{"id":13219,"date":"2023-02-17T17:32:27","date_gmt":"2023-02-17T15:32:27","guid":{"rendered":"https:\/\/dits.md\/?p=13219"},"modified":"2025-04-29T13:49:28","modified_gmt":"2025-04-29T11:49:28","slug":"rasshirennoe-otslezhivanie-konversij-google-ads-princip-raboty-i-nastrojka","status":"publish","type":"post","link":"https:\/\/dits.md\/en\/rasshirennoe-otslezhivanie-konversij-google-ads-princip-raboty-i-nastrojka\/","title":{"rendered":"Advanced Google Ads Conversion Tracking. Principle of operation and setting"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1\u2033 admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.0.2\u2033 background_image=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg\u00bb min_height=\u00bb126px\u00bb custom_padding=\u00bb 35px|0px|40px|0px|false|false\u00bb global_module=\u00bb2594\u2033 locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.0.2\u2033 width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb ||||false|false&quot; custom_padding=&quot;18px||||false|false&quot;][et_pb_column type=&quot;4_4\u2033 _builder_version=&quot;4.0.2\u2033][et_pb_post_title meta=&quot;off&quot; featured_image=&quot;off&quot; _builder_version= \u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb title_font=\u00bb|600|||||||\u00bb title_text_align=\u201dcenter\u201d title_text_color=\u201d#ffffff\u201d title_font_size=\u201d41px\u201d title_line_height=\u201d1.2em\u201d title_font_size_tablet=\u201d\u201d title_font_size_phone=\u201d27px\u201d title_font_size_last_edited=\u201don|desktop\u201d title_2_font_size_phone=\u201d27px\u201d title_2_font_size_last_ edited=&quot;on|desktop&quot; title_3_font_size_phone =\u00bb27px\u00bb title_3_font_size_last_edited=\u00bbon|desktop\u00bb title_4_font_size_phone=\u00bb27px\u00bb title_4_font_size_last_edited=\u00bbon|desktop\u00bb title_5_font_size_phone=\u00bb27px\u00bb title_5_font_size_last_edited=\u00bbon|desktop\u00bb title_6_font_size_phone=\u00bb27px title_6\u00bb _font_size_last_edited=\u201don|desktop\u201d][\/ et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1\u2033 _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][ et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d hover_enabled=\u201d0\u2033 sticky_enabled=\u201d0\u2033]<\/p>\n<p>Visitors are increasingly refusing to accept the cookie policy when they click on an advertising link to a site, and this makes data collection more difficult. This means that you have less information to analyze the effectiveness of advertising and optimize it. As a solution, Google offers Privacy Sandbox technology. But it will appear only by the end of 2023, and now little is known about it. In the meantime, as an alternative, specialists can use a special feature of Google Ads - &quot;Advanced Conversion Tracking&quot;.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p><strong>Content:<\/strong><\/p>\n<ul>\n<li><a href=\"#kak-rabotaet-rasshirennoe-otslezhivanie-konversij\">How advanced conversion tracking works<\/a><\/li>\n<li><a href=\"#kak-nastroit-rasshirennoe-otslezhivanie-konversiy\">How to set up advanced conversion tracking<\/a><\/li>\n<li><a href=\"#proverka-nastroyki\">Checking the setting<\/a><\/li>\n<li><a href=\"#vyvody\">\u0421onclusions<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;kak-rabotaet-rasshirennoe-otslezhivanie-konversij&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px|||&quot;]<\/p>\n<h2><strong>How advanced conversion tracking works<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Advanced tracking will help you record conversions more accurately. This means that it is more efficient to optimize bidding. This respects confidentiality. Secure one-way encoding algorithm<span>\u00a0<\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9004655\" rel=\"nofollow noopener\" target=\"_blank\">SHA256<\/a><span>\u00a0<\/span>hashes customer data (such as email addresses) before sending it to Google.<\/p>\n<blockquote>\n<p><strong>You can only run the feature after setting up conversion tags.<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<\/blockquote>\n<p><strong>Advanced Conversion Tracking Algorithm:<\/strong><\/p>\n<ol>\n<li>The user, being authorized in his Google account, goes to the site via an advertising link.<\/li>\n<li>Performs a target action on the site. For example, a purchase or a subscription. To do this, he must specify contact details: name, email, phone number.<\/li>\n<li>These actions capture Google Ads tracking tags. Then they hash the information and transfer it to the system database.<\/li>\n<li>The algorithm correlates information from the database with data about advertising events. That is, if a user interacted with an ad through the same account and then made a conversion on the site, the conversion will be registered.