{"id":12392,"date":"2022-08-18T12:25:56","date_gmt":"2022-08-18T10:25:56","guid":{"rendered":"https:\/\/dits.md\/?p=12392"},"modified":"2025-04-29T14:05:00","modified_gmt":"2025-04-29T12:05:00","slug":"obnovljatsja-ili-net-testiruem-google-analytics-4","status":"publish","type":"post","link":"https:\/\/dits.md\/az\/obnovljatsja-ili-net-testiruem-google-analytics-4\/","title":{"rendered":"Yenil\u0259m\u0259k \u00fc\u00e7\u00fcn ya yox? Google Analytics-in s\u0131naqdan ke\u00e7irilm\u0259si 4"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1\u2033 admin_label=\u00bbB\u00f6lm\u0259\u00bb _builder_version=\u00bb4.0.2\u2033 background_image=\u00bbhttps:\/\/dits.md\/wp-content\/uploads\/paralax-background.jpg\u00bb min_height=\u00bb126px\u00bb x\u00fcsusi 35px|0px|40px|0px|false|false\u00bb global_module=\u00bb2594\u2033 locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb][et_pb_row _builder_version=\u00bb4.0.2\u2033 width=\u00bb100%\u00bb max_width=\u00bbT\u00bb max_width=\u00bbT\u00bb1001TP3\u00bb ||||false|false&quot; custom_padding=&quot;18px||||false|false&quot;][et_pb_column type=&quot;4_4\u2033 _builder_version=&quot;4.0.2&quot;][et_pb_post_title meta=&quot;off&quot; featured_image=&quot;off&quot; _builder_version= \u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb title_font=\u00bb|600|||||||\u00bb title_text_align=\u201dcenter\u201d title_text_color=\u201d#ffffff\u201d title_font_size=\u201d41px\u201d title_line_height=\u201d1.2em\u201d title_font_size_tablet=\u201d\u201d title_font_size_phone=\u201d27px\u201d title_font_size_last_font=\u201d27px\u201d title_font_size_edited _2_font_size_son_ redakt\u0259=&quot;on|masa\u00fcst\u00fc&quot; title_3_font_size_phone =\u00bb27px\u00bb title_3_font_size_last_edited=\u00bbon|desktop\u00bb title_4_font_size_phone=\u00bb27px\u00bb title_4_font_size_last_edited=\u00bbon|desktop\u00bb title_5_font_size_phone=\u00bb27px\u00bb title_6_font_size_phone=\u00bb27px title_6\u00bb _font_size_last_edited=&quot;i\u015f masas\u0131nda&quot;] [\/ et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1\u2033 _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbstandart\u00bb[et_pb_column][et_pb_8]versiya set=\u00bbdefolt custom_margin \u00bb = &quot;-1px|avtomatik||avtomatik||&quot; kilidli=\u00bboff\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_code _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefolt\u00bb]<nav aria-label=\"\u00e7\u00f6r\u0259k q\u0131r\u0131nt\u0131lar\u0131\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">ev<\/span><\/p><\/nav>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4\u2033 _builder_version=\u20334\u2033 _builder_version=\u2033 4.0_q\u0259d\u0259r ext _Builder _versiya =\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<p><strong>M\u0259zmun:<\/strong><\/p>\n<ul>\n<li><a href=\"#New\">Google Analytics 4: Yenilikl\u0259r<\/a><\/li>\n<li><a href=\"#Otlichiya\">Google Analytics 4 v\u0259 Universal Analytics aras\u0131ndak\u0131 f\u0259rql\u0259r<\/a><\/li>\n<li><a href=\"#Kto-viiigraet\">Google Analytics 4-\u0259 k\u00f6\u00e7m\u0259kd\u0259n kim faydalanacaq?<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<p>Analitikan\u0131n yeni versiyas\u0131 r\u0259smi olaraq 2020-ci ilin pay\u0131z\u0131nda beta-dan \u00e7\u0131xd\u0131 v\u0259 t\u0259rtibat\u00e7\u0131lar\u0131n fikrinc\u0259, uzunm\u00fcdd\u0259tli perspektivd\u0259 reklam investisiyalar\u0131n\u0131 optimalla\u015fd\u0131rmaq \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulub. \u018fslind\u0259, Google Analytics 4 Firebase Analytics-in analoqudur (mobil proqramlar \u00fc\u00e7\u00fcn analitik sistem), lakin \u0259lav\u0259 funksionall\u0131qla. \u0130nterfeys v\u0259 m\u0259lumatlar\u0131n u\u00e7otu m\u0259ntiqi oradan g\u00f6t\u00fcr\u00fcl\u00fcb.<\/p>\n<p>Google Analytics 4-\u00fcn \u0259sas \u00fcst\u00fcnl\u00fckl\u0259ri hans\u0131lard\u0131r v\u0259 yeni versiya Universal Analytics-d\u0259n n\u0259 il\u0259 f\u0259rql\u0259nir? Ke\u00e7idd\u0259n kim faydalanacaq, kim t\u0259l\u0259sm\u0259m\u0259lidir?<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<h3><strong>Niy\u0259 bu ad?