[et_pb_section fb_built=\u00bb1\u2033 admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.24.2\u2033 background_image=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg\u00bb min_height=\u00bb126px\u00bb custom_padding=\u00bb 35px|0px|40px|0px|false|false\u00bb global_module=\u00bb2594\u2033 locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.24.2\u2033 width=\u00bb100%\u00bb max_width= "100%" custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb18px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.16\u2033 global_colors_info=\u00bb{} "][et_pb_post_title meta="off" featured_image="off" _builder_version="4.24.2\u2033 _module_preset="default" title_font="|600|||||||" title_text_align=\u00bbcenter\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb41px\u00bb title_line_height=\u00bb1.2em\u00bb title_font_size_tablet=\u00bb\u00bb title_font_size_phone=\u00bb27px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb title_2_font_size_phone=\u00bb27px \u00bb title_2_font_size_last_edited= "on|desktop" title_3_font_size_phone="27px" title_3_font_size_last_edited="on|desktop" title_4_font_size_phone="27px" title_4_font_size_last_edited="on|desktop" title_5_font_size_phone="27px" title_5_font_size_last_edited="on|desktop" title _6_font_size_phone=\u201d27px\u201d title_6_font_size_last_edited=\u201don |desktop"][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1\u2033 _builder_version=\u00bb4.16\u2033 _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16 \u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.16\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201d4.22.2\u2033 _module_preset=\u201ddefault "global_colors_info="{}"]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
In the world of (Google Ads<\/a>) , a well-crafted text ad consists of three essential components that work together to capture the attention of potential customers and drive engagement. These three required parts are:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||10px|||\u00bb global_colors_info="{}"]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n The headline is the first thing users see when they come across your text ad. It's a brief, attention-grabbing line that should convey the most important message or offer of your ad. A compelling headline should be concise, relevant to the user's search query, and encourage them to continue reading.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2\u2033 _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2\u2033 _builder_version=\u00bb 4.22.2\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_image src=\u201dhttps:\/\/dits.md\/wp-content\/uploads\/1-3.png\u201d alt=\u201dWhat are the three required parts of a text ad\u00bb title_text=\u00bb1\u2033 _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb21px|||||\u00bb global_colors_info=\u201d{}\u201d][\/et_pb_image][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d4.22.2\u2033 _module_preset=\u201ddefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201d4.22.2\u2033 _module_preset=\u201ddefault\u201d custom_margin=\u201d||10px|||\u201d global_colors_info="{}"]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||17px|||\u00bb global_colors_info="{}"]<\/p>\n The description is where you provide more details about your product, service, or offer. It's an opportunity to expand upon the message in your headline and convince users that your ad is worth clicking. Effective descriptions are typically concise, clear, and emphasize the benefits or unique selling points of what you're promoting.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||10px|||\u00bb global_colors_info="{}"]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||17px|||\u00bb global_colors_info="{}"]<\/p>\n The web address that appears in the ad is the display URL. While it doesn't have to match the actual destination URL exactly, it should be a relevant and trustworthy domain.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bb default" global_colors_info="{}"][et_pb_text _builder_version="4.22.2\u2033 _module_preset="default" global_colors_info="{}"]<\/p>\n Users often use the display URL to gauge the credibility of the ad, so it's important to keep it consistent with the ad's content.<\/p>\n These three elements work in tandem to create a compelling text ad that attracts the right audience, communicates your message effectively, and ultimately drives clicks and conversions. Crafting these components thoughtfully and strategically is key to the success of your online advertising campaigns.<\/p>\n You can also read the articles:<\/strong><\/p>\n Advanced Google Ads Conversion Tracking. Principle of operation and setting<\/a> [\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" A text ad is made up of three main components: a headline, a description, and a display URL. In the world of digital advertising (Google Ads), a well-designed text ad has three main components that work together to grab the attention of potential customers and increase engagement. These three must-have parts are: Headline The headline is the first thing users see when they see your text ad. This is a short, sweet [\u2026]<\/p>","protected":false},"author":4,"featured_media":13775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/13770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/comments?post=13770"}],"version-history":[{"count":10,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/13770\/revisions"}],"predecessor-version":[{"id":14465,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/13770\/revisions\/14465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media\/13775"}],"wp:attachment":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media?parent=13770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/categories?post=13770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/tags?post=13770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Headline<\/h2>\n
Description<\/h2>\n
Display URL<\/h2>\n
What is contextual advertising? How much is? How does it work?<\/a><\/p>\n