{"id":13989,"date":"2023-12-07T16:25:25","date_gmt":"2023-12-07T14:25:25","guid":{"rendered":"https:\/\/dits.md\/?p=13989"},"modified":"2025-04-29T13:48:03","modified_gmt":"2025-04-29T11:48:03","slug":"kak-rabotaet-google-ads-posobie-dlja-novichkov-v-onlajn-reklame","status":"publish","type":"post","link":"https:\/\/dits.md\/az\/kak-rabotaet-google-ads-posobie-dlja-novichkov-v-onlajn-reklame\/","title":{"rendered":"Google Ads nec\u0259 i\u015fl\u0259yir? Onlayn Reklamda Ba\u015flayanlar \u00fc\u00e7\u00fcn B\u0259l\u0259d\u00e7i"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;\u0420\u0430\u0437\u0434\u0435\u043b&#187; _builder_version=&#187;4.0.2&#8243; background_image=&#187;https:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg&#187; min_height=&#187;126px&#187; custom_padding=&#187;35px|0px|40px|0px|false|false&#187; global_module=&#187;2594&#8243; locked=&#187;off&#187; collapsed=&#187;off&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.22.2&#8243; width=&#187;100%&#187; max_width=&#187;100%&#187; custom_margin=&#187;||||false|false&#187; custom_padding=&#187;18px||||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_post_title meta=&#187;off&#187; featured_image=&#187;off&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; title_font=&#187;|600|||||||&#187; title_text_align=&#187;center&#187; title_text_color=&#187;#ffffff&#187; title_font_size=&#187;41px&#187; title_line_height=&#187;1.2em&#187; title_font_size_tablet=&#187;&#187; title_font_size_phone=&#187;27px&#187; title_font_size_last_edited=&#187;on|desktop&#187; global_colors_info=&#187;{}&#187; title_2_font_size_phone=&#187;27px&#187; title_2_font_size_last_edited=&#187;on|desktop&#187; title_3_font_size_phone=&#187;27px&#187; title_3_font_size_last_edited=&#187;on|desktop&#187; title_4_font_size_phone=&#187;27px&#187; title_4_font_size_last_edited=&#187;on|desktop&#187; title_5_font_size_phone=&#187;27px&#187; title_5_font_size_last_edited=&#187;on|desktop&#187; title_6_font_size_phone=&#187;27px&#187; title_6_font_size_last_edited=&#187;on|desktop&#187;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Biznesinizi \u0130nternetd\u0259 u\u011furla tan\u0131tmaq \u00fc\u00e7\u00fcn effektiv vasit\u0259l\u0259r\u0259 sahib olmaq \u00e7ox vacibdir. <a href=\"https:\/\/dits.md\/az\/pay-per-click-ppc\/\">Google Reklamlar\u0131<\/a> onlardan biridir. Bu xidm\u0259t reklam\u00e7\u0131lara t\u0259kc\u0259 reklam yerl\u0259\u015fdirm\u0259y\u0259 deyil, h\u0259m d\u0259 ist\u0259dikl\u0259ri h\u0259d\u0259f auditoriyaya \u00e7atma\u011fa, yeni m\u00fc\u015ft\u0259ril\u0259r axtarma\u011fa v\u0259 biznesl\u0259rini inki\u015faf etdirm\u0259y\u0259 imkan verir.<\/p>\n<p>B\u0259s Google Reklamlar\u0131 bunu nec\u0259 edir?<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Google Ads n\u0259dir?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Google Ads m\u00fcxt\u0259lif m\u0259hsul v\u0259 xidm\u0259tl\u0259rin reklamlar\u0131n\u0131 Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259, onun partnyor saytlar\u0131nda, mobil proqramlarda v\u0259 s. d\u0259rc etm\u0259y\u0259 imkan ver\u0259n reklam xidm\u0259tidir. Gitnux-a g\u00f6r\u0259, Google Ads d\u00fcnyan\u0131n \u0259n populyar v\u0259 g\u00fccl\u00fc al\u0259tl\u0259rind\u0259n biridir. marketinq d\u00fcnyas\u0131: Onun reklamlar\u0131 h\u0259r ay milyardlarla istifad\u0259\u00e7i t\u0259r\u0259find\u0259n g\u00f6r\u00fcl\u00fcr v\u0259 t\u0259xmin\u0259n 246 milyon m\u00fc\u0259ssis\u0259 bundan istifad\u0259 edir.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Google Ads-d\u0259 reklam kampaniyalar\u0131n\u0131n n\u00f6vl\u0259ri<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>\u00dcmumilikd\u0259 Google Ads-d\u0259 20-d\u0259n \u00e7ox reklam kampaniyas\u0131 var. \u018fn tan\u0131nan v\u0259 t\u0259sirli 5-i n\u0259z\u0259rd\u0259n ke\u00e7ir\u0259c\u0259y\u0259m.<\/p>\n<p><strong>1. Axtar\u0131\u015f kampaniyalar\u0131<\/strong><\/p>\n<p>Axtar\u0131\u015f kampaniyalar\u0131 Google Reklamlar\u0131nda \u0259n \u00e7ox istifad\u0259 edil\u0259n reklam kampaniyalar\u0131ndan biridir. \u0130stifad\u0259\u00e7il\u0259r x\u00fcsusi a\u00e7ar s\u00f6zl\u0259r v\u0259 ya ifad\u0259l\u0259rd\u0259n istifad\u0259 ed\u0259r\u0259k m\u0259hsul v\u0259 ya xidm\u0259tl\u0259ri aktiv \u015f\u0259kild\u0259 axtard\u0131qda bu tip reklam Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u00fcr. A\u00e7ar s\u00f6zl\u0259r reklam\u00e7\u0131 t\u0259r\u0259find\u0259n kampaniyan\u0131n yarad\u0131lmas\u0131 m\u0259rh\u0259l\u0259sind\u0259 se\u00e7ilir.<\/p>\n<p>Bu c\u00fcr kampaniya axtar\u0131\u015f sor\u011fular\u0131 \u0259sas\u0131nda h\u0259d\u0259f auditoriyan\u0131za tez v\u0259 s\u0259m\u0259r\u0259li \u015f\u0259kild\u0259 \u00e7atma\u011fa k\u00f6m\u0259k edir.