{"id":12674,"date":"2022-10-17T16:03:24","date_gmt":"2022-10-17T14:03:24","guid":{"rendered":"https:\/\/dits.md\/?p=12674"},"modified":"2025-04-29T13:49:51","modified_gmt":"2025-04-29T11:49:51","slug":"lsi-keywords","status":"publish","type":"post","link":"https:\/\/dits.md\/en\/lsi-keywords\/","title":{"rendered":"LSI Keywords"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1\u2033 admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.0.2\u2033 background_image=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg\u00bb min_height=\u00bb126px\u00bb custom_padding=\u00bb 35px|0px|40px|0px|false|false\u00bb global_module=\u00bb2594\u2033 locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.0.2\u2033 width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb ||||false|false" custom_padding="18px||||false|false"][et_pb_column type="4_4\u2033 _builder_version="4.0.2\u2033][et_pb_post_title meta="off" featured_image="off" _builder_version= \u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb title_font=\u00bb|600|||||||\u00bb title_text_align=\u201dcenter\u201d title_text_color=\u201d#ffffff\u201d title_font_size=\u201d41px\u201d title_line_height=\u201d1.2em\u201d title_font_size_tablet=\u201d\u201d title_font_size_phone=\u201d27px\u201d title_font_size_last_edited=\u201don|desktop\u201d title_2_font_size_phone=\u201d27px\u201d title_2_font_size_last_ edited="on|desktop" title_3_font_size_phone =\u00bb27px\u00bb title_3_font_size_last_edited=\u00bbon|desktop\u00bb title_4_font_size_phone=\u00bb27px\u00bb title_4_font_size_last_edited=\u00bbon|desktop\u00bb title_5_font_size_phone=\u00bb27px\u00bb title_5_font_size_last_edited=\u00bbon|desktop\u00bb title_6_font_size_phone=\u00bb27px title_6\u00bb _font_size_last_edited="on|desktop"][\/ et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1\u2033 _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_row _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][ et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d custom_margin=\u201d||13px||false|false\u201d]<\/p>\n

What are LSI Keywords?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version="4.8.0" _module_preset="default"]<\/p>\n

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage.<\/p>\n

The technology was originally patented in 1989. And is described as \u201cA methodology for retrieving textual data objects.\u201d In other words: using related words and phrases (\u201cLSI keywords\u201d) to better categorize a page's topic.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||13px||false|false\u00bb]<\/p>\n

Does Google Use LSI in Their Algorithm?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version="4.8.0" _module_preset="default"]<\/p>\n

Probably not.<\/p>\n

In fact, a Google representative stated in 2019<\/a>: \u201cThere's no such thing as LSI keywords \u2013 anyone who's telling you otherwise is mistaken, sorry.\u201d<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/twitter-john-mu-lsi-keywords-640\u00d7345-1.jpg\u00bb title_text=\u00bbtwitter-john-mu- lsi-keywords-640\u00d7345\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n

Instead, Google likely uses a more advanced approach to understanding the relevance on a page: one that takes into account much more than seeing if a page has a specific set of related words. Instead, they analyze your page as a whole to determine its overall topic.<\/p>\n

Although technically not \u201cLSI Keywords\u201d, many people in SEO still refer to adding related words and phrases to a page as \u201cadding LSI keywords\u201d (even though the term is technically inaccurate).<\/p>\n

And it's likely that Google does pay close attention to the non-keyword terms on your page. And use that to evaluate (and rank your page).<\/p>\n

This means it's helpful for SEO to add related terms to the page you want to rank.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version="4.8.0" _module_preset="default" custom_margin="||16px||false|false"]<\/p>\n

Why are Related Words and Phrases On a Page Important?<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version="4.8.0" _module_preset="default"]<\/p>\n

In the early days of SEO, Google and other search engines would figure out a page's topic-based 100% on the keywords they found on the page.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-used-to-only-look-at-keywords-98-768\u00d7428-1.jpg\u00bb title_text=\u00bb google-used-to-only-look-at-keywords-98-768\u00d7428\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/ et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n