<\/strong><\/h3>\n<p>Bu, m\u0259hsulu yaln\u0131z t\u0259tbiql\u0259ri olanlara y\u00f6n\u0259lmi\u015f bir \u015fey deyil, &quot;yeni GA&quot; kimi yerl\u0259\u015fdirm\u0259si m\u0259nas\u0131nda yax\u015f\u0131 bir add\u0131md\u0131r. B\u0259s niy\u0259 Google Analytics 4? Google Analytics-in t\u0259kam\u00fcl\u00fc il\u0259 tan\u0131\u015f deyilsinizs\u0259, ad bir az qar\u0131\u015f\u0131q ola bil\u0259r. \u018fvv\u0259lc\u0259 2005-ci ild\u0259 Google t\u0259r\u0259find\u0259n sat\u0131n al\u0131nan Urchin (\u21161) \u015firk\u0259ti var idi. Klassik analitika (\u2116 2) n\u00f6vb\u0259ti iterasiya idi, sonradan onu Universal Analytics (\u2116 3) il\u0259 \u0259v\u0259z etdi, indi vebsayt\u0131n\u0131zda istifad\u0259 etdiyiniz budur.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/google_analytics_4_obzor.png&#187; title_text=&#187;google_analytics_4_obzor&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#187;New&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||16px||false|false&#187;]<\/p>\n<h2><strong>Google Analytics 4: Yenilikl\u0259r<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<h3><strong>Bu, hadis\u0259l\u0259r \u0259traf\u0131nda qurulmu\u015f geni\u015fl\u0259n\u0259 bil\u0259n \u00e7arpaz platforma analitikas\u0131d\u0131r.<\/strong><\/h3>\n<p>\u018fvv\u0259ll\u0259r m\u0259lumatlar\u0131n izl\u0259nilm\u0259si s\u00fcni \u015f\u0259kild\u0259 \u0259ld\u0259 edilmi\u015f g\u00f6st\u0259rici olan seanslara \u0259saslan\u0131rd\u0131. Yeni versiyada Google istifad\u0259\u00e7il\u0259r\u0259 diqq\u0259t yetirir, ona g\u00f6r\u0259 d\u0259 hadis\u0259l\u0259r \u0259traf\u0131nda b\u00fct\u00fcn analitikl\u0259ri birl\u0259\u015fdirib. \u0130ndi siz b\u00fct\u00fcn istifad\u0259\u00e7i s\u0259yah\u0259tini izl\u0259y\u0259 bil\u0259rsiniz, y\u0259ni b\u00fct\u00fcn cihazlar v\u0259 platformalarda eyni standartla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259lumatlar\u0131 toplaya bil\u0259rsiniz.<\/p>\n<p>Yeni resurs identifikasiyan\u0131n \u00fc\u00e7 s\u0259viyy\u0259sind\u0259n istifad\u0259 edir:<\/p>\n<ul>\n<li>\u0130stifad\u0259\u00e7i_id<\/li>\n<li>Google siqnallar\u0131<\/li>\n<li>Cihaz_id<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/podrobnyiy-obzor-google-analytics-4.png&#187; title_text=&#187;podrobnyiy-obzor-google-analytics-4&#8243; show_in_lightbox=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187; background_color=&#187;rgba(63,28,108,0.08)&#187; custom_margin=&#187;|130px||130px|false|true&#187; custom_margin_tablet=&#187;|5px||5px|false|true&#187; custom_margin_phone=&#187;&#187; custom_margin_last_edited=&#187;on|phone&#187; custom_padding=&#187;30px|30px|20px|30px|false|true&#187; custom_padding_tablet=&#187;&#187; custom_padding_phone=&#187;&#187; custom_padding_last_edited=&#187;on|tablet&#187; border_radii=&#187;on|5px|5px|5px|5px&#187; locked=&#187;off&#187;]<\/p>\n<p><em>\u201cGoogle Analytics 4 hadis\u0259l\u0259r \u0259traf\u0131nda b\u00fct\u00fcn analitikalar\u0131 birl\u0259\u015fdir\u0259r\u0259k, b\u00fct\u00fcn cihazlar v\u0259 platformalarda eyni standartla\u015fd\u0131r\u0131lm\u0131\u015f m\u0259lumatlar\u0131 toplama\u011fa imkan verir. H\u0259m saytda, h\u0259m d\u0259 t\u0259tbiqd\u0259 eyni hadis\u0259l\u0259r toplusuna sahib olacaqs\u0131n\u0131z. M\u0259s\u0259l\u0259n, biz h\u0259m vebsaytda, h\u0259m d\u0259 t\u0259tbiqd\u0259 s\u0259b\u0259t\u0259 \u0259lav\u0259 etdik. Google Analytics 4 izl\u0259m\u0259 v\u0259 f\u0259rdil\u0259\u015fdirm\u0259 il\u0259 g\u0259lir, siz h\u0259r iki platforma \u00fc\u00e7\u00fcn bu hadis\u0259ni izl\u0259y\u0259 bil\u0259rsiniz. Bunun say\u0259sind\u0259 m\u0259lumatlar\u0131n keyfiyy\u0259ti yax\u015f\u0131la\u015facaq v\u0259 b\u00fct\u00fcn istifad\u0259\u00e7i s\u0259yah\u0259ti boyunca vahid hesabat \u0259ld\u0259 etm\u0259k m\u00fcmk\u00fcn olacaq\u201d.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<p>Bir \u00e7ox veb analitika \u00f6l\u00e7\u00fcl\u0259rinin hesablanmas\u0131 prinsipi d\u0259 tamamil\u0259 d\u0259yi\u015fdi: s\u0131\u00e7ray\u0131\u015f d\u0259r\u0259c\u0259si, sessiya m\u00fcdd\u0259ti, s\u0259hif\u0259y\u0259 baxmaq vaxt\u0131.