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/primery-kampanij-v-seti-poiskapng.webp&#187; title_text=&#187;primery-kampanij-v-seti-poiskapng&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Axtar\u0131\u015f \u015e\u0259b\u0259k\u0259 Kampaniyas\u0131 N\u00fcmun\u0259l\u0259ri<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>2. Kampaniyalar\u0131 g\u00f6st\u0259rin<\/strong><\/p>\n<p><a href=\"https:\/\/dits.md\/az\/bannernaya-reklama\/\">Media \u015e\u0259b\u0259k\u0259 Kampaniyalar\u0131<\/a> - reklamlar\u0131 Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259n k\u0259narda, y\u0259ni filial saytlar\u0131nda, mobil proqramlarda v\u0259 s. d\u0259rc etm\u0259y\u0259 imkan ver\u0259n reklam kampaniyas\u0131 n\u00f6v\u00fc. Bannerl\u0259r, m\u0259tn reklamlar\u0131 v\u0259 dig\u0259r m\u00fcxt\u0259lif reklam formatlar\u0131ndan istifad\u0259 ed\u0259r\u0259k, ekran kampaniyalar\u0131 potensial m\u00fc\u015ft\u0259ril\u0259rin diqq\u0259tini c\u0259lb ed\u0259n zaman ba\u015fqa saytlar\u0131n v\u0259 ya proqramlar\u0131n m\u0259zmununa baxmaq.<\/p>\n<p>Bu c\u00fcr reklam material\u0131 brendin g\u00f6r\u00fcnm\u0259sini yax\u015f\u0131la\u015fd\u0131rma\u011fa k\u00f6m\u0259k edir v\u0259 h\u0259d\u0259f auditoriya t\u0259r\u0259find\u0259n ziyar\u0259t edil\u0259n v\u0259 ya onlar\u0131n maraqlar\u0131na uy\u011fun vebsaytlarda yerl\u0259\u015fdiril\u0259 bil\u0259r.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/primery-kampanij-v-medijnoj-setipng.webp&#187; title_text=&#187;primery-kampanij-v-medijnoj-setipng&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Ekran \u015e\u0259b\u0259k\u0259si Kampaniyalar\u0131n\u0131n N\u00fcmun\u0259l\u0259ri<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>3. Video kampaniyalar<\/strong><\/p>\n<p><a href=\"https:\/\/dits.md\/az\/reklama-na-youtube\/\">Video kampaniyalar<\/a> YouTube, partnyor vebsaytlar v\u0259 mobil proqramlar da daxil olmaqla bir \u00e7ox platformada video reklam yerl\u0259\u015fdirin. TikTok-un artan populyarl\u0131\u011f\u0131 il\u0259 video getdikc\u0259 daha \u00e7ox yay\u0131lm\u0131\u015f reklam format\u0131na \u00e7evrilir, \u00e7\u00fcnki o, \u0130nternet istifad\u0259\u00e7il\u0259rinin diqq\u0259tini d\u0259rhal v\u0259 effektiv \u015f\u0259kild\u0259 c\u0259lb edir v\u0259 brendl\u0259 daha interaktiv \u0259laq\u0259 yaratma\u011fa imkan verir.<\/p>\n<p>Google Reklamlar\u0131 siz\u0259 reklam\u00e7\u0131n\u0131n \u00f6z reklamlar\u0131n\u0131 n\u0259 vaxt v\u0259 harada g\u00f6st\u0259r\u0259 bil\u0259c\u0259yini se\u00e7m\u0259k imkan\u0131 verir. Reklam\u00e7\u0131 h\u0259m\u00e7inin reklam\u0131 g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn hans\u0131 strategiyadan istifad\u0259 edil\u0259c\u0259yini se\u00e7\u0259 bil\u0259r: a\u00e7ar s\u00f6zl\u0259r, maraqlar, demoqrafik m\u0259lumatlar v\u0259 s.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/primery-videokampanij.webp&#187; title_text=&#187;primery-videokampanij&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Video kampaniyalar\u0131n n\u00fcmun\u0259l\u0259ri<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><strong>4. Al\u0131\u015f-veri\u015f kampaniyalar\u0131<\/strong><\/p>\n<p>M\u0259hsul v\u0259 ya al\u0131\u015f-veri\u015f kampaniyalar\u0131 x\u00fcsusi m\u0259hsullar\u0131 v\u0259 ya m\u0259hsul kataloqlar\u0131n\u0131 Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259, Google Shopping v\u0259 dig\u0259r t\u0259r\u0259fda\u015f vebsaytlar\u0131nda tan\u0131tmaq m\u0259qs\u0259di da\u015f\u0131y\u0131r. Onlar \u0259trafl\u0131 m\u0259hsul kataloqu olan m\u00fc\u0259ssis\u0259l\u0259r, y\u0259ni onlayn ma\u011fazalar, p\u0259rak\u0259nd\u0259 ma\u011fazalar v\u0259 m\u0259hsul toplay\u0131c\u0131lar\u0131 t\u0259r\u0259find\u0259n istifad\u0259 olunur.<\/p>\n<p>Reklam x\u00fcsusi m\u0259hsullar axtaran v\u0259 ya qiym\u0259tl\u0259ri m\u00fcqayis\u0259 ed\u0259n istifad\u0259\u00e7il\u0259r t\u0259r\u0259find\u0259n g\u00f6r\u00fcl\u00fcr. Elanda m\u0259hsulun \u015f\u0259kli, ad\u0131 v\u0259 qiym\u0259ti g\u00f6st\u0259rilir.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/primery-tovarnyh-kampanijpng.webp&#187; title_text=&#187;primery-tovarnyh-kampanijpng&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>M\u0259hsul kampaniyalar\u0131na n\u00fcmun\u0259l\u0259r<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><strong>5. T\u0259tbiq kampaniyalar\u0131<\/strong><\/p>\n<p>T\u0259tbiq kampaniyalar\u0131 Google xass\u0259l\u0259rind\u0259n (Google Axtar\u0131\u015f, Google Axtar\u0131\u015f t\u00f6vsiy\u0259l\u0259ri, Google Play, Ekran \u015e\u0259b\u0259k\u0259si v\u0259 YouTube kimi) istifad\u0259 ed\u0259r\u0259k mobil t\u0259tbiql\u0259ri t\u0259bli\u011f edir. Bu tip kampaniya mobil istifad\u0259\u00e7il\u0259rin geni\u015f auditoriyas\u0131n\u0131 \u0259hat\u0259 etm\u0259y\u0259 v\u0259 onlardan y\u00fckl\u0259m\u0259l\u0259r \u00fc\u00e7\u00fcn istifad\u0259 etm\u0259y\u0259 imkan verir. Bunun \u00fc\u00e7\u00fcn m\u0259tn reklamlar\u0131, bannerl\u0259r, videolar v\u0259 s. kimi m\u00fcxt\u0259lif reklam formatlar\u0131ndan istifad\u0259 olunur.<\/p>\n<p>Bu c\u00fcr kampaniyalar h\u0259d\u0259f auditoriyaya uy\u011fun olaraq t\u0259tbiq reklamlar\u0131n\u0131 g\u00f6st\u0259rm\u0259k \u00fc\u00e7\u00fcn maraqlar, davran\u0131\u015f m\u0259lumatlar\u0131, demoqrafik m\u0259lumatlar v\u0259 s.