So if Google saw the keyword \u201cContent Marketing\u201d over and over again, they'd say: \u201cThis page is obviously about content marketing\u201d.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/just-repeating-keywords-used-to-be-effective-768\u00d7428-1.jpg\u00bb title_text=\u00bbjust- repeating-keywords-used-to-be-effective-768\u00d7428\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n

That's why keyword density was so important back in the day.<\/p>\n

If you didn't use your keyword a bunch of times, Google wouldn't understand that your page was about that term.<\/p>\n

Fast forward to today, and Google is MUCH smarter.<\/p>\n

Today, Google's goal is to figure out a page's overall topic.<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-now-aims-to-find-overall-topic-768\u00d7428-1.jpg\u00bb title_text=\u00bbgoogle- now-aims-to-find-overall-topic-768\u00d7428\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n

And Google relies on semantically-related terms to understand content at such a deep level.<\/p>\n

For example, let's say you just published a blog post about cold brew coffee.<\/p>\n

Google will still scan your page to see if you use the term \u201ccold brew coffee\u201d in your title tag, content, alt text,<\/a> etc.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-still-scans-key-areas-of-your-site-768\u00d7528-1.jpg\u00bb title_text=\u00bb google-still-scans-key-areas-of-your-site-768\u00d7528\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/ et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n

But they'll also<\/strong> scan your page for related keywords (like \u201cfilter\u201d, \u201ctemperature\u201d, \u201cgrind\u201d, \u201ccold water\u201d, and \u201cice\u201d).<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-scans-for-related-terms-768\u00d7428-1.jpg\u00bb title_text=\u00bbgoogle-scans-for- related-terms-768\u00d7428\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

And when they see these related keywords in your content, they'll say: \u201cWe're confident that this page is about the topic of cold brew coffee.\u201d<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/semantically-related-terms-help-determine-a-pages-topic-768\u00d7519-1.jpg\u00bb title_text=\u00bb semantically-related-terms-help-determine-a-pages-topic-768\u00d7519\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/ et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d]<\/p>\n

In fact, a recent Google research paper<\/a> states that they use \u201cwords frequently occurring together\u201d to understand an article's main topic:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/word-clustering-640\u00d7293-1.jpg\u00bb title_text=\u00bbword-clustering-640\u00d7293\u2033 show_in_lightbox=\u00bbon \u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

One thing I should point out:<\/p>\n

Semantically related terms are NOT synonyms.<\/p>\n

Instead, they're terms that are closely tied to your target keyword.<\/p>\n

For example, take a word like: "jogging".<\/p>\n

Well, \u201crunning\u201d is just a synonym of \u201cjogging\u201d.<\/p>\n

now:<\/p>\n

There's nothing wrong with using that synonym in your article (in fact, it can help with your on-page SEO).<\/p>\n

But it's not a semantically related term.<\/p>\n

Instead, related terms for \u201cjogging\u201d are things like: \u201cshoes\u201d, \u201ccardio\u201d and \u201c5k\u201d.<\/p>\n

With that, here's how to find these semantically related keywords.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version="4.8.0" _module_preset="default" custom_margin="||16px||false|false"]<\/p>\n

Best practices<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n

Google Autocomplete<\/strong><\/h3>\n

Google Autocomplete<\/a> is one of the fastest and easiest ways to uncover related terms to sprinkle into your content.<\/p>\n

For example, I published \u201cThe Ultimate SEO Site Audit\u201d post.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/backlinko-seo-site-audit-2022-640\u00d7552-1.jpg\u00bb title_text=\u00bbbacklinko-seo-site- audit-2022-640\u00d7552\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

And to optimize that page, I typed \u201cSEO Audit\u201d into Google.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-seo-audit-640\u00d7384-1.jpg\u00bb title_text=\u00bbgoogle-seo-audit-640\u00d7384\u2033 show_in_lightbox=\u00bbon\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

And paid attention to the bold words that it suggested to me.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-search-seo-audit-keywords-640\u00d7691-1.jpg\u00bb title_text=\u00bbgoogle-search-seo- audit-keywords-640\u00d7691\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

These words bold are related keywords.<\/p>\n

After all, they're terms that human users search for when they search for anything related to \u201cSEO Audit\u201d.<\/p>\n