<\/p>\n<h3><strong>GA-n\u0131n yeni versiyas\u0131nda ma\u015f\u0131n \u00f6yr\u0259nm\u0259si v\u0259 NLP (Natural Language Processing) funksiyalar\u0131 b\u00fct\u00fcn istifad\u0259\u00e7il\u0259r \u00fc\u00e7\u00fcn \u0259l\u00e7atand\u0131r.<\/strong><\/h3>\n<p>Bu funksionall\u0131q k\u00f6hn\u0259 say\u011facda qism\u0259n m\u00f6vcud idi, lakin ondan az adam istifad\u0259 edirdi. Yeni n\u0259\u015fr \u00e7ox g\u00fcman ki, daha geni\u015f versiyan\u0131 t\u0259qdim ed\u0259c\u0259k. Haz\u0131rda funksionall\u0131q h\u0259l\u0259 yekunla\u015fmaq \u00fczr\u0259dir.<\/p>\n<p><strong>Ma\u015f\u0131n \u00f6yr\u0259nm\u0259si v\u0259 NLP funksiyalar\u0131 GA4-\u00fcn \u0259sas \u00fcst\u00fcnl\u00fcy\u00fcd\u00fcr. \u0130ndi ed\u0259 bil\u0259rsiniz:<\/strong><\/p>\n<ul>\n<li>D\u00f6n\u00fc\u015f\u00fcm ehtimal\u0131n\u0131 proqnozla\u015fd\u0131r\u0131n v\u0259 bu proqnozlara \u0259sas\u0259n Google Reklamlar\u0131 \u00fc\u00e7\u00fcn auditoriya yarad\u0131n.<\/li>\n<li>Hesabatlarda anomaliyalar\u0131 tap\u0131n. Burada s\u00f6hb\u0259t Universal Analytics-d\u0259 olan bildiri\u015fl\u0259rd\u0259n gedir. H\u0259r hans\u0131 bir s\u0259hv ba\u015f ver\u0259rs\u0259 (\u00e7evirm\u0259l\u0259r izl\u0259nilmir, d\u00f6n\u00fc\u015f\u00fcm nisb\u0259tl\u0259ri s\u0259hv hesablan\u0131r), siz d\u0259rhal bu bar\u0259d\u0259 m\u0259lumat alacaqs\u0131n\u0131z.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201cH\u0259mi\u015f\u0259 Z\u0259ng\u0259 diqq\u0259t yetirin. Bu bildiri\u015fl\u0259rd\u0259 \u00e7oxlu faydal\u0131 m\u0259lumatlar var. Biz tez-tez s\u0259hvl\u0259ri d\u00fcz\u0259ltm\u0259k \u00fc\u00e7\u00fcn sor\u011fular al\u0131r\u0131q v\u0259 \u00e7ox vaxt bu bildiri\u015fl\u0259r onlar\u0131 a\u015fkar etm\u0259y\u0259 k\u00f6m\u0259k edir.\u201d<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<ul>\n<li>M\u00fc\u015ft\u0259ri itkisi ehtimal\u0131n\u0131 proqnozla\u015fd\u0131r\u0131n ki, pulu m\u00fc\u015ft\u0259rinin saxlanmas\u0131na daha effektiv \u015f\u0259kild\u0259 yat\u0131ra bil\u0259siniz. Google komandas\u0131 yeni proqnoz g\u00f6st\u0259ricil\u0259ri \u0259lav\u0259 etm\u0259kl\u0259 bu sah\u0259ni daha da inki\u015faf etdirm\u0259yi planla\u015fd\u0131r\u0131r. M\u0259s\u0259l\u0259n, ARPU, bel\u0259 ki, yeni resursun b\u00fct\u00fcn istifad\u0259\u00e7il\u0259ri ML anlay\u0131\u015flar\u0131n\u0131n k\u00f6m\u0259yi il\u0259 marketinq strategiyalar\u0131n\u0131 t\u0259nziml\u0259y\u0259 v\u0259 ROI-l\u0259rini art\u0131ra bilsinl\u0259r.<\/li>\n<li>GA indi d\u0259 m\u0259lumatlar\u0131n\u0131zdak\u0131 m\u00fch\u00fcm tendensiyalar bar\u0259d\u0259 sizi x\u0259b\u0259rdar ed\u0259c\u0259k. M\u0259s\u0259l\u0259n, istifad\u0259\u00e7i t\u0259l\u0259bat\u0131n\u0131n d\u0259yi\u015fm\u0259si s\u0259b\u0259bind\u0259n t\u0259l\u0259bat artan mallar haqq\u0131nda.<\/li>\n<\/ul>\n<h3><strong>M\u0259xfiliyin qorunmas\u0131 prioritetdir<\/strong><\/h3>\n<p>Google deyir ki, g\u0259l\u0259c\u0259kd\u0259 onlar kukil\u0259rd\u0259n tamamil\u0259 uzaqla\u015faraq b\u00fct\u00fcn diqq\u0259tini brauzer v\u0259 mobil cihaz identifikatorlar\u0131 il\u0259 izl\u0259m\u0259y\u0259 y\u00f6n\u0259lm\u0259yi planla\u015fd\u0131r\u0131rlar.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201cBu g\u00fcn bir \u00e7ox brendl\u0259r izl\u0259m\u0259 problemi il\u0259 \u00fczl\u0259\u015firl\u0259r. M\u0259s\u0259l\u0259n, bank ni\u015find\u0259. \u0130stifad\u0259\u00e7il\u0259rin \u00e7ox ki\u00e7ik bir hiss\u0259si izl\u0259nilir, bu m\u0259lumatlarla i\u015fl\u0259m\u0259k \u00e7\u0259tindir v\u0259 onun \u0259sas\u0131nda q\u0259rar q\u0259bul etm\u0259k dem\u0259k olar ki, m\u00fcmk\u00fcn deyil\u201d.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<p>Bunun \u00fc\u00e7\u00fcn art\u0131q kukil\u0259r olmadan i\u015fl\u0259y\u0259n gtag.js kitabxanas\u0131ndan istifad\u0259 olunub.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201cUniversal Analytics-in \u0259n son versiyas\u0131 bu kitabxanadan istifad\u0259 edir, lakin kitabxanan\u0131 sayt koduna daxil etm\u0259k laz\u0131m oldu\u011fundan az adam ona ke\u00e7ib. Biz gtag.js-\u0259 ke\u00e7m\u0259yi v\u0259 Google Tag Manager vasit\u0259sil\u0259 qura\u015fd\u0131r\u0131lan standart Universal Analytics-d\u0259n istifad\u0259 etm\u0259y\u0259 davam etm\u0259yi t\u00f6vsiy\u0259 etmirik.