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/primery-kampanij-dla-prilozenij.jpg&#187; title_text=&#187;primery-kampanij-dla-prilozenij&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>T\u0259tbiq kampaniyalar\u0131na n\u00fcmun\u0259l\u0259r<br \/>\n<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Google Reklamlar\u0131 nec\u0259 i\u015fl\u0259yir?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Kampaniya n\u00f6vl\u0259rini s\u0131ralad\u0131q. Kampaniyalar adi Google hesab\u0131ndan istifad\u0259 etm\u0259kl\u0259 yarad\u0131la bil\u0259n reklam hesab\u0131ndan idar\u0259 olunur. Reklam hesab\u0131nda reklam\u00e7\u0131lar reklam yarad\u0131r v\u0259:<\/p>\n<ul>\n<li>b\u00fcdc\u0259l\u0259ri v\u0259 tarifl\u0259ri t\u0259yin etm\u0259k;<\/li>\n<li>d\u0259rc edilmi\u015f reklamlar \u00fczr\u0259 \u0259trafl\u0131 analitika v\u0259 hesabatlara baxmaq;<\/li>\n<li>s\u0259m\u0259r\u0259liliyi art\u0131rmaq \u00fc\u00e7\u00fcn kampaniyalar\u0131 optimalla\u015fd\u0131r\u0131n.<\/li>\n<\/ul>\n<p>Ancaq parametrl\u0259ri q\u0259bul etm\u0259zd\u0259n \u0259vv\u0259l, Google Reklamlar\u0131n\u0131n \u0259sas prinsipl\u0259rini ba\u015fa d\u00fc\u015fm\u0259lisiniz v\u0259 bunlar auksion, t\u0259klifl\u0259r, auditoriya h\u0259d\u0259fl\u0259nm\u0259si, a\u00e7ar s\u00f6zl\u0259r v\u0259 reklam keyfiyy\u0259tinin reytinqidir.<\/p>\n<p><strong>H\u0259rrac<\/strong><\/p>\n<p>Google eyni auditoriyaya v\u0259 ya eyni a\u00e7ar s\u00f6zl\u0259r\u0259 reklam g\u00f6st\u0259rm\u0259k ist\u0259y\u0259n reklam\u00e7\u0131lara reklam sah\u0259sini m\u00fc\u0259yy\u0259nl\u0259\u015fdirir v\u0259 ay\u0131r\u0131r. B\u00fct\u00fcn proses a\u015fa\u011f\u0131dak\u0131 ard\u0131c\u0131ll\u0131qla ba\u015f verir:<\/p>\n<ol>\n<li>\u0130stifad\u0259\u00e7i axtar\u0131\u015f sor\u011fusu edir v\u0259 ya reklam\u0131 olan internet s\u0259hif\u0259sini a\u00e7\u0131r.<\/li>\n<li>Google Reklamlar\u0131 istifad\u0259\u00e7inin axtar\u0131\u015f sor\u011fusuna uy\u011fun g\u0259l\u0259n a\u00e7ar s\u00f6zl\u0259rl\u0259 reklamlar\u0131 d\u0259rhal uy\u011funla\u015fd\u0131r\u0131r.<\/li>\n<li>Al\u0131nan reklamlar siyah\u0131s\u0131ndan sistem uy\u011fun olmayanlar\u0131, m\u0259s\u0259l\u0259n, ba\u015fqa \u00f6lk\u0259y\u0259 y\u00f6n\u0259lmi\u015f, qaydalar\u0131 pozdu\u011funa g\u00f6r\u0259 r\u0259dd edilmi\u015f reklamlar\u0131 v\u0259 s.<\/li>\n<li>Qalan reklamlar keyfiyy\u0259t reytinqin\u0259 g\u00f6r\u0259 s\u0131ralan\u0131r.<\/li>\n<li>Dig\u0259r r\u0259qibl\u0259r aras\u0131nda \u0259n y\u00fcks\u0259k performansa malik reklam \u0259n g\u00f6rk\u0259mli yerd\u0259 v\u0259 ya birinci yerd\u0259 g\u00f6st\u0259rilir.<\/li>\n<\/ol>\n<p>Bu proses istifad\u0259\u00e7i h\u0259r d\u0259f\u0259 axtar\u0131\u015f sor\u011fusu etdikd\u0259 v\u0259 ya veb s\u0259hif\u0259ni a\u00e7anda bir ne\u00e7\u0259 saniy\u0259 \u0259rzind\u0259 ba\u015f verir.<\/p>\n<p><strong>Keyfiyy\u0259t hesab\u0131<\/strong><\/p>\n<p>Reklam Keyfiyy\u0259ti Qiym\u0259ti 1-d\u0259n 10-a q\u0259d\u0259r olan miqyasda istifad\u0259\u00e7il\u0259r \u00fc\u00e7\u00fcn reklam\u0131n v\u0259 a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sinin n\u0259 q\u0259d\u0259r effektiv oldu\u011funu m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn Google Ads-in istifad\u0259 etdiyi \u00f6l\u00e7\u00fcd\u00fcr. O, h\u0259m\u00e7inin reklam\u0131n n\u0259 d\u0259r\u0259c\u0259d\u0259 g\u00f6st\u0259ril\u0259 bil\u0259c\u0259yini v\u0259 onun s\u0259hif\u0259d\u0259 harada yerl\u0259\u015fdirildiyini m\u00fc\u0259yy\u0259n etm\u0259y\u0259 k\u00f6m\u0259k edir. dig\u0259r reklamlara nisb\u0259t\u0259n. Reytinq\u0259 daxildir:<\/p>\n<ul>\n<li>t\u0259klif;<\/li>\n<li>a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259si v\u0259 reklam keyfiyy\u0259ti;<\/li>\n<li>h\u0259rracda dig\u0259r reklam\u00e7\u0131larla r\u0259qab\u0259t;<\/li>\n<li>minimum reklam reytinqi (Google t\u0259l\u0259bl\u0259rin\u0259 uy\u011funluq);<\/li>\n<li>istifad\u0259\u00e7i axtar\u0131\u015f konteksti, y\u0259ni onun sor\u011fusu, yeri, cihaz n\u00f6v\u00fc;<\/li>\n<li>\u0259lav\u0259 parametrl\u0259r, m\u0259s\u0259l\u0259n, reklamda telefon n\u00f6mr\u0259sinin olmas\u0131 v\u0259 ya reklam ver\u0259nin veb sayt\u0131n\u0131n dig\u0259r s\u0259hif\u0259l\u0259rin\u0259 \u0259lav\u0259 ba\u011flant\u0131lar.<\/li>\n<\/ul>\n<p>Y\u00fcks\u0259k keyfiyy\u0259tli reytinq h\u0259rrac prosesin\u0259 m\u00fcsb\u0259t t\u0259sir g\u00f6st\u0259rir v\u0259 r\u0259qibl\u0259r aras\u0131nda ilk reklam m\u00f6vqeyini \u0259ld\u0259 etm\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n<p><strong>Google Ads T\u0259klifi<\/strong><\/p>\n<p>Google Ads-d\u0259 bir ne\u00e7\u0259 n\u00f6v t\u0259klif v\u0259 onlar\u0131n m\u0259qs\u0259dl\u0259ri var.<\/p>\n<p>T\u0259klif reklam\u00e7\u0131n\u0131n Google platformalar\u0131nda g\u00f6st\u0259ril\u0259n reklamda h\u0259r klik, h\u0259r\u0259k\u0259t v\u0259 s. \u00fc\u00e7\u00fcn \u00f6d\u0259m\u0259y\u0259 haz\u0131r oldu\u011fu qiym\u0259tdir. \u018fks\u0259r hallarda, reklam\u00e7\u0131lar klik ba\u015f\u0131na \u00f6d\u0259ni\u015f (PPC) modelind\u0259n istifad\u0259 edirl\u0259r, burada m\u00fc\u015ft\u0259ri reklam\u0131n faktiki klikl\u0259ri \u00fc\u00e7\u00fcn \u00f6d\u0259yir, \u00e7\u00fcnki bu, reklam\u0131n effektivliyini daha d\u0259qiq \u00f6l\u00e7m\u0259y\u0259 k\u00f6m\u0259k edir.