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/algoritm-rassirennogo-otslezivania-konversijpng.jpg&quot; title_text=&quot;algoritm-rassirennogo-otslezivania-konversijpng&quot; align=&quot;center&quot; _builder_version =&quot;4.8.0&quot; _module_preset=&quot;default&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Benefits of Advanced Conversion Tracking<\/strong><\/h3>\n<p>The function allows you to register conversions that would otherwise remain unaccounted for, including post-view conversions (without clicking on an advertising link). According to Google, using advanced tracking you can capture an average of 3.5% more conversions, and the share of recorded post-view conversions can increase up to 30%.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/preimusestva-rassirennogo-otslezivania-konversij.jpg&quot; title_text=&quot;preimusestva-rassirennogo-otslezivania-konversij&quot; align=&quot;center&quot; _builder_version =&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||4px|||&quot;]<\/p>\n<p><strong>Accordingly, you will receive:<\/strong><\/p>\n<ul>\n<li>more accurate data to optimize bidding;<\/li>\n<li>the ability to correctly evaluate results and make better strategic decisions;<\/li>\n<li>privacy protection by hashing collected customer data.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;kak-nastroit-rasshirennoe-otslezhivanie-konversiy&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px|||&quot; locked=&quot;off&quot;]<\/p>\n<h2><strong>How to set up advanced conversion tracking<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||6px|||&quot;]<\/p>\n<p><strong>There are three ways to set up the feature, depending on your conversion tracking method:<\/strong><\/p>\n<ul>\n<li>Manual setup via Google Tag Manager. If you are tracking conversions with GTM.<\/li>\n<li>Through the Google tag. If you&#039;re using a Google tag for tracking, and it&#039;s added directly to your site&#039;s pages, not in third-party tools or iframes. Then some changes in the configuration of the tag will be needed.<\/li>\n<li>Through the Google Ads API. If you want to submit data for advanced conversion tracking through the API.<\/li>\n<\/ul>\n<p>I will tell you in more detail about the first method, since it is the easiest to implement and does not require any modifications in the site code.<\/p>\n<p>Let me remind you that your site should already be configured with Google Ads conversion tracking using Google Tag Manager.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; background_color=&quot;rgba(63,28,108,0.08)&quot; custom_margin=&quot;|130px||130px|false|true&quot; custom_margin_tablet=&quot;|5px|| 5px|false|true\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb30px|30px|20px|30px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb border_radii=\u00bb on|5px|5px|5px|5px&quot; locked=&quot;off&quot;]<\/p>\n<p style=\"text-align: center;\"><em><strong>Important! <\/strong>If you&#039;re tracking conversions through Google Analytics and importing the data into your Google Ads account, this won&#039;t be enough to set up advanced tracking. To make it work, you need to create a new Google Ads conversion action using GTM or a Google tag.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Setting up advanced conversion tracking in your Google Ads account<\/strong><\/h3>\n<p>Go to &quot;Tools&quot; - section &quot;Tracking&quot; - &quot;Conversions&quot;.<\/p>\n<p>Find and select the conversion event you want to set up advanced tracking for. At the bottom of the Advanced Conversions section, click Enable Advanced Conversion Tracking.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/vyberite-sobytie-konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng.jpg&quot; title_text=&quot;vyberite-sobytie- konversiu-dla-kotorogo-hotite-nastroit-rassirennoe-otslezivaniepng&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Be sure to read the Customer Data Compliance Statement and agree to the terms.<\/p>\n<p>Click Check URL to check your website for the Google tag.<\/p>\n<p>Further work will continue in GTM.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/rabota-prodolzitsa-v-gtmpng.jpg&quot; title_text=&quot;rabota-prodolzitsa-v-gtmpng&quot; align=&quot;center&quot; _builder_version =&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Setting up advanced conversion tracking in Google Tag Manager<\/strong><\/h3>\n<p>Go to the Google Tag Manager interface and proceed with the setup.<\/p>\n<p><strong>There are several options:<\/strong><\/p>\n<ul>\n<li>you already have unhashed variables in the DataLayer;<\/li>\n<li>using data level variables;<\/li>\n<li>using CSS selectors.<\/li>\n<\/ul>\n<p>Find and select your Google Ads conversion tracking tag and check the &quot;Include user-provided data from your site&quot; checkbox.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/dobavit-dannye-predostavlaemye-polzovatelami-s-vasego-sajta.jpg&quot; title_text=&quot;dobavit-dannye-predostavlaemye-polzovatelami- s-vasego-sajta&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Next, you need to create a new variable.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Give a name and select the variable type (if not selected by default) &quot;User-provided data&quot;.<\/p>\n<p>Then select Manual configuration.