&quot;<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<p>Siz h\u0259m\u00e7inin g\u00f6zl\u0259y\u0259 bil\u0259rsiniz ki, yax\u0131n g\u0259l\u0259c\u0259kd\u0259 Google Client ID-d\u0259n imtina ed\u0259c\u0259k v\u0259 yaln\u0131z daxili cihaz v\u0259 brauzer identifikatorlar\u0131na, h\u0259m\u00e7inin CRM-in yaratd\u0131\u011f\u0131 platformalar aras\u0131 identifikatora, y\u0259ni \u0130stifad\u0259\u00e7i ID-sin\u0259 etibar ed\u0259c\u0259k.<\/p>\n<p>GA 4-d\u0259 IP anoniml\u0259\u015fdirilm\u0259si standart olaraq konfiqurasiya edilir v\u0259 d\u0259yi\u015fdiril\u0259 bilm\u0259z. IP-nin anoniml\u0259\u015fdirilm\u0259si \u0259vv\u0259ll\u0259r GA-da izl\u0259nilmirdi, lakin \u0259vv\u0259ll\u0259r onu f\u0259rdil\u0259\u015fdirm\u0259k v\u0259 izl\u0259m\u0259k m\u00fcmk\u00fcn idi, bunu yeni analitikada etm\u0259k m\u00fcmk\u00fcn deyildi;<\/p>\n<h3><strong>Google al\u0259tl\u0259ri il\u0259 q\u00fcsursuz inteqrasiya<\/strong><\/h3>\n<p>H\u0259l\u0259lik bu b\u00f6lm\u0259d\u0259 \u0259n qabaqc\u0131l x\u00fcsusiyy\u0259t YouTube inteqrasiyas\u0131d\u0131r. Google YouTube kampaniyas\u0131n\u0131n qiym\u0259tl\u0259ndirilm\u0259sinin keyfiyy\u0259tini yax\u015f\u0131la\u015fd\u0131rmaq \u00fc\u00e7\u00fcn f\u0259al i\u015fl\u0259yir. M\u0259s\u0259l\u0259n, o, ba\u015fa d\u00fc\u015fm\u0259y\u0259 imkan ver\u0259n Bax\u0131\u015f d\u00f6n\u00fc\u015f\u00fcml\u0259rini izl\u0259yir:<\/p>\n<ul>\n<li>YouTube reklam kampaniyas\u0131 x\u00fcsusi ni\u015fan \u00f6l\u00e7\u00fcl\u0259rin\u0259 nec\u0259 t\u0259sir edir.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Bunun s\u0131\u00e7ray\u0131\u015f s\u00fcr\u0259tin\u0259, el\u0259c\u0259 d\u0259 saytdak\u0131 m\u00fc\u0259yy\u0259n hadis\u0259l\u0259r\u0259 (m\u00fctl\u0259q \u00e7evrilm\u0259l\u0259r\u0259 deyil) nec\u0259 t\u0259sir edir.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201cM\u00f6vcud GA-da YouTube kampaniyalar\u0131n\u0131n t\u0259hlili \u00e7ox t\u0259sirli deyil. Yeni versiyada bu, daha funksional olaraq geni\u015fl\u0259ndirilmi\u015f variant olacaq v\u0259 Analytics interfeysinin \u00f6z\u00fcnd\u0259 YouTube statistikas\u0131n\u0131 t\u0259hlil etm\u0259k m\u00fcmk\u00fcn olacaq\u201d.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<p>Analitikan\u0131n yeni versiyas\u0131 h\u0259m\u00e7inin Google Ads il\u0259 daha d\u0259rin inteqrasiyaya malikdir. Bununla siz hans\u0131 cihazdan istifad\u0259 etm\u0259sind\u0259n as\u0131l\u0131 olmayaraq, auditoriya yarada, kampaniyalar ba\u015flata v\u0259 daha uy\u011fun v\u0259 faydal\u0131 t\u0259klifl\u0259rl\u0259 yeni m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb ed\u0259 bil\u0259rsiniz.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201cGA 4 Google BigQuery-\u0259 pulsuz birba\u015fa m\u0259lumat ixrac\u0131na malikdir. \u018fvv\u0259ll\u0259r ixrac funksiyas\u0131 yaln\u0131z GA 360 versiyas\u0131nda v\u0259 \u00f6d\u0259ni\u015fli idi. GA 4-d\u0259 onu pulsuz etdil\u0259r, lakin siz indi Google BigQuery-d\u0259n bir il deyil, yaln\u0131z \u00fc\u00e7 ay pulsuz istifad\u0259 ed\u0259 bil\u0259rsiniz.\u201d<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#187;Otlichiya&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||16px||false|false&#187;]<\/p>\n<h2><strong>Google Analytics 4 v\u0259 Universal Analytics aras\u0131ndak\u0131 f\u0259rql\u0259r<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<ul>\n<li>Daha \u0259vv\u0259l g\u0259l\u0259nl\u0259r minimuma endirilir v\u0259 d\u00f6rd \u0259sas g\u00f6st\u0259rici il\u0259 izl\u0259nilir.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/otlichiya-google-analytics-4.png&#187; title_text=&#187;otlichiya-google-analytics-4&#8243; show_in_lightbox=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;]<\/p>\n<ul>\n<li><span>\u00a0<\/span>Google Analytics 4 analitikas\u0131 sessiyalar \u0259traf\u0131nda deyil, hadis\u0259l\u0259r \u0259traf\u0131nda qurulur. Seanslar s\u00fcni bir anlay\u0131\u015f oldu\u011fundan, Google ondan imtina etm\u0259yi t\u0259klif edir. \u018fg\u0259r sessiya m\u0259lumatlar\u0131na ehtiyac\u0131n\u0131z varsa, onu Google BigQuery-d\u0259 xam data il\u0259 i\u015fl\u0259y\u0259r\u0259k \u00f6z\u00fcn\u00fcz yarada bil\u0259rsiniz.