<\/p>\n<p><strong>Bahis n\u00f6vl\u0259ri<\/strong><\/p>\n<p>\u00dcmumiyy\u0259tl\u0259, m\u00fcxt\u0259lif m\u0259qs\u0259dl\u0259r\u0259 nail olmaq \u00fc\u00e7\u00fcn istifad\u0259 edil\u0259n 5 n\u00f6v m\u0259rc var.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<table border=\"1\" style=\"border-collapse: collapse; width: 100%; height: 173px;\">\n<tbody>\n<tr style=\"height: 56px;\">\n<td style=\"width: 33.3333%; height: 56px;\"><strong>Bahis n\u00f6v\u00fc<\/strong><\/td>\n<td style=\"width: 33.3333%; height: 56px;\">\n<p><strong>T\u0259svir<\/strong><\/p>\n<\/td>\n<td style=\"width: 33.3333%; height: 56px;\">\n<p><strong>H\u0259d\u0259f<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td style=\"width: 33.3333%; height: 22px;\">Klik ba\u015f\u0131na x\u0259rc\/CPC<\/td>\n<td style=\"width: 33.3333%; height: 22px;\">Reklama h\u0259r klik \u00fc\u00e7\u00fcn \u00f6d\u0259ni\u015f edilir.<\/td>\n<td style=\"width: 33.3333%; height: 22px;\">Saytda artan trafik.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">Min n\u00fcmayi\u015f\u0259 g\u00f6r\u0259 x\u0259rc (CPM)<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">Bir reklam\u0131n h\u0259r min t\u0259\u0259ss\u00fcrat\u0131na g\u00f6r\u0259 \u00f6d\u0259ni\u015f edilir.<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">Reklam\u0131n g\u00f6r\u00fcnm\u0259si v\u0259 marka \u015f\u00fcurunun artmas\u0131.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">F\u0259aliyy\u0259t ba\u015f\u0131na x\u0259rc\/CPA<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">\u00d6d\u0259ni\u015f yerin\u0259 yetiril\u0259n h\u0259r bir m\u0259qs\u0259d \u00fc\u00e7\u00fcn h\u0259yata ke\u00e7irilir.<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">Artan \u00e7evrilm\u0259l\u0259r.<\/td>\n<\/tr>\n<tr style=\"height: 23px;\">\n<td style=\"width: 33.3333%; height: 23px;\">Bax\u0131\u015f ba\u015f\u0131na qiym\u0259t\/CPV<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">\u00d6d\u0259ni\u015f reklam ver\u0259nin video reklam\u0131na h\u0259r bax\u0131\u015f \u00fc\u00e7\u00fcn edilir.<\/td>\n<td style=\"width: 33.3333%; height: 23px;\">Video reklam bax\u0131\u015flar\u0131n\u0131n artmas\u0131.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">Reklam X\u0259rcl\u0259ri\/ROAS \u00fczr\u0259 g\u0259lir<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">Reklama s\u0259rf olunan m\u0259bl\u0259\u011fd\u0259n as\u0131l\u0131 olaraq reklam ver\u0259nin \u0259ld\u0259 etm\u0259k ist\u0259diyi ist\u0259nil\u0259n g\u0259lir s\u0259viyy\u0259sini m\u00fc\u0259yy\u0259n etm\u0259k imkan\u0131.<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">Reklam x\u0259rcl\u0259rinin artan g\u0259liri.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Tender Strategiyalar\u0131<\/strong><\/p>\n<p>Siz iki strategiyadan istifad\u0259 ed\u0259r\u0259k Google Reklamlar\u0131nda t\u0259klifl\u0259r t\u0259yin ed\u0259 bil\u0259rsiniz:<\/p>\n<ul>\n<li>reklam\u00e7\u0131n\u0131n m\u00fc\u0259yy\u0259n bir h\u0259r\u0259k\u0259t \u00fc\u00e7\u00fcn \u00f6d\u0259m\u0259y\u0259 haz\u0131r oldu\u011fu h\u0259r bir a\u00e7ar s\u00f6z, reklam v\u0259 ya reklam qrupu \u00fc\u00e7\u00fcn qiym\u0259ti m\u00fcst\u0259qil olaraq t\u0259yin etdiyi manual tender (m\u0259s\u0259l\u0259n, klik, baxmaq v\u0259 s.);<\/li>\n<li>Google-un m\u00fcxt\u0259lif amill\u0259r\u0259 (m\u0259s\u0259l\u0259n, keyfiyy\u0259t reytinqi, r\u0259qab\u0259t v\u0259 s.) v\u0259 \u00f6z avtomatik t\u0259klif alqoritml\u0259rin\u0259 \u0259saslanaraq m\u00fcst\u0259qil olaraq t\u0259yin etdiyi avtomatik t\u0259klifl\u0259r.<\/li>\n<\/ul>\n<p>Tender strategiyas\u0131n\u0131n se\u00e7imi ehtiyaclar\u0131n\u0131zdan, resurslar\u0131n\u0131zdan, m\u0259qs\u0259dl\u0259rinizd\u0259n v\u0259 t\u0259cr\u00fcb\u0259nizd\u0259n as\u0131l\u0131d\u0131r. Ba\u015flamaq \u00fc\u00e7\u00fcn reklam\u00e7\u0131 avtomatik t\u0259klif se\u00e7\u0259, n\u0259tic\u0259l\u0259ri m\u00fc\u015fahid\u0259 ed\u0259 v\u0259 laz\u0131m g\u0259l\u0259rs\u0259, onu yol boyu t\u0259nziml\u0259y\u0259 bil\u0259r. T\u0259cr\u00fcb\u0259niz, ayd\u0131n strategiyan\u0131z v\u0259 reklam kampaniyalar\u0131 \u00fc\u00e7\u00fcn m\u0259qs\u0259dl\u0259riniz varsa, \u0259l il\u0259 t\u0259klif se\u00e7in.<\/p>\n<p><strong>Tama\u015fa\u00e7\u0131lar\u0131n h\u0259d\u0259fl\u0259nm\u0259si<\/strong><\/p>\n<p>Google Reklamlar\u0131 siz\u0259 reklamlar\u0131n\u0131z\u0131 kimin v\u0259 n\u0259 vaxt g\u00f6st\u0259r\u0259c\u0259yinizi t\u0259f\u0259rr\u00fcatl\u0131 m\u00fc\u0259yy\u0259n etm\u0259y\u0259 v\u0259 konfiqurasiya etm\u0259y\u0259 imkan verir. H\u0259d\u0259f auditoriyan\u0131z\u0131 ayd\u0131n \u015f\u0259kild\u0259 h\u0259d\u0259fl\u0259m\u0259kl\u0259, kampaniyalar\u0131n\u0131z\u0131n daha t\u0259sirli olmas\u0131n\u0131 t\u0259min ed\u0259c\u0259ksiniz. H\u0259d\u0259fl\u0259m\u0259 m\u00fcxt\u0259lif n\u00f6v ola bil\u0259r:<\/p>\n<p>Tama\u015fa\u00e7\u0131lar\u0131n h\u0259d\u0259fl\u0259nm\u0259si. X\u00fcsusi maraqlar\u0131na\/davran\u0131\u015f modell\u0259rin\u0259 uy\u011fun olaraq istifad\u0259\u00e7il\u0259r\u0259 \u00e7atma\u011fa imkan verir v\u0259 iki n\u00f6v\u0259 b\u00f6l\u00fcn\u00fcr:<\/p>\n<ul>\n<li>maraqlara \u0259saslanan auditoriya - potensial m\u00fc\u015ft\u0259ril\u0259r\u0259 \u00e7atmaq;<\/li>\n<li>maraql\u0131 al\u0131c\u0131lar - reklam\u00e7\u0131n\u0131n t\u0259klif etdiyi m\u0259hsullar\u0131 axtaran istifad\u0259\u00e7il\u0259r\u0259 \u00e7atmaq.