So I included those terms in my content:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/keywords-used-in-post-640\u00d7503-1.jpg\u00bb title_text=\u00bbkeywords-used-in-post- 640\u00d7503\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d ]<\/p>\n

You can also try Keyword Tool and UberSuggest.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/keywordtool-and-ubersuggest-640\u00d7875-1.jpg\u00bb title_text=\u00bbkeywordtool-and-ubersuggest-640\u00d7875\u2033 show_in_lightbox=\u00bbon\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

Both of these tools give you A LOT more suggested keywords than doing things the old-fashioned way.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/uber-suggest-results-640\u00d7979-1.jpg\u00bb title_text=\u00bbuber-suggest-results-640\u00d7979\u2033 show_in_lightbox=\u00bbon\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

That said, Google tends to suggest the most popular (and therefore most relevant) terms right off the bat.<\/p>\n

So I usually only use one of these tools if I want to optimize my content to the max.<\/p>\n

LSIGraph<\/strong><\/h3>\n

Speaking of tools, there's a tools that specifically generate related keyword ideas: LSIGraph<\/a>.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/lsigraph-640\u00d7648-1.jpg\u00bb title_text=\u00bblsigraph-640\u00d7648\u2033 show_in_lightbox=\u00bbon\u00bb align=\u00bb center\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

Just type in a keyword that you want to rank for\u2026<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/lsi-graph-results-640\u00d7617-1.jpg\u00bb title_text=\u00bblsi-graph-results-640\u00d7617\u2033 show_in_lightbox=\u00bbon\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

\u2026and get a list of related terms that you can include in your content.<\/p>\n

They're both free SEO tools. So you can't go wrong with trying out both of them.<\/p>\n

(Although I should point out that LSIGraph does have a paid plan\u2026 so it's technically \u201cFreemium\u201d.)<\/p>\n

\u201cRelated Searches\u201d<\/strong><\/h3>\n

\u201cRelated Searches\u201d is similar to Google Autocomplete.<\/p>\n

But instead of Google suggesting keywords as you search, they give you related terms at the bottom of the search results.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-related-searches-list-building-640\u00d7287-1.jpg\u00bb title_text=\u00bbgoogle-related-searches- list-building-640\u00d7287\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

For example, this list of SEO tools is one of my high-priority pages:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/backlinko-seo-tools-2022-640\u00d7532-1.jpg\u00bb title_text=\u00bbbacklinko-seo-tools-2022- 640\u00d7532\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d ]<\/p>\n

And considering how insanely competitive this keyword is, I know that I need to nail my LSI\u2026 or I have little to no chance of rankings.<\/p>\n

That's why I searched for \u201cSEO Tools\u201d and scrolled down to the bottom of the page.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-related-searches-seo-tools-640\u00d7291-1.jpg\u00bb title_text=\u00bbgoogle-related-searches- seo-tools-640\u00d7291\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

Then, I identified bold terms that made sense for my post.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/related-searches-seo-tools-keywords-640\u00d7291-1.jpg\u00bb title_text=\u00bbrelated-searches-seo- tools-keywords-640\u00d7291\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

And included those in my content:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/keywords-collage-640\u00d7242-1.jpg\u00bb title_text=\u00bbkeywords-collage-640\u00d7242\u2033 show_in_lightbox=\u00bbon \u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

Simple yet effective.<\/p>\n

Bold Terms in Google Snippet Descriptions<\/strong><\/h3>\n

This is another way to find related words and phrases directly from Google.<\/p>\n

You might have noticed that Google bolds terms in result snippets that match your keyword:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/bolded-search-term-in-serp-640\u00d7633-1.jpg\u00bb title_text=\u00bbbolded-search-term- in-serp-640\u00d7633\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

And if you look closely, you'll notice something else:<\/p>\n

Google doesn't ONLY bold terms that exactly match what you just searched for.<\/p>\n

They also bold words and phrases that are similar.<\/p>\n

For example, let's look at the results when you search for \u201cPC Repair:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-serp-pc-repair-640\u00d7892-1.jpg\u00bb title_text=\u00bbgoogle-serp-pc-repair- 640\u00d7892\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d ]<\/p>\n