<\/li>\n<li>B\u00fct\u00fcn sayt v\u0259 h\u0259r bir hadis\u0259 il\u0259 d\u0259yi\u015f\u0259nl\u0259r \u00fc\u00e7\u00fcn sondan sona m\u0259lumat toplama parametrl\u0259ri var. GA qura\u015fd\u0131rark\u0259n \u0259sas\u0259n b\u00fct\u00fcn platformalarda izl\u0259nil\u0259n standart hadis\u0259l\u0259r var.<\/li>\n<li>GA 4 \u0130stifad\u0259\u00e7i ID-sin\u0259 \u0259saslanan daxili u\u00e7dan-uca hesabatlar t\u0259qdim edir. \u0130stifad\u0259\u00e7i ID-sind\u0259n istifad\u0259 etm\u0259k \u00fc\u00e7\u00fcn ayr\u0131ca g\u00f6r\u00fcn\u00fc\u015f yaratma\u011fa ehtiyac yoxdur.<\/li>\n<li>GA 4-d\u0259 Firebase-\u0259 b\u0259nz\u0259tm\u0259kl\u0259, \u00fc\u00e7 n\u00f6v hadis\u0259 v\u0259 onlar\u0131n parametrl\u0259ri olacaq:<\/li>\n<\/ul>\n<p>\u2013 Avtomatik olaraq toplan\u0131r: m\u0259s\u0259l\u0259n, s\u0259hif\u0259y\u0259 bax\u0131\u015f, sessiya ba\u015flan\u011f\u0131c\u0131, bax\u0131\u015f n\u0259tic\u0259l\u0259ri, s\u00fcr\u00fc\u015fd\u00fcrm\u0259, fayl_download.<span>\u00a0<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069\" target=\"_blank\" rel=\"noopener nofollow\">Tam siyah\u0131<\/a><\/p>\n<p>\u2013 T\u00f6vsiy\u0259 olunan t\u0259dbirl\u0259r biznes sah\u0259sin\u0259 g\u00f6r\u0259 qrupla\u015fd\u0131r\u0131l\u0131b.<span>\u00a0<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735?hl=ru&amp;ref_topic=9756175\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Tam siyah\u0131<\/a>.<\/p>\n<p>\u2013 F\u0259rdi v\u0259 ya h\u0259yata ke\u00e7irm\u0259k v\u0259 izl\u0259m\u0259k ist\u0259diyiniz b\u00fct\u00fcn dig\u0259r t\u0259dbirl\u0259r. Alt\u0131na d\u00fc\u015f\u00fcrl\u0259r<span>\u00a0<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267744?hl=ru\" target=\"_blank\" rel=\"noopener nofollow\">GA4 limitl\u0259rinin t\u0259siri<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201c\u0130ndi h\u0259r bir hadis\u0259nin \u0259lav\u0259 parametrl\u0259ri ola bil\u0259r. \u018fg\u0259r \u0259vv\u0259ll\u0259r t\u0259dbir qurmu\u015fduqsa, onun kateqoriyas\u0131, h\u0259r\u0259k\u0259ti v\u0259 etiketi var idi, indi is\u0259 m\u0259ntiq ba\u015fqad\u0131r: hadis\u0259 var, onun bir ad\u0131 var, lakin bu hadis\u0259 il\u0259 \u0259lav\u0259 parametrl\u0259r \u00f6t\u00fcrm\u0259k olar. M\u0259s\u0259l\u0259n, &quot;S\u0259b\u0259t\u0259 \u0259lav\u0259 et&quot;, \u0259vv\u0259ll\u0259r ayr\u0131 bir skript, h\u0259r bir d\u0259y\u0259r \u00fc\u00e7\u00fcn ayr\u0131ca parametr idi. \u0130ndi b\u00fct\u00fcn bunlar bir hadis\u0259 strukturu alt\u0131nda toplan\u0131r (bir hadis\u0259, o c\u00fcml\u0259d\u0259n: m\u0259hsulun ad\u0131, m\u0259hsulun d\u0259y\u0259ri, \u00f6l\u00e7\u00fcs\u00fc, r\u0259ngi v\u0259 s.). F\u0259rdi \u00d6l\u00e7\u00fcl\u0259r \u0259ks\u0259r hesabatlar \u00fc\u00e7\u00fcn k\u0259si\u015f\u0259n v\u0259 GA 4 m\u0259hdudiyy\u0259tl\u0259ri daxilind\u0259 qalma\u011fa k\u00f6m\u0259k ed\u0259n parametrl\u0259r v\u0259 \u00f6l\u00e7\u00fcl\u0259rdir.\u201d<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/google_analytics_4_chto-novogo.png&#187; title_text=&#187;google_analytics_4_chto-novogo&#187; show_in_lightbox=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;]<\/p>\n<ul>\n<li>Google Analytics 4-d\u0259 kateqoriya, f\u0259aliyy\u0259t v\u0259 hadis\u0259 etiketi kimi anlay\u0131\u015flar yoxdur. M\u00f6vcud parametrl\u0259r v\u0259 toplanm\u0131\u015f m\u0259lumatlar \u00fc\u00e7\u00fcn bu x\u00fcsusiyy\u0259tl\u0259r f\u0259rdi hadis\u0259 parametrl\u0259rin\u0259 uy\u011funla\u015fd\u0131r\u0131l\u0131r. GA 4 hesabatlar\u0131nda xass\u0259l\u0259ri g\u00f6rm\u0259k ist\u0259yirsinizs\u0259, etm\u0259lisiniz<span>\u00a0<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10075209?visit_id=637469107223597476-2534942675&amp;rd=1\" target=\"_blank\" rel=\"noopener nofollow\">qeydiyyatdan ke\u00e7in<\/a>.