketing Tag via GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>The Conversion ID will appear\u2014copy it.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-14.webp&#187; title_text=&#187;1-14&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Event ID for the remarketing tag in Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Now, go to the Google Tag Manager interface. Google Tag Manager's dynamic remarketing will later load the necessary code to track product views by the user.<\/p>\n<p>In the GTM interface, go to the \"Variables\" tab and click on \"Create.\" These variables will transmit all the data about the product the user viewed.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-15.webp&#187; title_text=&#187;1-15&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a New Parameter in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Give a name for the variable, I will write google_tag_params.ecomm_prodid. Then select the parameter type.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-16.webp&#187; title_text=&#187;1-16&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Choosing the Tag Type in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Set the type to \"JavaScript Variable,\" as only this allows you to retrieve data from the JavaScript code on the site.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-17.webp&#187; title_text=&#187;1-17&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Choosing the JavaScript Variable<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>In the example, I set the value to google_tag_params.ecomm_prodid, which is one of the parameters intended for retail websites. As you remember, this is the type of business I chose. You can find all the necessary values in the Google Help.\u00a0<a href=\"https:\/\/developers.google.com\/adwords-remarketing-tag\/parameters?hl=ru#retail\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">in the Google support documentation<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-18.webp&#187; title_text=&#187;1-18&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>The created JS parameter in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Similarly, create other variables needed to change the configuration of GTM's operation, as it does not see them by default:<\/p>\n<ul>\n<li>google_tag_params.ecomm_pagetype;<\/li>\n<li>google_tag_params.ecomm_totalvalue.<\/li>\n<\/ul>\n<p>You can check the correctness of the created variables in preview mode. You will find it at the top of the Google Tag Manager interface.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-19.webp&#187; title_text=&#187;1-19&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Preview mode in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Go to the website and view any product. In the GTM window, under the Variables tab, you will see the necessary data and the values they transmit for that page.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-20.webp&#187; title_text=&#187;1-20&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Checking the configured tag in GTM's preview mode<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Congratulations, you have set up the necessary variables to capture data; now you just need to create a tag that will send this data. To do this, go to the \"Tags\" tab.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-21.webp&#187; title_text=&#187;1-21&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a new tag in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Give it a name and select the tag type.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-22.webp&#187; title_text=&#187;1-22&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Choosing the tag configuration in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Select the type \"Remarketing in Google Ads.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-23.webp&#187; title_text=&#187;1-23&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Configuring the dynamic remarketing tag in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Now enter the Conversion ID you copied earlier from the Google Ads interface, and at the bottom of the settings specify the custom variables you have already set up.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-24.webp&#187; title_text=&#187;1-24&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Entered custom parameters for the remarketing tag in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>When you enter {{ the system will suggest which variables have already been created.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-25.webp&#187; title_text=&#187;1-25&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Hints for selecting variables in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Select the tag \u201cAll Pages\u201d (publishes the code on all pages of the site) and publish a new version of GTM.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-26.webp&#187; title_text=&#187;1-26&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Publishing a new version in GTM<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>If everything is correct, the Google Ads tag will soon start capturing parameters and their values. If the data does not appear (indicated as 0 for 24 hours), you likely have an error somewhere.<\/p>\n<p>A little further down, in the same tab, you can see what data the dynamic remarketing tag is receiving and use it if necessary.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-27.webp&#187; title_text=&#187;1-27&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Data on product visits in the Google Ads remarketing tag<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Next, in the Google Ads interface, create an audience based on this data. To do this, go to the \"Audience Manager,\" navigate to \"Audience Lists,\" and click \u201c+\u201d (Add).