<\/li>\n<\/ul>\n<p>E-po\u00e7t siyah\u0131lar\u0131. Bu tip h\u0259d\u0259fl\u0259m\u0259 reklam\u00e7\u0131n\u0131n \u00f6z sayt\u0131ndak\u0131 b\u00fclleten v\u0259 ya qeydiyyat formas\u0131 vasit\u0259sil\u0259 toplaya bil\u0259c\u0259yi m\u00fc\u015ft\u0259ri e-po\u00e7t \u00fcnvanlar\u0131n\u0131n siyah\u0131lar\u0131 \u0259sas\u0131nda reklam mesajlar\u0131 g\u00f6nd\u0259rm\u0259k m\u0259qs\u0259di da\u015f\u0131y\u0131r.<\/p>\n<p>Demoqrafik h\u0259d\u0259fl\u0259m\u0259. H\u0259d\u0259f auditoriyas\u0131n\u0131n x\u00fcsusiyy\u0259tl\u0259rini se\u00e7m\u0259k, m\u0259s\u0259l\u0259n, cins, ya\u015f v\u0259 s.<br \/>Yenid\u0259n marketinq. Reklam\u00e7\u0131n\u0131n brendi il\u0259 art\u0131q qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259d\u0259 olan, mara\u011f\u0131 qorumaq v\u0259 ya g\u0259l\u0259c\u0259k f\u0259aliyy\u0259t\u0259 h\u0259v\u0259sl\u0259ndirm\u0259k \u00fc\u00e7\u00fcn istifad\u0259 edil\u0259n istifad\u0259\u00e7il\u0259r\u0259 y\u00f6n\u0259lib.<\/p>\n<p>M\u0259qs\u0259dli reklam - i\u015f prinsipl\u0259ri v\u0259 qura\u015fd\u0131rma qaydalar\u0131. H\u0259d\u0259fl\u0259m\u0259 haqq\u0131nda minimum bilik t\u0259l\u0259b olunur<br \/>M\u0259qal\u0259d\u0259 sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 h\u0259d\u0259fl\u0259m\u0259 haqq\u0131nda oxuyun: &quot;H\u0259d\u0259fli reklam - bu n\u0259dir, parametrl\u0259ri v\u0259 i\u015f prinsipl\u0259ri.&quot;<\/p>\n<p><strong>A\u00e7ar s\u00f6zl\u0259r<\/strong><\/p>\n<p>H\u0259r hans\u0131 bir reklam kampaniyas\u0131n\u0131n m\u00fch\u00fcm m\u0259rh\u0259l\u0259si a\u00e7ar s\u00f6z v\u0259 ifad\u0259l\u0259rin diqq\u0259tl\u0259 se\u00e7ilm\u0259sidir. A\u00e7ar s\u00f6zl\u0259r Google-da istifad\u0259\u00e7il\u0259r\u0259 reklamlar\u0131n g\u00f6st\u0259ril\u0259c\u0259yi s\u00f6z v\u0259 ya ifad\u0259l\u0259ri m\u00fc\u0259yy\u0259nl\u0259\u015fdirir. Onlar reklam etdiyiniz m\u0259hsullara uy\u011fun olmal\u0131d\u0131r. M\u0259s\u0259l\u0259n, qad\u0131n geyiml\u0259ri sat\u0131rs\u0131n\u0131zsa, a\u00e7ar s\u00f6zl\u0259riniz &quot;qad\u0131n geyiml\u0259ri&quot;, &quot;qad\u0131n geyiml\u0259ri&quot; v\u0259 s. ola bil\u0259r.<\/p>\n<p>Google Ads h\u0259m\u00e7inin m\u00fcxt\u0259lif a\u00e7ar s\u00f6z uy\u011funlu\u011fu n\u00f6vl\u0259ri t\u0259klif edir. Se\u00e7diyiniz x\u00fcsusi n\u00f6v reklamlar\u0131n konkret axtar\u0131\u015f sor\u011fusu \u00fc\u00e7\u00fcn n\u0259 d\u0259r\u0259c\u0259d\u0259 d\u0259qiq g\u00f6st\u0259ril\u0259c\u0259yin\u0259 t\u0259sir edir.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<table border=\"1\" style=\"border-collapse: collapse; width: 100%; height: 120px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\"><strong>Uy\u011funluq n\u00f6v\u00fc<\/strong><\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><strong>T\u0259svir<\/strong><\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><strong>N\u00fcmun\u0259l\u0259r<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 48px;\">\n<td style=\"width: 33.3333%; height: 48px;\">Geni\u015f<\/td>\n<td style=\"width: 33.3333%; height: 48px;\">A\u00e7ar s\u00f6z sor\u011fuda ist\u0259nil\u0259n s\u00f6z\u0259 ist\u0259nil\u0259n ard\u0131c\u0131ll\u0131qla uy\u011fun g\u0259lir.<\/td>\n<td style=\"width: 33.3333%; height: 48px;\">A\u00e7ar s\u00f6z: \u00e7i\u00e7\u0259kl\u0259r - \u00e7i\u00e7\u0259k almaq, ana \u00fc\u00e7\u00fcn \u00e7i\u00e7\u0259kl\u0259r v\u0259 s.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">Frasal<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">A\u00e7ar s\u00f6z ifad\u0259y\u0259, \u0259g\u0259r sor\u011fudad\u0131rsa, g\u00f6st\u0259ril\u0259n ard\u0131c\u0131ll\u0131qla uy\u011fun g\u0259lir.<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">A\u00e7ar s\u00f6z: &quot;ana \u00fc\u00e7\u00fcn \u00e7i\u00e7\u0259kl\u0259r&quot; - anaya \u00e7atd\u0131r\u0131lan \u00e7i\u00e7\u0259kl\u0259r, ana \u00fc\u00e7\u00fcn ucuz \u00e7i\u00e7\u0259kl\u0259r v\u0259 s.<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\">D\u0259qiq<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">A\u00e7ar s\u00f6z he\u00e7 bir d\u0259yi\u015fiklik olmadan sor\u011fudak\u0131 ifad\u0259y\u0259 tam uy\u011fun g\u0259lir.<\/td>\n<td style=\"width: 33.3333%; height: 24px;\">A\u00e7ar s\u00f6z: [ana \u00fc\u00e7\u00fcn \u00e7i\u00e7\u0259kl\u0259r] - ana \u00fc\u00e7\u00fcn \u00e7i\u00e7\u0259kl\u0259r.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>M\u00fc\u0259yy\u0259n axtar\u0131\u015f sor\u011fular\u0131 \u00fc\u00e7\u00fcn reklamlar\u0131n g\u00f6r\u00fcnm\u0259sinin qar\u015f\u0131s\u0131n\u0131 almaq \u00fc\u00e7\u00fcn istifad\u0259 ed\u0259 bil\u0259c\u0259yiniz m\u0259nfi a\u00e7ar s\u00f6zl\u0259rd\u0259n d\u0259 x\u0259b\u0259rdar olmal\u0131s\u0131n\u0131z. M\u0259s\u0259l\u0259n, d\u0259bd\u0259b\u0259li qad\u0131n geyiml\u0259ri sat\u0131rs\u0131n\u0131zsa, t\u0259rkibind\u0259 \u201cucuz\u201d v\u0259 \u201ci\u015fl\u0259nmi\u015f\u201d s\u00f6zl\u0259ri olan ifad\u0259l\u0259ri istisna etm\u0259k t\u00f6vsiy\u0259 olunur.