<\/li>\n<li>S\u0259hif\u0259 bax\u0131\u015flar\u0131 s\u0259hif\u0259y\u0259 bax\u0131\u015f hadis\u0259si oldu. Bax\u0131\u015flar \u0259vv\u0259ll\u0259r bax\u0131\u015f idi, indi onlar s\u0259hif\u0259y\u0259 bax\u0131\u015fd\u0131r v\u0259 h\u0259r s\u0259hif\u0259y\u0259 bax\u0131\u015f zaman\u0131 \u0259vv\u0259lc\u0259d\u0259n t\u0259yin edilmi\u015f parametrl\u0259r \u00f6t\u00fcr\u00fcl\u00fcr. \u018fg\u0259r siz gtag.js &quot;konfiqurasiya&quot; fraqmentini h\u0259yata ke\u00e7irmisinizs\u0259, bu hadis\u0259 avtomatik olaraq toplanacaq.<\/li>\n<li>GA hesabatlar\u0131nda 4 sessiya olacaq, lakin onlar Universal Analytics-d\u0259n f\u0259rqli olaraq hesablanacaq:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/li>\n<\/ul>\n<p>\u2013 Sessiya avtomatik toplanan session_start hadis\u0259si il\u0259 ba\u015flay\u0131r.\u00a0 \u00a0 \u00a0 \u00a0<\/p>\n<p>\u2013 Sessiya m\u00fcdd\u0259ti ilk v\u0259 son hadis\u0259l\u0259r aras\u0131ndak\u0131 intervald\u0131r.<\/p>\n<p>\u2013 Qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259l\u0259r avtomatik olaraq tan\u0131n\u0131r (qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259 hadis\u0259sinin g\u00f6nd\u0259rilm\u0259si t\u0259l\u0259b olunmur).\u00a0 \u00a0 \u00a0\u00a0<\/p>\n<p>\u2013 Gecikmi\u015f sor\u011fular\u0131n i\u015fl\u0259nm\u0259si \u00fc\u00e7\u00fcn fasil\u0259 72 saatd\u0131r (UA Properties-d\u0259 4 saata qar\u015f\u0131).<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201cGA 4 hesabat\u0131nda v\u0259 Universal Analytics-d\u0259 seanslar\u0131n say\u0131n\u0131 m\u00fcqayis\u0259 ets\u0259niz, GA 4-d\u0259 daha az seans oldu\u011funu g\u00f6r\u0259 bil\u0259rsiniz. \u00c7\u00fcnki sessiya bitdikd\u0259n sonra g\u00f6nd\u0259ril\u0259n hitl\u0259r 72 saat \u0259rzind\u0259 d\u00fczg\u00fcn seansa t\u0259yin edil\u0259 bil\u0259r. M\u00fcvafiq olaraq, sessiya hesabatlar\u0131n\u0131n yarad\u0131lmas\u0131 daha uzun \u00e7\u0259k\u0259c\u0259k. GA 4-d\u0259 sessiya m\u00fcdd\u0259tini t\u0259nziml\u0259m\u0259k \u00fc\u00e7\u00fcn he\u00e7 bir yol yoxdur.&quot;<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<ul>\n<li>F\u0259rdi parametrl\u0259r v\u0259 \u00f6l\u00e7\u00fcl\u0259r. F\u0259rdi \u00d6l\u00e7\u00fcl\u0259r v\u0259 Metrikl\u0259rin GA 4 hesabatlar\u0131na daxil edilm\u0259si \u00fc\u00e7\u00fcn onlar Google qaydalar\u0131na uy\u011fun olaraq yeni resursa k\u00f6\u00e7\u00fcr\u00fclm\u0259lidir. Hit v\u0259 istifad\u0259\u00e7i s\u0259viyy\u0259si parametrl\u0259rinin GA4-d\u0259 analoqlar\u0131 olsa da, sessiya s\u0259viyy\u0259sinin parametrl\u0259ri \u00fc\u00e7\u00fcn he\u00e7 bir ekvivalent yoxdur. Alternativ olaraq, onlar\u0131 hit s\u0259viyy\u0259sind\u0259 m\u00fc\u0259yy\u0259n ed\u0259 bil\u0259rsiniz. F\u0259rdi m\u0259hsul s\u0259viyy\u0259si t\u0259rifl\u0259rind\u0259n istifad\u0259 etm\u0259k \u00fc\u00e7\u00fcn onlar ayr\u0131ca \u0259lav\u0259 edilm\u0259lidir. Bunun nec\u0259 i\u015fl\u0259y\u0259c\u0259yi h\u0259l\u0259 d\u0259 b\u0259lli deyil. X\u00fcsusiyy\u0259t h\u0259l\u0259 d\u0259 inki\u015faf m\u0259rh\u0259l\u0259sind\u0259dir v\u0259 x\u00fcsusi m\u0259hsul s\u0259viyy\u0259sinin t\u0259rifl\u0259rini ehtiva ed\u0259n e-ticar\u0259t hesabatlar\u0131 yoxdur.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201c\u018fvv\u0259ll\u0259r hitl\u0259r\u0259, istifad\u0259\u00e7il\u0259r\u0259, sessiyalara v\u0259 m\u0259hsullara y\u00f6n\u0259lmi\u015f 4 s\u0259viyy\u0259li g\u00f6st\u0259rici var idi. \u0130ndi onlar\u0131n ekvivalentl\u0259ri bunlard\u0131r: hadis\u0259l\u0259r v\u0259 hadis\u0259 parametrl\u0259ri, f\u0259rdi x\u00fcsusiyy\u0259tl\u0259r, sessiyalar \u2013 h\u0259l\u0259 ayd\u0131n deyil, m\u0259hsullar \u2013 h\u0259l\u0259 t\u0259tbiq olunmam\u0131\u015f e-ticar\u0259t parametrl\u0259ri.