<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-28.webp&#187; title_text=&#187;1-28&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a remarketing audience in Google Ads<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Select \"Website Visitors.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-29.webp&#187; title_text=&#187;1-29&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a remarketing audience based on the Google Ads tag<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>You can create a custom audience, for example, users who viewed a product within a specific period.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-30.webp&#187; title_text=&#187;1-30&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating an audience that visited the product with the desired ID<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Everything is ready; you can proceed to create the dynamic remarketing feed.<\/p>\n<p>But first, I\u2019ll share the instructions for creating an audience using Google Analytics.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie-auditorii-dinamicheskogo-remarketinga-s-pomoshhyu-google-anal\"><strong>Creating a dynamic remarketing audience with Google Analytics<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>To transfer data from Google Analytics to Google Ads, go to the \"Audience Manager,\" then to \"Audience Source,\" and establish the connection by clicking the corresponding button.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-31.webp&#187; title_text=&#187;1-31&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Connecting Google Ads and Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Select \"Learn more\" next to the Google Analytics item.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-32.webp&#187; title_text=&#187;1-32&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Establishing the connection between Google Ads and Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Choose the desired website account \u2014 for which you want to transfer data about the audience. Link it.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-33.webp&#187; title_text=&#187;1-33&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Selecting account data for connecting Google Ads and Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Next, go to the Google Analytics interface. In the \u201cCustom\u201d tab, go to \u201cCustom Dimensions\u201d and click \u201c+Custom Dimension.\u201d This is analogous to setting up variables in GTM that help track user visits to the product page.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-34.webp&#187; title_text=&#187;1-34&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a dimension in Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-35.webp&#187; title_text=&#187;1-35&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Adding a custom parameter<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Add all the parameters needed for your type of business. Remember that you can find them in\u00a0<a href=\"https:\/\/developers.google.com\/adwords-remarketing-tag\/parameters?hl=ru#retail\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Google Help<\/a>I have selected retail, so I\u2019m using the following values:<\/p>\n<ul>\n<li>ecomm_prodid;<\/li>\n<li>ecomm_pagetype;<\/li>\n<li>ecomm_totalvalue.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-36.webp&#187; title_text=&#187;1-36&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Created parameters in Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Next, you need to add a special code to the header block on all pages of the site that will transmit these values to the site. You can find this code in\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/3103357?hl=ru\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Google Help<\/a>.<\/p>\n<p>You may ask your developer for assistance.<\/p>\n<p>Now you need to create a dynamic attribute in Google Analytics \u2014 this is analogous to the dynamic remarketing tag in Google Tag Manager.<\/p>\n<p>To do this, in the \u201cDynamic Parameters\u201d tab, click on \u201c+Attribute.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-37.webp&#187; title_text=&#187;1-37&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a dynamic attribute in Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>A menu will open where you need to select the type of business, Google Analytics view, and target Google Ads account.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-39.webp&#187; title_text=&#187;1-39&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Establishing a connection with the dynamic attribute<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Now, in each of the presented attributes, specify the values from Google Analytics that you have set previously. Just a reminder \u2014 ecomm_prodid, ecomm_pagetype, and ecomm_totalvalue.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-38.webp&#187; title_text=&#187;1-38&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Setting up the dynamic attribute<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Now, in the Google Analytics interface, go to the \"Admin\" tab and navigate to \"Audiences.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-40.webp&#187; title_text=&#187;1-40&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Navigating to \"Audiences\" in Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>You can now create dynamic remarketing audiences and choose Google Analytics as the source.