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/manual-configuration.jpg&quot; title_text=&quot;manual-configuration&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset= \u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0\u2033 _module_preset=&quot;default&quot;]<\/p>\n<p>In the list below, you&#039;ll see all the user data fields that can be sent using the advanced conversion tracking tag.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/pola-s-dannymi-o-polzovatelahpng.jpg&quot; title_text=&quot;pola-s-dannymi-o-polzovatelahpng&quot; align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n<p>Please note that for each field whose data you want to transfer, you need to create your own variable. That is, two different variables for email and phone number. To do this, let me remind you, select &quot;New variable&quot; in the drop-down menu.<\/p>\n<h3><strong>Customization option with DataLayer<\/strong><\/h3>\n<p>If you already have unhashed variables in the DataLayer (whether using CSS selectors or other variable types), you can select them instead of creating new variables.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/nehesirovannye-remenennye-v-datalayerpng.jpg&quot; title_text=&quot;nehesirovannye-remenennye-v-datalayerpng&quot; align=&quot;center&quot; _builder_version =&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; background_color=&quot;rgba(63,28,108,0.08)&quot; custom_margin=&quot; |130px||130px|false|true\u00bb custom_margin_tablet=\u00bb|5px||5px|false|true\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb30px|30px|20px|30px|false|true\u00bb custom_padding_tablet =&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;on|tablet&quot; border_radii=&quot;on|5px|5px|5px|5px&quot; locked=&quot;off&quot;]<\/p>\n<p style=\"text-align: center;\"><em><strong>Important! <\/strong>If you&#039;re tracking conversions through Google Analytics and importing the data into your Google Ads account, this won&#039;t be enough to set up advanced tracking. To make it work, you need to create a new Google Ads conversion action using GTM or a Google tag.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Customization with Data Layer Variables<\/strong><\/h3>\n<p>If you frequently change your website code, especially the formatting or CSS selectors on the conversion page, I recommend using data layer variables. Such changes may break customization of conversion tracking with CSS selectors.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; background_color=&quot;rgba(63,28,108,0.08)&quot; custom_margin=&quot;|130px||130px|false|true&quot; custom_margin_tablet=&quot;|5px|| 5px|false|true\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb30px|30px|20px|30px|false|true\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb border_radii=\u00bb on|5px|5px|5px|5px&quot; locked=&quot;off&quot;]<\/p>\n<p>If the necessary variables about user data are missing, use the following terms of reference for programmers.<\/p>\n<p>Terms of Reference for Data Transfer for Advanced Conversion Tracking in Google Ads:<\/p>\n<p>It is necessary to implement the transfer of additional variables on the &quot;purchase&quot; event. The event is fired when the user goes to the &quot;Thank you for the order&quot; page and a successful one-click purchase.<\/p>\n<p>&lt;script<\/p>\n<p>window.dataLayer.push({<\/p>\n<p>event: &quot;purchase&quot;<\/p>\n<p>&#039;email&#039;: &#039;REPLACE_WITH_STRING_VALUE&#039;,<\/p>\n<p>&#039;phone&#039;: &#039;REPLACE_WITH_STRING_VALUE&#039;<\/p>\n<p>});<\/p>\n<p>&lt;\/script<\/p>\n<p>The email and phone variables must be dynamically populated with the email and phone number of the user who made the purchase.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Create variables for email and phone by selecting the Data Layer Variable variable configuration.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Select data layer variables when setting up advanced tracking.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/remenennye-urovna-dannyh-pri-nastrojke-rassirennogo-otslezivaniapng.jpg&quot; title_text=&quot;remenennye-urovna-dannyh-pri- nastrojke-rassirennogo-otslezivaniapng&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<h3><strong>Customization with CSS Selectors<\/strong><\/h3>\n<p>If the data-level variable option isn&#039;t available to you, customize with CSS selectors.<\/p>\n<p>Let&#039;s go back to the stage where you started creating new variables for email and phone. After that, select the &quot;Variable Configuration&quot; - &quot;DOM Element&quot; field as the variable type.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/konfiguracia-peremennoj-element-dom.jpg&quot; title_text=&quot;konfiguracia-peremennoj-element-dom&quot; align=&quot;center&quot; _builder_version =&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Return to the Variable Configuration screen, in the Select Method drop-down list, select CSS Selector.