\u201d<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/osnovnyiye-myetriki-ga4.png&#187; title_text=&#187;osnovnyiye-myetriki-ga4&#8243; show_in_lightbox=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;]<\/p>\n<ul>\n<li>GA 4-d\u0259 yeni bir x\u00fcsusiyy\u0259t var - &quot;\u0130stifad\u0259\u00e7i X\u00fcsusiyy\u0259tl\u0259ri&quot;. Bunlar konkret auditoriyaya\/istifad\u0259\u00e7iy\u0259 uy\u011fun t\u0259rifl\u0259rdir. M\u0259s\u0259l\u0259n: cins, \u015f\u0259h\u0259r, yeni v\u0259 ya qay\u0131dan m\u00fc\u015ft\u0259rinin i\u015far\u0259si, daimi m\u00fc\u015ft\u0259rinin i\u015far\u0259si v\u0259 s. X\u00fcsusi istifad\u0259\u00e7il\u0259r\u0259 t\u0259tbiq olunan x\u00fcsusiyy\u0259tl\u0259r onlar\u0131n b\u00fct\u00fcn davran\u0131\u015flar\u0131na aiddir. \u0130stifad\u0259\u00e7i xass\u0259l\u0259rin\u0259 \u0259saslanaraq, reklam\u0131 f\u0259rdil\u0259\u015fdirm\u0259k \u00fc\u00e7\u00fcn auditoriyalar formala\u015f\u0131r.<\/li>\n<li>M\u0259lumatlar\u0131n t\u0259qdimat\u0131na yeni yana\u015fma. M\u0259s\u0259l\u0259n, Trafik M\u0259nb\u0259l\u0259ri hesabat\u0131 indi bel\u0259 g\u00f6r\u00fcn\u00fcr:<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/pryedostavlyeniye-dannyih_gugl-analitiks-4.png&#187; title_text=&#187;pryedostavlyeniye-dannyih_gugl-analitiks-4&#8243; show_in_lightbox=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187; custom_padding=&#187;||0px|||&#187;]<\/p>\n<ul>\n<li>Yeni f\u0259rdi hesabat dizayneri. Hesabatlar\u0131m menyu elementi art\u0131q m\u00f6vcud deyil. Bunun \u0259v\u0259zin\u0259, onlar iki tabdan ibar\u0259t perspektivli Analizi \u0259lav\u0259 etdil\u0259r: Analiz M\u0259rk\u0259zi v\u0259 \u015eablon Qalereyas\u0131. H\u0259m\u00e7inin hesabat n\u00f6vl\u0259ri Metodologiyalarla \u0259v\u0259z edilmi\u015fdir.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/metodiki-v-google-analytics-4.png&#187; title_text=&#187;metodiki-v-google-analytics-4&#8243; show_in_lightbox=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;]<\/p>\n<ul>\n<li>Ard\u0131c\u0131ll\u0131q t\u0259hlili. Huni yaratmaq \u00fc\u00e7\u00fcn istifad\u0259 edil\u0259 bil\u0259n t\u0259dbirl\u0259r toplusunuz varsa, huni \u0259l il\u0259 t\u0259yin edil\u0259 bil\u0259r. \u018fvv\u0259lc\u0259 d\u00fczg\u00fcn izl\u0259m\u0259ni qurmal\u0131, sonra bel\u0259 hesabatlar yaratmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/sozdanie_auditorii.png&#187; title_text=&#187;sozdanie_auditorii&#187; show_in_lightbox=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][et_pb_image src=&#187;https:\/\/dits.md\/wp-content\/uploads\/sozdanie-segmenta-ili-auditorii-ga4.png&#187; title_text=&#187;sozdanie-segmenta-ili-auditorii-ga4&#8243; show_in_lightbox=&#187;on&#187; align=&#187;center&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;]<\/p>\n<p style=\"text-align: center;\"><em>Eyni hesabatda siz hunid\u0259 ist\u0259nil\u0259n add\u0131m \u00fc\u00e7\u00fcn seqmentl\u0259r yarada bil\u0259rsiniz<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<ul>\n<li>Bir klikl\u0259 d\u00f6n\u00fc\u015f\u00fcml\u0259r yarad\u0131n. \u0130ndi \u0259l il\u0259 m\u0259qs\u0259dl\u0259r yaratma\u011fa ehtiyac yoxdur, sad\u0259c\u0259 hadis\u0259l\u0259r\u0259 klikl\u0259m\u0259lisiniz v\u0259 izl\u0259nil\u0259nl\u0259r d\u00f6n\u00fc\u015f\u00fcml\u0259r\u0259 \u00e7evril\u0259c\u0259kdir.\u00a0<\/li>\n<\/ul>\n<ul>\n<li>Seqmentl\u0259r v\u0259 auditoriya yaratmaq \u00fc\u00e7\u00fcn yeni redaktor. \u0130ndi menyudan se\u00e7im\u0259 klikl\u0259m\u0259kl\u0259 huni add\u0131mlar\u0131ndan yeni seqment \u0259lav\u0259 ed\u0259 bil\u0259rsiniz.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#187;#Kto-viiigraet&#187; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187;][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||16px||false|false&#187;]<\/p>\n<h2><strong>Google Analytics 4-\u0259 k\u00f6\u00e7m\u0259kd\u0259n kim faydalanacaq?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<p><strong>Siz art\u0131q Google Analytics 4 t\u0259tbiq etm\u0259lisiniz, \u0259g\u0259r:<\/strong><\/p>\n<ul>\n<li>Veb sayt\u0131n\u0131zdak\u0131 m\u0259lumatlar\u0131n toplanmas\u0131 Data Layer v\u0259 Google Tag Manager vasit\u0259sil\u0259 t\u0259\u015fkil edilir.<\/li>\n<li>N\u0259 q\u0259d\u0259r az etiket varsa, bir o q\u0259d\u0259r yax\u015f\u0131d\u0131r. Minimum d\u00fcz\u0259li\u015fl\u0259r etm\u0259k laz\u0131md\u0131r. Saytda t\u0259tbiq olunan kodun v\u0259 skriptl\u0259rin sintaksisi \u0259vv\u0259lki versiyadan f\u0259rqlidir v\u0259 onlar\u0131n minimumu varsa, ke\u00e7id etm\u0259k \u00e7ox asan olacaq.