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-41.webp&#187; title_text=&#187;1-41&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text admin_label=&#187;\u0422\u0435\u043a\u0441\u0442&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a new audience for remarketing in Google Analytics<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Done, you can proceed to creating a feed.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie_fida_dlya_dinamicheskogo_remarketinga_google_ads\"><strong>Creating a feed for dynamic remarketing in Google Ads<\/strong><\/h2>\n<p>Setting up dynamic remarketing also involves creating a feed with product offers.<\/p>\n<p>A dynamic remarketing feed is a data set that contains all the information about products\/services\/offers. For example: price, name, link, product image link, and more.<\/p>\n<p>It can be created in two ways:<\/p>\n<ol>\n<li>Uploaded via a CSV file.<\/li>\n<li><a href=\"https:\/\/sendpulse.ua\/ru\/blog\/google-merchant-center\" rel=\"nofollow noopener\" target=\"_blank\">Connected through Google Merchant Center.<\/a>.<\/li>\n<\/ol>\n<p>Online stores should choose the second option, as it allows for virtually unlimited product uploads into the system.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie-fida-dinamicheskogo-remarketinga-cherez-csv-fajl\"><strong>Creating a dynamic remarketing feed via CSV file<\/strong><\/h2>\n<p>In the Google Ads interface, go to the \"Settings\" tab, then \"Merchant data.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-42.webp&#187; title_text=&#187;1-42&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>\"Merchant data\" in Google Analytics<\/em><\/p>\n<p>Click on \u201c+\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-43.webp&#187; title_text=&#187;1-43&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Adding a new feed in Google Ads<\/em><\/p>\n<p>Hover over \u201cDynamic display ad feed\u201d and select the type of business you need. For example, I will choose \u201cUser-selected.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-44.webp&#187; title_text=&#187;1-44&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Selecting the type of business for creating the feed<\/em><\/p>\n<p>Now, Google Ads will prompt you to upload a dynamic remarketing feed and give it a name. However, if you\u2019re unsure about the required CSV file structure, it\u2019s best to download a template and work from it. You can review the structure of all types in\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/6053288?hl=ru\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Google Help<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-45.webp&#187; title_text=&#187;1-45&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Downloading the feed template in Google Ads<\/em><\/p>\n<p>Here\u2019s what the template looks like.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-46.webp&#187; title_text=&#187;1-46&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>CSV file template for the dynamic remarketing feed<\/em><\/p>\n<p>Fill out the table with data. I remind you that different data is required for each business category, and all of this is outlined in Google Help, where different CSV file structures are also specified.<\/p>\n<p>Once you\u2019ve filled out the table, save it in CSV format and upload it to Google Ads.<\/p>\n<p>As soon as the feed passes verification (which can take from a few minutes to a couple of hours, up to a maximum of four business days), you can start creating ads.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"sozdanie-fida-dinamicheskogo-remarketinga-cherez-google-merchant-cente\"><strong>Creating a dynamic remarketing feed through Google Merchant Center<\/strong><\/h2>\n<p>With Google Merchant Center (GMC), you won\u2019t need to take many additional actions \u2014 just link it to your ad account. To do this, click on \u201cSettings\u201d and go to \u201cLinked accounts.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-47.webp&#187; title_text=&#187;1-47&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Navigating to \"Linked accounts\" in Google Merchant Center<\/em><\/p>\n<p>Click the \u201cLink\u201d button.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-48.webp&#187; title_text=&#187;1-48&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Linking your Google Ads and Merchant Center accounts<\/em><\/p>\n<p>Now, log into your Google Ads account \u2014 you will see a notification requesting to link with the Google Merchant Center account.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-49.webp&#187; title_text=&#187;1-49&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Notification requesting to link with the Google Merchant Center account<\/em><\/p>\n<p>Click the \u201cView details\u201d button.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-50.webp&#187; title_text=&#187;1-50&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Proceeding to create the link with the Google Merchant Center account<\/em><\/p>\n<p>Click \u201cApprove.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-51.webp&#187; title_text=&#187;1-51&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Approving the link in Google Ads<\/em><\/p>\n<p>Done, you can proceed to creating ads.<\/p>\n<h2 id=\"nastrojka_dinamicheskogo_remarketinga_sozdanie_kampanii\"><strong>Setting up dynamic remarketing: creating a campaign<\/strong><\/h2>\n<p>Setting up dynamic remarketing: creating a campaign To launch dynamic remarketing in Google Ads, go to the \u201cCampaigns\u201d tab in the ad account interface and click on \u201c+.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-52.webp&#187; title_text=&#187;1-52&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Campaign creation button in Google Ads<\/em><\/p>\n<p>Select \u201cNew campaign.