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/vyberite-znacenie-selektor-csspng.jpg&quot; title_text=&quot;vyberite-znacenie-selektor-csspng&quot; align=&quot;center&quot; _builder_version =&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Paste a CSS selector that references your users&#039; data into the &quot;Element Selector&quot; input field. The Attribute Name field can be left blank.<\/p>\n<p>4.8. 0\u2033 _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Here&#039;s what the variables for advanced conversion tracking will look like, regardless of the setup method you choose.<\/p>\n<p>align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n<p>Save and publish your changes.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&quot;proverka-nastroyki&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;||16px|||&quot; locked=&quot;off&quot;]<\/p>\n<h2><strong>Checking the setting<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>Before publishing, check the settings through the change preview mode in GTM.<\/p>\n<p>If the data is sent correctly, in case of a successful order, you will see the following information<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe-otslezivanie-konversij1.jpg&quot; title_text=&quot;proverka-nastrojki-rassirennoe-otslezivanie-konversij1&quot; align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe- otslezivanie-konversij2.jpg&quot; title_text=&quot;proverka-nastrojki-rassirennoe-otslezivanie-konversij2&quot; align=&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text _builder_version= &quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>It will take some time for you to see results in your Google Ads account. The first data will enter the system in a few days, and changes in the reports will appear within 30 days.<\/p>\n<p>align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n<p>If the data is sent correctly, you will see the status &quot;Conversions are being recorded&quot;.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe-otslezivanie-konversij4.jpg&quot; title_text=&quot;proverka-nastrojki-rassirennoe-otslezivanie-konversij4&quot; align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n<p>When advanced conversion tracking data is processed, it will appear in reports.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&quot;https:\/\/dits.md\/wp-content\/uploads\/proverka-nastrojki-rassirennoe-otslezivanie-konversij5.jpg&quot; title_text=&quot;proverka-nastrojki-rassirennoe-otslezivanie-konversij5&quot; align= \u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n<p>You can view the impact of using this feature on the Diagnostics tab.<\/p>\n<p>align =&quot;center&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; locked=&quot;off&quot;][\/et_pb_image][et_pb_text module_id=&quot;vyvody&quot; _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot; custom_margin=&quot;|| 16px|||&quot; locked=&quot;off&quot;]<\/p>\n<h2><strong>\u0421onclusions<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&quot;4.8.0&quot; _module_preset=&quot;default&quot;]<\/p>\n<p>If cookies are blocked on your site, the advanced conversion tracking tag will begin to collect more data and record conversions in your Google Ads account.<\/p>\n<p>This will allow the system to improve your smart bidding strategies and track the more complex ways a visitor interacts with your site across devices.<\/p>\n<p>Thus, the use of advanced conversion tracking will increase the efficiency of optimization and performance of advertising campaigns.<\/p>\n<p>You can set up the function only if you have a conversions tag on your site.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><em>A source:\u00a0<a href=\"https:\/\/netpeak.net\/\" target=\"_blank\" rel=\"noopener nofollow\">Netpeak.net<\/a><\/em><\/p>\n<p>[\/ et_pb_text] [\/ et_pb_column] [\/ et_pb_row] [\/ et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Visitors who click on an advertising link to a website are increasingly refusing to accept the cookie policy, making data collection more difficult. This means you have less information to analyze the effectiveness of advertising and optimize it. As a solution, Google offers Privacy Sandbox technology. But it will appear only by the end of 2023, and little is known about it now. [\u2026]<\/p>","protected":false},"author":4,"featured_media":13258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/13219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/comments?post=13219"}],"version-history":[{"count":9,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/13219\/revisions"}],"predecessor-version":[{"id":13623,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/posts\/13219\/revisions\/13623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media\/13258"}],"wp:attachment":[{"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/media?parent=13219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/categories?post=13219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/en\/wp-json\/wp\/v2\/tags?post=13219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}