<\/p>\n<p><strong>Google Reklamlar\u0131n\u0131n \u00fcst\u00fcnl\u00fckl\u0259ri<\/strong><\/p>\n<ol>\n<li>Geni\u015f auditoriya \u0259hat\u0259si. \u015e\u00fcbh\u0259siz ki, Google d\u00fcnyada \u0259n \u00e7ox istifad\u0259 edil\u0259n axtar\u0131\u015f sayt\u0131d\u0131r. Bu, yaln\u0131z bir \u015feyi ifad\u0259 ed\u0259 bil\u0259r: reklamlar\u0131n\u0131z d\u00fcnyan\u0131n h\u0259r yerind\u0259n milyonlarla istifad\u0259\u00e7iy\u0259 g\u00f6st\u0259ril\u0259c\u0259k v\u0259 bu, h\u0259d\u0259f auditoriyan\u0131zdan daha \u00e7ox istifad\u0259\u00e7iy\u0259 \u00e7atma\u011f\u0131n\u0131za k\u00f6m\u0259k ed\u0259c\u0259k.<\/li>\n<li>Geotargeting. Google reklam kampaniyalar\u0131 potensial m\u00fc\u015ft\u0259ril\u0259rin co\u011frafi yerini d\u0259qiq m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259 bil\u0259r. M\u00fc\u0259yy\u0259n bir \u015f\u0259h\u0259r, b\u00f6lg\u0259 v\u0259 ya \u00f6lk\u0259nin se\u00e7ilm\u0259si funksiyas\u0131 yerli bazarda biznesin s\u00fcr\u0259tl\u0259 inki\u015faf\u0131na v\u0259 ya konkret yerd\u0259 potensial m\u00fc\u015ft\u0259ril\u0259rin tap\u0131lmas\u0131na k\u00f6m\u0259k ed\u0259c\u0259k.<\/li>\n<li>M\u00fcxt\u0259lif n\u00f6v reklamlar. Google Ads, h\u0259r bir reklam\u00e7\u0131n\u0131n biznesinin t\u0259klif etdiyi m\u0259qs\u0259dl\u0259r\u0259 v\u0259 m\u0259hsullara\/xidm\u0259tl\u0259r\u0259 \u0259n uy\u011fun olan\u0131 tapa bil\u0259c\u0259yi \u00e7oxlu sayda kampaniyalar t\u0259klif edir.<\/li>\n<li>N\u0259tic\u0259l\u0259r \u00fc\u00e7\u00fcn \u00f6d\u0259ni\u015f. Google, x\u0259rcl\u0259ri idar\u0259 etm\u0259y\u0259 v\u0259 x\u00fcsusi kampaniyalar\u0131n effektivliyini m\u00fc\u0259yy\u0259n etm\u0259y\u0259 k\u00f6m\u0259k ed\u0259n Klik ba\u015f\u0131na Pay\/PPC modeli, y\u0259ni klik ba\u015f\u0131na \u00f6d\u0259ni\u015f (n\u0259tic\u0259) \u00fcz\u0259rind\u0259 i\u015fl\u0259yir. M\u00fcxt\u0259lif t\u0259klif n\u00f6vl\u0259ri, parametrl\u0259ri v\u0259 strategiyalar\u0131 il\u0259 reklam\u00e7\u0131lar \u00f6z reklamlar\u0131 \u00fc\u00e7\u00fcn konkret m\u0259qs\u0259d se\u00e7\u0259 v\u0259 ist\u0259dikl\u0259ri n\u0259tic\u0259l\u0259ri \u0259ld\u0259 ed\u0259c\u0259kl\u0259rin\u0259 \u0259min ola bil\u0259rl\u0259r.<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; min_height=&#187;27px&#187; custom_margin=&#187;||18px|||&#187; custom_padding=&#187;||0px|||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Google Ads-d\u0259 reklam performans\u0131n\u0131 nec\u0259 qiym\u0259tl\u0259ndirm\u0259k olar?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>N\u0259tic\u0259l\u0259rin qiym\u0259tl\u0259ndirilm\u0259si \u00fc\u00e7\u00fcn \u00f6l\u00e7\u00fcl\u0259r \u00fc\u00e7 n\u00f6v\u0259 b\u00f6l\u00fcn\u0259 bil\u0259r:<\/p>\n<ul>\n<li>final;<\/li>\n<li>dolay\u0131 v\u0259 ya aral\u0131q;<\/li>\n<li>keyfiyy\u0259t.<\/li>\n<\/ul>\n<p>N\u0259z\u0259r\u0259 al\u0131n ki, b\u0259zi g\u00f6st\u0259ricil\u0259r \u00f6z\u00fcn\u00fcz hesablanmal\u0131d\u0131r. Google Ads h\u0259m\u00e7inin platforman\u0131n \u00f6z\u00fcnd\u0259 m\u00f6vcud deyils\u0259, \u00f6z f\u0259rdil\u0259\u015fdirilmi\u015f \u00f6l\u00e7\u00fcl\u0259rinizi yaratma\u011fa imkan ver\u0259n \u0259la \u201cX\u00fcsusi S\u00fctun\u201d funksiyas\u0131na malikdir.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcikpng.webp&#187; title_text=&#187;takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcikpng&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>&quot;X\u00fcsusi s\u00fctun&quot; funksiyas\u0131n\u0131 nec\u0259 tapmaq olar. Add\u0131m 1<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcik2png.webp&#187; title_text=&#187;takoz-u-google-ads-isnue-cudova-funkcia-custom-column-abo-kastomnij-stovpcik2png&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>&quot;X\u00fcsusi s\u00fctun&quot; funksiyas\u0131n\u0131 nec\u0259 tapmaq olar. Add\u0131m 2<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Son g\u00f6st\u0259ricil\u0259r\u0259 a\u015fa\u011f\u0131dak\u0131lar daxildir:<\/p>\n<ul>\n<li>CPA (x\u0259rc\/d\u00f6n\u00fc\u015f\u00fcml\u0259r) v\u0259 ROAS (m\u0259nf\u0259\u0259t\/x\u0259rcl\u0259r) - m\u0259qs\u0259dy\u00f6nl\u00fc f\u0259aliyy\u0259tin d\u0259y\u0259ri v\u0259 reklam x\u0259rcl\u0259rinin g\u0259liri;<\/li>\n<li>CPI (x\u0259rcl\u0259r\/t\u0259tbiq qura\u015fd\u0131rmalar\u0131n\u0131n say\u0131) - mobil proqram\u0131n h\u0259r qura\u015fd\u0131r\u0131lmas\u0131 \u00fc\u00e7\u00fcn x\u0259rc.