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-53.webp&#187; title_text=&#187;1-53&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a new campaign in Google Ads<\/em><\/p>\n<p>Create a campaign without a goal. This will allow you to choose any type of campaign in the further settings.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-54.webp&#187; title_text=&#187;1-54&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a campaign without a goal in Google Ads<\/em><\/p>\n<p>In the campaign type, check \"Display\" and click \"Continue.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-55.webp&#187; title_text=&#187;1-55&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a Display campaign in Google Ads<\/em><\/p>\n<p>Now you need to choose what type of campaign it will be\u2014smart or standard. If you haven't had experience with smart campaigns, it's better to choose the standard one. If you choose the smart option, you might face significant budget overspending in the first weeks. For a smart campaign to work properly, you'll need to work with conversion value, track them, and pass that information to Google Ads.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-56.webp&#187; title_text=&#187;1-56&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Choosing the campaign type in Google Ads<\/em><\/p>\n<p>In the menu that appears, give the campaign a name and:<\/p>\n<ul>\n<li>Specify the region where you want to show your ads.<\/li>\n<li>Select the languages spoken by your customers.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-57.webp&#187; title_text=&#187;1-57&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Entering the title and display region in Google Ads<\/em><\/p>\n<p>Next, choose a strategy for the campaign, where the system will default to applying conversions. This can be \"Maximize Conversion Value\" or \"Target Return on Advertising Spend.\"<\/p>\n<p>However, if you don\u2019t have a clear understanding of how much a conversion should cost and whether the system can execute the given strategy, it\u2019s better to switch to \"Manual Bid Management.\" For example, if you want to receive clicks at $1, it\u2019s enough to set that bid, after which the system will automatically find users in the Display Network who will click on your ad, and the cost will not exceed $1.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-58.webp&#187; title_text=&#187;1-58&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Setting up the display strategy in Google Ads<\/em><\/p>\n<p>Choosing a strategy for the campaign in Google Ads<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-59.webp&#187; title_text=&#187;1-59&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Choosing a strategy for the campaign in Google Ads<\/em><\/p>\n<p>Determine your daily advertising budget. I recommend setting a minimum of two conversions. Generally, this amount is sufficient for the campaign to conduct the necessary experiments and gather the required number of conversions in the first month of operation. For example, if you want the cost per conversion to be $10, it\u2019s better to set a daily budget of at least $20.<\/p>\n<p>Proceed to the additional settings.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-60.webp&#187; title_text=&#187;1-60&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Navigating to the additional settings of the campaign<\/em><\/p>\n<p>Here, you need to configure \"Dynamic Ads.\" Check the box for \"Use data feed for personalized advertising,\" as you\u2019ve already created it above. Then proceed to select the data source.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-61.webp&#187; title_text=&#187;1-61&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>The interface for creating dynamic remarketing ads in Google Ads<\/em><\/p>\n<p>The source can be a feed created in Google Ads or a linked Google Merchant Center account; in my example, it\u2019s a Google Merchant Center account.<\/p>\n<p>Select which products will be advertised by setting the filter similarly to standard shopping campaigns or smart shopping campaigns.<\/p>\n<p>If you want all products to be included in the ads, select \"No filters.\" If you want the ads to show only TVs, choose the filter \"Product Type\" equal to \"TVs.\" This will help avoid displaying offers that won\u2019t be profitable in advertising.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-62.webp&#187; title_text=&#187;1-62&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Selecting products to display during dynamic remarketing<\/em><\/p>\n<p>Next, you need to create an ad group. To do this, in the \"Audience\" tab, go to \"Overview\" and open the list \"How they interact with your campaign.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-63.webp&#187; title_text=&#187;1-63&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Adding remarketing audience to Google Ads ads<\/em><\/p>\n<p>Select the desired user list, such as \"All Visitors (Google Ads)\" or \"Users who visited the cart\/page\/contact.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-64.webp&#187; title_text=&#187;1-64&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Adding the audience in Google Ads<\/em><\/p>\n<p>Now, you need to create the ads themselves.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-65.webp&#187; title_text=&#187;1-65&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Creating a new ad in Google Ads<\/em><\/p>\n<p>Among the available options, you are interested in \"Responsive Display Ads.\"<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-66.webp&#187; title_text=&#187;1-66&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Selecting a responsive display ad in Google Ads<\/em><\/p>\n<p>The system will immediately show that there are many variations of product offers.