<\/li>\n<li>Siz \u0130stifad\u0259\u00e7i ID-si \u0259sas\u0131nda YouTube Reklamlar\u0131 v\u0259 remarketinqd\u0259n f\u0259al istifad\u0259 edirsiniz. \u018fvv\u0259lki versiya il\u0259 paralel olaraq yeni analitikan\u0131 h\u0259yata ke\u00e7irin.<\/li>\n<li>Siz aktiv \u015f\u0259kild\u0259 Firebase-d\u0259n istifad\u0259 edirsiniz. Komandan\u0131z Firebase m\u0259lumat toplama m\u0259ntiqi, el\u0259c\u0259 d\u0259 BigQuery-d\u0259 App+Web (Firebase) ixrac c\u0259dv\u0259ll\u0259rinin data sxemi il\u0259 tan\u0131\u015fd\u0131r. K\u00f6hn\u0259 il\u0259 paralel olaraq yeni analitika qura\u015fd\u0131rmaq m\u0259sl\u0259h\u0259tdir.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.8.0\u2033 _module_preset=\u00bbdefault\u00bb background_color=\u00bbrgba(63,28,108,0.08)\u00bb custom_margin=\u00bb|130px||130px|false|xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx 5px|false|true&quot; custom_margin_phone=&quot;&quot; custom_margin_last_edited=&quot;on|phone&quot; custom_padding=&quot;30px|30px|20px|30px|false|true&quot; custom_padding_tablet=&quot;&quot; custom_padding_phone=&quot;&quot; custom_padding_last_edited=&quot;&quot;|radiiited=&quot;&quot; border=&quot;on|tablet&quot; on|5px|5px|5px|5px&quot; kilidl\u0259nib=&quot;off&quot;]<\/p>\n<p><em>\u201cHaz\u0131rda GA resurslar\u0131n\u0131n h\u0259r iki versiyas\u0131ndan istifad\u0259 etm\u0259yi t\u00f6vsiy\u0259 edirik. M\u0259lumatlar qura\u015fd\u0131rma an\u0131ndan toplanacaq, ona g\u00f6r\u0259 d\u0259 onu n\u0259 q\u0259d\u0259r tez qura\u015fd\u0131rsan\u0131z, bir o q\u0259d\u0259r \u00e7ox tarixi m\u0259lumat toplaya bil\u0259rsiniz. Yeni analitika k\u00f6hn\u0259l\u0259r\u0259 m\u00fcdaxil\u0259 etm\u0259y\u0259c\u0259k; N\u0259hay\u0259t, ham\u0131 t\u0259dric\u0259n ona ke\u00e7\u0259c\u0259k\u201d.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d4.8.0\u2033 _module_preset=\u201ddefolt\u201d]<\/p>\n<h3><strong>Google Analytics 4 \u00fc\u00e7\u00fcn m\u0259lumat kolleksiyas\u0131n\u0131 nec\u0259 qurmaq olar<\/strong><\/h3>\n<p>1. GA resursu yarad\u0131n v\u0259 konfiqurasiya edin 4. Siz k\u00f6hn\u0259 m\u0259lumatlar\u0131 yeni say\u011facla birl\u0259\u015fdir\u0259 bilm\u0259zsiniz.<\/p>\n<p>2. \u0130zl\u0259m\u0259 kodunu \u0259l il\u0259 v\u0259 ya GTM vasit\u0259sil\u0259 \u0259lav\u0259 edin. Tag Manager istifad\u0259 etm\u0259yi t\u00f6vsiy\u0259 edirik, \u00e7\u00fcnki bu, daha rahat v\u0259 daha s\u00fcr\u0259tlidir.<\/p>\n<p>3. Yeni resurs tipind\u0259 hans\u0131 hadis\u0259l\u0259ri v\u0259 parametrl\u0259ri toplamaq ist\u0259diyinizi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<p>4. M\u0259lumatlar\u0131n nec\u0259 topland\u0131\u011f\u0131n\u0131 m\u00fcqayis\u0259 etm\u0259k \u00fc\u00e7\u00fcn eyni vaxtda iki n\u00f6v resursdan istifad\u0259 edin.<\/p>\n<p><strong>Qeyd ed\u0259k ki:<\/strong><\/p>\n<ul>\n<li>H\u0259r GA 4 resursu \u00fc\u00e7\u00fcn YALNIZ bir Firebase layih\u0259si \u0259lav\u0259 ed\u0259 bil\u0259rsiniz. \u018fg\u0259r Firebase-d\u0259 izl\u0259n\u0259n layih\u0259niz varsa.<\/li>\n<li>Eyni zamanda, m\u00fcxt\u0259lif t\u0259tbiql\u0259rd\u0259n bir ne\u00e7\u0259 ax\u0131n bir GA 4 resursunda konfiqurasiya edil\u0259 bil\u0259r.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.8.0&#8243; _module_preset=&#187;default&#187; hover_enabled=&#187;0&#8243; custom_padding=&#187;4px||4px|||&#187; sticky_enabled=&#187;0&#8243;]<\/p>\n<p style=\"text-align: right;\"><strong>M\u0259nb\u0259: <a href=\"https:\/\/www.promodo.ua\/\" rel=\"nofollow noopener\" target=\"_blank\">Promodo.ua<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"\u00e7\u00f6r\u0259k q\u0131r\u0131nt\u0131lar\u0131\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">ev<\/span><\/p><\/nav>M\u0259zmun: Google Analytics 4: Google Analytics 4 v\u0259 Universal Analytics aras\u0131nda hans\u0131 yeni f\u0259rql\u0259r Google Analytics 4-\u0259 ke\u00e7idd\u0259n kim faydalanacaq? 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