<\/li>\n<\/ul>\n<p>Dolay\u0131\/aral\u0131q g\u00f6st\u0259ricil\u0259r\u0259 a\u015fa\u011f\u0131dak\u0131lar daxildir:<\/p>\n<ul>\n<li>CPC (klik ba\u015f\u0131na x\u0259rc) v\u0259 CPM (t\u0259\u0259ss\u00fcrat ba\u015f\u0131na x\u0259rc) - klik ba\u015f\u0131na x\u0259rc v\u0259 1000 n\u00fcmayi\u015f\u0259 g\u00f6r\u0259 x\u0259rc;<\/li>\n<li>CTR (klikl\u0259r\/t\u0259\u0259ss\u00fcratlar) - reklamdak\u0131 klikl\u0259rin say\u0131n\u0131n t\u0259\u0259ss\u00fcratlar\u0131n say\u0131na faiz nisb\u0259ti;<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/ctr-clicks-impressionspng.webp&#187; title_text=&#187;ctr-clicks-impressionspng&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Dolay\u0131\/aral\u0131q CTR metrikas\u0131n\u0131 nec\u0259 tapmaq olar<\/em>\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<ul>\n<li>B\u00fcdc\u0259 \u0130tirilmi\u015f T\u0259\u0259ss\u00fcrat Pay\u0131, BLIS ((b\u00fcdc\u0259\/m\u00fcmk\u00fcn t\u0259\u0259ss\u00fcratlara g\u00f6r\u0259 itirilmi\u015f t\u0259\u0259ss\u00fcratlar\u0131n \u00fcmumi say\u0131) x 100) v\u0259 \u0130tirilmi\u015f T\u0259\u0259ss\u00fcrat D\u0259r\u0259c\u0259si Pay\u0131, RLIS ((s\u0131ralamaya g\u00f6r\u0259 itirilmi\u015f t\u0259\u0259ss\u00fcratlar\u0131n \u00fcmumi say\u0131\/m\u00fcmk\u00fcn t\u0259\u0259ss\u00fcratlar\u0131n \u00fcmumi say\u0131) x 100 ) \u2014 b\u00fcdc\u0259y\u0259 g\u00f6r\u0259 t\u0259\u0259ss\u00fcrat itkisi v\u0259 reytinq\u0259 g\u00f6r\u0259 t\u0259\u0259ss\u00fcrat itkisi, m\u00fcvafiq olaraq \u2014 kifay\u0259t q\u0259d\u0259r b\u00fcdc\u0259 v\u0259 ya a\u015fa\u011f\u0131 reytinq\u0259 g\u00f6r\u0259 reklam kampaniyalar\u0131n\u0131n burax\u0131lm\u0131\u015f t\u0259\u0259ss\u00fcratlar\u0131n\u0131n faizi.<\/li>\n<\/ul>\n<p><strong>Keyfiyy\u0259t g\u00f6st\u0259ricil\u0259ri:<\/strong><\/p>\n<ul>\n<li>Keyfiyy\u0259t bal\u0131 - reklam\u0131n keyfiyy\u0259tinin (onun a\u00e7ar s\u00f6zl\u0259ri, ba\u015fl\u0131qlar\u0131 v\u0259 s.) 1-d\u0259n 10-a q\u0259d\u0259r \u015fkala \u00fczr\u0259 qiym\u0259tl\u0259ndirilm\u0259si;<\/li>\n<li>A\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sinin keyfiyy\u0259ti (A\u00e7\u0131l\u0131\u015f S\u0259hif\u0259si T\u0259cr\u00fcb\u0259si) istifad\u0259\u00e7il\u0259rin reklam ver\u0259nin a\u00e7\u0131l\u0131\u015f s\u0259hif\u0259sind\u0259n, y\u0259ni reklam\u0131 t\u0131klad\u0131qlar\u0131 zaman a\u00e7\u0131lan s\u0259hif\u0259d\u0259n \u0259ld\u0259 etdikl\u0259ri t\u0259\u0259ss\u00fcratd\u0131r. 1-d\u0259n 10-a q\u0259d\u0259r olan \u015fkala il\u0259 \u00f6l\u00e7\u00fcl\u00fcr;<\/li>\n<li>G\u00f6zl\u0259nil\u0259n CTR - reklam\u0131n g\u00f6zl\u0259nil\u0259n klik say\u0131;<\/li>\n<li>Ad Relevance - reklam\u0131n istifad\u0259\u00e7il\u0259r \u00fc\u00e7\u00fcn uy\u011funlu\u011fu. H\u0259m\u00e7inin 1-d\u0259n 10-a q\u0259d\u0259r olan \u015fkala il\u0259 \u00f6l\u00e7\u00fcl\u00fcr.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/akisni-metrikipng.webp&#187; title_text=&#187;akisni-metrikipng&#187; align=&#187;center&#187; _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Yuxar\u0131da g\u00f6st\u0259ril\u0259n keyfiyy\u0259t g\u00f6st\u0259ricil\u0259ri &quot;A\u00e7ar s\u00f6zl\u0259r axtar&quot; b\u00f6lm\u0259sind\u0259 yerl\u0259\u015fir<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p>Reklam kampaniyalar\u0131n\u0131n effektivliyinin \u00f6l\u00e7\u00fclm\u0259si \u00fcsulu reklam\u00e7\u0131n\u0131n konkret m\u0259qs\u0259d v\u0259 strategiyas\u0131ndan as\u0131l\u0131d\u0131r. Reklam\u0131n \u0259sas m\u0259qs\u0259di sayt\u0131n\u0131za trafiki art\u0131rmaqd\u0131rsa, CTR v\u0259 ya CPC kimi klikl\u0259rin v\u0259 ya t\u0259\u0259ss\u00fcratlar\u0131n say\u0131n\u0131 \u00f6l\u00e7\u0259n metrikl\u0259r\u0259 diqq\u0259t yetir\u0259 bil\u0259rsiniz.<\/p>\n<p>\u018fsas m\u0259qs\u0259d brend m\u0259lumatl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmaqd\u0131rsa, t\u0259\u0259ss\u00fcratlar\u0131n say\u0131na v\u0259 ya CPM-\u0259 diqq\u0259t yetirm\u0259lisiniz v\u0259 reklam\u0131n keyfiyy\u0259tinin yax\u015f\u0131la\u015fd\u0131r\u0131lmas\u0131 vacibdirs\u0259 - Keyfiyy\u0259t Hesab\u0131 v\u0259 ya Reklam Uy\u011funlu\u011fu.<\/p>\n<p>Buna g\u00f6r\u0259 d\u0259, h\u0259r bir konkret halda, reklam\u00e7\u0131n\u0131n m\u0259qs\u0259dl\u0259ri il\u0259 \u00fcst-\u00fcst\u0259 d\u00fc\u015f\u0259n v\u0259 performans haqq\u0131nda ayd\u0131n m\u0259lumat ver\u0259n \u00f6l\u00e7\u00fcl\u0259ri se\u00e7m\u0259k vacibdir.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>n\u0259tic\u0259l\u0259r<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.22.2\u2033 _module_preset=\u00bbdefolt\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Google Ads m\u00fcxt\u0259lif m\u0259hsul v\u0259 xidm\u0259tl\u0259rin reklamlar\u0131n\u0131 Google axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259, onun t\u0259r\u0259fda\u015f saytlar\u0131nda, mobil proqramlarda v\u0259 s. d\u0259rc etm\u0259y\u0259 imkan ver\u0259n reklam proqram\u0131d\u0131r.<\/p>\n<p>Google Ads-d\u0259 20-d\u0259n \u00e7ox reklam kampaniyas\u0131 var. \u018fsas olanlar bunlard\u0131r:<\/p>\n<ul>\n<li>axtar\u0131\u015f reklam\u0131;<\/li>\n<li>media reklam\u0131;<\/li>\n<li>video kampaniya;<\/li>\n<li>\u0259mt\u0259\u0259 \u015firk\u0259ti;<\/li>\n<li>proqram kampaniyas\u0131.<\/li>\n<\/ul>\n<p>\u0130stifad\u0259\u00e7inin hans\u0131 reklam\u0131 g\u00f6r\u0259c\u0259yin\u0259 h\u0259rracda q\u0259rar verilir. Daha yax\u015f\u0131 t\u0259klif v\u0259 daha y\u00fcks\u0259k Keyfiyy\u0259t Bal\u0131 olan reklam daha y\u00fcks\u0259k m\u00f6vqel\u0259rd\u0259 daha \u00e7ox t\u0259\u0259ss\u00fcrat alacaq.