Yes, Google bolds the exact term:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/pc-repair-bolded-in-serp-640\u00d7193-1.jpg\u00bb title_text=\u00bbpc-repair-bolded- in-serp-640\u00d7193\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

But they also bold related terms, like \u201cComputer Repair\u201d and \u201cPC Fix\u201d:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/computer-repair-bolded-in-serp-640\u00d7193-1.jpg\u00bb title_text=\u00bbcomputer-repair-bolded- in-serp-640\u00d7193\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset =\u00bbdefault\u00bb hover_enabled=\u00bb0\u2033 sticky_enabled=\u00bb0\u2033]<\/p>\n

Needless to say, these are keywords that you want to sprinkle into your content.<\/p>\n

Google Keyword Planner<\/strong><\/h3>\n

The Google Keyword Planner is still one of my favorite keyword research tools.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-keyword-planner-1-640\u00d7240-1.jpg\u00bb title_text=\u00bbgoogle-keyword-planner-1- 640\u00d7240\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d ]<\/p>\n

As it turns out, the Google Keyword Planner is also helpful for finding terms that are related to your target keyword.<\/p>\n

For example, if you put \u201cSEO Tools\u201d into the GKP, you get a list of \u201cKeyword ideas\u201d:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-keyword-planner-results-640\u00d7756-1.jpg\u00bb title_text=\u00bbgoogle-keyword-planner-results- 640\u00d7756\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d ]<\/p>\n

Some of these will be synonyms and variations of your keyword:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-keyword-planner-highlight-640\u00d7756-1.jpg\u00bb title_text=\u00bbgoogle-keyword-planner-highlight- 640\u00d7756\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d ]<\/p>\n

But if you dig deep, you can find some sweet phrases that you'd be hard-pressed to get any other way:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-keyword-planner-dig-deep-640\u00d7756-1.jpg\u00bb title_text=\u00bbgoogle-keyword-planner- dig-deep-640\u00d7756\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

Pro tip:<\/strong> you don't need to enter a keyword into the GKP. You can also use a landing page.<\/p>\n

Specifically, you can use a competitor's landing page that's ranking above you in the search results.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-keyword-planner-url-search-640\u00d782-1.jpg\u00bb title_text=\u00bbgoogle-keyword-planner- url-search-640\u00d782\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

When you do, Google will scan the page and spit out keywords that they consider relevant to that page's topic.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-keyword-planner-url-results-640\u00d7713-1.jpg\u00bb title_text=\u00bbgoogle-keyword-planner- url-results-640\u00d7713\u2033 show_in_lightbox=\u201don\u201d align=\u201dcenter\u201d _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefault\u201d locked=\u201doff\u201d][\/et_pb_image][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset ="default"]<\/p>\n

Google Image Tags<\/strong><\/h3>\n

This is a new feature inside of Google Images that I don't see a lot of people talk about.<\/p>\n

And it's a goldmine for discovering related terms.<\/p>\n

To use it, just pop your keyword into Google images.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-images-search-640\u00d7332-1.jpg\u00bb title_text=\u00bbgoogle-images-search-640\u00d7332\u2033 show_in_lightbox=\u00bbon\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

And Google will hook you up with a bunch of related terms above the image results:<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/google-images-suggestions-640\u00d7199-1.jpg\u00bb title_text=\u00bbgoogle-images-suggestions-640\u00d7199\u2033 show_in_lightbox=\u00bbon\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

You can do the same thing with Pinterest (in fact, this is where I first saw this feature used).<\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/pinterest-image-suggestions-640\u00d7198-1.jpg\u00bb title_text=\u00bbpinterest-image-suggestions-640\u00d7198\u2033 show_in_lightbox=\u00bbon\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb]<\/p>\n

But these suggestions don't come from Google. So now I stick with Google Images.<\/p>\n

Use Related Terms Throughout Your Article<\/strong><\/h3>\n

Now that you have a list of related terms (\u201cLSI Keywords\u201d), how do you use them?<\/p>\n

I've tested this quite a bit.<\/p>\n

And my takeaway is: it doesn't really matter.<\/strong><\/p>\n

In my experience, as long as Google sees these terms somewhere on your page, you're good.<\/p>\n

So feel free to include related terms:<\/p>\n