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-67.webp&#187; title_text=&#187;1-67&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>The interface for creating dynamic remarketing ads in Google Ads<\/em><\/p>\n<p>In dynamic remarketing, the system will automatically optimize the display: in some cases, it will show product offers, while in others, it will show creatives. For example, if the user only visits the homepage, the system is likely to display a banner that reminds them of the company.<\/p>\n<p>To set it up, you just need to fill in:<\/p>\n<ol>\n<li>Final URL. Users will be directed here if they click on the shown creative.<\/li>\n<li>Images and logos.<\/li>\n<li>Headline (up to 30 characters).<\/li>\n<li>Long headline (up to 90 characters).<\/li>\n<li>Description (up to 90 characters).<\/li>\n<li>Campaign name.<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-68.webp&#187; title_text=&#187;1-68&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Fields required for creating dynamic remarketing ads in Google Ads<\/em><\/p>\n<p>Once everything is filled out, you can save the settings.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-69.webp&#187; title_text=&#187;1-69&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Saving ads in Google Ads<\/em><\/p>\n<p>Everything is ready, dynamic remarketing has been launched.<\/p>\n<h2><strong>How to optimize dynamic remarketing<\/strong><\/h2>\n<p>To improve the performance of your dynamic remarketing campaign, you should:<\/p>\n<ul>\n<li><strong>Carefully study the time from the first visit to conversion.<\/strong>\u00a0It may be necessary to decrease or increase the ad display time to avoid wasting the budget and to not show ads to users when they are no longer interested.<\/li>\n<li><strong>Exclude unnecessary products from display.<\/strong>\u00a0Quite often, low-cost items do not provide the desired effect, as the decision to purchase them is made almost instantly, so it's better to \"catch up\" the user only with expensive items, the purchase of which is considered over a longer period.<\/li>\n<li><strong>Test audiences.\u00a0<\/strong>You should test several hypotheses, for example, potential customers who have taken a certain action may not respond to ads later or may not purchase the product. Therefore, they should be excluded from display.<\/li>\n<li><strong>Test ads.<\/strong>\u00a0Although most ads will be generated automatically, Google still allows you to set creative elements and text for ads that will participate in the generation. It's better to test several ad variations to understand what resonates well with the audience and show them the most attractive offers.<\/li>\n<li><strong>Optimize the feed.<\/strong>To make the ads more appealing, you need to work on the feed, for example, by providing a discounted price, checking the correctness of product names, or replacing images.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 id=\"primery-effektivnosti-dinamicheskogo-remarketinga\"><strong>Examples of dynamic remarketing effectiveness.<\/strong><\/h2>\n<p>In the example below, the effectiveness of standard and dynamic remarketing is compared (the first and second, respectively). Dynamic remarketing allowed a 30% reduction in CPA for a luxury clothing online store.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-70.webp&#187; title_text=&#187;1-70&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Example of dynamic remarketing effectiveness.<\/em><\/p>\n<p>In the next example, even with the rapid launch of dynamic remarketing for a grocery online store, a ROI of 3045% was achieved, indicating that for every dollar invested, the company earned $30 in revenue.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-71.webp&#187; title_text=&#187;1-71&#8243; align=&#187;center&#187; admin_label=&#187;\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Example of dynamic remarketing effectiveness.<\/em><\/p>\n<p>Dynamic remarketing is a powerful and effective tool for generating sales, which, through personalization and engagement with the existing audience, allows businesses to retain customers and increase sales.<\/p>\n<p>This type of advertising is essential for companies with a wide range of services and a long sales cycle.<\/p>\n<p style=\"text-align: right;\">A source: <a href=\"https:\/\/sendpulse.ua\/ru\/blog\/dynamic-remarketing\" rel=\"nofollow noopener\" target=\"_blank\">SendPulse<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/1-7-1.png&#187; _builder_version=&#187;4.27.0&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Dynamic remarketing in Google Ads allows you to remind a customer about your product, bring them back to the site, and encourage them to complete a purchase. It's effective thanks to one of its key advantages \u2014 personalization. In this article, I\u2019ll explain what dynamic remarketing is...<\/p>","protected":false},"author":4,"featured_media":15697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-15085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/15085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/comments?post=15085"}],"version-history":[{"count":15,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/15085\/revisions"}],"predecessor-version":[{"id":16242,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/15085\/revisions\/16242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media\/15697"}],"wp:attachment":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media?parent=15085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/categories?post=15085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/tags?post=15085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}