<\/p>\n<p>Reklam\u0131n keyfiyy\u0259t reytinqi reklam\u0131n Google t\u0259l\u0259bl\u0259rin\u0259 uy\u011funlu\u011fundan, t\u0259klifd\u0259n, istifad\u0259\u00e7i sor\u011fusuna uy\u011funlu\u011fundan, reklam a\u00e7ar s\u00f6zl\u0259rind\u0259n v\u0259 kampaniyan\u0131n h\u0259d\u0259fl\u0259nm\u0259sind\u0259n ibar\u0259tdir.<\/p>\n<p>Google Ads-in dig\u0259r reklam xidm\u0259tl\u0259ri il\u0259 m\u00fcqayis\u0259d\u0259 \u0259sas \u00fcst\u00fcnl\u00fckl\u0259ri geni\u015f auditoriya \u0259hat\u0259si, geotargetinq, m\u00fcxt\u0259lif reklam n\u00f6vl\u0259ri v\u0259 n\u0259tic\u0259l\u0259r \u00fc\u00e7\u00fcn \u00f6d\u0259ni\u015fdir.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2><strong>Tez-tez veril\u0259n suallar<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||13px|||&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><strong>Google Reklamlar\u0131 il\u0259 \u00fczvi trafik aras\u0131nda f\u0259rq n\u0259dir?<\/strong><\/p>\n<p>H\u0259r iki trafik n\u00f6v\u00fc axtar\u0131\u015f n\u0259tic\u0259l\u0259rind\u0259 g\u00f6r\u00fcn\u00fcr, lakin birincisi \u00f6d\u0259ni\u015fli reklam, ikincisi is\u0259 Google alqoritmi t\u0259r\u0259find\u0259n yarad\u0131lan n\u0259tic\u0259dir.<\/p>\n<p><strong>Google Ads-d\u0259 reklam etm\u0259k n\u0259 q\u0259d\u0259r ba\u015fa g\u0259lir?<\/strong><\/p>\n<p>Qiym\u0259t bir \u00e7ox aspektl\u0259rd\u0259n as\u0131l\u0131d\u0131r, m\u0259s\u0259l\u0259n: r\u0259qibl\u0259rin olmas\u0131, b\u00fcdc\u0259, tarifl\u0259r, reklam\u0131n keyfiyy\u0259ti v\u0259 s. Buna g\u00f6r\u0259 d\u0259 konkret cavab yoxdur. B\u00fcdc\u0259 v\u0259 tarifl\u0259ri reklam\u00e7\u0131 \u00f6z\u00fc t\u0259yin ed\u0259 bil\u0259r ki, bu da maliyy\u0259y\u0259 n\u0259zar\u0259t etm\u0259y\u0259 \u00e7ox k\u00f6m\u0259k edir.<\/p>\n<p><strong>Google Reklamlar\u0131n\u0131n ilk n\u0259tic\u0259l\u0259ri g\u00f6st\u0259rm\u0259si n\u0259 q\u0259d\u0259r vaxt apar\u0131r?<\/strong><\/p>\n<p>Bu, r\u0259qibl\u0259rd\u0259n, reklam keyfiyy\u0259tind\u0259n, t\u0259klifl\u0259rd\u0259n v\u0259 bir \u00e7ox dig\u0259r amill\u0259rd\u0259n as\u0131l\u0131d\u0131r. Ancaq ilk n\u0259tic\u0259l\u0259r ad\u0259t\u0259n bir ne\u00e7\u0259 g\u00fcnd\u0259n bir h\u0259ft\u0259y\u0259 q\u0259d\u0259r n\u0259z\u0259r\u0259 \u00e7arp\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\">M\u0259nb\u0259: <a href=\"https:\/\/netpeak.net\/\" rel=\"nofollow noopener\" target=\"_blank\">Netpeak<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187;][et_pb_column _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; type=&#187;4_4&#8243;][et_pb_text _builder_version=&#187;4.22.2&#8243; _module_preset=&#187;default&#187; hover_enabled=&#187;0&#8243; sticky_enabled=&#187;0&#8243;]<\/p>\n<p>M\u0259qal\u0259l\u0259ri d\u0259 oxuya bil\u0259rsiniz:<\/p>\n<ul>\n<li><a href=\"https:\/\/dits.md\/az\/kakie-tri-objazatelnye-chasti-tekstovogo-objavlenija\/\">M\u0259tn reklam\u0131n\u0131n t\u0259l\u0259b olunan \u00fc\u00e7 hiss\u0259si hans\u0131lard\u0131r?<\/a><\/li>\n<li><a href=\"https:\/\/dits.md\/az\/rasshirennoe-otslezhivanie-konversij-google-ads-princip-raboty-i-nastrojka\/\">Qabaqc\u0131l Google Ads d\u00f6n\u00fc\u015f\u00fcm izl\u0259m\u0259. \u0130\u015f prinsipi v\u0259 qura\u015fd\u0131rma<\/a><\/li>\n<li><a href=\"https:\/\/dits.md\/az\/chto-takoe-kontekstnaya-reklama-skolko-stoit-kak-rabotaet\/\">Kontekstli reklam n\u0259dir? qiym\u0259t ne\u00e7\u0259di? Bu nec\u0259 i\u015fl\u0259yir?<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0414\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435 \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0438\u043c\u0435\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b. Google Ads \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043d\u0438\u0445. \u042d\u0442\u043e\u0442 \u0441\u0435\u0440\u0432\u0438\u0441 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u043d\u043e \u0438 \u0434\u043e\u0431\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0436\u0435\u043b\u0430\u0435\u043c\u043e\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0438\u0441\u043a\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441. \u041d\u043e \u043a\u0430\u043a Google Ads \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442?\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Google Ads?Google Ads \u2014 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f [&hellip;]<\/p>","protected":false},"author":4,"featured_media":14011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/posts\/13989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/comments?post=13989"}],"version-history":[{"count":9,"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/posts\/13989\/revisions"}],"predecessor-version":[{"id":14014,"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/posts\/13989\/revisions\/14014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/media\/14011"}],"wp:attachment":[{"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/media?parent=13989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/categories?post=13989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dits.md\/az\/wp-json\/wp\/v2\/tags?post=13989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}